Better than mailchimp - no question
It's been great. I had one experience with customer support where I felt the person wasn't going to pass on valid feedback (open rates of the first email cut by half due to < 2 hour wait with FB sync). But other interactions with support were great and I also was able to connect with their product manager who promised to look into it. I felt they're a young and flexible team. Also laser focused on email and what email marketers need.
If you want flexibility in segmenting your drips (or flows as they call it) then you need to use Klaviyo. We were using Mailchimp and kept finding areas that made it time consuming, confusing, or just not built to have a flexible drip campaign where contacts receive emails based on rules.
For example you can easily create a series of emails that are only sent to contacts that meet a specific criteria and do it all within one drip through a "workflow" like drag and drop builder.
You can also sync up to your facebook leads and save money on Zapier which is what you need to use if with Mailchimp.
While Zapier immediately pulls in leads from Facebook, Klaviyo only syncs every 2 hours. A lead getting a welcome email right away is SUPER important, but this means they don't hear from us for some time and it's negatively impacted our first email open rates -- almost cut it in half.
My favorite marketing tool
Klaviyo has helped us build our email marketing and is one of my favorite marketing tools/platforms that I use on a daily basis.
I love pretty much everything about Klaviyo - from the visual/block email builder to the segmentation and automated flows, Klaviyo has helped us level up our email marketing in the past year from zero to thriving. I find it easy to work with on a team and with outside content creators and have gotten so much out of the Klaviyo Live From Your Laptop and Black Friday Bootcamp live webinar series they've run this year.
My only complaint thus far would be that saved blocks do not update across emails when you make changes (so if you change something in the block you have to go into every email where it is and manually update it to the newest version of the block) - but I have been told this is something that's being worked on.
I will also say that we have gotten much more metrics and ROI out of the platform once we switched our ecommerce over to Shopify (we previously used WooCommerce for which there was integration but not as seamless, and from Webflow for which there were no integrations). Everything about the platform just works so much better with Shopify from the product blocks to the automated flow triggers and we've seen a lot more value in the platform with this integration reaching its fullest potential.
Marketing Automation with support and deliverability concerns
In August 2015... I was convinced I needed a better email marketing solution with automation. Klaviyo is/was much more expensive than other basic email services (MailChimp, getResponse, AWeber) but the marketing automation was arguably a great investment with good ROI.
I integrated K with my site (Americommerce) and discovered that the only way to make K to work was via middleware, "CartSync" which cost about $100/month. It was imperfect. Bare minimum metrics. Marginally useful. I accepted the limitations and launched.
Klaviyo support manager's exact words to me were, "Why don't you move to Shopify?" Those words resonated...
10 weeks later when I decided to actually replatform to Shopify, getting Klaviyo support to answer a basic question was a frustrating experience. K support earned a reputation as only slightly better than useless.
Then there was the "integration disconnect" bug -- the connector to my Shopify store was shut off by Klaviyo, without notification -- ah, but there was an email -- sent by a spammy server (non-transactional) that never saw the light of day. We learned that K was sending TRANSACTIONAL EMAILS from a marketing server. And this email was getting flagged as spam by many mail servers.
In the mean time, I was a presenter at am ecommerce conference and when I asked who used Klaviyo, many raised their hand... then I asked, "is anyone satisfied with Klaviyo support?" -- the room's reaction caused the Klaviyo rep in the room to text his management team - and before the end of the session we were told K was hiring 4 new support reps.
SO the consensus was:
Klaviyo usually works great
Klaviyo has lousy support
Klaviyo is relatively expensive as your customer list grows
Klaviyo is very powerful.
But Klaviyo *had* an issue with their email hitting a spam RBL...
When I went to send a preview email for a campaign, it was flagged as spam. When I tried sending Klaviyo subscribe emails from 10 different stores that I knew to use Klaviyo, they all went to SPAM.
I was able to get Klaviyo removed from the offending RBL - but until a call from Klaviyo's director of product at T+30 hours, the silence from Klaviyo was deafening.
Then Cyber Monday's failure...
I'm still a K customer for today, but I will probably not be a customer in 60 days.
I still think the product is amazing, but no-confidence in deliverability and the history of limited support forced me to seek an alternative.
Incredibly powerful rules and automation flows. SUPER TIGHT integration with Shopify.
Deliverability is a concern. Support is slow to respond.
Never going back to anything else but Klaviyo
The integration with Shopify Stores and the ease of building flows makes this a game changer. Additionally the bulk discount code builder gives Shopify functionality outside of Shopify that makes "one less app" for my store. Finally the native Form Builder in Klaviyo is very easy to use.
