---
description: Avaliações detalhadas do Freshmarketer com base nos recursos, preços, facilidade de utilização e classificações. Veja rapidamente as vantagens e desvantagens as no GetApp Portugal. Compare o Freshmarketer com produtos similares.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Freshmarketer - Avaliações, preços e classificações | GetApp Portugal 2026
---

Breadcrumb: [Home](/) > [Ferramentas de Marketing com IA](/directory/3873/ai-marketing-tools/software) > [Freshmarketer](/software/112157/freshmarketer)

# Freshmarketer

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> O Freshmarketer é um hub de otimização de taxa de conversão (CRO) completo, projetado para ajudar empresas e agências de marketing a converter visitantes do site em clientes.
> 
> Verdict: Rated **4.4/5** by 25 users. Top-rated for **Probabilidade de recomendação**.

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## Quick Stats & Ratings

| Metric | Classificação | Detail |
| **Geral** | **4.4/5** | 25 Avaliações |
| Praticidade | 4.1/5 | Based on overall reviews |
| Suporte ao cliente | 4.2/5 | Based on overall reviews |
| Relação qualidade/preço | 4.0/5 | Based on overall reviews |
| Recursos | 4.2/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Probabilidade de recomendação) |

## Sobre o fornecedor

- **Empresa**: Freshworks
- **Location**: San Mateo, EUA
- **Founded**: 2011

## Commercial Context

- **Modelo de preços**:  (Free version available) (Teste Grátis)
- **Target Audience**: Profissional autônomo, 2 - 10, 11 - 50, 51 - 200, 201 - 500, 501 - 1 000, 1 001 - 5 000, 5 001 - 10 000, 10 000+
- **Deployment & Platforms**: Nuvem, SaaS, baseado na web, Mac (desktop), Windows (desktop), Android (celular), iPhone (celular), iPad (tablet)
- **Idiomas**: alemão, chinês tradicional, coreano, espanhol, francês, inglês, japonês, neerlandês, português, russo
- **Available Countries**: Alemanha, Austrália, Brasil, Canadá, China, Espanha, Estados Unidos, França, Hong Kong, RAE da China, Irlanda, Israel, Japão, México, Nova Zelândia, Reino Unido, Singapura, Suíça, Índia

## Recursos

- A/B Testing
- API
- Agendamento de postagens
- Alertas/notificações
- Alerts/Escalation
- Análise de dados de campanhas
- Análise de dados de vendas
- Análise de dados visual
- Análise do funil de vendas
- Análise estatística
- Automação de marketing
- Autoresponders
- Ações ativadas por eventos
- Banco de dados de contatos
- CRM
- Chatbot
- Coleta de dados de multicanal
- Conversas em tempo real
- Editor de formulários
- Editor visual

## Integrations (9 total)

- Freshdesk
- HubSpot CRM
- HubSpot Marketing Hub
- Mailchimp
- PandaDoc
- QuickBooks Money
- ResponseTap
- Shopify
- TeamViewer ONE

## Opções de suporte

- Email/Help Desk
- FAQs/Fórum
- Base de conhecimento
- Suporte por telefone
- Assistência 24/7
- Bate-papo

## Category

- [Ferramentas de Marketing com IA](https://www.getapp.pt/directory/3873/ai-marketing-tools/software)

## Categorias relacionadas

- [Ferramentas de Marketing com IA](https://www.getapp.pt/directory/3873/ai-marketing-tools/software)
- [Software Web Analytics](https://www.getapp.pt/directory/109/web-analytics/software)
- [Software de Marketing de Redes Sociais](https://www.getapp.pt/directory/104/social-media/software)
- [Ferramentas de Landing Pages](https://www.getapp.pt/directory/591/landing-page/software)
- [Plataformas de Marketing All-in-One](https://www.getapp.pt/directory/310/online-marketing/software)

## Alternativas

1. [EngageBay CRM](https://www.getapp.pt/software/113999/engagebay-marketing) — 4.7/5 (907 reviews)
2. [Mailchimp](https://www.getapp.pt/software/8268/mailchimp) — 4.5/5 (17585 reviews)
3. [Omnisend](https://www.getapp.pt/software/112199/omnisend) — 4.7/5 (836 reviews)
4. [HubSpot Marketing Hub](https://www.getapp.pt/software/20444/hubspot-marketing) — 4.5/5 (6223 reviews)
5. [Marketo Engage](https://www.getapp.pt/software/990/marketo-lead-management) — 4.3/5 (710 reviews)

## Avaliações

### "Efficient Multi-tool for your Marketing Team" — 5.0/5

> **Jake** | *9 de março de 2019* | Internet | Recommendation rating: 10.0/10
> 
> **Vantagens**: Multiple apps and features all in one place. Keeps your workflow clean.&#10;&#10;Very intuitive, good for efficient onboarding&#10;&#10;Funneling and heatmap tools are top notch.&#10;&#10;A/B test insights have more than made up for the cost on their own
> 
> **Desvantagens**: Price might be high for certain smaller organizations, but most can probably gain way more through insights than Freshmarketer will ever cost.&#10;&#10;Documentation isn't the best

