Avaliações do Salesforce Marketing Cloud

Salesforce Marketing Cloud

4,2 (493)
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Classificação geral

4,2 /5
(493)
Relação qualidade/preço
3,8/5
Recursos
4,3/5
Praticidade
3,8/5
Suporte ao cliente
3,9/5

83%
dos usuários recomendam este app
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493 avaliações

Rafael
Rafael
Classificação geral
  • Setor: Publicidade e marketing
  • Porte da empresa: 51 - 200 funcionários
  • Usado Semanal durante Mais de dois anos
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 10.0 /10

Ferramenta completa para Automação de Marketing

Avaliado em 20/01/2023

Em todos os clientes que já implantamos, houve ganho exponencial de ROI e automação de processos...

Em todos os clientes que já implantamos, houve ganho exponencial de ROI e automação de processos internos dos clientes. Conseguimos aumentar significativamente a quantidade de campanhas geridas pelo time de marketing, através da automação de processos dentro da ferramenta.

Vantagens

Você encontra tudo o que precisa para integrar e automatizar campanhas de marketing

Desvantagens

Há uma dificuldade em aprender a trabalhar com a ferramenta, quando se compara com outras ferramentas de mercado. Há a sensação de outras ferramentas serem mais "fáceis" de trabalhar e configurar.

Alternativas consideradas

HubSpot Marketing Hub

Razões para mudar para o Salesforce Marketing Cloud

Pela quantidade de integrações possíveis e automações disponíveis dentro da plataforma
Avaliador Verificado
Classificação geral
  • Setor: Recursos Humanos
  • Porte da empresa: 501 - 1 000 funcionários
  • Usado Diariamente durante Mais de um ano
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 9.0 /10

Avaliação Salesforce

Avaliado em 21/08/2023

Gostei do produto.

Gostei do produto.

Vantagens

processos de vendas bem eficientes. Funil muito bem desenhado e com oportunidades para alterações dependendo do processo/empresa.

Desvantagens

Achei o CRM lento e alguns processos para agendamento de reunião não são automáticos.

Flavia
Classificação geral
  • Setor: Gestão da educação
  • Porte da empresa: 2 - 10 funcionários
  • Usado Diariamente durante Avaliação gratuita
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 4.0 /10

Administração de contas WhatsApp

Avaliado em 29/07/2023

Atendimento no WhatsApp, pós venda. A experiencia foi boa, mas não indico, creio que temos outras...

Atendimento no WhatsApp, pós venda. A experiencia foi boa, mas não indico, creio que temos outras plataformas disponíveis no mercado mais acessíveis e fáceis de serem utilizadas.

Vantagens

Ele integra muito bem com redes e plataformas externas, agiliza o atendimento via WhatsApp, no trabalho pós venda

Desvantagens

Acho o valor elevado quando se trata de empresas de pequeno porte, e o suporte ao cliente não é de qualidade, com respostas vagas e pouco interesse em de fato solucionar as duvidas e dificuldades do cliente.

Alanis
Classificação geral
  • Setor: Artes cênicas
  • Porte da empresa: 2 - 10 funcionários
  • Usado Diariamente durante 1 a 5 meses
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 8.0 /10

ótimo para gerenciamento

Avaliado em 26/03/2023

Vantagens

Fácil de usar, fácil instalação, excelente meios para usar.

Desvantagens

Custo benefício um pouco mais altos que o normal, mas em geral, é bom.

Christopher
Christopher
Classificação geral
  • Setor: Automotivo
  • Porte da empresa: 11 - 50 funcionários
  • Usado Semanal durante 1 a 5 meses
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 10.0 /10

Colaboração é meu segundo nome

Avaliado em 13/08/2021

Foi uma experiença apenas de coloboração na implementação, mas uma das melhores que já tive, pois...

Foi uma experiença apenas de coloboração na implementação, mas uma das melhores que já tive, pois tivemos poucos problemas e dos poucos solucionamos rapidamente.

