Sobre o Adobe Campaign

Adobe Marketing Cloud is an online marketing and website optimization software that integrates all your online marketing platforms into the one dashboard. Adobe Marketing Cloud gives you complete transparency over your online marketing and website performance data as well as search engine results and keep performance indicators. Adobe Marketing Cloud automatically syncs and updates your data so that you have one manageable dashboard that displays all your results and live findings.

Adobe Marketing Cloud is a comprehensive and integrated marketing solution that enables marketers to measure, personalize, and optimize marketing campaigns and digital experiences for optimal marketing performance. With its complete set of solutions, including Adobe Analytics, Adobe Target, Adobe Social, Adobe Experience Manager, Adobe Media Optimizer, and Adobe Campaign, as well as real-time dashboards and a collaborative interface, you are able to combine data, insights and digital content to deliver the optimal brand experience to their customers.

With Adobe Marketing Cloud, you can: Combine data across solutions and third-party data sources, such as CRM, POS, email, and survey, to create a single view of the customer. Deliver personalized customer experiences across all channels and on any device. Use predictive analytics to stay a step ahead of customer’s wants and needs. Access all Adobe Marketing Cloud solutions from one centralized platform and visualize, socialize, and collaborate across teams with the interface. Accurately forecast and continually optimize your paid digital marketing mix. Manage, deploy, track, and monetize social programs. Store, assemble, and distribute digital assets to deliver high-quality brand, campaign, and content experiences. Integrate with more than 200 partners in 20+ countries, covering the entire marketing ecosystem. Easily add, alter, and deploy marketing tags on your website, resulting in consistent page performance and accurate data collection.

Principais benefícios do Adobe Campaign

  • Centralized team collaboration and Mobile services - Adobe Marketing Cloud gives you a complete centralized management function that enables you to coordinate online marketing activities from various cloud platform all from one controlled dashboard. This Adobe Marketing Cloud dashboard works as a collaboration tool for internal communications and project management.

  • Integrate online platforms and Analytics - Adobe Marketing Cloud links all your online marketing platforms by integrating the information feeds into Adobe Marketing Cloud graphs and charts so you can view, save and export your data for assessment. Adobe Marketing Cloud lets you create graphs, charts, spreadsheets and more with the option of email too.

  • Search/display management and Asset management - Adobe Marketing Cloud gives you full detailed reports on your website and online marketing platforms results in search engine result pages. Easily store, manage, and publish content to all Adobe Marketing Cloud solutions from one central hub.

  • Dispositivos

    Porte da empresa

    P M G

    Imagens

    Adobe Marketing Cloud - Analytics - Analytics
    Adobe Marketing Cloud - Analytics - Share
    Adobe Marketing Cloud - Analytics - Info
    Adobe Marketing Cloud - Analytics - Main Menu
    Adobe Marketing Cloud - Analytics - Social Buzz
    Adobe Marketing Cloud - Analytics - Diagram
    Adobe Marketing Cloud - Analytics - Metrics
    Adobe Marketing Cloud - Analytics - Tablet
    Ver mais 9
    Adobe Campaign - Vídeo
    Adobe Campaign - Vídeo Captura de tela do Adobe Campaign: Adobe Marketing Cloud - Analytics - Analytics Captura de tela do Adobe Campaign: Adobe Marketing Cloud - Analytics - Share Captura de tela do Adobe Campaign: Adobe Marketing Cloud - Analytics - Info Captura de tela do Adobe Campaign: Adobe Marketing Cloud - Analytics - Main Menu Captura de tela do Adobe Campaign: Adobe Marketing Cloud - Analytics - Social Buzz Captura de tela do Adobe Campaign: Adobe Marketing Cloud - Analytics - Diagram Captura de tela do Adobe Campaign: Adobe Marketing Cloud - Analytics - Metrics Captura de tela do Adobe Campaign: Adobe Marketing Cloud - Analytics - Tablet

