Avaliações do Zoho Campaigns

Soho campaign is a very good product to manage both email and SMS campaigns.

Cost-effective
User friendly
Spam controlled
Feature loaded

To be honest there is price list made me bit confused, took time to understand.

Zoho campaigns has good analytics of the click rates and provides a visual analysis of clicks by the relative location of the Link in the email.

For some campaigns this can indeed be useful as one may do AB testing to see if click rates improve based on position or based on content, helping in creating compelling campaigns.

The content development for email templates is very basic in Zoho campaigns.

Email template upload of html is possible and so that saves the day and still makes it worthwhile but the inbuilt template maker leaves a lot wanting in terms of visual design, but can need used for very basic campaigns set up.

In theory, having a CRM and Campaign product from the same company would seem to be ideal, right? Seamless integration, real-time syncing, etc. Or at least that's what we had hoped to experience.

The CRM and Campaign modules DO NOT sync in a timely or accurate fashion. We have had multiple campaigns put on hold, have had a hard time reaching anyone in customer service, cannot get anyone on the phone or to answer an email in under a week, people have opted out and yet continue to receive emails, and on and on. Reporting is buggy, syncing is laggy, the fields don't match between CRM and Campaign, etc. We have heard "hmmm, that's weird" from customer service when describing the problems we've encountered. We've been given business cards from Zoho employees we met IN PERSON with phone numbers that go to unattended mailboxes and we can reach no one. It's by far the least satisfactory software and customer service experience I have been party to in my life...and I have worked for a software development firm as well as in technical support for a peripherals manufacturer.

This software is easy to use and offers templates and guides to creating effective emails. You can see email performance tracking data as well as unsibscribe performance.

There are still some fields which it would be good to be able to bulk edit. The email builder can be fiddly at times when trying to fit a lot of content into an email.

- integration with G Suite and Zoho CRM
- nice analytics dashboard
- A/B Testing
- Personalised content
- Includes features normally only found in much more expensive martech products
- Good solution for handling GDPR compliance
- Easy to configure sign-up forms on web pages, e.g. in Wordpress

- Lots of options to configure; expect to spend quite a bit of time getting this setup initially
- Some newsletter templates not brilliant, so expect to spend some time getting the look and feel you want
- Interface not always as intuitive as it could be

I started my email marketing carrier with Zoho Campaign. The user interface is simple and easy to use. We can integrate this with Zoho CRM. Easy to upload contacts, Create segment, Manage unsubscribers and check user activity. Best fit for sending regular newsletter.

The majority of emails sent end up reaching SPAM or Promotional folder. Takes more than usual time to complete IP warm up.

From creating a campaign to getting your first customer, it has everything for marketing. Creating an email from templates or create your own design with responsive emails. Easy to integrate it with other zoho family apps, Saas and web services. Also capable of integrating with zapier, monday, Make, airtable and more

Email template editing with html format is a bit tough

Good reporting feature. Integrates well with Zoho products.

can be costly and setup took a bit longer than expected

I like that they allow users to customize the designs and messages as per the campaign requirements. Their templates are also quite modern and rich looking. One of the best parts of their toolkit was the ability to set up automated workflows about what email to send and when to send it, this reduced a lot of my manual work as I was dealing with more than 5000 emails.

I did not like that their customer support was a little slow in responding to my queries. But, they replied and helped me setup multiple campaigns.

It seems to offer a lot of different capabilities to meet various departmental needs from operations, to sales, to marketing, etc.

It required training - it was not the sort of tool you could jump into and start using without someone guiding you. It didn't look intuitive.

The strongest point is integration with Zoko CRM. It gives a better way to mass email subscribed customers than using the CRM mass email. The free account is comparable with competitors like MailChimp.

The user interface is clunky in places and buggy in others, and generally frustrating until you learn its quirks.

There is whole bunch of features they have placed for email marketing campaigns, we used templates where advanced design with call to action segment added, we just putted our information and created our campaign.

There is integration method works very smoothly

As such I haven't discovered, but yes they can add more IT & Web Services related templates, so user will easily pickup their desired design in that particular field.

I use ZOHO Campaigns to send out a daily 8,000 person newsletter. I have used ZOHO Campaigns for nearly 10 years for my newsletter. What I like is the ability to cut and paste HTML content into a template and create the newsletter in a couple of minutes.

