Avaliações do Creatio CRM
Creatio CRM
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122 avaliações
- Setor: Emprego e contratação
- Porte da empresa: 51 - 200 funcionários
- Usado Diariamente durante Mais de um ano
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Fonte da avaliação
Classificação geral
- Relação qualidade/preço
- Praticidade
- Suporte ao cliente
- Probabilidade de recomendação 10.0 /10
Creatio para nós
Avaliado em 02/08/2023
Vantagens
No Creatio foi possível criar uma replica do cenário que precisavamos. Nosso ambiente é um mix de CRM e ATS muito customizado. Temos diversos produtos e integrações com fluxos diferentes e o Creatio é capaz de reproduzir a dinâmica esperada pelo time de usuários e por nossos desenvolvedores. O apoio e proximidade de nossa consultoria também tem sido fundamental para o avanço e acompanhamento das frentes
Desvantagens
Gostaria de ter mais dinamica nas buscas feitas no sistema. Nossa utilização depende muito dos mecanismos de busca e esse é um ponto de atenção.
- Setor: Internet
- Porte da empresa: 2 - 10 funcionários
- Usado Semanal durante Avaliação gratuita
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Fonte da avaliação
Classificação geral
- Praticidade
- Suporte ao cliente
- Probabilidade de recomendação 9.0 /10
My experience and results.
Avaliado em 03/08/2023
This platform has proven to be a powerful and highly efficient tool for managing my clients.
This platform has proven to be a powerful and highly efficient tool for managing my clients.
Vantagens
I really like this platform because it has allowed me to automate and streamline customer service processes, as well as efficiently manage all activities related to my clients.
Desvantagens
I take a little time to explore the different options and understand how to properly configure and customize the platform for my business needs.
- Setor: Software
- Porte da empresa: 51 - 200 funcionários
- Usado Diariamente durante Mais de dois anos
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Fonte da avaliação
Classificação geral
- Relação qualidade/preço
- Praticidade
- Suporte ao cliente
- Probabilidade de recomendação 10.0 /10
Completely satisfied and loyal to Creatio solutions
Avaliado em 01/09/2020
We opted for Creatio because it offered user-friendly low-code development tools which allowed us...
We opted for Creatio because it offered user-friendly low-code development tools which allowed us to adjust the processes regularly based on our changing business needs and strategies. Now we are fully satisfied with the system and its functionality. Creatio helps us serve our customers better daily. We utilize the platform actively to manage our customer-facing processes as well as improve our internal operations.
Vantagens
The system has advanced tools to not only manage but also to constantly improve customer relationship. The system’s agility and scalability are some of the greatest benefits to us. Thanks to the platform’s tools, we are able to keep introducing new solutions to our customers, adding new communication channels, and improving customer-facing workflows regularly. The system also helped us reduce operational costs and grow customer satisfaction level significantly. Even though the system is powerful and feature-rich already, we are confident that the product has a huge potential. Creatio’s team of professionals keep enhancing the system’s functionality with advanced AI-powered solutions and other latest technologies.
Desvantagens
The learning curve might be steep at times, especially since there is a wide range of useful features that we can utilize for the greater benefit of our business. Having an abundance of solutions and tools to use, we never stop learning something more about the system and its capabilities. While it is definitely a good thing, it might sometimes feel overwhelming since we need to continuously catch up with the new features that Creatio keeps rolling out. Another great thing – they are ensuring all the features are user-friendly, which makes the adoption of new functionality easy.
Razões para escolher o Creatio CRM
Creatio was significantly more affordable and added more features.Software anterior
Zendesk SuiteRazões para mudar para o Creatio CRM
Best value for the capabilities and price.- Setor: Software
- Porte da empresa: 11 - 50 funcionários
- Usado Diariamente durante 1 a 5 meses
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Fonte da avaliação
Classificação geral
- Relação qualidade/preço
- Praticidade
- Suporte ao cliente
- Probabilidade de recomendação 6.0 /10
With much to improve, but proven alternative.
Avaliado em 12/01/2019
The idea of using bpm / online, indicated a change in the terms of use and escape of the domain...
The idea of using bpm / online, indicated a change in the terms of use and escape of the domain and the monopoly of the great tools that BPM offers.
This tool allows us to manage small processes that, in other occasions, we would have to design and leave in files.
Vantagens
Simple and basic user interface for any principle that uses BPM as a serious management for business processes.
