---
description: Avaliações detalhadas do Hotjar com base nos recursos, preços, facilidade de utilização e classificações. Veja rapidamente as vantagens e desvantagens as no GetApp Portugal. Compare o Hotjar com produtos similares.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Hotjar - Avaliações, preços e classificações | GetApp Portugal 2026
---

Breadcrumb: [Home](/) > [Software Web Analytics](/directory/109/web-analytics/software) > [Hotjar](/software/101789/hotjar)

# Hotjar

Canonical: https://www.getapp.pt/software/101789/hotjar

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> O Hotjar facilita ir além da web analytics tradicional e entender o que as pessoas realmente estão fazendo no site.
> 
> Verdict: Rated **4.6/5** by 545 users. Top-rated for **Probabilidade de recomendação**.

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## Quick Stats & Ratings

| Metric | Classificação | Detail |
| **Geral** | **4.6/5** | 545 Avaliações |
| Praticidade | 4.6/5 | Based on overall reviews |
| Suporte ao cliente | 4.5/5 | Based on overall reviews |
| Relação qualidade/preço | 4.4/5 | Based on overall reviews |
| Recursos | 4.5/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Probabilidade de recomendação) |

## Sobre o fornecedor

- **Empresa**: ContentSquare
- **Founded**: 2012

## Commercial Context

- **Preço inicial**: 39,00 US$
- **Modelo de preços**:  (Free version available) (Teste Grátis)
- **Target Audience**: Profissional autônomo, 2 - 10, 11 - 50, 51 - 200, 201 - 500, 501 - 1 000, 1 001 - 5 000, 5 001 - 10 000, 10 000+
- **Deployment & Platforms**: Nuvem, SaaS, baseado na web
- **Idiomas**: alemão, espanhol, francês, inglês, português do Brasil
- **Available Countries**: Afeganistão, Alanda, Albânia, Alemanha, Andorra, Angola, Anguila, Antígua e Barbuda, Argentina, Argélia, Arménia, Aruba, Arábia Saudita, Austrália, Azerbaijão, Baamas, Bangladeche, Barbados, Barém, Belize and 208 more

## Recursos

- A/B Testing
- API
- Acompanhamento da atividade do cliente
- Acompanhamento de atividades
- Alertas de áreas problemáticas
- Alertas/notificações
- Anotações
- Análise de comportamentos
- Análise de dados de elementos
- Análise de dados do site
- Análise de dados visual
- Análise de pesquisa de usuário
- Análise de sentimentos
- Análise de tendências
- Análise de texto
- Análise do funil de vendas
- Análise estatística
- Análise qualitativa comparada
- Análises de dados comportamentais
- Arrastar e soltar

## Integrations (71 total)

- AB Tasty
- Aha\!
- Airtable
- Amplitude
- Appcues
- Asana
- Basecamp
- BigCommerce
- ClickFunnels
- ClickUp
- Contentsquare
- Drip
- Drupal
- Firebase
- Freshdesk

... and 56 more integrations

## Opções de suporte

- Email/Help Desk
- FAQs/Fórum
- Base de conhecimento
- Bate-papo

## Category

- [Software Web Analytics](https://www.getapp.pt/directory/109/web-analytics/software)

## Categorias relacionadas

- [Software Web Analytics](https://www.getapp.pt/directory/109/web-analytics/software)
- [Software de Mapa de Calor](https://www.getapp.pt/directory/1293/heatmap/software)
- [Ferramentas de Pesquisa](https://www.getapp.pt/directory/234/survey/software)
- [Software de Experiência do Cliente](https://www.getapp.pt/directory/601/customer-experience/software)
- [Ferramentas de Análise de Marketing](https://www.getapp.pt/directory/602/marketing-analytics/software)

## Alternativas

1. [Lucky Orange](https://www.getapp.pt/software/112955/lucky-orange) — 4.7/5 (266 reviews)
2. [Tableau](https://www.getapp.pt/software/90797/tableau-software) — 4.6/5 (2358 reviews)
3. [Mouseflow](https://www.getapp.pt/software/91246/mouseflow) — 4.7/5 (122 reviews)
4. [Smartlook](https://www.getapp.pt/software/108697/smartlook) — 4.7/5 (136 reviews)
5. [Zoho PageSense](https://www.getapp.pt/software/112109/pagesense) — 4.5/5 (17 reviews)

## Avaliações

### "Power Tool for User Experience Optimization" — 5.0/5

> **Rodrigo** | *22 de outubro de 2024* | Serviços e tecnologia da informação | Recommendation rating: 9.0/10
> 
> **Vantagens**: Hotjar can handle massive datasets and traffic, enabling granular user segmentation. Its seamless integration with other marketing tools provides deep insights into user behavior, allowing you to identify large-scale patterns and continually improve user experience.
> 
> **Desvantagens**: I've been very satisfied with this tool and haven't experienced any negative aspects.
> 
> Using Hotjar with my team and across the company has enabled us to make data-driven decisions, leading to optimized resource allocation and increased profitability.

-----

### "Hotjar offers a great toolset but it takes sometime to understand thep pricing" — 4.0/5

> **Mihail** | *25 de outubro de 2024* | Serviços financeiros | Recommendation rating: 8.0/10
> 
> **Vantagens**: Hotjar has some neat features that can help any site owner better understand their customers.
> 
> **Desvantagens**: After the product was acquired the price was instantly increased while the pricing tiers became extremely hard to follow which added additional friction and made me move to other tools and services.
> 
> My experience with Hotjar was extremely positive before Contentsquare acquired it. However, after the acquisition, the pricing tiers became super annoying and unclear. It is even not the pricing itself but the way you pay for a tier and some features require a higher tier but it was unclear.