Vantagens

Tive que trabalhar na implantação do SalesForce no antiga empresa e achei todas as sua propriedades impressionantes, estavamos migrando de outro sistema para este, e me parecia uma evolução de 100 anos!

Desvantagens

No começo parece que deixa a desejar por ser um pouco complexo de mexer, mas só aparente mesmo por que depois você começar a engrenhar e pegar o jeito e como esse sistema veio para revolucionar.

Imran
Imran
Classificação geral
  • Setor: Serviços e tecnologia da informação
  • Porte da empresa: 51 - 200 funcionários
  • Usado Diariamente durante Mais de dois anos
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 8.0 /10

Comprehensive Marketing Automation Tool with Powerful Features

Avaliado em 23/03/2023

Salesforce Marketing Cloud has been a comprehensive and effective solution for our marketing needs,...

Salesforce Marketing Cloud has been a comprehensive and effective solution for our marketing needs, offering a wide range of features and integrations. The Journey Builder feature, in particular, has allowed us to automate our campaigns and engage with our customers throughout their journey.

Vantagens

The most likable feature of Salesforce Marketing Cloud is the Journey Builder feature, which allows businesses to automate their marketing campaigns and engage with their customers throughout their journey.

Desvantagens

One of the things I dislike about Salesforce Marketing Cloud is the pricing model, which can be quite expensive for small and medium-sized businesses. However, we believe that the platform's features and capabilities justify the cost, especially for larger businesses.

Avaliador Verificado
Classificação geral
  • Setor: Alimentação e bebidas
  • Porte da empresa: 201 - 500 funcionários
  • Usado Diariamente durante Mais de um ano
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 10.0 /10

Outstanding software in digital marketing

Avaliado em 14/09/2022

My overall experience on this software is brilliant and i personally refer to my colleague to use...

My overall experience on this software is brilliant and i personally refer to my colleague to use it for email marketing.

Vantagens

It is a brilliant software for email marketing, email automation, social media marketing, leads generation, email management and for effective generation of email.

Desvantagens

I didn't find it any features useless. However, it should be updated with new version.

Alternativas consideradas

SendGrid

Razões para escolher o Salesforce Marketing Cloud

Because I'm looking for new software with new and extra ordinary features.

Software anterior

SendGrid

Razões para mudar para o Salesforce Marketing Cloud

Because I find some new and interesting features in Salesforce Marketing Cloud.
Avaliador Verificado
Classificação geral
  • Setor: Serviços financeiros
  • Porte da empresa: 11 - 50 funcionários
  • Usado Semanal durante Mais de um ano
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 0.0 /10

A huge waste of time

Avaliado em 24/04/2020

Working with the support team is extremely painful. We spent hours over multiple weeks showing them...

Working with the support team is extremely painful. We spent hours over multiple weeks showing them our issues over video. Their premium support resources often couldn't figure out how to resolve our issues. It felt like they were just as fed up with this crap tool as we are. Although they didn't say it, I think one of our key employees quit over the frustration of dealing with marketing cloud.

Vantagens

I don't like anything about this software.

Desvantagens

The integration with Salesforce is WAY oversold in the marketing materials. Moving data back and forth between the two products is extremely finicky and prone to breaking. Expect lots of duplication of data and lists that will invariably be out of sync. Managing email opt out lists with two systems of record from the same company is a CAN-SPAM nightmare. The integration's administrative tools can't be accessed in lightning. The customer facing unsubscribe and profile management pages look like shit and can't be branded or customized. They are so old, they still provide customers a warning about using HTML emails with AOL. Your Salesforce users will see email sends and interactions in contact records for some but not all emails sent via marketing cloud. If you try to send to a campaign or report from Salesforce, email personalization won't work. Same thing for transactional emails. You will have to send every single piece of personalization data in the API call to marketing cloud, because MC won't be able to find it on its own, even though it has a list of all these attributes and is supposedly syncing with Salesforce. There is single sign on, but only by request, and provisioning of accounts is not supported. Journeys will break the minute you make the slightest change to them. Trying to split journeys based on Salesforce attributes often just doesn't work. Because it's Salesforce, anything you would actually want to do with this software comes at an additional cost.

