Zoho Campaigns

Marketing simplificado por e-mail

Classificação geral

4,2 /5
(229)
Relação qualidade/preço
4,3/5
Recursos
4,1/5
Praticidade
4,0/5
Suporte ao cliente
4,2/5

83%
dos usuários recomendam este app
Classificar por

229 avaliações

Rahul
Classificação geral
  • Setor: Saúde, bem-estar e condicionamento físico
  • Porte da empresa: 201 - 500 funcionários
  • Usado Diariamente durante Mais de um ano
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 9.0 /10

Marketing activities made simple by Zoho

Avaliado em 07/09/2022

An amazing solution to handle email & sms marketing acatuvities. Very cost effective, they have very gold customer support based on different time zone.

Vantagens

Soho campaign is a very good product to manage both email and SMS campaigns.

Cost-effective
User friendly
Spam controlled
Feature loaded

Desvantagens

To be honest there is price list made me bit confused, took time to understand.

Alternativas consideradas

Mailchimp

Razões para mudar para o Zoho Campaigns

Cost and features and support
Tyag
Classificação geral
  • Setor: Fabricação elétrica/eletrônica
  • Porte da empresa: 11 - 50 funcionários
  • Usado Mensal durante 1 a 5 meses
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 7.0 /10

Zoho campaigns for email marketing

Avaliado em 10/05/2022

Improving our donation collection based on appeals. We have only used campaigns a few times but can see a remarkable improvement in the communications with our donors.

Vantagens

Zoho campaigns has good analytics of the click rates and provides a visual analysis of clicks by the relative location of the Link in the email.

For some campaigns this can indeed be useful as one may do AB testing to see if click rates improve based on position or based on content, helping in creating compelling campaigns.

Desvantagens

The content development for email templates is very basic in Zoho campaigns.

Email template upload of html is possible and so that saves the day and still makes it worthwhile but the inbuilt template maker leaves a lot wanting in terms of visual design, but can need used for very basic campaigns set up.

Alternativas consideradas

Mailchimp

Razões para mudar para o Zoho Campaigns

Part of a suite of Zoho products we already use. Integrates well with Zoho CRM where all our contacts are stored.
Kristen
Classificação geral
  • Porte da empresa: 11 - 50 funcionários
  • Usado Diariamente durante Mais de um ano
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente

Does NOT sync well with its own CRM product!

Avaliado em 02/08/2018

For the price, its stated complement of features is good. The fact that it does not FUNCTION as stated and it's almost impossible to get in touch with someone who is able or willing to help makes it, in my opinion, basically worthless.

Vantagens

In theory, having a CRM and Campaign product from the same company would seem to be ideal, right? Seamless integration, real-time syncing, etc. Or at least that's what we had hoped to experience.

Desvantagens

The CRM and Campaign modules DO NOT sync in a timely or accurate fashion. We have had multiple campaigns put on hold, have had a hard time reaching anyone in customer service, cannot get anyone on the phone or to answer an email in under a week, people have opted out and yet continue to receive emails, and on and on. Reporting is buggy, syncing is laggy, the fields don't match between CRM and Campaign, etc. We have heard "hmmm, that's weird" from customer service when describing the problems we've encountered. We've been given business cards from Zoho employees we met IN PERSON with phone numbers that go to unattended mailboxes and we can reach no one. It's by far the least satisfactory software and customer service experience I have been party to in my life...and I have worked for a software development firm as well as in technical support for a peripherals manufacturer.

Rexie
Classificação geral
  • Setor: Automotivo
  • Porte da empresa: 2 - 10 funcionários
  • Usado Mensal durante 6 a 12 meses
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 10.0 /10

Easy to use email marketing

Avaliado em 28/12/2022

Zoho Campaigns has helped our business to manage email marketing both to retail and trade clients. It's easy to use and gives us email performance data which allows us to see who takes interest in our campaigns so that we can target their company for new business.

Vantagens

This software is easy to use and offers templates and guides to creating effective emails. You can see email performance tracking data as well as unsibscribe performance.

Desvantagens

There are still some fields which it would be good to be able to bulk edit. The email builder can be fiddly at times when trying to fit a lot of content into an email.

