--- description: Avaliações detalhadas do Criteo com base nos recursos, preços, facilidade de utilização e classificações. Veja rapidamente as vantagens e desvantagens as no GetApp Portugal. Compare o Criteo com produtos similares. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Criteo - Avaliações, preços e classificações | GetApp Portugal 2026 --- Breadcrumb: [Home](/) > [Software para Agência de Publicidade](/directory/299/advertising/software) > [Criteo](/software/454/criteo) # Criteo Canonical: https://www.getapp.pt/software/454/criteo Page: 1 / 2\ Seguinte: [Next page](https://www.getapp.pt/software/454/criteo?page=2) > Especializado em publicidade de merchandising comportamental online, o Criteo fornece recomendações preditivas, altamente direcionadas em tempo real para sites de comércio eletrônico de varejo. > > Verdict: Rated **3.9/5** by 22 users. Top-rated for **Probabilidade de recomendação**. ----- ## Quick Stats & Ratings | Metric | Classificação | Detail | | **Geral** | **3.9/5** | 22 Avaliações | | Praticidade | 3.5/5 | Based on overall reviews | | Suporte ao cliente | 3.6/5 | Based on overall reviews | | Relação qualidade/preço | 3.8/5 | Based on overall reviews | | Recursos | 4.0/5 | Based on overall reviews | | Recommendation percentage | 70% | (7/10 Probabilidade de recomendação) | ## Sobre o fornecedor - **Empresa**: Criteo - **Location**: Paris, França - **Founded**: 2005 ## Commercial Context - **Preço inicial**: 1,00 US$ - **Target Audience**: Profissional autônomo, 2 - 10, 11 - 50, 51 - 200, 201 - 500, 501 - 1 000, 1 001 - 5 000, 5 001 - 10 000, 10 000+ - **Deployment & Platforms**: Nuvem, SaaS, baseado na web - **Idiomas**: alemão, coreano, espanhol, francês, inglês, irlandês, italiano, japonês, português do Brasil - **Available Countries**: Alemanha, Austrália, Brasil, Canadá, China, Estados Unidos, França, Japão, México, Reino Unido, Índia ## Recursos - Análise de dados de campanhas - Anúncios com utilização de retargeting - Atribuição entre canais - Conteúdo dinâmico - Descoberta de dados - Fusão de dados - Gerenciamento de anúncios gráficos - Gestão de campanhas - Gestão de estoque de anúncios - Inteligência artificial e aprendizado de máquina - Marketing de multicanal - Múltiplas campanhas - Personalização - Previsão da demanda - Rastreamento de conversão - Recomendações - Relatórios e análise de dados - Segmentação de clientes - Segmentação por comportamentos - Segmentação por público ## Integrations (16 total) - Adobe Audience Manager - Adobe Commerce - Amperity - Bluecore - Blueshift - Emarsys - Epsilon - Eulerian - Klaviyo - LiveRamp - Mediarithmics - PrestaShop - Raptor - Shopify - Tealium Customer Data Hub ... and 1 more integrations ## Opções de suporte - Email/Help Desk - FAQs/Fórum - Suporte por telefone - Bate-papo ## Category - [Software para Agência de Publicidade](https://www.getapp.pt/directory/299/advertising/software) ## Categorias relacionadas - [Software para Agência de Publicidade](https://www.getapp.pt/directory/299/advertising/software) - [Software para Personalização](https://www.getapp.pt/directory/609/personalization-behavioral-targeting/software) - [Software de Análise Preditiva](https://www.getapp.pt/directory/628/predictive-analytics/software) - [Software de Marketing de Redes Sociais](https://www.getapp.pt/directory/104/social-media/software) - [Software de Gestão de Campanhas](https://www.getapp.pt/directory/304/campaign-management/software) ## Alternativas 1. [Zeetaminds](https://www.getapp.pt/software/112615/zeetaminds) — 4.9/5 (176 reviews) 2. [Teamwork.com](https://www.getapp.pt/software/90672/teamwork-projects) — 4.5/5 (933 reviews) 3. [Adalysis](https://www.getapp.pt/software/126355/adalysis) — 4.6/5 (117 reviews) 4. [Similarweb](https://www.getapp.pt/software/100382/similarweb-pro) — 4.6/5 (251 reviews) 5. [Wrike](https://www.getapp.pt/software/9964/wrike) — 4.4/5 (2887 reviews) ## Avaliações ### "Powerful Retargeting, with a Few Downfalls" — 4.0/5 > **Cameron** | *4 de junho de 2019* | Bens de consumo | Recommendation rating: 8.0/10 > > **Vantagens**: The dynamic retargeting options that Criteo offers are vast and effective - we've been seeing around 2.0 ROAS since implementation with a limited budget. > > **Desvantagens**: Unfortunately, customization options for the creatives themselves are a bit limited. For example, we've been running into issues of having the same product show four separate times in the same creative - not a professional look. > > Overall, we're happy with the results our e-commerce campaigns have experienced with the addition of Criteo. Revenue and overall web traffic have increased. ----- ### "A great complement to Google and social media retargeting" — 4.0/5 > **Artur** | *17 de julho de 2021* | Varejistas | Recommendation rating: 9.0/10 > > **Vantagens**: Easy budget management and a transparent way to define the target result. Very high efficiency. Great support. > > **Desvantagens**: The administration panel after the changes is less transparent and convenient to use (although it looks better). Large, unpredictable fluctuations in effectiveness (though this is a question of market behavior rather than of the software itself). > > An easy-to-manage, effective tool for retargeting on the basis of RTB. ----- ### "Good results but difficult to use" — 3.0/5 > **Josh** | *10 de abril de 2025* | Varejistas | Recommendation rating: 6.0/10 > > **Vantagens**: Criteo produces nice looking dynamic interactive remarketing ads that produce a good return on ad spend. > > **Desvantagens**: Difficult interface to create ads and limited controls over where/how the ads serve as well as what they look like. > > The results are good which is the mean thing, but so difficult to use. ----- ### "Convert Traffic to Customers Using Criteo" — 5.0/5 > **Chitta Ranjan** | *18 de dezembro de 2018* | Saúde, bem-estar e condicionamento físico | Recommendation rating: 8.0/10 > > **Vantagens**: One of the best, easy to use industry top leader in retargeting. Retarget your traffic simply by adding Criteo script to your website. Excellent customer support with a dedicated account manager who will guide you with bid optimization techniques. In addition to multiple other websites, it also shows ads on Facebook. With its dashboard report, one can get a clear idea on the number of impressions, clicks, conversion and revenue details every day to track the performance. > > **Desvantagens**: For an E-commerce website, it's not that easy to implement the Criteo script. > > I am using Criteo for one of our E-commerce clients from last two years. The conversion rate and average order value are always good. Overall my experience with Criteo is excellent. ----- ### "Great targeting and retargeting tool" — 4.0/5 > **Nikita** | *22 de novembro de 2023* | Maquinário | Recommendation rating: 7.0/10 > > **Vantagens**: How easy it was to integrate with some of tools we use, and how easy it is to work with campaigns and audiences. > > **Desvantagens**: Not everything was easy to set up and we needed to analyze externally for things that Criteo lacks. ----- Page: 1 / 2\ Seguinte: [Next page](https://www.getapp.pt/software/454/criteo?page=2) ## Links - [View on GetApp](https://www.getapp.pt/software/454/criteo) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data