    Recursos

    Total de recursos do Adobe Campaign: 76

    • API
    • Acesso para Celular
    • Agendamento de campanhas
    • Análise de dados da participação
    • Análise de dados de campanhas
    • Análise de dados de vendas
    • Análise de dados/Rastreamento do ROI
    • Automação de marketing
    • Ações ativadas por eventos
    • Banco de dados de contatos
    • Bate-papo ao vivo
    • Benchmarking
    • Biblioteca de imagens
    • Bloqueador de spams
    • CTAs personalizáveis
    • Calendário de marketing
    • Campanhas gota a gota
    • Campos personalizáveis
    • Captura de leads
    • Comunicação multicanal
    • Conformidade com CAN SPAM
    • Conteúdo dinâmico
    • Criação de diagramas
    • Desenvolvimento de software
    • Distribuição de leads
    • E-mail otimizados para celulares
    • Editor de WYSIWYG
    • Ferramentas de colaboração
    • Ferramentas de prospecção
    • Formulários personalizáveis
    • Gerenciamento de contatos
    • Gerenciamento de documentos
    • Gerenciamento de listas
    • Gerenciamento de multicanal
    • Gerenciamento do desempenho em redes sociais
    • Gestão de assinantes
    • Gestão de campanhas
    • Gestão de campanhas por e-mail
    • Gestão de canais
    • Gestão de clientes
    • Gestão de conteúdo
    • Gestão de leads
    • Gestão de modelos
    • Gestão de recursos
    • Gestão de visitantes
    • Gestão de vídeos
    • Gestão do fluxo de trabalho
    • Gestão do pipeline
    • Integrações de terceiros
    • Lead Nurturing
    • Marketing de multicanal
    • Marketing de pesquisa
    • Marketing por e-mail
    • Marketing social
    • Monitoramento
    • Múltiplas campanhas
    • Otimização de taxas de conversão
    • Personalização
    • Pesquisas do cliente
    • Planejamento de campanhas
    • Projeções
    • Promoção social
    • Páginas de início/formulários web
    • Qualificação de leads
    • Rastreamento de conversão
    • Rastreamento de fonte
    • Rastreamento de interações
    • Rastreamento de visitantes do site
    • Relatórios e análise de dados
    • Relatórios e estatística
    • Respondedores automáticos
    • Segmentação
    • Segmentação de leads
    • Streaming de vídeo
    • Testes A/B
    • Testes multivariados

    Alternativas

    Zoho CRM

    4,2
    #1 alternativa ao Adobe Campaign
    O Zoho CRM ajuda empresas de todos os tamanhos a fechar negócios de maneira mais inteligente, melhor e mais rápida.

    Marketing 360

    4,7
    #2 alternativa ao Adobe Campaign
    Marketing 360 is trusted by over 20,000 small businesses. Business owners use our business growth platform because the...

    Mailchimp

    4,5
    #3 alternativa ao Adobe Campaign
    MailChimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with...

    User.com

    4,6
    #4 alternativa ao Adobe Campaign
    O User.com é uma plataforma de automação de marketing que visa aumentar a participação e melhorar a conversão usando...

    Avaliações

    Classificação geral

    4,4 /5
    (147)
    Relação qualidade/preço
    4/5
    Recursos
    4,4/5
    Praticidade
    4/5
    Suporte ao cliente
    4/5

    Já tem o Adobe Campaign?

    Ajude os compradores de software! As avaliações de programas ajudam outras pessoas a tomarem melhores decisões.

    Escreva uma avaliação!
    Exibindo 5 avaliações de 147
    Gautam S.
    Classificação geral
    • Setor: Entretenimento
    • Porte da empresa: 11-50 funcionários
    • Usado Diariamente durante Mais de um ano
    • Fonte da avaliação

    Classificação geral

    • Relação qualidade/preço
    • Praticidade
    • Suporte ao cliente
    • Probabilidade de recomendação 8.0 /10

    "It controls you all the time in marketing or advertising."

    Avaliado em 25/07/2020

    Controls marketing or advertising campaigns to identify customers and allow for direct...

    Controls marketing or advertising campaigns to identify customers and allow for direct communication.

    Vantagens

    Used to work, edit and follow ads on channels. You can use it to send private messages with your preferences and needs. It helps you create operational reports to track campaign impact and find solutions.

    Desvantagens

    However, every time I've had trouble using this software, I've had trouble getting customer service support.
    Emails a lot of time to respond to and resolve emails.

    Ahmed A.
    Classificação geral
    • Usado Diariamente durante Mais de um ano
    • Fonte da avaliação

    Classificação geral

    • Relação qualidade/preço
    • Praticidade
    • Suporte ao cliente
    • Probabilidade de recomendação 7.0 /10

    Great tool, slow customer service.

    Avaliado em 20/01/2018

    Vantagens

    Adobe recently introduced a new user interface, which has is obviously an upgrade from the former user interface : which was unappealing to marketers.
    I love this tools email delivery and tracking capabilities : which ensures we have a fair idea of the percentage of our emails which end up in our customers inbox.

    Desvantagens

    Everytime we have encountered a bug while using this software, it becomes very difficult to get support from customer service.
    Takes them hours to respond to our emails, and days to resolve bugs.