Alternativas consideradas

Mailchimp

Razões para mudar para o Zoho Campaigns

Pricing- this was part of Zoho One package
Colin
Classificação geral
  • Setor: Serviços e tecnologia da informação
  • Porte da empresa: 2 - 10 funcionários
  • Usado Semanal durante Mais de um ano
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 7.0 /10

Powerful email marketing campaign management

Avaliado em 20/09/2018

Zoho Campaigns is a powerful email marketing manager that tends not to get the same kind of exposure as the better-known autoresponders and martech products, but it should definitely be on the radar of any SME planning to run their own email marketing in-house.

Zoho Campaigns will need a lot of configuration initially (as would any similar product) to get your branding, workflows and compliance details set up, but once configured it would be possible to delegate a lot of the day to day running to non-technical staff.

Zoho has done a lot of work on GDPR compliance, can handle consent campaigns and self-serve subscription preferences well.

Zoho Campaigns can be used as a stand-alone product, but is also included in their Zoho One suite offering which is fantastic value for micro businesses if you want to take a different route from the Microsoft Office 365/G Suite mainstream. The integration with

If you are just sending out the odd newsletter to a small list, you probably don't want something that has the sophisticated options that Zoho Campaigns offers.

However, if you are a business looking to manage, test and optimise your email marketing or if you are planning to take your email marketing in-house from an agency - and you have the knowledge and experience to be able to configure it - Zoho Campaigns could be a good solution.

Vantagens

- integration with G Suite and Zoho CRM
- nice analytics dashboard
- A/B Testing
- Personalised content
- Includes features normally only found in much more expensive martech products
- Good solution for handling GDPR compliance
- Easy to configure sign-up forms on web pages, e.g. in Wordpress

Desvantagens

- Lots of options to configure; expect to spend quite a bit of time getting this setup initially
- Some newsletter templates not brilliant, so expect to spend some time getting the look and feel you want
- Interface not always as intuitive as it could be

Deepa
Classificação geral
  • Setor: Serviços e tecnologia da informação
  • Porte da empresa: 51 - 200 funcionários
  • Usado Diariamente durante Mais de dois anos
  • Fonte da avaliação

Classificação geral

  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 6.0 /10

Started my Email Marketing carrier with Zoho Campaign

Avaliado em 27/04/2022

Vantagens

I started my email marketing carrier with Zoho Campaign. The user interface is simple and easy to use. We can integrate this with Zoho CRM. Easy to upload contacts, Create segment, Manage unsubscribers and check user activity. Best fit for sending regular newsletter.

Desvantagens

The majority of emails sent end up reaching SPAM or Promotional folder. Takes more than usual time to complete IP warm up.

Alternativas consideradas

Mailchimp
Prem
Classificação geral
  • Setor: Serviços e tecnologia da informação
  • Porte da empresa: Profissional autônomo
  • Usado Diariamente durante 6 a 12 meses
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 10.0 /10

All in one Marketing platform

Avaliado em 16/10/2022

Using and managing campaign with zoho family of apps with zapier and make, It makes my work easier and time saving. Once set on automation enjoy new customers and orders.

Vantagens

From creating a campaign to getting your first customer, it has everything for marketing. Creating an email from templates or create your own design with responsive emails. Easy to integrate it with other zoho family apps, Saas and web services. Also capable of integrating with zapier, monday, Make, airtable and more

Desvantagens

Email template editing with html format is a bit tough

Alternativas consideradas

HubSpot Marketing Hub, Klaviyo e HubSpot CRM
Christopher
Classificação geral
  • Setor: Formação profissional e coaching
  • Porte da empresa: Profissional autônomo
  • Usado Diariamente durante Mais de dois anos
  • Fonte da avaliação

Classificação geral

  • Praticidade
  • Probabilidade de recomendação 8.0 /10

Great include with Zoho One

Avaliado em 17/09/2022

Vantagens

Good reporting feature. Integrates well with Zoho products.

Desvantagens

can be costly and setup took a bit longer than expected

Mansi
Classificação geral
  • Setor: Software
  • Porte da empresa: 10 000+ funcionários
  • Usado Diariamente durante Avaliação gratuita
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 10.0 /10

#1 email marketing software

Avaliado em 30/12/2022

The overall experience was excellent, as they provide the ability to create personalized campaigns and also set automation for my steps.

