Avaliações do Emma

It's intuitive and easy to learn. Allows you to design beautiful emails and newsletters without knowing code. The customer service team is great, and there are great trainings and webinars available.

Some of the features are more limited than other products. Coming from MailChimp, I wished that I could play around with Emma's templates and code a bit more than what's accessible.

For nonprofits and small to mid-size businesses, MyEmma is the best, most intuitive email marketing platform around. Their customer service is over the top great, and the service they offer to build templates for you is well worth the small investment! Not only are they good to work with, but the team at Emma are firm believers in giving back to the community, something that comes out in their interactions in small but meaningful ways.

I would love to see Emma manage more complex data. My heart was broken when I moved to a different organization and was no longer able to utilize Emma due to a more complex data and business unit structure.

The WYSIWYG is easy to use. It has the basic email marketing functionalities.

This platform is quite primitive. I absolutely DO NOT recommend it. I can't wait to switch to something else once our subscription is up.

If you're an absolute beginner to email marketing or not a marketing person but rather someone taking on marketing responsibilities, then it's fine.

Although Emma looks like a promising, professional platform, in reality, it is quite basic, too top-level (no specificity), not fully customizable, etc.

My biggest gripes with Emma are:

- Insights and analytics are quite lacking. Does not go deeper than open, click rates, and opt-outs.

- Out of all email marketing software I have I used, Emma emails are the ones that go into spam most easily.

No, not "promotions" or "unfocused". Spam.

- The available pre-made email templates look very old-school and outdated. Very 2004. There is no marketplace or option to acquire more.

- Thankfully, you can use your own custom HTML email templates, but the interface is a bit funky. Every time you preview your email and hit "back" it returns you to the top of the frame.

- You can't save custom HTML templates and then edit them as a WYSIWYG like in HubSpot or MailChimp.

- Their email templates are NOT fully cross-browser or cross-platform compatible.

- Emma automatically generates mobile versions for their "mobile ready" themes. Other platforms let you make edits to how your mobile and desktop versions will look separately.

We are able to manage and automate customer campaigns all with one login - we are also able to visually show our customers the effectiveness of the design and lay out not just the messaging

I wish that the templates were a bit more flexible so we could create ones not available in the system - however the option to work with a designer is quite nice and have used that service several times.

I began using this software during my current marketing position at a large law firm. We send out large email blasts to our clients from Emma. Emma makes it extremely simple to upload email lists, create campaigns and email a large list of clients. Emma email reports are also a great way to see which clients you're reaching, helping you in your marketing efforts. The pricing is also very competitive with other email marketing software, with their base pro price.

I don't have anything negative to say about this software. I haven't experienced any issues with this email marketing software.

Nice-enough looking emails (at least in the beginning), decent templates, relatively easy for non-technical users, some templates are responsive. The people there are polite and relatively nice to interact with (but see below, I sometimes question their competence).

Expensive for what you (don't) get, poor customer service (I often have to repeat my questions to get someone to understand the issues), doesn't work with Office365 (they've had issues with Microsoft for more than a year, and still are unable to resolve them), templates have become stale, with few new ones added, "code your own" editor is junk, and if you want responsive emails, you are forced to use their templates (you can't code your own with media queries, etc), their software is glitchy and can be slow to respond.

Great to have multiple sub-account that all share one "contact" list so help with duplicates

Not easy to format, very limited format options, takes much longer to make an email than with others

Used friendly, integrates with my CRM database, easy to use templates, plug and play so I can make my monthly newsletter, good click analytics

I run a small nonprofit and, especially for the price, Emma offers us an incredible service. If I had one Con it would be the customization of my emails. With our subscription and templates provided, we are very limited on what we can edit in our emails. But again, being the size we are, I wouldn’t expect different and the setup makes it easy for us to create nice looking emails.

I like how easy it is to send yourself tests of the emailers you create. The drag and drop tool is straightforward too. Support is pretty helpful and easy to get connected with.

I don't like if I have to change out an image in an email and a link and metadata are already assigned, the link and metadata automatically clear out and I have to reassign it. Over the years of using it, it seems like it is slow to load and I've used it in a variety of browsers.

Love how you can send Mass emails! Emma has a great customizable features so you can design what you want your email to look like. Lots of great features! Also it is fairly easy to figure out to use.

Emma is easy to use ONCE you get the hang of where you do to download the emails and how to use the features to customize your email. You have to play around with it little bit to get the hang of the software.

It was easy to use, although limited and outdated compared to other services.

Limited software to send emails. Poor customer service. Expensive compared to other services.

Emma allows you to send blast emails to different audiences.

Emma's "Segments" allow you to slice your contact list into different segments based on different criteria.

Creating emails is fairly easy and it's not too hard to make something look good.