The BPM tool is solid, you can design and implement any process of a slightly simple tranche. Since the coding is in the background (automated by the tool), we take care of the technical and procedural management of each project.
Desvantagens
A technical level requires many updates, it has basic but powerful features. Its larger competitors incorporate truly powerful tools to create correct BPM flows of guaranteed quality.
The incorporation of external services has not yet matured.
- Setor: Hospitais e Saúde
- Porte da empresa: 201 - 500 funcionários
- Usado Diariamente durante Mais de dois anos
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Fonte da avaliação
Classificação geral
- Relação qualidade/preço
- Praticidade
- Suporte ao cliente
- Probabilidade de recomendação 8.0 /10
An intuitive CRM tool
Avaliado em 25/08/2020
I would recommend this tool to others struggling with user adaptation. We have built additional...
I would recommend this tool to others struggling with user adaptation. We have built additional sections for each of our departments and they are getting on board as well.
Vantagens
I love the system's UI. It's very similar to salesforce without the heavy price and its easier to customize. We have had great user uptake since launch. Additionally, out outside sales team love the mobile application.
Desvantagens
The email integration has been tricky with outlook.
Alternativas consideradas
Dynamics 365Razões para escolher o Creatio CRM
Low usage, difficult to customize, and poor functionality.Software anterior
Dynamics 365Razões para mudar para o Creatio CRM
Easier to customize and better UI- Setor: Transporte rodoviário e ferroviário
- Porte da empresa: 11 - 50 funcionários
- Usado Diariamente durante 6 a 12 meses
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Fonte da avaliação
Classificação geral
- Relação qualidade/preço
- Praticidade
- Suporte ao cliente
- Probabilidade de recomendação 10.0 /10
CRM Software Done Right
Avaliado em 29/06/2020
We have had an excellent time with the software so far. Development has been a breeze, and the...
We have had an excellent time with the software so far. Development has been a breeze, and the Academy has proven to be an incredible tool for providing the answers we need at the pace we need them.
Vantagens
- Ease of customization and management even for non-developers.
- Clean intuitive interfaces that eliminate a great deal of hassle from end-user education.
- Robust out of the box solutions for many standard business needs.
- Excellent pricing and incredibly simple license management.
Desvantagens
- Printables and Reports can be difficult to work with and seem to have fallen behind the quality represented elsewhere in the software.
- No out of the box support for tagging attachments with metadata necessary for internal security practices and segmentation.
- Setor: Serviços financeiros
- Porte da empresa: 51 - 200 funcionários
- Usado Semanal durante 6 a 12 meses
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Fonte da avaliação
Classificação geral
- Relação qualidade/preço
- Praticidade
- Suporte ao cliente
- Probabilidade de recomendação 10.0 /10
Great platform, easy to navigate.
Avaliado em 21/02/2024
Vantagens
It is clear to navigate and has a great user experience. It's also very custom. You can make anything in the folders, types, customers, etc.
Desvantagens
Sometimes, we had an issue with the scheduled emails feature. For some reason, it did not send, but overall, nothing much to complain about.
- Setor: Energias renováveis e meio ambiente
- Porte da empresa: 1 001 - 5 000 funcionários
- Usado Semanal durante 1 a 5 meses
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Fonte da avaliação
Classificação geral
- Relação qualidade/preço
- Praticidade
- Suporte ao cliente
- Probabilidade de recomendação 8.0 /10
Solid, Comprehensive, but Not Perfect
Avaliado em 17/02/2024
Vantagens
Lots of advanced features available to you, and you can customize the dashboards however you'd like. Great overall for users in CRM everyday
Desvantagens
Takes a long time to load sometimes, a little confusing with all the features so if you're only in CRM about once a week, it might be hard to navigate. I imagine everyday users will pick up on the interface quicker. No CRM is perfect but Creatio could definitely improve their user interface.
