Resumo do Localytics
O que é o Localytics?
Localytics is a cloud-based analytics and marketing platform that provides real-time insights into user behaviour on web and mobile applications. Beyond providing insights, Localytics further assists marketers in connecting, engaging and nurturing application users. Localytics’ retention feature provides cohort-based retention analysis to distinguish and foster loyal clients. In addition, the feature generates granular analysis that pin-points reasons for business problems such as user drop-off, low conversion rate, and reduced client retention. Localytics’ email marketing feature shares customized emails with prospects triggered by business rules set by marketing executives. The platform’s attribution feature provides return on investment (ROI) analysis of marketing campaigns and sponsored advertisement on Facebook and Twitter, enabling marketers to understand and compare the value of each platform for their business or brand.Resumo do Localytics
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Recursos do Localytics
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Localytics - Avaliações
Localytics - Avaliações
Good software, horrible company
Great for logging and analyzing analytics along with managing communications with users
Userfriendly tool for all
Has really let us shine
Versatile and intuitive program
As I've been using it regularly for close to a year, I've been able to automate a lot of reporting and campaign optimization processes that have helped see into our data at a more granular level.
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Good software, horrible company
Vantagens
Localytics gave us everything we needed
- Accurate insights
- Engagement platform
- Funnels, cohorts, segmentation, etc...
Desvantagens
The cost of Localytics rises very quickly with your increase in MAU.
We were tricked into re-newing our contract when we explicitly told Localytics we want to cancel at the end of our contract and then were responsible for an entire extra year of payments despite not using the service.
Great for logging and analyzing analytics along with managing communications with users
Vantagens
Great tool to log and analyze metrics for web and mobile features.
A lot of flexibility defining user profiles and attributes that allow us to automatically contact users directly from their service, according to how they're using different features and how the defined attributes and profiles are being recorded.
Desvantagens
Not much to complain about. My experience with them has been great for the most part.
We've had some issues updating their SDK to which they couldn't offer a lot of help, but apart from that things are running smoothly
Userfriendly tool for all
Vantagens
I really like the fact that the tool is easy to use and manipulate the information to get a fast idea of how many users are actually using the application to how much time they are spending on it. We can also easily break it down per filters to go a little deeper into some analysis.
Desvantagens
The possibility to build segments with multiple information
Has really let us shine
Vantagens
It's stunningly simple to generate excellent usage reports with a few well placed tags. It has allowed us to really understand application usage and make real decisions based on these reports.
Desvantagens
My only grief is that time-based measurements (e.g. how long does X take) only show min, max, and mean options for event splitting. Adding a 'median' option would solve all my problems.
Versatile and intuitive program
As I've been using it regularly for close to a year, I've been able to automate a lot of reporting and campaign optimization processes that have helped see into our data at a more granular level.
Vantagens
I really enjoy running a/b tests and having the ability to optimize testing variables for the duration of tests...I found this capability to be one of the stronger features in the program.
Desvantagens
It is not always straightforward in being able to view cumulative results of mobile campaigns in one area within the main dashboard...gathering this information can be time consuming and manual.
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Preço do Localytics
Preço do Localytics
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Recursos do Localytics
Recursos do Localytics
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Categorias
Categorias
Vídeos e Tutoriais
Vídeos e Tutoriais
Mais informações sobre Localytics
Mais informações sobre Localytics
Principais recursos do Localytics
Vantagens
Localytics enables executives to connect, engage and nurture users across the lifecycle via various marketing channels such as Facebook, Twitter, push messages, and emails.
The platform is officially accepted by the Facebook Marketing Partner and Twitter Mobile Measurement Partner programs.
Localytics’ deep analytics capabilities point-out reasons for user drop-off, derive customer lifetime revenue (LTV), and provides customer segmentation based on demographics and device.
Executives can test, identify, and compare performance of different web and mobile pages with the help of A/B testing.
The platform can also be integrated with third party software and platforms such as Marketo, Optimizely, and Tune, etc. for data export & import along with enhancing platform’s capabilities.
Perguntas frequentes sobre o Localytics
Perguntas frequentes sobre o Localytics
Abaixo estão algumas perguntas frequentes sobre o Localytics.
P: Que tipo de planos o Localytics oferece?
O Localytics oferece os seguintes planos de pagamento:
Modelo de preços: Assinatura
Teste Grátis: Não disponível
P: Quais são os principais recursos do Localytics?
Não temos informações sobre os recursos do Localytics.
P: Quem costuma usar o Localytics?
Os clientes habituais do Localytics são:
Grandes empresas, Empresas de médio porte, Pequenas empresas
P: Em que idioma o Localytics está?
O Localytics está nos seguintes idiomas:
Inglês
P: Que tipo de planos o Localytics oferece?
O Localytics tem os seguintes planos de preços:
Assinatura
P: O Localytics é compatível com disponíveis móveis?
Não temos informações sobre os dispositivos compatíveis com o Localytics.
P: O Localytics se integra com quais outros aplicativos?
O Localytics se integra com os seguintes aplicativos:
Alooma, Branch, Databox, Etleap, Improvado, Klipfolio, Marketo, Optimizely, Rakuten Aquafadas, Xplenty
P: Que nível de suporte o Localytics oferece?
O Localytics oferece as seguintes opções de suporte:
FAQs, Base de conhecimento, Suporte online, Tutoriais em vídeo
