A great mobile attribution platform
Vantagens
First, great pricing model which is compatible for indie developers as well as enterprise. A good tool for tracking mobile attribution of campaigns and installs.
Desvantagens
A few issues -
1. Revenue data is cohorted and not "actual", which sometimes creates discrepancies when comparing to other platforms (i.e. Google Play console / iTunes analytics)
2. No easy way to deep-analyze data. You have to export a raw report and pivot it in excel (they recently launched a pivot feature but it's an enterprise feature...)
A great attribution analytics with minor flaws
Amazing attribution analytics that allow me to monitor and optimize campaigns and traffic sources in a proper way.
Vantagens
Very easy to implement.
Acurate data collection from advertising sources.
Great one link options that actually let you adjust and change everything you need.
Desvantagens
Can't see actual revenues, only cohort revenues which is very confusing when looking for long term daily revenues.
Can't download organic traffic reports at all which is a big flaw.
Indispensable tool for our analytics needs
It gives us near real-time information about state of our apps on both App stores, together with important PUA analytics data. It also provides important metrics like retention, eCPI, nr. of installs per geo, source, etc.
Vantagens
I like the ease of use, simple and fast UI, ability to upgrade to more premium features like anti -fraud and 360 view. It also provides us near real-time insight into the current state of our apps, both on the mobile and on the web, in graphical or numerical format.
Desvantagens
Mobile app requests that you login each time you bring it back to foreground and this behaviour is not configurable.
Media channel analysis
Vantagens
Integrate with alot of DSPs or vendors.
Able to perform alot of analysis with the data available
Desvantagens
Alot of understanding needed when on boarding this software
Good app to track your download campaigns
Heavily used for our mobile download campaigns - I can recommend this software as the-one to go to for this but hope support will be improved soon.
Vantagens
Pretty easy to use on daily basis, this app provides almost an unique capability to track your campaigns and converts for downloads. You can adjust the string provided to implement your own tracking if you possess such software.
Desvantagens
Really bad customer support and not 100% integrate with 3rd party. The setup and integration are not extremely intuitive and might need some extra work.
Exclusive software for marketing analytics
When can work on our audience that is gathered through it easily
Vantagens
Appsflyer is one if the best when it cames to analyis the marketing you have done beacuse it is very simple to get going with it and also it is very trure and accurate to gather the data from the different platforma
Desvantagens
The appsflyer is very good but I think it is a bit expensive when it is compared with other softwares
Helped track our conversion
Vantagens
We used appsflyer quite a while as tracking tool. It become a cost-efficient way to understand where exactly our traffic was coming from
Desvantagens
For small startups still in development, the price of 5 cents per lead identified was expensive. Once understood the main sources of conversion, we opted to stop to use the product for price-related reasons
Started measure and track my app campaigns quickly
Vantagens
Measure every event and customer behavior in the app for every campaign, with maximum details to decide if it reached my goals or not. Also the fraud control help you prevent from bad traffic sources.
Desvantagens
If you advertise in a non-integrated media source (direct publisher), you cannot integrate it manually by yourself, and have to ask the publisher to make their integration with Appsflyer support team (and it takes a while).
Good app to track your campaigns
Vantagens
One of the best apps to track your mobile traffic and downloads we could find online. Tracks clicks/downloads.
Desvantagens
A little hard to integrate and the information for the downloads is not absolutely full. Some downloads are considered from a campaign, other now. Not the best customer service so far...
Great service and amazing product
very good, wish they had better customer service.
Vantagens
that i can view sources of all conversion / downloads in our applications
way better then firebase.
Desvantagens
need better explanation about implementing SDK and using API.
Useful third party measurement partner
AppsFlyer is a helpful system that aggregates digital advertising campaign results into one single dashboard.
Vantagens
Valuable to use this mobile measurement partner as a comparison between first & third party data tracking software.
Desvantagens
Between platforms, we notice significant discrepancies between first/third party. Also the user interface is a little clunky.
A good tool to track your app performances
Vantagens
AppsFlyer helped to understand the exact source of our downloads from multiple acquisition source for an affordable price
Desvantagens
The set up process is not immediate. The tracking for the campaigns is not always perfect in terms of attribution (still, a lot more reliable than without using their system)
Helped us a lot in user acquisition optimization
Vantagens
One of the best tool to identify the source of your downloads. Helped us to optimize marketing in a very effective way
Desvantagens
A bit expensive; however you can cut costs using it only when launching different campaigns or at regular intervals
Best analytical app out there
The best option in the market
Vantagens
Create and track Events, Custom events, value, roi and many more,
You can decide and have full control and data on your users.
Desvantagens
The occasional bug requires technical deep knowledge