- Setor: Companhias aéreas/Aviação
- Porte da empresa: 1 001 - 5 000 funcionários
- Usado Semanal durante 1 a 5 meses
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Fonte da avaliação
Classificação geral
- Relação qualidade/preço
- Praticidade
- Suporte ao cliente
- Probabilidade de recomendação 8.0 /10
Recommended
Avaliado em 26/04/2024
It’s amazing to use , make everything easy and more suitable
It’s amazing to use , make everything easy and more suitable
Vantagens
The team at the customer service they quickly find a solution and always wanted to help in regarding anything
Desvantagens
It’s so hard to go back here f you make any changes in the first place
- Setor: Serviços ao consumidor
- Porte da empresa: 5 001 - 10 000 funcionários
- Usado Mensal durante 6 a 12 meses
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Fonte da avaliação
Classificação geral
- Relação qualidade/preço
- Praticidade
- Probabilidade de recomendação 9.0 /10
Review about Creatio CRM
Avaliado em 04/03/2024
Vantagens
It is impressed with its capabilities and ease of use.
Desvantagens
it’s hard to dislike something that makes your life easier
- Setor: Software
- Porte da empresa: 501 - 1 000 funcionários
- Usado Diariamente durante Mais de dois anos
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Fonte da avaliação
Classificação geral
- Relação qualidade/preço
- Praticidade
- Suporte ao cliente
- Probabilidade de recomendação 10.0 /10
Powerful CRM that streamlines the processes in the company
Avaliado em 29/06/2017
Vantagens
Working as a marketing manager in the big company, which has several offices all over the world, I can see the importance for us to effectively coordinate the teamwork and develop a unified approach to our customers. Bpm’online helped us to automate our core processes and align marketing, sales and service on a single platform.
Our sales team is happy with the system, especially with lead management, opportunity management, field sales management and sales forecasting features. With bpm’online, they are able to manage end-to-end sales cycle and communication with the customers via multiple channels. Our service team outlines the problem management feature, as it allows unifying similar cases into a problem, assigning agents to resolve it. Moreover, customer support managers can track the agents’ performance in terms of problem resolution efficiency. As a marketing manager, I really enjoyed the website behavior tracking function. With the help of bpm’online marketing, all the information on the pages visited by a client and the time spent on each page is sent to the system. Thus, it enables to understand the needs of a prospect better, track the most effective lead generation channels and launch trigger campaigns based on lead’s preferences. By the way, it is so easy to create a campaign now with the intuitive campaign designer and then monitor its efficiency. What is more, with bpm’online, we automated our routine tasks, and now we are fully concentrated on the important issues.
Desvantagens
Working with bpm’online during quite a long period of time I have not noticed any essential drawbacks which I can mention.
- Setor: Software
- Porte da empresa: 201 - 500 funcionários
- Usado Diariamente durante 6 a 12 meses
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Fonte da avaliação
Classificação geral
- Relação qualidade/preço
- Praticidade
- Suporte ao cliente
- Probabilidade de recomendação 9.0 /10
Comprehensive CRM with a wide range of tools.
Avaliado em 16/05/2023
Vantagens
The things I wanted to highlight about Creatio is their ability to organize and centralize data, which makes it easy for us to track leads, automate our sales process and customer interaction. They also offer a robust automation features such as lead nurturing and forecasting so we can prioritize sales efforts to meet sales targets.
Desvantagens
It is a bit complex with a steep learning curve just like any other CRMs
- Setor: Automotivo
- Porte da empresa: 1 001 - 5 000 funcionários
- Usado Diariamente durante Mais de dois anos
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Fonte da avaliação
Classificação geral
- Praticidade
- Suporte ao cliente
- Probabilidade de recomendação 10.0 /10
CRM for car sales
Avaliado em 27/01/2023
It is a user friendly CRM. It easily adapts to the needs of the company and maintains a correct...
It is a user friendly CRM. It easily adapts to the needs of the company and maintains a correct management of the processes.
Vantagens
The ease of understanding the use of the platform and the connection with other platforms. It helps to maintain a clean database, this helps decision making.
Desvantagens
Everything that CRM offers is of great value.
- Setor: Serviços financeiros
- Porte da empresa: 501 - 1 000 funcionários
- Usado Diariamente durante Mais de dois anos
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Fonte da avaliação
Classificação geral
- Relação qualidade/preço
- Praticidade
- Suporte ao cliente
- Probabilidade de recomendação 10.0 /10
CRM that meets your business needs
Avaliado em 22/09/2016
The bpm’online tools with omnichannel capabilities improved the communication not only with our...
The bpm’online tools with omnichannel capabilities improved the communication not only with our clients but also within each team and department of our company. Our team had access to all emails, calls, notifications and could track client communications efficiently. It synchronized the work of our marketing, sales and services departments creating a single business environment.