We use Emma to send ~ 300K emails at a time, which it does well.

Emma is SLOW. Very very SLOW. The site takes a long time to load anything, which make sending multiple emails a hassle.

The reporting functionality is useful, but not very reliable - I've had an open rate of over 100% before. It's also very hard to segment the reporting - want to see all people who opened your last three emails? You'd have to create a segment and then export that segment to Excel.

It is super easy, looks super pro and we have found to be less buggy and have fewer wtf glitches than others we have used. Great for #smallbusiness.
Customer service is responsive and human, not robotic. Woohoo for that.

Hmmm, nothing pops up. Miss the live chat customer service,, but, in that "keeping it human" and getting to folks who actually know what they're doing? Yeah, we'll give up live chat which can sometimes take twice as long as you have to get through the "ranks" to someone who has actual knowledge.

The price and easy set up. Very easy to set up with our information and start sending out emails.

The process for adding new people to an automated email list. This was a major time waster for me and I wish there was an easier process for adding new people into an automated campaign.

I love how there are many options for customization, including html editing and custom templates. It's also very easy to learn and use.

Some of the formatting or back end code can interfere with the html sometimes and then things get a little wonky.

Has nice templates and admin. Other than that there werent many features that couldnt be selected or offered from another company at a far more reasonable cost.

Training was a COMPLETE waste of money. All the "Trainer Did" was give me a 15 -20 minute rundown of some of the features I already knew about. Company claimed it was an "hour consultation"...which even if it had been would be an insane hourly rate
I had clients interested in using it and having us manage it. Ultimately they did not like the functions, especially for the price, so we discontinued that service within 2 months of using MyEmma. However, MYEmma continued to bill use and threatened to bill for a full entire year. Event though we no longer use any aspect of their business. Proving the greed of business and their "could care less" about the customer business motto.

We handle email marketing for over 50 clients and I like that we are easily able to separate our clients and work on individual accounts. The templates are also very easy to customize and its easy to separate client lists for those who want to send certain emails to certain lists.

Sometimes when I upload lists I don't believe all the contacts are added. the numbers don't always match and I can't seem to find out why and it's difficult to go back and check. Now I add the emails as I receive them to be safe.

I like that you can create super professional emails. I liked the templates one could choose from and ability to use links.

Where do I start? Emma can be persnickity... meaning, if you exhale wrong, the wrong version of your email may go out. Label it incorrectly and you'll get a strange headline pop up on your target audience's email headline. It's also super slow. It is drag and drop, to a point. You can use links, but you can't put documents in your emails. You have to host those on Office 365 or someplace like that, get a link, then put that in the doc.

I like that it comes with pre-made templates and that you can change the colors, etc within those templates.

I would prefer that the program at least was a bit more forgiving in terms of it's auto-save feature. The un-do feature after it auto-saves rarely works and is really annoying...

emma makes newsletters simple. Editing the newsletter takes very little time, and with the templates and tools it's easy to make a quality-looking newsletter without a graphic designer. The analytics emma provides about mailings is very helpful in seeking to improve and testing which type of messaging works best. Having a built in a/b test is particularly helpful is comparing different messages.

emma loads VERY slowly, especially considering our small non-profit does not have an overwhelming number of members in our audience. Adding new audience members or running a search takes a lot of time, which is frustrating and surprising.

- friendly, efficient, effective and accessible customer service when i have a question
- ease of use/ user friendly
- saves histories

- wish links remained live for more than 6 months
- wish had more flexibility with formatting text, images, overall layout, etc.
- wish had some international distribution benchmarks; all info seems to be US-centric

Drag and drop feature makes set up rather easy. It also gives the opportunity to edit the HTML if needed. This comes in handy with line spacing, especially if it is pasted from an outside document.

Line-spacing can be tricky sometimes if pasted from an outside document, even if you use "paste without styles". More analytics for sends would be nice.

I like the "click map" that is sort of a "heat map" of where the audience is clicking within the emails.

Overall it is pretty clunky with a lack of design elements. I feel like it is kind of like a first generation MailChimp, but not quite as dated as Constant Contact.

This software would be good for beginners in the internet marketing age. It gives you a good baseline of features the crowning jewel of which is their email marketing. Everything is right there and they even provide a mobile client for you to check on the go. for people unfamiliar with email marketing campaigns who are just looking to start off, this is a great product.

While I can appreciate that they have the email gambit locked tight, I think this software has so much more potential. Why not take those email clients and direct them to social media? Or why can't we have some joint metric data between the email blasts and my web store? I think if emma found a way to link with online retail houses, they would do well.

It definitely was open enough to allow me to customize my work.

It was extremely cumbersome to use and not very user friendly to someone without coding knowledge.