-----

### "All-in-one tool for marketers" — 5.0/5

> **Avaliador Verificado** | *7 de novembro de 2018* | Publicidade e marketing | Recommendation rating: 9.0/10
> 
> **Vantagens**: As a marketer, freshmarketer is what always helps me and my team. It offers you with multiple apps and features which means you don't have to buy all those apps individually. For instance, it comes with a heatmap, A/B testing tool, funnel optimization, etc. You don't need a separate split testing or conversion optimization or survey tool if you are using freshmarketer.&#10;&#10;So it does save a lot of money at the end of the day which is a big plus.&#10;&#10;Chrome extension is really helpful. You can create and manage campaigns right from your browser.&#10;&#10;You can use it free for life but with limited features.
> 
> **Desvantagens**: 1. It is expensive. There is a free plan but it is too basic in nature and you won't be able to use the best features. And when you want to switch to the paid plan, it gets really pricey.&#10;2. There are bugs that might irritate you. It is still in the developing stage so most of the issues get fixed but you will experience new ones but it is evolving.
> 
> I'd recommend Freshmarketer's free forever plan. It is best for bloggers, affiliates, small businesses, and startups. The premium plan is for medium and large businesses.

-----

### "Conversion rate optimization doesn't work at all, Support is tragically bad" — 1.0/5

> **Vilius** | *4 de outubro de 2020* | Serviços e tecnologia da informação | Recommendation rating: 0.0/10
> 
> **Vantagens**: It was really widely marketed, you can found something advertised about freshmarketer on the every search query.
> 
> **Desvantagens**: The only thing - Conversion Rate Optimization tool, which was the most interesting to - doesn't work at all.
> 
> The dashboard looks modern and quite easy to navigate, but looks like freshmarketer tool is ONLY about email marketing. The only thing crucial to us is Conversion Rate Optimization tool and after setting up the account and code snippet into our website, seems like that particular section of the tool doesn't work at all. It just doesn't respond. I don't know, if it's some kind of bug or just undeveloped product. &#10;The biggest con of al this that it's impossible to reach out to the customer support. I've sent at least 4 queries already, no respond. And it's been 3 working days already.

-----

### "Freshmarketer is a simple yet powerful tool for making A/B test, Split URL test, Funnels, etc." — 5.0/5

> **Avaliador Verificado** | *24 de abril de 2018* | Recommendation rating: 10.0/10
> 
> **Vantagens**: - Really simple to setup either the connection to the app and tests.&#13;&#10;- Lots of features to experiment with.&#13;&#10;- Nice user interface.&#13;&#10;- Great documentation.
> 
> **Desvantagens**: - Since it is based on JS, may be slow some times&#13;&#10;- The pricing can be high&#13;&#10;- Can be a little confusing to set up a split test for the first time.&#13;&#10;- Documentation hard to find
> 
> It is helping the company that I work for to better understand it's users behavior on the site in order to make the process easier and increasing conversions

-----

### "Insane Insights" — 5.0/5

> **Avaliador Verificado** | *17 de maio de 2019* | Publicidade e marketing | Recommendation rating: 10.0/10
> 
> **Vantagens**: I needed a solution to help me identify the reasons behind poor conversions. I had many assumptions and hypothesis. But I knew to test each factor would take forever until I found Freshmarketer. It is the one shop tool to answer all your hypothesis by iterating experimenting. Also, they are a great resource. They are great at explaining a process, why it's needed and it's benefits.  Their forum analysis is my favorite feature.
> 
> **Desvantagens**: It takes time to set up the first test. Just like everything, there is a learning curve involved.
> 
> You can try it for free\! So many tools you can use for free. You can tell they care about user/business requirements and challenges. A UX dream.

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## Links

- [View on GetApp](https://www.getapp.pt/software/112157/freshmarketer)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.getapp.de/software/112157/freshmarketer> |
| de-AT | <https://www.getapp.at/software/112157/freshmarketer> |
| en | <https://www.getapp.com/marketing-software/a/freshmarketer/> |
| en-AE | <https://www.getapp.ae/software/112157/freshmarketer> |
| en-AU | <https://www.getapp.com.au/software/112157/freshmarketer> |
| en-CA | <https://www.getapp.ca/software/112157/freshmarketer> |
| en-GB | <https://www.getapp.co.uk/software/112157/freshmarketer> |
| en-IE | <https://www.getapp.ie/software/112157/freshmarketer> |
| en-NZ | <https://www.getapp.co.nz/software/112157/freshmarketer> |
| en-SG | <https://www.getapp.sg/software/112157/freshmarketer> |
| en-ZA | <https://www.getapp.za.com/software/112157/freshmarketer> |
| es | <https://www.getapp.es/software/112157/freshmarketer> |
| es-CL | <https://www.getapp.cl/software/112157/freshmarketer> |
| es-CO | <https://www.getapp.com.co/software/112157/freshmarketer> |
| es-MX | <https://www.getapp.com.mx/software/112157/freshmarketer> |
| fr | <https://www.getapp.fr/software/112157/freshmarketer> |
| fr-BE | <https://fr.getapp.be/software/112157/freshmarketer> |
| fr-CA | <https://fr.getapp.ca/software/112157/freshmarketer> |
| nl | <https://www.getapp.nl/software/112157/freshmarketer> |
| nl-BE | <https://www.getapp.be/software/112157/freshmarketer> |
| pt | <https://www.getapp.com.br/software/112157/freshmarketer> |
| pt-PT | <https://www.getapp.pt/software/112157/freshmarketer> |

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