Vantagens
There are many things that we like about the bpm’online system. Firstly, availability of advanced tools for omnichannel communications. It ensures effective and direct communication with our clients and we also benefit from always having up-to-date data about all our clients and their preferences.
We liked the easy customization and user-friendly interface. The scalability and security of our data was also important.
Working with the customer support team during the implementation was pleasant as they demonstrated strong technical expertise and understanding of our organizational needs.
Desvantagens
The eco-system is not as large as some of the other big vendors have. At the same time, we got a more personalized approach from bpm’online.
- Setor: Serviços e tecnologia da informação
- Porte da empresa: 51 - 200 funcionários
- Usado Diariamente durante Mais de dois anos
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Fonte da avaliação
Classificação geral
- Relação qualidade/preço
- Praticidade
- Suporte ao cliente
- Probabilidade de recomendação 10.0 /10
A global CRM platform that really deserves to be known!
Avaliado em 28/04/2022
Vantagens
Creatio's low-code/no-code capabilities make it possible to gain autonomy and efficiency, projects that used to take months are now completed in weeks or even days.
The marketing tools are impressive, as well as the way Creatio offers a global approach, from initial lead generation to customer support and the entire sales process.
Desvantagens
As a low-code platform, Creatio offers great freedom to users. Low-code means great opportunities and acceleration for creating new features and applications, but it doesn't mean that you can create anything in a snap, and this can be a bit frustrating.
- Setor: Hotelaria
- Porte da empresa: 51 - 200 funcionários
- Usado Diariamente durante 1 a 5 meses
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Fonte da avaliação
Classificação geral
- Relação qualidade/preço
- Praticidade
- Suporte ao cliente
- Probabilidade de recomendação 10.0 /10
Best CRM
Avaliado em 27/09/2016
With the deployment of the bpm’online software, we aligned the work of our marketing, sales and...
With the deployment of the bpm’online software, we aligned the work of our marketing, sales and service teams and integrated data from different locations and channels. What our agents liked is that the bpm’online system enabled them to deliver personalized services and to support each client. Business process management capabilities are a huge advantage of bpm’online for us. Moreover, the bpm’online platform is scalable and flexible and meets the changing needs of the travel market. Finally, the implementation process was thoroughly planned which ensured the success of the project.
Vantagens
People like the personalized approach and high-class service that we deliver when they travel. That enabled us to grow very fast. Unfortunately, our CRM system was failing to keep up with the pace of our growth. Hence, there was a need for a more effective CRM solution. We were looking for a software that would support and foster our business expansion and growth. Thanks to the intelligent bpm’online software, we reduced technology costs, and improved productivity. We achieved considerable improvement of sales and marketing productivity. Our improved interactions with clients resulted in increased revenue and customer loyalty.
Desvantagens
There wasn’t anything to dislike. The project was carefully planned and thought through – thus, everything worked fine.
- Setor: Roupa e moda
- Porte da empresa: Profissional autônomo
- Usado Diariamente durante Mais de um ano
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Fonte da avaliação
Classificação geral
- Praticidade
- Suporte ao cliente
- Probabilidade de recomendação 7.0 /10
My first CRM software
Avaliado em 12/07/2021
I used both marketing and sales dashboards and I liked sales better. Marketing platform lacked some...
I used both marketing and sales dashboards and I liked sales better. Marketing platform lacked some features (available only via connectors).
Vantagens
While working at the hotel marketing dept, I had to use Terrasoft BPM (now Creatio). First, I thought it was our in-house CRM. But learned later it was widely used and popular platform for many businesses. Probably, that's it's main pro - Creatio allows customising it so it looks like a custom made software for your business.
Desvantagens
Creatio is definitely not designed for inexperienced user. I spent weeks learning the processes and it is good we had good support, answering promptly all my questions. E-mail (mass newsletters) were available for additional costs.
- Setor: Impressão
- Porte da empresa: 201 - 500 funcionários
- Usado Diariamente durante Mais de dois anos
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Fonte da avaliação
Classificação geral
- Relação qualidade/preço
- Praticidade
- Suporte ao cliente
- Probabilidade de recomendação 9.0 /10
Creatio - great product - really flexible - great customer service
Avaliado em 07/08/2020
I can honestly say its been excellent - anything we ask for has been done in good time, reliable...