Alternativas consideradas

HubSpot Marketing Hub, ActiveCampaign, SendGrid e Mailchimp

Razões para mudar para o Salesforce Marketing Cloud

We chose MC over other tools because we were sold a native, deep integration with Salesforce. What we received was hacked together and barely functional. We can't wait to switch to another platform, even though it will result in a lot of rework on our end.
Hollie
Classificação geral
  • Setor: Gestão da educação
  • Porte da empresa: 1 001 - 5 000 funcionários
  • Usado Diariamente durante Mais de dois anos
  • Fonte da avaliação

Classificação geral

  • Praticidade
  • Probabilidade de recomendação 7.0 /10

Needs work, but very helpful!

Avaliado em 03/04/2024

Vantagens

I really like the data and analytics features. The customizable feedback was very helpful for my team.

Desvantagens

I felt that some features were not user-friendly and not necessarily conducive to the purpose of the product. Training staff was a bit of a hassle.

Avaliador Verificado
Classificação geral
  • Setor: Telecomunicações
  • Porte da empresa: 11 - 50 funcionários
  • Usado Diariamente durante Mais de dois anos
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 10.0 /10

Marketing in one platform

Avaliado em 07/12/2022

Vantagens

I liked that this is integrated within the SFDC CRM and i do not have to use a separate platform for managing leads and opportunities with sending email marketing and outreach.

Desvantagens

i do not have anything i dislike so far, we constantly use this feature

Maggie
Classificação geral
  • Setor: Software
  • Porte da empresa: 11 - 50 funcionários
  • Usado Semanal durante 6 a 12 meses
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 8.0 /10

If you're a Salesforce user, it's a no brainer

Avaliado em 13/10/2022

Overall, i'm very satisfied with Salesforce Marketing Cloud and cannot imagine having to rely on...

Overall, i'm very satisfied with Salesforce Marketing Cloud and cannot imagine having to rely on multiple tools to execute the same functionalities like I used to

Vantagens

Salesforce Marketing Cloud has been a great all-in-one solution for my team as we previously relied on multiple tools for customer journey management, email campaigns, and analytics, not to mention updating the CRM after. The UX was pretty easy to understand and the platform and the list feature has made pipeline management so much more efficient

Desvantagens

One of our campaigns bugged and contacts received duplicate emails. When I tried to contact customer service, it was almost impossible to get in touch so we had to figure out the solution internally which took a while. The price is also pretty high if your company is not paying for it

Avaliador Verificado
Classificação geral
  • Setor: Seguros
  • Porte da empresa: 201 - 500 funcionários
  • Usado Semanal durante 6 a 12 meses
  • Fonte da avaliação

Classificação geral

  • Praticidade
  • Probabilidade de recomendação 8.0 /10

Definitely a step up from MailChimp

Avaliado em 05/09/2019

Vantagens

This software makes it easy to build professional looking emails that add all the information you need with drag and drop

Desvantagens

IT is sometimes hard to organize and sort files

Richard
Richard
Classificação geral
  • Setor: Telecomunicações
  • Porte da empresa: 1 001 - 5 000 funcionários
  • Usado Diariamente durante Mais de dois anos
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 9.0 /10

Knowledge of customer and company information

Avaliado em 04/04/2023

It is the basis for activity and project information linked to daily reporting information from...

It is the basis for activity and project information linked to daily reporting information from customers and employees across the company. All Marketing activities can be quantified, and you can easily understand the bottleneck, the cause and what is happening using the dashboard. In addition, because it can be linked to a wide variety of MAs, it is possible to manage customer data collectively. Employees can also query the information from the smartphone app to check all customer information without wasting time, even when they are away.

Vantagens

It is possible to manage schedules, customers, projects, etc., but it is excellent that it is possible to customize reports and create systems flexibly. The information needed and the management contents differ for each company and center, but I think the service is agile. At first, getting members to enter data is difficult, but as the number of items entered correctly increases, each salesperson's activities become more apparent. Since it has been possible to capture the characteristics of each member, sales productivity has improved in several ways, such as advice on which items to improve and knowledge sharing if things grow.

