---
description: Avaliações detalhadas do XM for Strategy & Research com base nos recursos, preços, facilidade de utilização e classificações. Veja rapidamente as vantagens e desvantagens as no GetApp Portugal. Compare o XM for Strategy & Research com produtos similares.
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title: XM for Strategy & Research - Avaliações, preços e classificações | GetApp Portugal 2026
---

Breadcrumb: [Home](/) > [Ferramentas de Pesquisa](/directory/234/survey/software) > [XM for Strategy & Research](/software/100394/strategy-and-research)

# XM for Strategy & Research

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> O Qualtrics CoreXM é uma ferramenta de gestão de pesquisas criada para ajudar as empresas a coletar comentários e fornecer insights sobre o reconhecimento da marca e as preferências do consumidor. Os principais recursos incluem análise de sentimento, alertas de tendências, análise de comportamento preditivo, supervisão de resposta em tempo real e geração de relatórios de insights de dados.
> 
> Verdict: Rated **4.7/5** by 425 users. Top-rated for **Probabilidade de recomendação**.

-----

## Quick Stats & Ratings

| Metric | Classificação | Detail |
| **Geral** | **4.7/5** | 425 Avaliações |
| Praticidade | 4.4/5 | Based on overall reviews |
| Suporte ao cliente | 4.6/5 | Based on overall reviews |
| Relação qualidade/preço | 4.4/5 | Based on overall reviews |
| Recursos | 4.6/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Probabilidade de recomendação) |

## Sobre o fornecedor

- **Empresa**: Qualtrics
- **Location**: Palo Alto, EUA
- **Founded**: 2013

## Commercial Context

- **Target Audience**: Profissional autônomo, 2 - 10, 11 - 50, 51 - 200, 201 - 500, 501 - 1 000, 1 001 - 5 000, 5 001 - 10 000, 10 000+
- **Deployment & Platforms**: Nuvem, SaaS, baseado na web, Mac (desktop), Windows (desktop), Linux (desktop), Android (celular), iPhone (celular), iPad (tablet)
- **Idiomas**: alemão, chinês, chinês tradicional, coreano, espanhol, finlandês, francês, inglês, irlandês, italiano, japonês, neerlandês
- **Available Countries**: Alemanha, Argentina, Austrália, Brasil, Bélgica, Canadá, Chile, China, Colômbia, Costa Rica, Emirados Árabes Unidos, Espanha, Estados Unidos, França, Irlanda, Itália, Japão, México, Países Baixos, Porto Rico and 5 more

## Recursos

- A/B Testing
- API
- Acesso offline
- Acompanhamento de atividades
- Alertas/notificações
- Análise da concorrência
- Análise de dados da mídia
- Análise de dados de mercado
- Análise de dados de preços
- Análise de dados preditiva
- Análise de dados visual
- Análise de lucratividade
- Análise de pesquisa de usuário
- Análise de sentimentos
- Análise de tendências
- Análise de texto
- Análise do funil de vendas
- Análise estatística
- Análise qualitativa comparada
- Análise quantitativo

## Integrations (41 total)

- Adobe Analytics
- Annex Cloud Loyalty Experience Platform
- BHN Rewards
- Chattermill
- ClickTale
- Contentsquare
- DataGrail
- Dynamics 365 Business Central
- Freshdesk
- Fuel Cycle
- Fullstory
- Genesys Cloud CX
- Glassbox
- Grade.us
- HubSpot CRM

... and 26 more integrations

## Opções de suporte

- Email/Help Desk
- FAQs/Fórum
- Base de conhecimento
- Suporte por telefone
- Assistência 24/7
- Bate-papo

## Category

- [Ferramentas de Pesquisa](https://www.getapp.pt/directory/234/survey/software)

## Categorias relacionadas

- [Ferramentas de Pesquisa](https://www.getapp.pt/directory/234/survey/software)
- [Software de Otimização de Preços](https://www.getapp.pt/directory/723/pricing-optimization/software)
- [Software de UX (User Experience)](https://www.getapp.pt/directory/1287/ux/software)
- [Software de Inteligência Artificial](https://www.getapp.pt/directory/1397/artificial-intelligence/software)
- [Software de Testes de Usuário](https://www.getapp.pt/directory/2075/user-testing/software)

## Alternativas

1. [Typeform](https://www.getapp.pt/software/91581/typeform) — 4.7/5 (954 reviews)
2. [Lucky Orange](https://www.getapp.pt/software/112955/lucky-orange) — 4.7/5 (260 reviews)
3. [SurveyMonkey](https://www.getapp.pt/software/2371/surveymonkey) — 4.6/5 (10453 reviews)
4. [Jotform](https://www.getapp.pt/software/10191/jotform-4-0) — 4.7/5 (2884 reviews)
5. [QuestionPro](https://www.getapp.pt/software/103311/questionpro) — 4.8/5 (528 reviews)

## Avaliações

### "I am well pleased with Qualtrics CoreXM." — 5.0/5

> **Michael** | *26 de abril de 2023* | Serviços financeiros | Recommendation rating: 10.0/10
> 
> **Vantagens**: I truly appreciate the default survey templates provided on Qualtrics XM, which allow us to create highly interactive and effective surveys. In addition, I want to highlight the advanced AI and machine learning features offered by Qualtrics CoreXM that make complex statistical data analysis of our survey results automated and effortless with as little input from our end as possible . The Text iQ function also enables us to efficiently analyze open-text feedback. Furthermore, the intuitive interface of Qualtrics makes it easy to use and minimizes the learning curve for survey creation.
> 
> **Desvantagens**: We utilize Qualtrics CoreXM to gather feedback from our customers and other targeted individuals through surveys. With Qualtrics AI-powered features, we can generate analytical metrics for both simple and complex data. This allows us to derive valuable insights from our surveys and maximize their potential.
> 
> We utilize Qualtrics CoreXM to gather feedback from our customers and other targeted individuals through surveys. With Qualtrics AI-powered features, we are generating analytical metrics from both simple and complex survey data. This allows us to derive valuable insights from our surveys and maximize their potential.

