Avaliações do Salesforce Marketing Cloud

Você encontra tudo o que precisa para integrar e automatizar campanhas de marketing

Há uma dificuldade em aprender a trabalhar com a ferramenta, quando se compara com outras ferramentas de mercado. Há a sensação de outras ferramentas serem mais "fáceis" de trabalhar e configurar.

Fácil de usar, fácil instalação, excelente meios para usar.

Custo benefício um pouco mais altos que o normal, mas em geral, é bom.

Marketing Automation is hugely important to any business looking to scale their user base. SFDC's Marketing Cloud allows all communications that go to customers to be tracked, seamlessly within your overall SFDC instance. Campaigns to different groups are a cinch to setup. They have a nice, graphic UI for overall management, much better than the core SFDC stuff, for sure. Overall, this is a great tool to add to your company toolkit.

Maybe I am in the minority, but just about anything in Salesforce takes a little bit more time to learn than it seems like it should. Their UI is a touch clunky, and it certainly could use more design.

I liked that this is integrated within the SFDC CRM and i do not have to use a separate platform for managing leads and opportunities with sending email marketing and outreach.

i do not have anything i dislike so far, we constantly use this feature

I don't like anything about this software.

The integration with Salesforce is WAY oversold in the marketing materials. Moving data back and forth between the two products is extremely finicky and prone to breaking. Expect lots of duplication of data and lists that will invariably be out of sync. Managing email opt out lists with two systems of record from the same company is a CAN-SPAM nightmare. The integration's administrative tools can't be accessed in lightning. The customer facing unsubscribe and profile management pages look like shit and can't be branded or customized. They are so old, they still provide customers a warning about using HTML emails with AOL. Your Salesforce users will see email sends and interactions in contact records for some but not all emails sent via marketing cloud. If you try to send to a campaign or report from Salesforce, email personalization won't work. Same thing for transactional emails. You will have to send every single piece of personalization data in the API call to marketing cloud, because MC won't be able to find it on its own, even though it has a list of all these attributes and is supposedly syncing with Salesforce. There is single sign on, but only by request, and provisioning of accounts is not supported. Journeys will break the minute you make the slightest change to them. Trying to split journeys based on Salesforce attributes often just doesn't work. Because it's Salesforce, anything you would actually want to do with this software comes at an additional cost.

Awestruck by the platform. My marketing campaigns were set up and customised without much difficulty because to the user interface's excellent usability and intuitiveness. Particularly helpful has been my ability to divide up my audience into several groups and tailor the content for each one. The Salesforce CRM connectivity is one of my favourite features. It enables smooth data analysis and transmission, which has improved my ability to target customers and develop a deeper understanding of them.

As it is among the most effective in this sort of industry for the functions it provides and is also fairly simple to comprehend and include into business equipment, I have nothing unfavourable to say about it.

In addition to being able to import a distribution list, this product integrated with our CRM (Recruit) so we were able to send to segregated lists and it showed what emails were sent in Recruit. This made it easier for our reps to see when correspondence went out to their pipelines. It is rather simple to create and distribute emails.

Some of the functionality was a bit wonky, and emails viewed differently between various email clients. Line spacing was the biggest thing that varied quite a bit. Everything would look great in SFMC, but when an email was received in Outlook, Mac Mail, or Gmail, all three would display it just a bit differently. Not sure who's problem this is. It also doesn't embed video either. The workaround is to create a screenshot as a graphic, then add a link to it.

Salesforce Marketing Cloud has been a great all-in-one solution for my team as we previously relied on multiple tools for customer journey management, email campaigns, and analytics, not to mention updating the CRM after. The UX was pretty easy to understand and the platform and the list feature has made pipeline management so much more efficient

One of our campaigns bugged and contacts received duplicate emails. When I tried to contact customer service, it was almost impossible to get in touch so we had to figure out the solution internally which took a while. The price is also pretty high if your company is not paying for it

This software makes it easy to build professional looking emails that add all the information you need with drag and drop

IT is sometimes hard to organize and sort files

There's a lot that we use the marketing cloud for. Automation, email, journey builder, etc. It's something that helps us work with such a massive audience. We can send emails easily and import our own templates. It's also great for automating workflows and building out dynamic emails to save time in the future. You're really able to dig into personalization with this tool and really connect with your customers.

