Kochava

Kochava

Mobile attribution and analytics platform for app marketers

4.8/5 (20 avaliações)
Avaliador Verificado
Setor: Internet
Porte da empresa: 1.001-5.000 funcionários
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Outstanding MMP with really great support

Usado Diariamente durante 6 a 12 meses
Avaliado em 07/02/2019
Fonte da avaliação: Capterra

We use Kochava as our MMP - in order to track into our backend all necessary events for acquisition and re-engagement campaigns internationally.

Vantagens

Functionality - for every idea there is a solution - paired with the great support by provided by Kochava it is possible to find a way to implement it.
Data availability and accuracy is outstanding
High level support for important strategic questions.
Open for new ideas/features which are getting prioritized and potentially put on the Kochava roadmap.

Desvantagens

In the beginning the sheer amount of what can be adjusted was overwhelming and wording was not always intuitively - but onboarding was great and support team answers quickly when in doubt

There are still a few bugs within the software we sometimes encounter / missing functionalities, however these are professionally addressed when raised (e.g. bugs which are not fixable by customer side are taken on by the dedicated support team), for missing functionalities workarounds are proposed

Detalhamento da qualificação

Praticidade
Suporte ao cliente

Probabilidade de recomendação: 10.0/10

Avaliador Verificado
Setor: Esportes
Porte da empresa: 1.001-5.000 funcionários
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NFL App + Kochava

Usado Diariamente durante 6 a 12 meses
Avaliado em 13/02/2019
Fonte da avaliação: Capterra

It has been great to have the analytics and product teams also see the value in using a tool like Kochava. While tying spend to marketing KPI's is baseline, Kochava has also been instrumental in how we look at AMA across owned and paid efforts for the NFL App

Vantagens

The post install metrics (once configured to track properly) were very helpful as well as the Smartlink building process. Nic was always very prompt and positive in handling any issues/questions I had (which were frequent from my end). I felt he cared about my product goals and always made sure I understood the different mechanics within Kochava to analyze/understand my app activity. Spoke to Cale on a couple occasions and he was just as proactive and helpful.

Desvantagens

I had been using Hasoffers in years past so it was a bit of a transition for me. I was used to seeing a dashboard with installs/leads logging in real-time that I can look through vs. requesting a report be sent to me.

Detalhamento da qualificação

Relação qualidade/preço
Praticidade
Suporte ao cliente

Probabilidade de recomendação: 7.0/10

Ryan W.
Setor: Software
Porte da empresa: 51-200 funcionários
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Kochava Is An Amazing Tool + Amazing People

Usado Diariamente durante Mais de dois anos
Avaliado em 05/02/2019
Fonte da avaliação: Capterra

Vantagens

I like Kochava's "Fraud Detection" tools makes the price of the tool worth every penny.

The attribution is great - no complaints about the staple of their product.

Their customer service and client support is the best in the industry. We have had many other software vendors and none come close.

Desvantagens

Can be expensive and price scales up as you scale up in company growth.

Detalhamento da qualificação

Relação qualidade/preço
Praticidade
Suporte ao cliente

Probabilidade de recomendação: 10.0/10

Avaliador Verificado
Setor: Serviços ao consumidor
Porte da empresa: 201-500 funcionários
Traduzir com Google

Kochava Platform Review

Usado Diariamente durante Mais de dois anos
Avaliado em 08/02/2019
Fonte da avaliação: Capterra

Vantagens

Customer service responsiveness means any issues/questions are addressed extremely quickly. They are always looking to push new products out faster than competitors and generally don't charge extra for the new services

Desvantagens

It is not the easiest to navigate at first meaning it can be a while before you use the product to its full potential

Detalhamento da qualificação

Relação qualidade/preço
Praticidade
Suporte ao cliente

Probabilidade de recomendação: 8.0/10

Giacomo L.
Setor: Publicidade e marketing
Porte da empresa: 51-200 funcionários
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A solid, innovative, agnostic tracking platform!

Usado Diariamente durante Mais de dois anos
Avaliado em 07/02/2019
Fonte da avaliação: Capterra

Vantagens

The most important aspect of Kochava technology is that it is solid, agnostic, flexible to integrate with external tools via custom postback calls, and always innovative.

Desvantagens

API connections for external reporting is something that can be improved in terms of quality of data fetching. At the moment, S2S postback integrations are better.

Detalhamento da qualificação

Relação qualidade/preço
Praticidade
Suporte ao cliente

Probabilidade de recomendação: 10.0/10

Horia G.
Setor: Jogos de computador
Porte da empresa: 51-200 funcionários
Traduzir com Google

Qublix Games Kochava Review

Usado Diariamente durante Mais de dois anos
Avaliado em 08/02/2019
Fonte da avaliação: Capterra

I like it a lot, it's simple to use, and makes my job a lot easier. I'm able to spot trends early on in a campaign which in turn saves the company a lot of money.

Vantagens

How easy it is to use, and that it's reliable.

Desvantagens

I can't think of a single thing. I like everything about the software/platform, and the customer support that they offer.