Desvantagens

Although bugs occur infrequently, they can temporarily disrupt work because they are irreplaceable and essential tools for the business.

Avaliador Verificado
Classificação geral
  • Setor: Software
  • Porte da empresa: 51 - 200 funcionários
  • Usado Diariamente durante Mais de um ano
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 9.0 /10

A complete, effecient, user friendly CRM

Avaliado em 30/08/2023

Vantagens

- Good customer support- User friendly interface- Comprehensive features

Desvantagens

- nothing much, the tool is really good

Yurii
Classificação geral
  • Setor: Serviços e tecnologia da informação
  • Porte da empresa: 11 - 50 funcionários
  • Usado Semanal durante Mais de um ano
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 7.0 /10

Good tool if you can build large audiences

Avaliado em 19/02/2024

Vantagens

Automatic updates of lists on Facebook or other ad networks. Secure way to share data with 3rd parties

Desvantagens

Weird system of working with reports only, this doesn't allow you to add both leads and contacts to the same audience.

Brandon
Classificação geral
  • Setor: Hospitais e Saúde
  • Porte da empresa: 51 - 200 funcionários
  • Usado Diariamente durante Mais de um ano
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 10.0 /10

Salesforce is simply the best

Avaliado em 25/02/2022

The best thing I can say about our decision to use Salesforce is it has made our company more...

The best thing I can say about our decision to use Salesforce is it has made our company more attractive to potential buyers since we are "already on the same platform." There is power in the crowd.

Vantagens

Our team loved its usability and intuitive framework. There are other modules we want to buy as soon as we are ready.

Desvantagens

Honestly, there is a lot of work that the third-party consultant had to do to make SF work the way we wanted it to. And this can be expensive.

Alternativas consideradas

Zoho CRM

Razões para mudar para o Salesforce Marketing Cloud

We felt that by choosing Salesforce we would always have enough support since so many people use it. We definitely could have chosen something cheaper at the beginning; but I doubt it would have been cheaper in the long run.
Jacob
Jacob
Classificação geral
  • Setor: Serviços financeiros
  • Porte da empresa: 1 001 - 5 000 funcionários
  • Usado Diariamente durante Mais de dois anos
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 5.0 /10

Industry leader... So you pay for that.

Avaliado em 23/06/2023

I've been in SFMC since it was ExactTarget and you can see the changes and progressions in the past...

I've been in SFMC since it was ExactTarget and you can see the changes and progressions in the past 15 years, but some of them are just not needed. They are just adding things in because they are running out of ideas to do so they need a shiny new toy for users to pay for.

Vantagens

If your company has the resources to implement SFMC, it has the ability to do everything you need it to do with email, marketing automation and analytics... The flexibility in emails and templates is the most appealing part.

Desvantagens

If you have decent developers, there are cheaper options than SFMC. You are basically paying for the name. A lot of the features are overdeveloped and to implement, you have to pay staff a bunch of money to set it up or an implementation partner a bunch of money to set up the system.

Alternativas consideradas

HubSpot CRM
Avaliador Verificado
Classificação geral
  • Porte da empresa: 51 - 200 funcionários
  • Usado Diariamente durante Mais de dois anos
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 6.0 /10

Worked for SFMC and used the platform daily for 2 years (Agency side, in Services)

Avaliado em 02/05/2018

After moving off of SFMC, I was definitely hurting for the robust nature of personalization and...

After moving off of SFMC, I was definitely hurting for the robust nature of personalization and segmentation that was offered through the proprietary Ampscript language, and the full SQL editor to run queries on data extensions. Although I think that it could have been built in a smarter way to execute processing of queries faster, and have a better UX/UI, the power that's available to a slightly more tech savvy marketer is unmatched.

Vantagens

The first email platform I worked on was SFMC. Definitely the strongest features of the platform were the ability to customize so much through the use of Ampscript functions, content areas, and data extensions, as well as the ability to segment and cohort large amounts of user data with the power of having a full on SQL editor to do so.