I can honestly say its been excellent - anything we ask for has been done in good time, reliable system, great staff.
Vantagens
For us, although Creatio is primarily a CRM system - we wanted it for much for - case tracking for our customer service. Creatio were brilliant in working with us in customisation to do this - and continue to do so.
Customisation doesn't prevent us getting the regular updates to the base system. The system is reliable, looks good, easy to use and rarely do we have any issues. When we do Creatio are fast to act with their great & friendly people
Desvantagens
Really no issues I can think of that are worth noting.
- Setor: Fabricação elétrica/eletrônica
- Porte da empresa: 501 - 1 000 funcionários
- Usado Diariamente durante 6 a 12 meses
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Fonte da avaliação
Classificação geral
- Relação qualidade/preço
- Praticidade
- Suporte ao cliente
- Probabilidade de recomendação 10.0 /10
BPM online - Very user friendly and practical CRM offering all the functionality you could...
Avaliado em 31/07/2017
BPM has helped our organisation establish a platform for recording sales team actives and business...
BPM has helped our organisation establish a platform for recording sales team actives and business opportunities across Europe. Has improved communication within teams and between teams. Has provided us with a 360 degree view of the customer account and allowed us to service the customer better, increasing customer satisfaction, while improving our own sales effectiveness.
Vantagens
Extremely intuitive to set up and use. Extremely flexible to customise to specific process and reporting needs. Strong metrics and analysis reporting functionality allowing tracking of virtually any performance indicator. Fantastic service throughout from pre-sales, implementation and on going post implementation support. Cost effective in every aspect.
Desvantagens
Difficult to fault. At times the functionality is so plentiful and rich that this could lead to some confusion with regards to best practice method to implement solutions, however the BPM team offers solid support to always guide you through the best approach to match and fulfil your requirements.
- Setor: Serviços e tecnologia da informação
- Porte da empresa: 11 - 50 funcionários
- Usado Diariamente durante Mais de um ano
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Fonte da avaliação
Classificação geral
- Relação qualidade/preço
- Praticidade
- Suporte ao cliente
- Probabilidade de recomendação 10.0 /10
Efficient CRM tool to optimize and automate key processes
Avaliado em 09/11/2016
I like to work with the bpm'online system. It connected all the dots between our marketing, sales...
I like to work with the bpm'online system. It connected all the dots between our marketing, sales and service departments creating one single environment. Now we have a complete view of all business activities.
The system is powered by bpm engine which enabled us to optimize and automate key processes within the company.
Thanks to bpm'online we solved a whole range of business problems - we aligned our marketing, sales and service departments. The system mapped and automated our processes so that we were able to close all the gaps and increase our productivity. Additionally, bpm engine ensured that we were able to flexibly change our processes when needed. Constant improvements led to more efficient and smooth operations and satisfied customers.
Desvantagens
Like any time you start something new, there is a learning curve. Thus, read user guides and watch videos on the website, dig into the functionality of the product.
- Setor: Software
- Porte da empresa: 51 - 200 funcionários
- Usado Diariamente durante Mais de um ano
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Fonte da avaliação
Classificação geral
- Relação qualidade/preço
- Praticidade
- Suporte ao cliente
- Probabilidade de recomendação 10.0 /10
A great way to organize company processes
Avaliado em 22/05/2018
Bpm’online has assisted our company in organizing our accounting processes. In many cases processes...
Bpm’online has assisted our company in organizing our accounting processes. In many cases processes were being practiced, however, nothing was documented. Alternatively, processes were documented but not being practiced. Now, all processes are organized. Each user’s activity is identified and each user held accountable. With this complete oversight, human error is easily identified and corrected, and processes easily adjusted to minimize mistakes.
Vantagens
Generous selection of Accounting Connectors, Add-ons and Software Solutions. We have not had to go outside of the bpm’online software in search of such applications.
Desvantagens
The time needed to sift through our company processes. It was an intensive, organization project to undertake before we could even think about implementation.
- Setor: Consultoria de gestão
- Porte da empresa: 11 - 50 funcionários
- Usado Diariamente durante 1 a 5 meses
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Fonte da avaliação
Classificação geral
- Relação qualidade/preço
- Praticidade
- Suporte ao cliente
- Probabilidade de recomendação 9.0 /10
Good choice for the fair price
Avaliado em 18/11/2016
There were numerous CRM options for us to choose from, and they all seem to have strengths. What we...