Vantagens

I like that they allow users to customize the designs and messages as per the campaign requirements. Their templates are also quite modern and rich looking. One of the best parts of their toolkit was the ability to set up automated workflows about what email to send and when to send it, this reduced a lot of my manual work as I was dealing with more than 5000 emails.

Desvantagens

I did not like that their customer support was a little slow in responding to my queries. But, they replied and helped me setup multiple campaigns.

Marialuisa
Classificação geral
  • Setor: Publicidade e marketing
  • Porte da empresa: 2 - 10 funcionários
  • Usado Semanal durante Mais de um ano
  • Fonte da avaliação

Classificação geral

  • Praticidade
  • Probabilidade de recomendação 4.0 /10

Has a lot but not easy to use

Avaliado em 14/01/2023

Vantagens

It seems to offer a lot of different capabilities to meet various departmental needs from operations, to sales, to marketing, etc.

Desvantagens

It required training - it was not the sort of tool you could jump into and start using without someone guiding you. It didn't look intuitive.

Alex
Classificação geral
  • Setor: Bens de consumo
  • Porte da empresa: 11 - 50 funcionários
  • Usado Semanal durante Mais de dois anos
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 9.0 /10

Good for emailing customer subscription list

Avaliado em 22/10/2020

Vantagens

The strongest point is integration with Zoko CRM. It gives a better way to mass email subscribed customers than using the CRM mass email. The free account is comparable with competitors like MailChimp.

Desvantagens

The user interface is clunky in places and buggy in others, and generally frustrating until you learn its quirks.

Alternativas consideradas

Mailchimp

Software anterior

AWeber
Sadhan
Classificação geral
  • Setor: Publicidade e marketing
  • Porte da empresa: 2 - 10 funcionários
  • Usado Diariamente durante Mais de dois anos
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 10.0 /10

Best ever software used for Email Campaigns

Avaliado em 25/11/2020

Yes I am using since late 2017 and day by day they are improving their features. Their customer support is amazing. I never seen such amazing support provide by any other company.

Vantagens

There is whole bunch of features they have placed for email marketing campaigns, we used templates where advanced design with call to action segment added, we just putted our information and created our campaign.

There is integration method works very smoothly

Desvantagens

As such I haven't discovered, but yes they can add more IT & Web Services related templates, so user will easily pickup their desired design in that particular field.

Michael
Classificação geral
  • Setor: Publicidade e marketing
  • Porte da empresa: 2 - 10 funcionários
  • Usado Diariamente durante Mais de dois anos
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 10.0 /10

ZOHO Campaigns manages 8,000 person newsletter

Avaliado em 05/03/2019

The team at ZOHO Campaigns have been very responsive to any questions. I also like that once you build up a list you can manage the list in Campaigns. Overall been very easy software to use on a daily basis.

Vantagens

I use ZOHO Campaigns to send out a daily 8,000 person newsletter. I have used ZOHO Campaigns for nearly 10 years for my newsletter. What I like is the ability to cut and paste HTML content into a template and create the newsletter in a couple of minutes.

Desvantagens

I would like there to be more subscriber reports in ZOHO Campaigns. Perhaps could be a way we could customize the subscriber reports a little better.

hichem
Classificação geral
  • Setor: Rede de computadores
  • Porte da empresa: 2 - 10 funcionários
  • Usado Diariamente durante Mais de um ano
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Probabilidade de recomendação 9.0 /10

easy to use, and reduce the working time.

Avaliado em 01/11/2018

Vantagens

. An easy interface so you can learn it very fast.
. Have a perfect and nice dashboard, so you can manage the progress of your campaign.
. The price to the value reasonable compared with other similar services.
.Zoho invoices are very useful and help a lot in tracking the payments.
. You will the social media campaigns which is very important now maybe even more important than email marketing.
.And they always have new fetures from time to time.

Desvantagens

. The most thing I don't like it In Zoho that you can't make your own campaign from scratch.
.you are limited with the templates that they provided it to you.
.to set up your account it can a little bit hard and tricky, but after that evry thing go smoothly

Maria
Classificação geral
  • Usado Diariamente durante Mais de dois anos
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 8.0 /10

Zoho Campaigns lets us be closer to our target Clients!