I would like there to be more subscriber reports in ZOHO Campaigns. Perhaps could be a way we could customize the subscriber reports a little better.

. An easy interface so you can learn it very fast.
. Have a perfect and nice dashboard, so you can manage the progress of your campaign.
. The price to the value reasonable compared with other similar services.
.Zoho invoices are very useful and help a lot in tracking the payments.
. You will the social media campaigns which is very important now maybe even more important than email marketing.
.And they always have new fetures from time to time.

. The most thing I don't like it In Zoho that you can't make your own campaign from scratch.
.you are limited with the templates that they provided it to you.
.to set up your account it can a little bit hard and tricky, but after that evry thing go smoothly

Zoho allows us to manage our campaigns easily. Making lead forms and it also have robust marketing tools. It integrates with may softwares.

Zoho offers a wide range of features for a cost. Its offer is not quite flexible. The customer service is quite disappointing as compared to other CRM and marketing softwares where the customer service is an edge for them.

We are able to customize our campaigns to do exactly what we want. Automated emails is essential drawing interest for our different franchise brands.

My role isn't creating the campaigns but I know sometimes there are errors that wrong emails get sent out. May be user error on our admin.

Unlike most email marketing software Zoho paid plan is cheap. Even better, Zoho campaign provides value for your money through the social campaign feature. Its' slike a 2-for 1 deal.
Easy to use... Once you get used to the UI

Some of the campaign templates are rather unattractive, However, they make up for this by providing basic /blank templates for users to customize.

I love this software because it allows me to send massive email campaigns for an incredibly good price, it is easy to use and, best of all, you can synchronize it with your CRM database, allowing you to create much more effective marketing campaigns based on the information of your database

The monthly payment is a bit high for the number of shipments allowed per month, I would like it to be more economical and second, improve the platform a bit since it looks a bit old compared to other services

Zoho Campaigns are one of the best in email marketing, The most I like about the zoho campaign is the email tracking report, number of clicks, number of unique clicks, locations, reach in social media, Bounces rates, unopened, unsubscribes , and so many. which makes as to visualize how the impact of your customer email base, how is the response from your customer base.

In zoho campaigns the least I like about is the email templates and the flow of designing the templates

The best thing about this software you can run email campaigns and target your prospects. We can define follow up templates for our customers. The other good thing about this software is that we can integrate with social media platforms and the best part is its price , its very much affordable for small companies

customer service is one issue which they should handle and try to provide more customization in templates

I enjoyed how easy it was to get started and to set it up to link with Zoho CRM. The dashboard is easy to read and the campaign generates reports when you are finished. It is really easy to design an email using one of their ready to use templates, so all the hard work is done. The entire process from start to finish took just a few hours, and then it went to work sending out emails throughout the day for the initial campaign blast.

The thing I liked least was that it was hard to find a "blank" email template, so that we could make it look like it was written by someone at the office, instead of a templated email that thousands of others are getting.

Support was also okay. Support is not US based from our experience, and getting answers is not always as easy as picking up a phone and calling someone.

Sync's with Zoho CRM really well allowing you to see who clicked and call as a result. The sync is not just for adding/removing subscribers but you can also notify your sales reps automatically when someone clicks and the clicks contribute to the lead score.

The UI. After using MailChimp which is probably the best UI, zoho campaigns is not good. Also the email composer/editor feels limited. Also, there's extra steps to avoid being marked as spam. Also, "Automation" a contact/lead clicks don't update the SalesSignals in zoho crm nor the lead score.

It's very easy to use and provides a decent amount of post-sent analytics (link clicks, where a majority of your e-mails were opened from, etc.) As a data geek, I find that information pretty fascinating.

Their pre-built campaign layouts are daily limited. It would be much better to have a drag and drop method to laying out the mailers/capaigns.

Simplicity, ease of use, all basic functionalities covered. Good sync between other Zoho Apps. Mail delivery is also good. Good analytics dashboard.

UI can be improved for this. Also, the contact management page can be improvised. Also, the mobile app need to be improved.

Ability to sync contacts; ability to schedule sales campaigns.

Can be expensive, compared to other softwares.