-----

### "Powerful survey tool" — 4.0/5

> **Graham** | *9 de junho de 2022* | Educação superior | Recommendation rating: 9.0/10
> 
> **Vantagens**: What I like most about Qualtrics is the ability to quickly and easily build a survey.  I also like the ability to apply logic and branching to my surveys to create the survey flow.
> 
> **Desvantagens**: On the Results tab, when I view the results, the default report gives various charts and graphical displays for each question. This pretty much shows everything you want to see, but in my case, I only needed to see the Mean of the answers for each question and had to go through each question and remove all of the graphical charts and grids and then select the Mean only.  I wish there was a quicker way to simply select what I want to see instead of removing these other, unwanted results.
> 
> It's been a great product and very powerful for what I am looking to accomplish, I just wish the reporting results were a little faster to build.

-----

### "Easy Collection and Analysis of Survey Data" — 3.0/5

> **James** | *19 de junho de 2021* | Pesquisa | Recommendation rating: 4.0/10
> 
> **Vantagens**: Qualtrics has an easy-to-use dashboard. It is relatively easier to find all your current projects or deployed surveys. The data analysis dashboard is also super-easy to use. Qualtrics is one of the few high-quality and efficient survey and data collections I have used. It is great for both qualitative and quantitative questions.
> 
> **Desvantagens**: A major drawback to this amazing software is the difficulty in creating and managing more advanced or complex projects using Qualtrics. I find it more difficult in creating and editing questions and templates in Qualtrics compared to other survey designers and deployment platforms I have used in my work.
> 
> Qualtrics is amazing to use. However, it made my work somewhat challenging when I used it for a project. We discontinued its use because we were unable to customize it for our mobile devices. It is not very helpful when it comes to rural or offline data collection. I realized the web version of the software also uses cookies, which can make life difficult sometimes.

-----

### "Cadillac of Survey Software" — 5.0/5

> **Stewart** | *28 de janeiro de 2021* | Pesquisa de mercado | Recommendation rating: 10.0/10
> 
> **Vantagens**: Qualtrics is very user-friendly and makes it easy to program and manage complex surveys that are mobile-friendly. We can program advanced routing and conditional logic, incorporate media into the surveys to test, and export the data into the various formats and reports we need.
> 
> **Desvantagens**: The costs have increased significantly over the years, and their customer support team will not help with some advanced programing capabilities, such as incorporating javascript into the surveys (you can use javascript, but you're on your own if you encounter issues).
> 
> We've been using Qualtrics for over 8 years now. As a boutique market research firm, we were looking for a full-featured online survey tool that was also cost effective. We were impressed with everything Qualtrics had to offer right off the bat, and I've continued to be impressed with the innovations and improvements they've deployed over the years. Our one complaint is that the price has crept up over the years to the point that it's significantly higher than we were paying 4-5 years ago. But that being said, we have yet to find another survey software that is as fully-featured and easy to use as Qualtrics.

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### "Qualtrics sets the bar high\!" — 5.0/5

> **Melanie** | *8 de dezembro de 2022* | Consultoria de gestão | Recommendation rating: 10.0/10
> 
> **Vantagens**: What I like most is how user-friendly the survey build feature is. The survey flow function makes it easy to macro-level changes to the survey
> 
> **Desvantagens**: What I like least the delay in creating lists and generating links for large data sets

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## Links

- [View on GetApp](https://www.getapp.pt/software/100394/strategy-and-research)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.getapp.de/software/100394/strategy-and-research> |
| de-AT | <https://www.getapp.at/software/100394/strategy-and-research> |
| en | <https://www.getapp.com/customer-management-software/a/strategy-and-research/> |
| en-AE | <https://www.getapp.ae/software/100394/strategy-and-research> |
| en-AU | <https://www.getapp.com.au/software/100394/strategy-and-research> |
| en-CA | <https://www.getapp.ca/software/100394/strategy-and-research> |
| en-GB | <https://www.getapp.co.uk/software/100394/strategy-and-research> |
| en-IE | <https://www.getapp.ie/software/100394/strategy-and-research> |
| en-NZ | <https://www.getapp.co.nz/software/100394/strategy-and-research> |
| en-SG | <https://www.getapp.sg/software/100394/strategy-and-research> |
| en-ZA | <https://www.getapp.za.com/software/100394/strategy-and-research> |
| es | <https://www.getapp.es/software/100394/strategy-and-research> |
| es-CL | <https://www.getapp.cl/software/100394/strategy-and-research> |
| es-CO | <https://www.getapp.com.co/software/100394/strategy-and-research> |
| es-MX | <https://www.getapp.com.mx/software/100394/strategy-and-research> |
| fr | <https://www.getapp.fr/software/100394/strategy-and-research> |
| fr-BE | <https://fr.getapp.be/software/100394/strategy-and-research> |
| fr-CA | <https://fr.getapp.ca/software/100394/strategy-and-research> |
| nl | <https://www.getapp.nl/software/100394/strategy-and-research> |
| nl-BE | <https://www.getapp.be/software/100394/strategy-and-research> |
| pt | <https://www.getapp.com.br/software/100394/strategy-and-research> |
| pt-PT | <https://www.getapp.pt/software/100394/strategy-and-research> |

-----

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