---
description: Avaliações detalhadas do Segment com base nos recursos, preços, facilidade de utilização e classificações. Veja rapidamente as vantagens e desvantagens as no GetApp Portugal. Compare o Segment com produtos similares.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Segment - Avaliações, preços e classificações | GetApp Portugal 2026
---

Breadcrumb: [Home](/) > [Sistemas de Gestão de Dados](/directory/633/data-management/software) > [Segment](/software/101273/segment)

# Segment

Canonical: https://www.getapp.pt/software/101273/segment

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> O Segment coleta, centraliza, organiza e analisa todos os dados de clientes provenientes de várias fontes, como aplicativos, sites e vários dispositivos.
> 
> Verdict: Rated **4.7/5** by 72 users. Top-rated for **Probabilidade de recomendação**.

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## Quick Stats & Ratings

| Metric | Classificação | Detail |
| **Geral** | **4.7/5** | 72 Avaliações |
| Praticidade | 4.5/5 | Based on overall reviews |
| Suporte ao cliente | 4.3/5 | Based on overall reviews |
| Relação qualidade/preço | 4.1/5 | Based on overall reviews |
| Recursos | 4.6/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Probabilidade de recomendação) |

## Sobre o fornecedor

- **Empresa**: Segment
- **Location**: San Francisco, EUA
- **Founded**: 2011

## Commercial Context

- **Preço inicial**: 120,00 US$
- **Modelo de preços**:  (Free version available) (Teste Grátis)
- **Target Audience**: 2 - 10, 11 - 50, 51 - 200, 201 - 500, 501 - 1 000, 1 001 - 5 000, 5 001 - 10 000, 10 000+
- **Deployment & Platforms**: Nuvem, SaaS, baseado na web, Android (celular), iPhone (celular), iPad (tablet)
- **Idiomas**: inglês
- **Available Countries**: Alemanha, Austrália, Brasil, Canadá, Dinamarca, Espanha, Estados Unidos, Finlândia, França, Irlanda, Israel, Itália, Luxemburgo, México, Noruega, Nova Zelândia, Países Baixos, Portugal, Reino Unido, Suécia and 2 more

## Recursos

- API
- Análise de dados do site
- Banco de dados do cliente
- Captura e transferência de dados
- Coleta de dados de multicanal
- Conectores de dados
- Conformidade com o RGPD
- Controle de qualidade dos dados
- Corresponder e fundir
- Data Subject Requests (DSR/DSAR)
- Definição de perfil de dados
- Descoberta de dados
- ETL - Extract Transfer Load
- Ferramentas de análises de dados
- Gerenciamento do processo
- Gestão da experiência
- Gestão de campanhas
- Gestão de conformidade
- Gestão de consentimentos
- Gestão de dados do consumidor 

## Integrations (73 total)

- AdRoll
- Adjust
- Adobe Analytics
- Aircall
- Algolia
- Amazon Redshift
- Amazon S3
- Amplitude
- Appcues
- AppsFlyer
- Apptimize
- Attribution
- Branch Metrics
- BugSnag
- Chameleon

... and 58 more integrations

## Opções de suporte

- Email/Help Desk
- Base de conhecimento
- Suporte por telefone
- Bate-papo

## Category

- [Sistemas de Gestão de Dados](https://www.getapp.pt/directory/633/data-management/software)

## Categorias relacionadas

- [Sistemas de Gestão de Dados](https://www.getapp.pt/directory/633/data-management/software)
- [Software de Gestão de Dados Mestres](https://www.getapp.pt/directory/1159/master-data-management/software)
- [Software de Qualidade de Dados](https://www.getapp.pt/directory/1337/data-quality/software)
- [Software CDP (Plataforma de Gestão de Clientes)](https://www.getapp.pt/directory/1425/customer-data-platform/software)
- [Software para Personalização](https://www.getapp.pt/directory/609/personalization-behavioral-targeting/software)

## Alternativas

1. [Google Analytics 360](https://www.getapp.pt/software/90997/google-analytics) — 4.7/5 (8089 reviews)
2. [Mixpanel](https://www.getapp.pt/software/90837/mixpanel) — 4.5/5 (145 reviews)
3. [Tableau](https://www.getapp.pt/software/90797/tableau-software) — 4.6/5 (2348 reviews)
4. [Amplitude](https://www.getapp.pt/software/102815/amplitude) — 4.6/5 (67 reviews)
5. [Ortto](https://www.getapp.pt/software/100396/autopilot) — 4.6/5 (112 reviews)

## Avaliações

### "The ultimate events and analytics connector tool" — 5.0/5

> **Simon** | *19 de dezembro de 2018* | Roupa e moda | Recommendation rating: 8.0/10
> 
> **Vantagens**: It’s a great hub to connect all your tooling with each other and manage events and other analytics.
> 
> **Desvantagens**: It’s quite expensive. And setting up things might be a bit tricky if you’re a newcomer in the world of analytics/JavaScript.
> 
> A good alternative to googles free tag manager.