I wish one Klaviyo Account could connect to multiple Shopify Stores, this causes some problems for our operations. Additionally I wish building segments was faster, some advanced segments take very long to build.
Best ecommerce autoresponder out there
My go to solution for ecommerce clients. It has automation ,good templates and everything else
Robust features that just work. It's a bit getting used to but you can do most of what you want with them
Really good templates for those starting out and experienced as well
Their onboarding process could be easier
They have tutorials but they're fuzzy and should be made available with webinars being an option.
Excellent. Their team is also super supportive and quick to respond with guidance. Would recommend Klaviyo.
Before choosing Klaviyo for our e-commerce business, we had done an extensive search of email marketing providers. Klaviyo seemed to have a differentiated set of features that allows more extensive analytics and data on email performance vs other providers. We've found this performance data to be extremely useful in determining what emails are/aren't working and in performing A/B testing. I would highly recommend Klaviyo for e-commerce companies
Klaviyo still doesn't have all the features that we'd love to see but they are continuously evolving and launching new tools. For example, their pop-up creation tool is very basic so one typically needs a 3rd party tool to manage pop-ups/forms.
Best Email Marketing Tool, Especially for Ecommerce
It's saved me hours of time & made our email marketing much more robust! I love the analytics, where we can really see just how email marketing is contributing to our revenue.
Setting up email automations and segmenting your lists is SO easy with Klaviyo. It's incredibly user friendly, and allows you to setup your automations in a visual format. You can trigger an email off of any event you've setup to send to Klaviyo. It's great for ecommerce - setting up abandoned cart sequences or sending emails based on product views is simple.
There's very little I dislike about this software! My only complaint is small - when creating a new sequence, you can't change the "trigger" that initiates the flow.
Changed our world
Amazing, everything period. I love the automated abandonment emails, the segments, the tracking, the ease of creating email templates. I really can't think of anything I dislike about it.
The segments. Klaviyo is pre set up to segment all of your customers so that you can run any campaign you want. Win backs, retention whatever it's simply amazing no more grunt work going through orders and compiling lists.
If I had to choose something I would say the cost but really it's worth every penny. It's very hard to find flaws with the software. It doesn't integrate perfectly with our frontend which uses Vue Storefront but we found a solution.
This is THE best ESP for e-commerce and beyond
I can't say enough good things about Klaviyo
If you're looking for a powerful, intuitive, and revenue-driving email service provider, go with Klaviyo. It has tons of features, but is easy to learn, even for a beginner. And, their support team is awesome. From creating flows to segmenting your list, Klaviyo can do it all.
No complaints! Some features are a bit confusing, but that's to be expected with that level of power.
A lot of work but pays off
It integrates well with Big Commerce allowing me to make a lot of good marketing decisions.
The templates are a pain, but they are planning to improve that next year. They say that all the plans are the same and there are no hidden fees or add-ons. I don't believe that's true because only large companies get someone to talk to about strategy. That sounds like a really expensive add-on to me.
Best CRM for ecommerce, Worst for Customer Support
With no phone support and 30 - 40 minute wait times for chat support and 24 hour response times for email support and no support on weekends, this makes Klaviyo's customer support the absolute worst I have ever seen. Maybe it's due to their growing pains. Their support staff are a mixed bag in terms of knowledge and being helpful and while that's not the norm for most SASS companies, I think that's pretty common across most CRM companies.
Fairly easy to learn for such powerful software
Integration with Facebook
Their native integrations and Not having to use Zapier for a lot of my integrations.
There is almost nothing to not like about this software but to learn it, you need to learn Klaviyo speak.
If I had to pick one thing it would be some of the finicky ways in which the email builder acts when dragging in a new widget or row and trying to position it.
Great email marketing software for ecommerce!
I've been using Klaviyo for about 9 months now, and I absolutely love it. It helped me increase the proportion of monthly store revenue by email from 10% to 50% in under 6 months. It's easy to use, easy to integrate with Shopify, and provides awesome functionalities that any ecommerce store could need. Their automated flows (abandoned carts, thank you emails, welcome series) all work seamlessly. They have many email templates to choose from, but you an also create your own templates easily with their template builder. No need to know how to code. Another reason to love Klaviyo is their ability to segment your audience. It's so easy to segment your audience based on their activity and interaction with your website. For example, creating segments of customers who purchased product X but didn't purchase product Y, or customers who viewed a certain product page but didn't make a purchase. By having these segments you can send very targeted emails to them, upping conversion rates. Their support is also fabulous. They're very responsive via live chat and/or email, and really take their time to help you. I've asked them so many things, and every single time I've been given tremendous support. The final reason why Klaviyo is great, is its price point. Other email marketing software such as Hubspot may have more features, but the price is unbelievably high. For a small business like ours where every penny makes a difference, we are so grateful for Klaviyo's prices.
