--- description: Avaliações detalhadas do Act-On com base nos recursos, preços, facilidade de utilização e classificações. Veja rapidamente as vantagens e desvantagens as no GetApp Portugal. Compare o Act-On com produtos similares. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Act-On - Avaliações, preços e classificações | GetApp Portugal 2026 --- Breadcrumb: [Home](/) > [Ferramentas de Automação de Marketing](/directory/308/marketing-automation/software) > [Act-On](/software/90889/act-on) # Act-On Canonical: https://www.getapp.pt/software/90889/act-on Page: 1 / 12\ Seguinte: [Next page](https://www.getapp.pt/software/90889/act-on?page=2) > O Act-On Software é líder em automação de marketing de crescimento que oferece soluções que capacitam os profissionais de marketing a ir além do lead e envolver os alvos em todas as etapas do ciclo de vida do cliente. > > Verdict: Rated **4.3/5** by 258 users. Top-rated for **Probabilidade de recomendação**. ----- ## Quick Stats & Ratings | Metric | Classificação | Detail | | **Geral** | **4.3/5** | 258 Avaliações | | Praticidade | 4.1/5 | Based on overall reviews | | Suporte ao cliente | 4.3/5 | Based on overall reviews | | Relação qualidade/preço | 3.9/5 | Based on overall reviews | | Recursos | 4.1/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Probabilidade de recomendação) | ## Sobre o fornecedor - **Empresa**: Act-On Software - **Location**: Portland, EUA - **Founded**: 2008 ## Commercial Context - **Preço inicial**: 900,00 US$ - **Target Audience**: 2 - 10, 11 - 50, 51 - 200, 201 - 500, 501 - 1 000, 1 001 - 5 000, 5 001 - 10 000, 10 000+ - **Deployment & Platforms**: Nuvem, SaaS, baseado na web - **Idiomas**: alemão, espanhol, francês, inglês, neerlandês - **Available Countries**: Alemanha, Canadá, China, Estados Unidos, Reino Unido ## Recursos - A/B Testing - API - Acompanhamento de atividades - Agendamento de campanhas - Análise de dados de campanhas - Análise de dados do site - Análise de tendências - Arrastar e soltar - Automação de marketing - Autoresponders - Ações ativadas por eventos - Banco de dados de contatos - Biblioteca de imagens - CAN-SPAM Compliance - CRM - CTAs personalizáveis - Campanhas gota a gota - Campos personalizáveis - Captura de leads - Conteúdo dinâmico ## Integrations (44 total) - Act\! - Adobe Commerce - Amazon S3 - BrightInfo - Curata - Eventbrite - Formstack Forms - FullContact - GoTo Webinar - Google Ads - Google Drive - Gravity Forms - Interact - Interaction Studio - Justuno ... and 29 more integrations ## Opções de suporte - Email/Help Desk - FAQs/Fórum - Base de conhecimento - Suporte por telefone - Assistência 24/7 - Bate-papo ## Category - [Ferramentas de Automação de Marketing](https://www.getapp.pt/directory/308/marketing-automation/software) ## Categorias relacionadas - [Ferramentas de Automação de Marketing](https://www.getapp.pt/directory/308/marketing-automation/software) - [Plataformas de Marketing All-in-One](https://www.getapp.pt/directory/310/online-marketing/software) - [Ferramentas de Email Marketing](https://www.getapp.pt/directory/307/email-marketing/software) - [Plataformas de Gerenciamento de Redes Sociais](https://www.getapp.pt/directory/927/social-media-management/software) - [Software de Gestão de Campanhas](https://www.getapp.pt/directory/304/campaign-management/software) ## Alternativas 1. [Brevo](https://www.getapp.pt/software/91466/brevo) — 4.6/5 (3416 reviews) 2. [Mailchimp](https://www.getapp.pt/software/8268/mailchimp) — 4.5/5 (17585 reviews) 3. [ActiveCampaign](https://www.getapp.pt/software/2348/activecampaign) — 4.6/5 (2561 reviews) 4. [Constant Contact](https://www.getapp.pt/software/90578/constant-contact) — 4.3/5 (2917 reviews) 5. [EmailOctopus](https://www.getapp.pt/software/111489/emailoctopus) — 4.8/5 (655 reviews) ## Avaliações ### "Good alternative for Pardot, but not as comprehensive" — 4.0/5 > **Brian** | *12 de março de 2019* | Companhias aéreas/Aviação | Recommendation rating: 7.0/10 > > **Vantagens**: Act-On is great for most tasks. I can create emails, forms, and drip campaigns with ease. It syncs really easily to Salesforce and I haven't seen a single issue