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### "Great for real time data processing and analytics" — 5.0/5

> **Lina** | *2 de junho de 2024* | Serviços financeiros | Recommendation rating: 10.0/10
> 
> **Vantagens**: Analytics capabilities and ease of integration into data pipeline. Very helping for tracking customer behavior
> 
> **Desvantagens**: There is a learning curve and the pricing is steep too. They can definitely improve on the user interface.

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### "A missed opportunity" — 4.0/5

> **Andrea** | *31 de março de 2021* | E-Learning | Recommendation rating: 6.0/10
> 
> **Vantagens**: It provides full detailed documentation and a few ready SDK that helps a lot of dev to quickly implement this tool inside the platform
> 
> **Desvantagens**: Custom integration or customization is really hard to do, third parties implementation sometimes lack some essential feature that would become a hard blocker during the integration
> 
> We've recently trying to adopt this tool in order to automate some internal integrations, but due to the fact that some features are strictly uncustomizable, we're decided to leave. The tool looks great at all, but can't fit all the needs

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### "Love it\!" — 5.0/5

> **Ludwig** | *30 de junho de 2023* | Internet | Recommendation rating: 10.0/10
> 
> **Vantagens**: Makes my life as a data scientist/product manger so much easier
> 
> **Desvantagens**: Nothing to dislike really. Maybe that you have to pay a lot for some of the nicer features such as more control of the data.

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### "Addresses a major use case | requires a data architect to own the implementation and instrumentation" — 5.0/5

> **Avaliador Verificado** | *23 de novembro de 2020* | Internet | Recommendation rating: 9.0/10
> 
> **Vantagens**: The ability to easily connect disparate sources of customer data. The ease of adding sources and destinations with or without native integration with Segment. The ability to insert third-party snippets on our site through Segment. The pricing structure of charging by usage rather than by seat, making it easy to increase adoption across the org.
> 
> **Desvantagens**: Still requires technical support to map out the integrations and instrument the right tracking events in your app or on your website. Not all connections are intuitive and the UI makes it hard to find payload information and logs. I recommend pairing a business owner with a technical owner at the outset of implementation.

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## Links

- [View on GetApp](https://www.getapp.pt/software/101273/segment)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.getapp.de/software/101273/segment> |
| de-AT | <https://www.getapp.at/software/101273/segment> |
| en | <https://www.getapp.com/business-intelligence-analytics-software/a/segment/> |
| en-AE | <https://www.getapp.ae/software/101273/segment> |
| en-AU | <https://www.getapp.com.au/software/101273/segment> |
| en-CA | <https://www.getapp.ca/software/101273/segment> |
| en-GB | <https://www.getapp.co.uk/software/101273/segment> |
| en-IE | <https://www.getapp.ie/software/101273/segment> |
| en-NZ | <https://www.getapp.co.nz/software/101273/segment> |
| en-SG | <https://www.getapp.sg/software/101273/segment> |
| en-ZA | <https://www.getapp.za.com/software/101273/segment> |
| es | <https://www.getapp.es/software/101273/segment> |
| es-CL | <https://www.getapp.cl/software/101273/segment> |
| es-CO | <https://www.getapp.com.co/software/101273/segment> |
| es-MX | <https://www.getapp.com.mx/software/101273/segment> |
| fr | <https://www.getapp.fr/software/101273/segment> |
| fr-BE | <https://fr.getapp.be/software/101273/segment> |
| fr-CA | <https://fr.getapp.ca/software/101273/segment> |
| nl | <https://www.getapp.nl/software/101273/segment> |
| nl-BE | <https://www.getapp.be/software/101273/segment> |
| pt | <https://www.getapp.com.br/software/101273/segment> |
| pt-PT | <https://www.getapp.pt/software/101273/segment> |

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