The customer support. The support is horrible. You have to call this number (if you can find it) and then bounce around an automated system that usually ends with a message to check the online forums for help. If you have any kind of emergency or need help ASAP you're not going to get it.

Impressed with the platform. The user interface is very intuitive and easy to navigate, which made it easy for me to set up and customize my marketing campaigns. The ability to segment my audience and personalize the content for each group has been particularly useful.One of my favorite features is the integration with Salesforce CRM. It allows for seamless data transfer and analysis, which has helped me gain a better understanding of my customers and improve my targeting efforts

requires a certain level of technical expertise in order to set up and customize the platform to best suit the needs of your business

There were tons go great features and abilities in the Salesforce software, you could note or track just about anything that you want.

Salesforce has programs specifically designed for companies that use it and I feel like there are many functions and features that could have been improved and perfected before customization.

I’ve spent more than 3 years administrating/ consulting for many companies on salesforce implementation and continue to find ways to make it work even better. Salesforce provides one of the most well-integrated, predictable and feature-rich CRM that I’ve worked with and implemented. There are so many ways that I can tailor Salesforce to businesses. This product is one of the most robust platforms out today and is great for any sales team. This CRM helps companies by keeping track of all sales related information. It also offers custom reports which is one of the best features, This will provide companies with business analytics to understand where we need to improve sales processes. I will say as an administrator of this product there is a little learning curve to help a company utilize all of the functionality of this product, but once you have a grasps you will see a huge difference in company sales!!!

This CRM can be expensive for small-scale business. There are a lot of customizations that would be needed in the implementation process, which adds to cost of development. I would recommend hiring a SalesForce Administrator/Developer for your team for the implementations process and general maintainenece. This would help cut down the cost by not using SalesForce to do it for you, plus I do think their customer support is lacking.

This is an outstanding product for 1:1 engagement with an existing audience. We're still somewhat new to it, but are quickly coming up to speed. Best modules are open APIs, Journey Builder (basically pulls the entire suite together to build repeatable workflows), Audience builder (works hand/glove with Journey Builder), and Mobile Studio. It will take time for us to gather enough behavior and other attribute values to really put this to work. But it has plenty of horsepower and data tools and really get us to advanced personalization and performance analysis.

The suite is a set of modules cobbled together via the original product (ExactTarget) and new apps purchased by SFDC (e.g., Social Studio, which as Radian 6). This makes it cumbersome to assemble an entire campaign because you're constantly pinging back and forth through different modules (via a tabbed interface) to get things done. It's probably too late now for a truly unified, campaign-based UI, so it will have to do.

Salesforce is a powerful CRM tool that is widely used in a variety of industries. It has a lot of features and integrates with many other types of software.

Data entry can be cumbersome. The system is not intuitive and neither is the layout of screens, though some of that can be customized. When it comes to running reports, there are a lot of pre-built ones, but most of those aren't useful. I usually find myself having to build my own, and that process is cumbersome and not at all intuitive. There are many different types of reports and it's hard to find the one needed to get the data that I seek. Also, it does not do a great job of tracking contacts who are associated with multiple accounts (such as a representative of multiple companies), and there is not a way to show affiliations between multiple accounts (such as divisions of a large company).

It's better than using 3 x 5 index cards

Too many boxes to be checked on every single contact attempt that is made.
Difficult to use.
Extremely slow for a sales rep trying to mak any number of calls.
I used to use GOLDMINE and made twice the number of calls daily than I could when I had to use SaleForce.
These are very true numbers. easily made 70 - 100 calls a day with Goldmaine.
Only able to make about 30-35 tops using Sales Force.