Detalhamento da qualificação

Relação qualidade/preço
Praticidade
Suporte ao cliente

Probabilidade de recomendação: 10.0/10

Avaliador Verificado
Setor: Serviços financeiros
Porte da empresa: 5.001-10.000 funcionários
Traduzir com Google

Valuable partnership for mobile app attribution

Usado Semanal durante Mais de dois anos
Avaliado em 07/02/2019
Fonte da avaliação: Capterra

Vantagens

Possibility to assess network contribution from various perspectives - not only direct conversions, but also quality of the network, overlap with other networks, especially valuable traffic verifyer and fraud console.

Desvantagens

There is a minor downside not being able to export data directly from graphs and charts. There is an option, however, to do it with a customer query or schedule a report, but it would be very handy just to export data directly from the Analytics dashboards.

Detalhamento da qualificação

Praticidade
Suporte ao cliente

Probabilidade de recomendação: 8.0/10

Bryan T.
Setor: Internet
Porte da empresa: 13-50 funcionários
Traduzir com Google

great software with amazing support team

Usado Diariamente durante 6 a 12 meses
Avaliado em 07/02/2019
Fonte da avaliação: Capterra

we are helping third party app developers to get into the data monetization business as well as small data consumers to access audiences and insights

Vantagens

- intuitive, fast and reliable
- audience builder works beautifully

Desvantagens

- users administration
- lookalikes creation

Detalhamento da qualificação

Relação qualidade/preço
Praticidade
Suporte ao cliente

Probabilidade de recomendação: 10.0/10

Avaliador Verificado
Setor: Publicidade e marketing
Porte da empresa: 13-50 funcionários
Traduzir com Google

Great for Audience Targeting

Usado Diariamente durante 6 a 12 meses
Avaliado em 08/02/2019
Fonte da avaliação: Capterra

Vantagens

The ability to access a larger landscape of audiences pertaining to app usage and type.

Desvantagens

The process required to connect device segments to platforms.

Detalhamento da qualificação

Praticidade
Suporte ao cliente

Probabilidade de recomendação: 9.0/10

Avaliador Verificado
Setor: Publicidade e marketing
Porte da empresa: 13-50 funcionários
Traduzir com Google

Satisfied user

Usado Diariamente durante 6 a 12 meses
Avaliado em 06/02/2019
Fonte da avaliação: Capterra

Vantagens

Ease of use, lots of data points to choose from. Support team is very friendly and responds promptly

Desvantagens

Scale of demographic data points is limited.

Detalhamento da qualificação

Relação qualidade/preço
Praticidade
Suporte ao cliente

Probabilidade de recomendação: 7.0/10

Alice K.
Setor: Publicidade e marketing
Porte da empresa: 201-500 funcionários
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Kochava's Client Success Team is AWESOME!

Usado Semanal durante 6 a 12 meses
Avaliado em 06/02/2019
Fonte da avaliação: Capterra

We have reaped so many benefits from Kochava's Collective platform. Building audiences is pretty easy, we were up and running with one training!

Vantagens

The support that the Client Success team provides, especially Emily, is one of the main reasons Kochava is so valuable to us. She helps us uncover all of the potentials that the Collective tool has, and she always gives us ways to strategically apply her solutions.

Desvantagens

Nothing, it's easy to use! We just would like a little more scale!

Detalhamento da qualificação

Relação qualidade/preço
Praticidade
Suporte ao cliente

Probabilidade de recomendação: 10.0/10

Rafael N.
Setor: Serviços financeiros
Porte da empresa: 10.001+ funcionários
Traduzir com Google

Kochava Support is great

Usado Semanal durante Mais de um ano
Avaliado em 07/02/2019
Fonte da avaliação: Capterra

I work with Kochava as part of our Marketing stack. The Kochava is on top of their game and deliver great support.

Vantagens

UX and underlying data structure to account for all data needs

Desvantagens

diversified method of extracting data via API, UX, query, with different time ranges capabilities, which makes it a bit more confusing to me

Detalhamento da qualificação

Relação qualidade/preço
Praticidade
Suporte ao cliente

Probabilidade de recomendação: 10.0/10

Annamaria S.
Setor: Publicidade e marketing
Porte da empresa: 201-500 funcionários
Traduzir com Google

Great Platform - Even Better Rep!

Usado Mensal durante 1 a 5 meses
Avaliado em 06/02/2019
Fonte da avaliação: Capterra

Seamless!

Vantagens

Large amount of apps, easy to use, multiple buying options, and the support team took the whole experience to the next level! Our rep has been nothing but helpful, clear in her explanations to help us understand better as the partnership grows, and her turn around times have been outstanding. She's been a model example of a partner and made the process so easy to work together. There are areas of the platform itself that isn't the most self-explanatory but our rep quickly gets us over that hurdle!

Desvantagens

I know this survey is about the Audience side but it would be better to a cohesive understanding of the Measurement side as well. Our Audience rep was a big part to why we kept using the platform, she made it easy to use. However, it was a little less than perfect on the Measurement. We're giving it a full chance and testing again this quarter but from my experience and others, it hasn't been the easiest or clearest process. As we dive into more granular testing this quarter we can have more detailed feedback on both sides!