Avaliado em 10/04/2018

campaigns are ewasy to manage with Zoho, there are email templates and easily guided with forms too.

Vantagens

Zoho allows us to manage our campaigns easily. Making lead forms and it also have robust marketing tools. It integrates with may softwares.

Desvantagens

Zoho offers a wide range of features for a cost. Its offer is not quite flexible. The customer service is quite disappointing as compared to other CRM and marketing softwares where the customer service is an edge for them.

Kyle
Classificação geral
  • Setor: Publicidade e marketing
  • Porte da empresa: 11 - 50 funcionários
  • Usado Diariamente durante Mais de dois anos
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 8.0 /10

Easy to use

Avaliado em 17/09/2019

Overall, we are happy with the program compared to franconnect.

Vantagens

We are able to customize our campaigns to do exactly what we want. Automated emails is essential drawing interest for our different franchise brands.

Desvantagens

My role isn't creating the campaigns but I know sometimes there are errors that wrong emails get sent out. May be user error on our admin.

Abigail
Classificação geral
  • Setor: Arquitetura e planejamento
  • Porte da empresa: 11 - 50 funcionários
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Probabilidade de recomendação 7.0 /10

Free Email and Social Campaign Software.

Avaliado em 14/12/2016

I've had Zoho for years but never used any other the other tools except the CRM and Zoho Social. While looking for a free email marketing software I remembered Zoho and decided to check if they supported email marketing.

Zoho campaign dashboard and UI is a bit complicated compared to other Softwares, however, once I got over the unfamiliar dashboard design, it was easy to navigate around.

Rather than creating an email campaign, I created a social campaign. Which was easy and straightforward. I linked my Zoho campaign to twitter, LinkedIn, and Facebook. The social campaign feature doesn't seem special at first glance but it is.

One feature which stood out was that under Social campaign, you can create a post campaign or a page campaign. I still don't understand the difference between a post campaign and creating/scheduling posts normally on Zoho Social but what impressed me was the page campaign feature.

A page campaign is a sort of email campaign added as a tab on your facebook page called "My Social Promotion" Most of the templates were unattractive but I preferred building my own template or using their blank/basic template and customizing it to my taste.

While I'm not awed by the email campaign function as it functions almost the same as Benchmark email, I am very impressed with the social campaign.

Vantagens

Unlike most email marketing software Zoho paid plan is cheap. Even better, Zoho campaign provides value for your money through the social campaign feature. Its' slike a 2-for 1 deal.
Easy to use... Once you get used to the UI

Desvantagens

Some of the campaign templates are rather unattractive, However, they make up for this by providing basic /blank templates for users to customize.

Milthon
Classificação geral
  • Usado Diariamente durante 6 a 12 meses
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 9.0 /10

I like the Zoho Camaign because I can integrate, use and create a campaing in very easy way

Avaliado em 18/06/2018

Easy to use, integrations and the effective it is when sending email campaigns

Vantagens

I love this software because it allows me to send massive email campaigns for an incredibly good price, it is easy to use and, best of all, you can synchronize it with your CRM database, allowing you to create much more effective marketing campaigns based on the information of your database

Desvantagens

The monthly payment is a bit high for the number of shipments allowed per month, I would like it to be more economical and second, improve the platform a bit since it looks a bit old compared to other services

Panneer
Classificação geral
  • Setor: Gestão da educação
  • Porte da empresa: 2 - 10 funcionários
  • Usado Semanal durante Mais de dois anos
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 10.0 /10

Best of Email Marketing

Avaliado em 22/03/2019

Its an awesome email marketing tool.

Vantagens

Zoho Campaigns are one of the best in email marketing, The most I like about the zoho campaign is the email tracking report, number of clicks, number of unique clicks, locations, reach in social media, Bounces rates, unopened, unsubscribes , and so many. which makes as to visualize how the impact of your customer email base, how is the response from your customer base.