Desvantagens

The platform was hacked together on the backend, and whoever headed up product did not do a good job of making the UX/UI cohesive. Extremely slow to execute queries on large data sets, and until they moved it into Automation Studio, there was no way to know when your query finished running, or what the error was if it ran into one. On the UX/UI side, who the heck made the decision that Emails and Data Extensions could be shared across Business Units, but User-Initiated Sends/Queries/Scripts, etc can't? It's not consistent, random items can be shared, while others can't and must be manually copied over to the other Business Unit.

Kristen
Classificação geral
  • Setor: Serviços e tecnologia da informação
  • Porte da empresa: 201 - 500 funcionários
  • Usado Diariamente durante Mais de dois anos
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 7.0 /10

Incredible tool, make sure you have an infrastructure

Avaliado em 07/08/2019

An incredible tool when an infrastructure is in place that will allow for collaboration between...

An incredible tool when an infrastructure is in place that will allow for collaboration between marketing and sales as well as support in place for the sales team so they don’t get bogged down with the administrative component. If you are a Manager then you will love these reports.

Vantagens

As a provider of digital marketing automation (email, social, ads) and analytics, is great when it comes to connecting the dots between what you know about customers and what marketing materials you should send to them. The Journey Building feature is incredible for this. This also allows you to set triggers and make intelligent automation decisions.

Desvantagens

Make sure you have an infrastructure in place that will allow for the immense amount of data entry and data maintenance necessary to keep the CRM up-to-date and allow intelligent marketing insights and automation to even be possible. You don’t want to make marketing decisions based on an accurate CRM information.

Chaplin
Classificação geral
  • Setor: Software
  • Porte da empresa: 2 - 10 funcionários
  • Usado Diariamente durante 1 a 5 meses
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 10.0 /10

Salesforce,

Avaliado em 14/03/2018

Overall, Salesforce is an EXCELLENT choice for small and medium size organizations. No matter what...

Overall, Salesforce is an EXCELLENT choice for small and medium size organizations. No matter what your company is engaged in, nor the workflow you utilize, this is a CRM that has got you covered! Impetus Global Technology provides our clients with a LARGE assortment of products and services, which has always been a source of problems when searching for line-of-business software stacks. Salesforce is the first application that we have employed as a CRM, which has addressed our need for a very flexible solution, while maintaining the ease of use and affordability of deployment and maintenance.

Vantagens

The pros that come inherently, with Salesforce, number far in excess of the amount of reading, anyone wants to give some review from the typical CEO. Therefor I will provide a direct, concise, list of the benefits we attained at Impetus Global Technology when we adopted this software.
* Effective Cost
* Time-Saving Ability
* Support
* Ease of Use and Training Availability
* Extensible by Nature
* Incentives to Sales Employees

Desvantagens

Honestly, the task of espousing a list of Cons, towards this business tool has proven quite the challenging endeavor. Not only am I CEO, but also I hold the position of Director of Software Development. Speaking now as a developer, I would encourage introducing more direct compatibility with Visual Studio and/or the JetBrains stack. By the previous statement, I mostly refer to some sort of Extension or Framework that can be utilized through something such as a Xamarin or WPF application to source business data.
From the view of an Executive, I cannot honestly provide any criticism that would merit the publishing of a review.

Krishna
Classificação geral
  • Setor: Serviços e tecnologia da informação
  • Porte da empresa: 51 - 200 funcionários
  • Usado Diariamente durante Mais de dois anos
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 7.0 /10

salesforce marketing cloud features

Avaliado em 07/02/2018

About Salesforce Marketing Cloud
Email from the Salesforce Marketing Cloud gives you drag- and-drop...

About Salesforce Marketing Cloud
Email from the Salesforce Marketing Cloud gives you drag- and-drop content tools, mobile-optimized templates, and easy email automation capabilities. Improve your customer engagement with built-in deliverability and A/B testing solutions. Salesforce Marketing Cloud offers hundreds of features to help you execute on every possible communication, from basic email marketing to sophisticated Predictive Intelligence decisioning.