As a day salesforce user this makes time management easy. I can respond to emails right in the platform which saves me time. Very advanced system that can do almost everything if you are willing to learn. I found the learning curve to be somewhat of a challenge as the is very unique to any other marketing software but anything in salesforce is unique which is what sets it apart from its competition. Overall the customer reps are helpful and training is endless making this software something that you can alter to work for your needs.

This can be costly for smaller companies and can offer many features that may never be used if not implanted or trained properly.

My overall experience with Salesforce Marketing Cloud is really great, because it is user friendly and easy to use marketing automation platform available in the market and with the help of it I am able to create Email campaigns, SMS campaigns, Direct mail campaigns and push notification campaigns. We also have purchased its Email studio, SMS studio and Push studio license.

I do not have any dislike for this platform.

I like the robust selection of marketing automation tools provided by Salesforce Marketing Cloud, which enables businesses to effectively reach their target markets. It offers personalized email marketing, segmentation, and automation to produce individualized, appropriate experiences. It is simple to administer campaigns across channels, and real-time analytics are accessible to optimize and evaluate performance.

One of the elements I disliked the most in Salesforce Marketing Cloud was the lack of customization options. It was difficult to create a unique user experience tailored to my specific needs. The user interface was also occasionally awkward and difficult to use.

The best feature about Marketing Cloud is Journey Builder - this allows us to automatically schedule sends, conduct A/B testing and it provides overall metrics for your email sends. There is also an immense amount of documentation on the product which makes troubleshooting eassy.

Certifications aren't very easy to get and how they conduct the tests aren't the best. You're monitored through your webcam for the duration of the exam and the questions seem like they're intentionally trying to trip you up.

I like that it's a one stop shop. Everything I need to help me be successful in my location can be found here.

Some of the key words that are used don't always bring up the right information you're looking for at that exact moment. It would be nice if the search was expanded a little or narrowed down in certain aspects to make searching quicker

Salesforce offers a comprehensive CRM solution with a lot of really good features. The analytics and reporting capabilities are excellent and the amount of customizable features is ridiculous. It is also easy to integrate with other apps which is one of it's most important features.

Salesforce can be complex and the price is also quite high. But if you want the best, you have to pay for it. In my opinion, Salesforce it the best CRM solution that i have used.

The only good part about Salesforce Marketing Cloud is the fact that technically speaking, you can utilize complex workbooks and send information and targeted marketing campaigns to very specialized groups. However, that perk isn't worth the other struggles.

I wish I could limit the number of things I dislike about this software. The e-newsletter design function is nearly useless unless you can code HTML, and the preview emails you see never match what ends up in your inbox. Further, the e-newsletters don't cooperate with Outlook, which is frustrating since both are Microsoft products. Little changes (such as swapping a textbox and image) require creating a whole new section of the e-newsletter, rather than drag and drop functionality - which is what you get for many, more cost effective products.
Creating email lists is also overly complicated, and I frequently get errors for things the program should be able to sort out - such as having several lines of text rejected because of an extra space following an email. For its cost, I should not have to cull through a thousand-email-long spreadsheet seeking out extra spaces.

You can hire a consulting company to change Salesforce to fit your business needs if you don't have the time or knowledge to do so (we hired Cloud Creations on the referral from our sales manager). The community is so large and expansive that you could easily find a fix to any sort of business problem you are having. We really needed a platform that integrated with our home grown system and made sure that all of our departments were talking to one another. We chose Salesforce because of its ability to be shaped and molded based on our business model. And you can adapt as your company grows-change things, add things, do whatever you want!

It did take some months to get our version of Salesforce to be where we wanted it, but for other companies that had more IT resources or time to devote to it would probably not take as long. Make sure you have a project manager or person dedicated to its success and implementation internally or it might not get adopted within your company.

Salesforce Marketing Cloud is a powerful tool for businesses looking to create personalized, targeted, and engaging marketing campaigns across multiple channels.

sometimes for new user it is difficult to manage and it takes time to apply the filters