I love Klaviyo, but what I wish they had is more features. Although, this makes sense because they offer everything at a lower price point than say, Hubspot. Many things are in the works though - I'm constantly in conversation with the support team, and they tell me that sophisticated features are in the works! Despite not having the most features in the email marketing world, this has never been a problem and has never deterred us from getting a lot of revenue from email marketing.
Best email app ever!
I have only been using Klaviyo for 3 months and I only wish I had discovered it before. If you sell online through an e-commerce platform give it a try! You will not regret it!
I have nothing but good things to say about Klaviyo. It is filled with great features like no other email app I have seen before; it has a very friendly interface that makes email creation a breeze; excellent analytics and a very fair price.
The other huge plus is their amazing customer service! They are on their toes waiting to help you! Superfast, super-efficient!
I still have not learned to use this app in all its depth, but their triggers and segmentations are amazing. There is nothing not to like in this app.
Excellent Email Software
Such an impressive email service and compared to a much more expensive previous system was streets ahead. Granted there are better systems but for us the flows are perfect and for the next level of email campaign marketing you would need to spend a lot more
The ease of set up and the ability to see results against the campaigns. it was up and running within 24hr and their onboarding was outstanding.
To be honest very little however some of the email creative can be a little constrained. For the price it really is very good for those on a budget and with smaller CRMs. It may become more expensive if you have a lot of addresses as you pay per email user.
Email marketing. It is the best platform for email marketing.
This is probably the best platform for email marketing I have ever tried. Well, I use it for my online store in order to send twice a week week newsletters to my customers' inboxes. Besides the multiple options that Klaviyo has, which makes it easy to give life to any pattern / combination of emails possibly out there, pricing is really fair, and they count with a free plan as well. Designing is also easy. I have fulfilled all my expectations when it was the time to create emails to be sent to customers. Something that I really like is the local time for delivering emails because sometimes customers have different time zones; if email is supposed to arrive at 9AM, then it would arrive at that time (for customers). Also, I have to mention the extense documentation that Klaviyo has. Customer service is through email, but they always answer back to you in as soon as 2 hours or less.
They could make pricing a little more advantageous for their clients.
So Easy To Use!
My experience with Klaviyo has been great overall. We've seen positive changes to our account since implementation and appreciate how easy it is to use.
It's extremely user-friendly, allowing you to regularly test, create your own CTAs, uploaded photos, drag and drop graphic elements, etc. Perfect for a team with zero coding experience. Side Note: Their customer support is top-notch.
Aside from being very user-friendly on most fronts, building out email flows is a different story. This tends to be a time consuming process that is not as straightforward as it could be.
The best email solution for ecommerce
Klaviyo is hands down the BEST solution for any serious ecommerce shop. If you are using shopify, there is no question, that Klavio is the way to go.
Want to only send an email to people who bought widget a, but not widget B and haven't made a purchase in 3 months? No problem, with Klaviyo, you can easily do that.
What about people who have made a purchase in the last 7 days, and have also spent more than $500 on your site... and not purchased widget c? Not a problem.
How about targeting those exact audiences on facebook? Again, it's as easy as clicking a button. Klaviyo can sync all your segments with facebook.
The only not-so-great thing about Klaviyo, is that it has a slightly steeper learning curve than your usual just-getting-started email service. But the support is great and they have some awesome templates to help you get started.
I could go on and on about how amazing Klaviyo is, but instead I'll just say this: If you have an ecommerce store, you owe it to yourself to test out klaviyo. I am glad I did (and so are my wallet ;)
Can do pretty much everything, when it comes to email marketing.
It takes a little longer to get used to. With advanced features come a steeper learning curve.
The Gold Standard for Shopify
The transition was fantastically simple, the IP warming was easy and everything about Klaviyo has made us happy so far.
I greatly enjoy using Klaviyo. We've utilized MailChimp, Zaius and more in our quest for a long term ESP that we are happy with and Klaviyo has been it. It's not the cheapest out there but it certainly isn't the most expensive and it feels like you really get a good value for the advanced features. The Shopify integration is easy and seamless and the Live Chat customer service has been responsive and helpful everytime. Very pleased with them.
Honestly, perhaps the only thing I don't like is that layout isn't as sleek as some of the other options but it's a very minor point.