    Steve S.
    Classificação geral
    • Setor: Fabricação elétrica/eletrônica
    • Porte da empresa: 501-1.000 funcionários
    • Usado Diariamente durante 6 a 12 meses
    • Fonte da avaliação

    Classificação geral

    • Relação qualidade/preço
    • Praticidade
    • Suporte ao cliente
    • Probabilidade de recomendação 1.0 /10

    Run Away -- Fast. Adobe Campaign is one headache after another!

    Avaliado em 06/02/2018

    Go with another tool!

    Go with another tool!

    Vantagens

    After 8 months with the tool (and 5 years marketing automation experience using other tools like Marketo), I haven't found any pros.

    Desvantagens

    Too many to count:

    1- It was designed for developers, not marketers. To master Adobe Campaign, you must know Java Script, HTML, SQL, and more technical marketing skills. Other tools only require time spent learning the tool, but with Adobe, you can spend hours learning the tool and you still won't be a master without technical scripting experience.
    2. Nothing available out of the box -- no Wizzy Wig designer for emails/landing pages, no lead scoring, web tagging is a nightmare, and so is the CRM sync.
    3. Support is basically non-existent.

    Joshua W.
    Classificação geral
    • Setor: Entretenimento
    • Porte da empresa: Profissional autônomo
    • Usado Semanal durante 6 a 12 meses
    • Fonte da avaliação

    Classificação geral

    • Relação qualidade/preço
    • Praticidade
    • Suporte ao cliente
    • Probabilidade de recomendação 10.0 /10

    ADOBE CAMPAIGN REVIEW

    Avaliado em 31/01/2021

    Adobe Campaign has made it easy for me to track performance. Helps me to make good decisions. i...

    Adobe Campaign has made it easy for me to track performance. Helps me to make good decisions. i have no regrets using this software even though i think there is still room for improvement

    Vantagens

    You can use this to send private messages. Creating reports is very effective because this software makes it possible to track how well a campaign is doing and even to know the best productive marketing systems. you can use this software to track various CRM activities. Communication ability is also top notch.

    Desvantagens

    It is very complicated if you are a beginner. It is slow when there are a lot of processes going on at a time. Takes time to get used to the interface.

    Amanda P.
    Classificação geral
    • Setor: Emprego e contratação
    • Porte da empresa: 1.001-5.000 funcionários
    • Usado Diariamente durante Mais de um ano
    • Fonte da avaliação

    Classificação geral

    • Relação qualidade/preço
    • Praticidade
    • Suporte ao cliente
    • Probabilidade de recomendação 10.0 /10

    Most helpful email marketing tool

    Avaliado em 30/08/2019

    Adobe Campaign is a powerful tool for any agency that needs to overcome numerous similar...

    Adobe Campaign is a powerful tool for any agency that needs to overcome numerous similar advertising campaigns. I can say it is world's leading program.

    Vantagens

    Its main feature is automating marketing public services. I can attach several files at a time and still send heavy sized documents in fraction of seconds. I am having great experience with it because it keeps everything well organized.

    Desvantagens

    The price is high, but in view of the brand name and the fantastic functionality, it’s not a big deal but not good for small marketing departments.

    Exibindo 5 avaliações de 147 Leia todas as avaliações

    Perguntas frequentes sobre o Adobe Campaign

    Abaixo estão algumas perguntas frequentes sobre o Adobe Campaign.

    O Adobe Campaign oferece os seguintes planos de pagamento:

    • A partir de: US$ 9,98/mês
    • Modelo de preços: Assinatura
    • Teste Grátis: Disponível

    Contact Adobe directly for pricing information.

    Não temos informações sobre os recursos do Adobe Campaign.

    Os clientes habituais do Adobe Campaign são:

    Profissional autônomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001+

    Não temos informações sobre os idiomas do Adobe Campaign.

    O Adobe Campaign é compatível com os seguintes dispositivos:

    Android (celular), iPhone (celular), iPad (tablet)

    O Adobe Campaign se integra com os seguintes aplicativos:

    ClickTale, Decibel Insight, Email on Acid, Invoca, Litmus, Oracle CRM On Demand, Qualtrics CoreXM, Silverpop, Smartling, Tableau

    O Adobe Campaign oferece as seguintes opções de suporte:

    Email/Help Desk, FAQs/Fórum, Base de conhecimento, 24 horas por dia (representante ao vivo), Bate-papo

    Categorias relacionadas

    Veja todas as categorias de software encontradas para Adobe Campaign.