-----

### "Does what it needs to do" — 3.0/5

> **Avaliador Verificado** | *4 de dezembro de 2018* | Rádio e televisão | Recommendation rating: 7.0/10
> 
> **Vantagens**: We are only using this tool for post transaction surveys.  Creating a quick survey and linking it to a landing page is very quick and easy.  There are no widgets to install, you simply feed the tool the landing page URL and it will link the survey to the page.  When your user hits the page, a request that they take a survey pops up.  You are given the option to perform the pop-up on page load or with a slight delay.   I can set up a new survey and link to it in under 10 minutes - and I can clone other surveys (though it is a little difficult to find this option).  The documentation is pretty well done and has been helpful.
> 
> **Desvantagens**: The tool is not geared toward automation of the results.  You can't edit a small typo in your questions, any changes and the tool automatically creates a new question and I believe deactivates the other.  This means your results are now split into two columns.  While I understand the logic behind this, there should be a way to simply edit a typo.  I wish there was a way to have an internal name for the surveys so I can easily identify what and when I used a specific survey.  I also wish there was a way to archive the results so that I am not reviewing already reviewed answers.  I'm hoping there will be a more open api in the future so I could pass in an account id and pull the data directly from Hot Jar into my CRM.
> 
> We are capturing feedback from our members right after they make a donation to our organization.  This is a great way for us to know why our members support the organization.  Being able to more accurately attribute them to individual members in our CRM would be very beneficial.

-----

### "The greatest resource for businesses conducting online transactions is Hotjar." — 5.0/5

> **Md. Tanvir Bin** | *7 de novembro de 2023* | Gestão da educação | Recommendation rating: 10.0/10
> 
> **Vantagens**: For individuals looking to increase revenue and maximize their conversion rate, this product is perfect. With Hotjar's features, teamwork will be easier and everyone on our team can gather the data required to make the right modifications to our website pages. They offer 24/7 support and customized training in the meantime to make sure I can get the most out of user behavior analysis on our website.&#10;Hotjar allows me to store data for a maximum of one year. If I want to know what's going on our website for an extended amount of time, this is a good alternative.&#10;One feature we've refined in FullSession is visitor recordings. In contrast to Hotjar, FullSession doesn't slow down our website aside from offering sophisticated filtering tools and comprehensive analytics.
> 
> **Desvantagens**: A few customers mentioned that they would have preferred a user behavioral analysis tool with greater depth.&#10;Predictive analytics, which could be useful in predicting user behavior, is not available in the software.
> 
> The SEO of websites is revolutionized by Hotjar. As if we had a hidden window into the brains of our guests. A wealth of information is available for comprehending user behavior through the live interviews, user comments, and visual insights. It is also quite easy to use.

-----

### "Excellent for website visitor tracking and future decision making." — 5.0/5

> **Rezaul** | *26 de outubro de 2022* | Pesquisa | Recommendation rating: 10.0/10
> 
> **Vantagens**: The most crucial component of our platform—and the one that has gained it the most popularity among our research teams—are the heatmaps. Heatmaps are used to show users where they can scroll and click on our website after they arrive.Contrary to popular belief, knowledge is not only useful but may really be quite helpful to marketing teams. There are two possible explanations for why someone would scroll down our page: either they don't like what they are reading or they want to read more of it.I can only benefit from this feature if our website has a sign-up form or requests that visitors fill out forms. Form Analysis, as the name implies, informs me of how users interact with and utilize our forms. Utilizing such data will help me lower the amount of unsuccessful attempts to complete our form.
> 
> **Desvantagens**: Some features should be improved compared to other platform. Price should be customized. Heatmaps feature may be upgraded more.
> 
> As a data analyst, HotJar enables me to build, personalize, and deliver surveys and polls to our customers so they can respond and let us know what they like and dislike about our business. The data is promptly updated to our HotJar account as clients submit their answers, allowing me to analyze it right away.

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## Links

- [View on GetApp](https://www.getapp.pt/software/101789/hotjar)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.getapp.de/software/101789/hotjar> |
| de-AT | <https://www.getapp.at/software/101789/hotjar> |
| en | <https://www.getapp.com/business-intelligence-analytics-software/a/hotjar/> |
| en-AE | <https://www.getapp.ae/software/101789/hotjar> |
| en-AU | <https://www.getapp.com.au/software/101789/hotjar> |
| en-CA | <https://www.getapp.ca/software/101789/hotjar> |
| en-GB | <https://www.getapp.co.uk/software/101789/hotjar> |
| en-IE | <https://www.getapp.ie/software/101789/hotjar> |
| en-NZ | <https://www.getapp.co.nz/software/101789/hotjar> |
| en-SG | <https://www.getapp.sg/software/101789/hotjar> |
| en-ZA | <https://www.getapp.za.com/software/101789/hotjar> |
| es | <https://www.getapp.es/software/101789/hotjar> |
| es-CL | <https://www.getapp.cl/software/101789/hotjar> |
| es-CO | <https://www.getapp.com.co/software/101789/hotjar> |
| es-MX | <https://www.getapp.com.mx/software/101789/hotjar> |
| fr | <https://www.getapp.fr/software/101789/hotjar> |
| fr-BE | <https://fr.getapp.be/software/101789/hotjar> |
| fr-CA | <https://fr.getapp.ca/software/101789/hotjar> |
| nl | <https://www.getapp.nl/software/101789/hotjar> |
| nl-BE | <https://www.getapp.be/software/101789/hotjar> |
| pt | <https://www.getapp.com.br/software/101789/hotjar> |
| pt-PT | <https://www.getapp.pt/software/101789/hotjar> |

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