Best E-come Email Software
Love Klaviyo. I've tried a few different email softwares in the past, including Mailchimp and GetResponse. Both of those softwares were a let down and didn't allow for the customization and integratino that I was looking for.
Klaviyo has an AMAZING integration with Shopify. Makes my life so much easier. It also integrates with FB ads, which is a huge plus.
Creating flows in Klaviyo is very simple, I have been able to create sophisticated flows with minimal stress and effort.
The only con I was going to mention was lack of a visual email flow tool, but they added that in the past 6 months, so I'm kind of stumped. It's a great tool. The only bad thing about it may be that it's more expensive, but I find it to be worth the cost.
Valuable and powerful email automation and marketing
Fairly easy to use, lots of features and the ability to sync custom audiences to Facebook. The platform is always improving with extra features such as CLV data and creating back in stock emails recently as an example.
Creating automated campaigns (known as flows) is a bit clunky, especially when editing a campaign there's chances to delete things and mess the entire campaign up and you really need to plan ahead what you are doing because of this. You can duplicate the campaign though before making such edits.
BEST EMAIL MARKETING SOFTWARE EVER!!
The best email marketing software - ever. It's hands down my favorite- and I've used the whole gammett of email marketing softwares. The ability to customize flows with purchase history, SKU's, behaviors is simple and straightforward. Extremely user friendly software.
First of all, the customer support is hands down the best customer support ever. They will get down to the nitty gritty and resolve your problems for you, while being patient, helpful and kind. There's also so many softwares this can get integrated into that I love the flexibility of it.
Honestly, I have absolutely no complaints about this software. The technology is the best for the price point, customer service rocks, and its so user friendly - i have confidence that anyone could learn email marketing automation simply with this platform!
Klaviyo is user friendly for first timers to email marketing & their customer service is outstanding
Well I am building my subscriber list which they say is super important for the growth of my company. I know that I will see the benefits and fruits of that they longer I do it. I am so new at it now. But I feel like I am pro by using this software which gives me confidence that I can do this!
There are so many things to like about Klaviyo! When first starting out I had no clue what I was doing. I really appreciated that they had all the basic emails already outlined for me. It made it so much easier for me. All I had to do was go in and change words and insert images if I wanted. I like the options that I can either use a template with HTML or just a simple text email and they have so many template options! I like that the whole process is guided and really easy to use. I don't ever have to worry if my emails are going to be sent or not. I love that they keep your customer in mind and they have a system in place to where they are not inundated with emails from you. They have a checklist to make sure that you got all the essentials in there before you send out an email and they will remind you if you didn't do something like use any links! I feel safeguarded from sending out a sub par email. I also love the analytics so I can see who has opened the email, clicked on links, made a purchase. And to top it all of they have amazing customer service. Have loved my experience with Klaviyo!
The only thing I can think of is the fine print at the bottom of emails with all the manage preferences, mailing address, unsubscribe copyright info etc I had to kind of put together myself. Which is not a big deal at all but it would be nice to have that as an included template. Also not sure how to manually send a campaign to someone new to my newsletter. Have to manually do that. It only sends the campaign to those currently on my newsletter but not future subscribers within a certain time frame.
Could not recommend Klaviyo enough
Overall a 10/10 for Klaviyo. I recommend it to everyone I know who is on the hunt for a similar product and will continue to do so. It’s made a huge positive impact for me.
This is by far the best email marketing software I’ve ever used. It’s easy to set up and use, very self-explanatory, has every function you could want and is a great value for money compared to competitors.
Absolutely nothing. I’ve had only great experiences with Klaviyo, both the actual software and their customer support who are top notch.
This is great software
We moved from Klaviyo to Mailchimp because of Klaviyo's user interface and ability to create segments to target pretty much any specific audience from our lists that we desire. I also enjoy the customer information Klaviyo collects and makes available in terms of how frequently they order, their churn risk and overall value to the company. It's great!
It integrates with a lot of CMS services/softwares, it's easy to use, it's versatile, and Klaviyo is a great company
I guess it could be a little cheaper, but I believe you get what you pay for.
Klaviyo is a great Email platform for E-commerce companies
Changing to Klaviyo was one of the best decisions we did. Our team was able to integrate with it quickly. It is very well documented. Its API allows us to also pass over information from other tools we use. My team is very happy with this platform and has no intention of moving away.
The platform is built for E-commerce. It offers out of the box integration with Shopify and other marketing platforms. The platform is easy to use and understand, but still had powerful features that can allow any customization. Its customer support team was great when we were migrating from Mailchimp. It has plugins that connect it to other tools such as Facebook, Zapier.
Some of its features can be buggy at times. I sometimes get random error messages with our Facebook implementation.