--- description: Avaliações detalhadas do Google Ads com base nos recursos, preços, facilidade de utilização e classificações. Veja rapidamente as vantagens e desvantagens as no GetApp Portugal. Compare o Google Ads com produtos similares. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Google Ads - Avaliações, preços e classificações | GetApp Portugal 2026 --- Breadcrumb: [Home](/) > [Software de Gestão de Campanhas](/directory/304/campaign-management/software) > [Google Ads](/software/101257/google-ads) # Google Ads Canonical: https://www.getapp.pt/software/101257/google-ads Page: 1 / 42\ Seguinte: [Next page](https://www.getapp.pt/software/101257/google-ads?page=2) > O Google AdWords permite criar anúncios que aparecem nos resultados de pesquisa do Google para determinadas palavras-chaves em determinadas regiões, gerando tráfego mais qualificado para o seu site. > > Verdict: Rated **4.4/5** by 1006 users. Top-rated for **Probabilidade de recomendação**. ----- ## Quick Stats & Ratings | Metric | Classificação | Detail | | **Geral** | **4.4/5** | 1006 Avaliações | | Praticidade | 4.0/5 | Based on overall reviews | | Suporte ao cliente | 3.9/5 | Based on overall reviews | | Relação qualidade/preço | 4.3/5 | Based on overall reviews | | Recursos | 4.4/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Probabilidade de recomendação) | ## Sobre o fornecedor - **Empresa**: Google ## Commercial Context - **Target Audience**: Profissional autônomo, 2 - 10, 11 - 50, 51 - 200, 201 - 500, 501 - 1 000, 1 001 - 5 000, 5 001 - 10 000, 10 000+ - **Deployment & Platforms**: Nuvem, SaaS, baseado na web, Android (celular) - **Idiomas**: alemão, checo, chinês tradicional, coreano, dinamarquês, espanhol, finlandês, francês, hebraico, húngaro, indonésio, inglês, irlandês, italiano, japonês, neerlandês, norueguês, polaco, português, russo, sueco, tailandês, turco, ucraniano, árabe - **Available Countries**: Alemanha, Austrália, Brasil, Canadá, Estados Unidos, Japão, México, Reino Unido, Índia ## Recursos - API - Alertas/notificações - Análise de dados de campanhas - Controle de orçamento - For PPC Campaigns - Geração de leads - Gestão de campanhas - Gestão de canais - Gestão de publicidade - Monitoramento - Múltiplas campanhas - Painel de atividades - Planejamento de campanhas - ROI Tracking - Rastreamento de engajamento - Segmentação de campanhas - Segmentação geográfica - Third-Party Integrations ## Integrations (2 total) - Google Analytics 360 - WordPress ## Opções de suporte - Email/Help Desk - FAQs/Fórum - Base de conhecimento - Suporte por telefone ## Category - [Software de Gestão de Campanhas](https://www.getapp.pt/directory/304/campaign-management/software) ## Categorias relacionadas - [Software de Gestão de Campanhas](https://www.getapp.pt/directory/304/campaign-management/software) - [Software SEO/SEM](https://www.getapp.pt/directory/313/seo-sem/software) - [Software PPC](https://www.getapp.pt/directory/985/ppc/software) ## Alternativas 1. [Brevo](https://www.getapp.pt/software/91466/brevo) — 4.6/5 (3408 reviews) 2. [Mailchimp](https://www.getapp.pt/software/8268/mailchimp) — 4.5/5 (17572 reviews) 3. [ActiveCampaign](https://www.getapp.pt/software/2348/activecampaign) — 4.6/5 (2561 reviews) 4. [HubSpot Marketing Hub](https://www.getapp.pt/software/20444/hubspot-marketing) — 4.5/5 (6220 reviews) 5. [EmailOctopus](https://www.getapp.pt/software/111489/emailoctopus) — 4.8/5 (654 reviews) ## Avaliações ### "Google Ads: An Global Ads service tonreach potential Clients." — 5.0/5 > **Samuel** | *23 de junho de 2024* | Internet | Recommendation rating: 10.0/10 > > **Vantagens**: You can reach innumerable number of internet users. Target based advertising service Affordable Ease of setup Good pay rate for developers The results are measureable and traceable. > > **Desvantagens**: Might be too technical to hide your Google Ads key in the environment variable if you're integrating Google ads on your website as a developer, therefore exposing the Google Ads ID. Might be more expensive compared to other Ads Services. Google may not approve Adsense on your web app due to many reasons. > > Google Ads makes us reach potential Clients. Analytics are provided as we run the Ads Service, both as an Advertiser and a Developer / Publisher. ----- ### "Google Ads Is a Tool for Your Digital Marketing Toolbelt" — 4.0/5 > **Laura** | *16 de abril de 2025* | Publicidade e marketing | Recommendation rating: 7.0/10 > > **Vantagens**: Google Ads is one of the top digital ad strategies businesses and agencies can utilize in their marketing strategies. It is a great tool to use because of the relevance, control, and results-driven attributes it has for users. > > **Desvantagens**: It can be a big difficult to navigate and understand all of the capabilities Google Ads has to offer, especially when it comes to bidding strategies and understanding how conversions are tracked within the platform. There are some course content and training guides available, and YouTube video tutorials will help some as well. > > Overall, it is a top tier tool to use if you work in the marketing space. Our agency uses the platform to build and place search and display ads for many of our nonprofit clients. I particularly use the analytics features to track impressions, clicks, and media spend. ----- ### "Still the best at search marketing, with some flaws" — 3.0/5 > **Shawn** | *18 de fevereiro de 2025* | Publicidade e marketing | Recommendation rating: 7.0/10 > > **Vantagens**: Search campaigns are effective at reaching customers at the precise moment they are looking for services. > > **Desvantagens**: Display, video, and Performance Max campaigns all drive low-quality traffic. Google Ads pushes advertisers to use these formats. > > I've been working in Google Ads for over 16 years, and I've seen a lot of changes to the platform. It's still an effective platform to reach customers, but it's become a lot harder to do so over the years. ----- ### "Great ROAS channel that's easy to use" — 5.0/5 > **Josh** | *13 de abril de 2025* | Varejistas | Recommendation rating: 8.0/10 > > **Vantagens**: Easy to use with practice, great research tools within the program. > > **Desvantagens**: Less control these days over where Pmax ads show and ability to block them showing on brand terms. > > Great experience running Google ads, strong ROAS channel. Once set up well, only mild optimisation needed. ----- ### "The \#1 Best Way to Spend Your Ad Dollars" — 5.0/5 > **Adam** | *5 de março de 2025* | Maquinário | Recommendation rating: 9.0/10 > > **Vantagens**: Extremely satisfied with the reach, brand awareness, and quality targeted leads that Google ads bring in. > > **Desvantagens**: You have to stay on top of frequent changes, new tools, tool sunsets, etc. > > Overall, dollar-for-dollar, a small or large business would be hard-pressed to find a quicker, smarter, and cost-effective tool for scaling their business and building their brand. ----- Page: 1 / 42\ Seguinte: [Next page](https://www.getapp.pt/software/101257/google-ads?page=2) ## Links - [View on GetApp](https://www.getapp.pt/software/101257/google-ads) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data