Desvantagens

In zoho campaigns the least I like about is the email templates and the flow of designing the templates

Avaliador Verificado
Classificação geral
  • Setor: Serviços e tecnologia da informação
  • Porte da empresa: 201 - 500 funcionários
  • Usado Diariamente durante 6 a 12 meses
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 10.0 /10

Must have for every Sales Person

Avaliado em 02/03/2019

It has help me to increase my sales for sure

Vantagens

The best thing about this software you can run email campaigns and target your prospects. We can define follow up templates for our customers. The other good thing about this software is that we can integrate with social media platforms and the best part is its price , its very much affordable for small companies

Desvantagens

customer service is one issue which they should handle and try to provide more customization in templates

Tim
Classificação geral
  • Setor: Gestão da educação
  • Porte da empresa: 2 - 10 funcionários
  • Usado Semanal durante 1 a 5 meses
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 9.0 /10

Just finished our first campaign

Avaliado em 28/05/2019

I enjoy using it and will continue using it day to day. We have 3-4 major campaigns and weekly newsletters that we send and this seems to be able to do the trick for a very reasonable price. The major reason we chose this platform was due to the fact that it was already easy to integrate with Zoho CRM, which we are currently using.

Vantagens

I enjoyed how easy it was to get started and to set it up to link with Zoho CRM. The dashboard is easy to read and the campaign generates reports when you are finished. It is really easy to design an email using one of their ready to use templates, so all the hard work is done. The entire process from start to finish took just a few hours, and then it went to work sending out emails throughout the day for the initial campaign blast.

Desvantagens

The thing I liked least was that it was hard to find a "blank" email template, so that we could make it look like it was written by someone at the office, instead of a templated email that thousands of others are getting.

Support was also okay. Support is not US based from our experience, and getting answers is not always as easy as picking up a phone and calling someone.

Steve
Classificação geral
  • Setor: Gestão da educação
  • Porte da empresa: 11 - 50 funcionários
  • Usado Semanal durante Mais de um ano
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 6.0 /10

Zoho Campaigns is a Pain - but expected to get better

Avaliado em 12/07/2017

zoho crm integration

Vantagens

Sync's with Zoho CRM really well allowing you to see who clicked and call as a result. The sync is not just for adding/removing subscribers but you can also notify your sales reps automatically when someone clicks and the clicks contribute to the lead score.

Desvantagens

The UI. After using MailChimp which is probably the best UI, zoho campaigns is not good. Also the email composer/editor feels limited. Also, there's extra steps to avoid being marked as spam. Also, "Automation" a contact/lead clicks don't update the SalesSignals in zoho crm nor the lead score.

Greg
Classificação geral
  • Setor: Restaurantes
  • Porte da empresa: 2 - 10 funcionários
  • Usado Semanal durante Mais de um ano
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 9.0 /10

Small Business Perspective

Avaliado em 27/12/2018

No problems at all using their free items. As a small business it is very helpful to have what Zoho has to offer. Outside of Campaigns, Zoho has many other useful tools that are scalable (typically to the size of your wallet). Good stuff.

Vantagens

It's very easy to use and provides a decent amount of post-sent analytics (link clicks, where a majority of your e-mails were opened from, etc.) As a data geek, I find that information pretty fascinating.

Desvantagens

Their pre-built campaign layouts are daily limited. It would be much better to have a drag and drop method to laying out the mailers/capaigns.

Kartheeban
Classificação geral
  • Setor: Gestão de organizações sem fins lucrativos
  • Porte da empresa: 2 - 10 funcionários
  • Usado Semanal durante Mais de dois anos
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 7.0 /10

Very easy to use. Works perfectly. Have all the required features on the product.

Avaliado em 19/09/2017

Able to email to many contacts at the same time. No email delivery issues. Ability to sync with other Zoho products as well!

Vantagens

Simplicity, ease of use, all basic functionalities covered. Good sync between other Zoho Apps. Mail delivery is also good. Good analytics dashboard.

Desvantagens

UI can be improved for this. Also, the contact management page can be improvised. Also, the mobile app need to be improved.

Madalina
Classificação geral
  • Setor: Pesquisa de mercado
  • Porte da empresa: 11 - 50 funcionários
  • Usado Diariamente durante Mais de um ano
  • Fonte da avaliação

Classificação geral

  • Praticidade
  • Probabilidade de recomendação 10.0 /10

Very useful

Avaliado em 05/02/2019

Vantagens

Ability to sync contacts; ability to schedule sales campaigns.

Desvantagens

Can be expensive, compared to other softwares.