Copper

Automated data entry. Pre-populates a lot of my contacts data so adding new leads is a simple point and click.
The gmail integration is amazing. I can get a clear picture of my entire relationship from where I work - gmail.
Im really starting loving the workflow automations and cool calculated fields I can make now.

I'd like to see a better native integration with an email automation software

Full functionality within Google Workspace plug-in (Gmail, Calendar). Ability to pull a list view of Opportunities, Leads, etc and update individual records without leaving the screen (HUGE time-saver).

Import function needs work in the area of duplicate management and add/ overwrite tags. Third-party integration with Zapier makes this seamless but can add unnecessary expenses.

What I like most about Copper is its built-in connectivity to all things Google. Auto-logging calendared events, easily adding files to records from our Google Drive, using the Copper add-on to easily push data out to Google Sheets and then Google Data Studio...it's great.

I believe Copper needs to focus on tightening up existing features before rolling out new features to compete with other platforms. There's a delicate balance between building new things and maintaining what already exists and I feel that sometimes their focus is too dedicated towards building new.

Looks simple.
Not bad looking.
Lots of documentation.

Very expensive for what it is. This is a manual and labor-intensive piece of software that doesn't add much vs just using pen & paper. Between gmail, calendar, and a free tool called todoist, there just isn't much reason to pay the big annual fee.

Not only did it not have much use, it actually detracted from my life. A buggy plugin to Gmail that blew up some of my windows with a senselessly repeating 'copper' icon, an insanely annoying notification for every time someone reads an email that is completely non-obvious how to turn off, a buggy API to my drip marketing campaign tool that added friction to my life. In other words, Copper is a tool you pay money in order for it to detract from your life.