There were numerous CRM options for us to choose from, and they all seem to have strengths. What we liked about bpm’online was that it provides one place for everything we need, from business development through to managing projects, processing orders and more.
We’re still making internal decisions on naming conventions and numerous details which is stalling the process. I think we will benefit from being able to allocate tasks to various people which will help us to track and manage all of our projects.
Vantagens
We like the fact that we could host it on-site. The customization of the system is also great, however it does mean that more work needs to put invested up front. We have not got to a point where our entire company is using the system, but we have made some headway. I can see that it will help streamline our business.
Desvantagens
Other CRM’s have a cleaner look and feel, and slightly more engaging graphics. I feel that there might be a little too much clutter on some of the pages, but understand that it can be customized. Customization of the system has been taking too long, however this is mostly due to us not having the time or resources to dedicate to setting bpm’online up 100% for our business. So while it is beneficial that we can customize just about everything, the drawback that we have experienced is that we have been struggling internally to make decisions on the way forward.
- Usado Semanal durante 1 a 5 meses
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Fonte da avaliação
Classificação geral
- Relação qualidade/preço
- Praticidade
- Suporte ao cliente
- Probabilidade de recomendação 10.0 /10
User-friendly CRM software
Avaliado em 21/09/2016
The bpm’online system was fully adapted to our corporate sales techniques and standards and...
The bpm’online system was fully adapted to our corporate sales techniques and standards and automated vital sales processes. Moreover, our teams benefited from a greater forecast accuracy, better conversion of leads to opportunities, and more effective collaboration between our sales forces. Sales managers gained greater visibility into each deal and hence can now more effectively manage each sale as the system synchronized the work of our sales reps in all offices.
Smart dashboards and reports provided us with crucial sales data used to understand the health of the sales pipelines and forecast actual results.
Vantagens
It was really a swift implementation. The bpm’online software was easily integrated with our order management system and other third-party applications. Smart charts and reporting helped us track our real time sales performance and forecast sales, so we did not lose any opportunity in any country.
Desvantagens
As we purchased the basic support package, technical support was provided only via email, not phone. To receive technical support and consultation via telephone, you need to buy an extended support package.
- Setor: Serviços e tecnologia da informação
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Fonte da avaliação
Classificação geral
- Relação qualidade/preço
- Praticidade
- Suporte ao cliente
- Probabilidade de recomendação 10.0 /10
BPM online is a hidden gem
Avaliado em 01/09/2016
Bpm online is a hidden gem! From when I first discovered bpm'online I have always liked the modern...
Bpm online is a hidden gem! From when I first discovered bpm'online I have always liked the modern and simple user interface and reporting features. It's great to have found a system that works not only for the users, but also for the management team. They find it much easy to see where the marketing, sales and service teams are and whether they're going to hit their targets. Our sales team are field based so it was important to find a system that was cloud-based so they could update their records whilst out on the road.
Vantagens
Personally, I love how easy bpm is to customise and to create new business processes this feature has saved me a lot of time and the company a lot of money.
The biggest benefit is that our sales team now actually use our CRM because they use the reporting dashboards to see where they are and to compete with the other sales reps!
Desvantagens
There's not much that I dislike about the system however it would be great to have an app store where you can see what other sites and systems bpm can integrate with without having to contact the company each time.
- Setor: Formação profissional e coaching
- Porte da empresa: 2 - 10 funcionários
- Usado Diariamente durante 6 a 12 meses
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Fonte da avaliação
Classificação geral
- Relação qualidade/preço
- Praticidade
- Suporte ao cliente
- Probabilidade de recomendação 9.0 /10
Bpm'online is a very user-friendly CRM; from setup up to managing the customer journey to...
Avaliado em 14/03/2018
Ease of setup and tailoring to our business, value for money, excellent customer service, and...
Ease of setup and tailoring to our business, value for money, excellent customer service, and having the ability to track all customer interactions and communications and analyze the campaign effectiveness with dashboards. The results are linked to customers or accounts which gives us insight into customer behavior patterns to further engage effectively with customers.
Vantagens
Ease of setup and tailoring to our business, value for money, excellent customer service, and having the ability to track all customer interactions and communications and analyze the campaign effectiveness with dashboards. The results are linked to customers or accounts which gives us insight into customer behavior patterns to further engage effectively with customers.