Vantagens

You can send emails, SMSs, Mobile Push notifications as Super messages....
End to End Automation with Automation studio and Journey Builder
It's better than using 3 x 5 index cards
User friendly and super easy to learn new options/reports.

Desvantagens

Costly Time-intensive
Little training unless purchased separately.
It can be very overwhelming at first learning Marketing Cloud as a whole.
Back-end can be complex; expensive for small scale businesses; can be time-consuming to learn to use

Avaliador Verificado
Classificação geral
  • Setor: Saúde, bem-estar e condicionamento físico
  • Porte da empresa: 501 - 1 000 funcionários
  • Usado Diariamente durante Mais de um ano
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 2.0 /10

Expensive but not worth it

Avaliado em 07/05/2021

Disappointing. Don't waste your money, there are better tools out there.

Disappointing. Don't waste your money, there are better tools out there.

Vantagens

This product poses itself as top of class, but that's only in pricing. It is complicated and not marketing friendly. The interface is not userfriendly and the tool does not support multiple brands without a heavy pricetag.

Desvantagens

The price, the user experience, the lack of multibrand use. When I threatened to take my business elsewhere we had one call with the VP but then he stopped responding to calls and emails.

Ahmed
Classificação geral
  • Setor: Segurança de rede e informática
  • Porte da empresa: 51 - 200 funcionários
  • Usado Diariamente durante Mais de um ano
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 10.0 /10

One of the best CRM ever

Avaliado em 29/08/2022

Salesforce helped us a lot in our work tasks, you can say that he can do all your work tasks,...

Salesforce helped us a lot in our work tasks, you can say that he can do all your work tasks, especially if you work in a team in the field of marketing, customer follow-up, advertising campaigns, customer targeting, data collection, real estate and others
In summary, this program can accomplish large and heavy tasks for your company with many advantages that will make it easier for you to use the program

Vantagens

Salesforce offers a tons of flexibility. Salesforce allows you to build anything you can imagine.
The CRM can perform some serious heavy lifting and integrates with practically all programs on the market.
Tasks let you keep track of ongoing discussions or tasks with clients and prospects, whilst reporting lets you monitor how your team is performing.

Desvantagens

Sometimes it is slow to use
However, that is just how CRMs are, I've looked at many different CRMs available, and Salesforce has so far proven to be the finest.

Dick
Classificação geral
  • Setor: Consultoria de gestão
  • Porte da empresa: 11 - 50 funcionários
  • Usado Diariamente durante Mais de dois anos
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente

Buggy Buggy Buggy!

Avaliado em 25/09/2018

All in all this solution has a long way to go before it's a good product. There are much better...

All in all this solution has a long way to go before it's a good product. There are much better alternatives in the marketing automation space. I have faith in this solution long term because it is owned by Salesforce.com.

Vantagens

Features are good in concept. Support takes at most a day to get back to you on cases. Support can usually help you, but not always.

Desvantagens

Documentation is poor and almost always not descriptive enough and outdated. The system itself is very buggy. The typical response from support is "Just start fresh" in regard to whatever you're working on. We have a Sales cloud integration which does not work well with Marketing cloud. The connector is antiquated and it's impossible to leverage synchronized data extensions in journeys and other marketing content.

Aaron
Aaron
Classificação geral
  • Setor: Publicidade e marketing
  • Porte da empresa: 10 000+ funcionários
  • Usado Diariamente durante Mais de dois anos
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 10.0 /10

Powerful, but complex

Avaliado em 28/01/2019

Vantagens

This software is an online SAAS, and is some of the most powerful Marketing Software on the planet. The software is best used in an environment where personalized, but mass email communication is needed--typically for B2C situations. Pardot is an ideal product for B2B solutions. Although the product can be configured and used by end-users, it is best to work with a partner.

Desvantagens

There are many updates needed in order to make the software work in a more user-friendly fashion, particularly when compared with less powerful solutions, like Constant Contact, MailChimp, etc. A Salesforce partner will cost additional money to implement the solution, but it is a good investment.