with that yet. > > **Desvantagens**: It's not as comprehensive and contemporary as some platforms. The forms aren't dynamic, and the emails are in a modular form instead of an easier drag-and-drop format. ----- ### "I use this software regularly (almost every day) for work as a marketing specialist." — 4.0/5 > **Stephanie** | *28 de abril de 2018* | Pesquisa | Recommendation rating: 4.0/10 > > **Vantagens**: Building mailings is relatively straightforward. There are a decent amount of functions that allow us to customize our mailings in different ways based on content and branding for our various campaigns. > > **Desvantagens**: The sorting and filtering functions for sent mailings isn't very robust. The mailing builder is actually really quite finicky sometimes. Adding borders around image blocks causes extra white space around mailings. Also, buttons and other smaller elements render differently in the mailing builder than in Outlook, which is one of the primary email clients people use. Mailings end up looking less polished in Outlook. ----- ### "Terrible email delivery, customer support issues not fixed, but huge promises by sales for lock in" — 2.0/5 > **Avaliador Verificado** | *21 de maio de 2018* | Consultoria de gestão | Recommendation rating: 2.0/10 > > **Vantagens**: The company's main advantage (whether they market it or not, but they definitely use it during a sale) is they allow for companies to BUY lists and bring in cold contacts. Almost every other provider prohibits this. Well, that's why for good companies, your marketing performance and emails drop wayyy down. And worse, their support imagines nothing is wrong, and everything is going OK. They will also negotiate your price far lower than others, to lock you into an annual contract. > > **Desvantagens**: - Email delivery is terrible - Their support tried to help, but makes false promises on waiting - Locked into a major contract, which even with their lack of performance, is tough to leave - Their UI is really, really bad - Barely any templates for things like landing pages, emails, etc. - General data between modules is not easy to gather, collect or use for additional sales. > > No benefits when looking back, lots of time, and money lost. ----- ### "Fully Featured Marketing Automation Solution for Right User" — 4.0/5 > **Richard** | *27 de setembro de 2016* | Varejistas | Recommendation rating: 7.0/10 > > **Vantagens**: Great features Support > > **Desvantagens**: Price Contract length term > > ACT-ON is a very powerful marketing automation tool that we decided upon after much research. It allows a great deal of work in segmentation, customer behavior analysis, etc. However, at $600/mo plus the $450 a month for the Salesforce CRM that we used with it, it was too much expense and, as a very small company, we were not able to take advantage of the features. Support is TREMENDOUS with this company and that goes a long way. We're dropping Act-On for now but if we grow to the size of a company that can afford a full-time marketing person and who can devote the time necessary to utilize all the great tools, we would definitely look at them again. ----- ### "Quick to Learn, Easy to Use" — 5.0/5 > **Dan** | *1 de julho de 2019* | Software | Recommendation rating: 10.0/10 > > **Vantagens**: It didn't take long for me to learn how to use it, even without hands-on guidance. I primarily focus on a monthly campaign being sent to a massive group of clients, and I was able to refer to past ones created by my predecessor as a standard template. Designing is a very simple processes. > > **Desvantagens**: I didn't like the reporting at first, but, now that I better understand the information I being provided, it's better. > > Overall, it's just been a good experience. I had to learn this software at the same time as a handful of others related to my new responsibilities, and this was definitely the easiest to pick up on. ----- Page: 1 / 12\ Seguinte: [Next page](https://www.getapp.pt/software/90889/act-on?page=2) ## Links - [View on GetApp](https://www.getapp.pt/software/90889/act-on) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data