Detalhamento da qualificação

Relação qualidade/preço
Praticidade
Suporte ao cliente

Probabilidade de recomendação: 9.0/10

Trysha H.
Setor: Publicidade e marketing
Porte da empresa: 13-50 funcionários
Traduzir com Google

Excellent variety of audiences - and delivery!

Usado Semanal durante 1 a 5 meses
Avaliado em 06/02/2019
Fonte da avaliação: Capterra

My experience has been very pleasant. My audiences have performed well and the support team at Kochava has always been very attentive and helpful!

Vantagens

As an advertiser, I love the variety of behavioral profiles on the Kochava platform. What first attracted me to Kochava was the ability to create audiences based on the apps they use and how often they use them, however, I was pleasantly amazed by the lengthy list of interest and behavioral targets as well.

Desvantagens

The one thing I could complain about is that there isn't an option to reset your password right on the log-in. It doesn't matter though because a quick e-mail to support and I was able to reset it very quickly.

Detalhamento da qualificação

Relação qualidade/preço
Praticidade
Suporte ao cliente

Probabilidade de recomendação: 10.0/10

Lionel T.
Setor: Publicidade e marketing
Porte da empresa: 2-10 funcionários
Traduzir com Google

The excellence

Usado Diariamente durante 1 a 5 meses
Avaliado em 06/02/2019
Fonte da avaliação: Capterra

We are a data monetization platform. We connect data producers, such as app developers, with data consumers, such as marketers or companies doing market research.

Vantagens

Very agile and easy to understand. The support.

Desvantagens

Sometimes the performance of the system go down.

Detalhamento da qualificação

Relação qualidade/preço
Praticidade
Suporte ao cliente

Probabilidade de recomendação: 10.0/10

Omobolanle H.
Setor: Serviços financeiros
Porte da empresa: 201-500 funcionários
Traduzir com Google

My review

Usado Diariamente durante 1 a 5 meses
Avaliado em 07/02/2019
Fonte da avaliação: Capterra

Vantagens

It's relatively cheaper than other attribution software

Desvantagens

It's a little difficult to use, especially the aspect of integrating with ad channels

Detalhamento da qualificação

Relação qualidade/preço
Praticidade
Suporte ao cliente

Probabilidade de recomendação: 7.0/10

Allen M.
Setor: Publicidade e marketing
Porte da empresa: 5.001-10.000 funcionários
Traduzir com Google

Useful platform for running & attributing data to mobile app campaigns

Usado Semanal durante 1 a 5 meses
Avaliado em 27/11/2019
Fonte da avaliação: Capterra

Helpful mobile app campaign data aggregator, would suggest this for any mobile advertiser

Vantagens

The ease of data analysis on this platform is one of its' strong points. Query building is your only hurdle to have seemless reporting

Desvantagens

The free version vs the paid version shows the true difference in value and usability of the platform. OPT FOR THE PAID, IT'S WORTH IT

Detalhamento da qualificação

Praticidade

Probabilidade de recomendação: 10.0/10

Bryan T.
Setor: Publicidade e marketing
Porte da empresa: 13-50 funcionários
Traduzir com Google

A platform that really has it together

Usado Semanal durante 1 a 5 meses
Avaliado em 06/02/2019
Fonte da avaliação: Capterra

Overall very pleased with our experience thus far. The team has been very helpful and responsive, and it's very easy to set up new users within our account.

Vantagens

There are many features that our team can easily access directly within the platform.

Desvantagens

Scale can sometimes be an issue - an app that you think would have a lot of reach might not have that much at all.

Detalhamento da qualificação

Relação qualidade/preço
Praticidade
Suporte ao cliente

Probabilidade de recomendação: 9.0/10

Avaliador Verificado
Setor: Publicidade e marketing
Porte da empresa: 13-50 funcionários
Traduzir com Google

New Favorite Audience Platform

Usado Semanal durante 1 a 5 meses
Avaliado em 06/02/2019
Fonte da avaliação: Capterra

Vantagens

Kochava's awesome UI and intuitive platform make it easy to create unique audiences you want to target across multiple DSPs & Platforms.

Desvantagens

I have not run into any problems yet!!!!

Detalhamento da qualificação

Relação qualidade/preço
Praticidade
Suporte ao cliente

Probabilidade de recomendação: 10.0/10

Janet K.
Setor: Publicidade e marketing
Porte da empresa: 13-50 funcionários
Traduzir com Google

Easy to use!

Usado Mensal durante 1 a 5 meses
Avaliado em 06/02/2019
Fonte da avaliação: Capterra

Vantagens

The dashboard/UI is easy to navigate and getting the actual device counts after building your audience is very helpful.

Desvantagens

No cons re: the dashboard so far, we are still in the early stages of using Kochava audiences with our campaigns.

Detalhamento da qualificação

Praticidade

Probabilidade de recomendação: 9.0/10