Klaviyo

Solução de email marketing para plataformas de comércio eletrônico

4,7 /5 (191 avaliações) Escreva uma avaliação!

Resumo do Klaviyo

O que é o Klaviyo?

O Klaviyo é uma plataforma de marketing moderna, que oferece a empresas de comércio eletrônico uma plataforma única e centralizada para otimizar suas campanhas de marketing. Incorporando integrações com um clique, segmentações avançadas, rastreamento de sites, geração de relatórios baseados no retorno sobre investimento (ROI na sigla em inglês), respostas automáticas prontas, design de e-mail com arrastar e soltar, campos de atividades personalizados e perfis de clientes em 360°, o Klaviyo visa fornecer aos usuários uma solução de marketing de comércio eletrônico avançada, porém simples.

Com a tecnologia personalizada de rastreamento da Internet do Klaviyo, os usuários podem segmentar públicos-alvo e direcionar campanhas acionadas de maneira efetiva e automática com base nos dados comportamentais e transacionais coletados do cliente. Incluindo respostas automáticas de e-mail integradas, o Klaviyo permite que os usuários automatizem os fluxos de e-mail acionados para eventos como carrinhos de compras abandonados e acompanhamento de pedidos.

O Klaviyo também permite que os usuários meçam o desempenho de suas campanhas de marketing, facilitando a geração de relatórios e análises significativas com as principais métricas. No painel do Klaviyo, os usuários podem comparar o desempenho de campanhas atuais e anteriores, visualizar fluxos de atividades em tempo real e adicionar, editar ou remover outros gráficos de métricas. As métricas do Klaviyo proporcionam aos usuários a flexibilidade de analisar tendências em pedidos, ver mudanças no comportamento dos clientes e acompanhar o crescimento de listas e segmentos.

O Klaviyo é compatível com integração com vários softwares de comércio eletrônico, processamento de pagamentos e ponto de serviço (POS na sigla em inglês), como Shopify, Magento e WooCommerce, a fim de coletar e utilizar dados orientados pelo cliente. Além disso, o Klaviyo também possui uma API aberta que permite aos usuários adicionar integrações personalizadas de comércio eletrônico. Todas as integrações do Klaviyo são sincronizadas automaticamente para garantir que os usuários tenham acesso aos dados mais recentes e mais adequados para personalização e direcionamento de e-mail.

Resumo do Klaviyo

Preços

A partir de
US$ 20,00/mês

Opções de preços

Teste Grátis
Gratuito
Assinatura
Relação qualidade/preço

Recursos do Klaviyo

Dispositivos
Porte da empresa
P M G
Mercados
Estados Unidos
Idiomas
Inglês

Mídias

Klaviyo Dashboard—measure the performance of your marketing campaigns
Klaviyo Visual Flow Builder—Deliver more relevant abandoned cart email automation with comprehensive customer purchase history and advanced logic
Klaviyo Lists & Segments—personalize your marketing campaigns with powerful, lightning-fast segmentation
Klaviyo Signup Forms—grow your email list and capture customer data with dynamic web forms
Klaviyo Template Library—Browse our pre-built email templates to easily launch new campaigns
Klaviyo Email Campaign Overview—view real-time email analytics to measure the performance of your sends
Klaviyo Email Editor—easily build professional ecommerce emails with our drag and drop builder
Klaviyo - Vídeo Captura de tela do Klaviyo: Klaviyo Dashboard—measure the performance of your marketing campaigns Captura de tela do Klaviyo: Klaviyo Visual Flow Builder—Deliver more relevant abandoned cart email automation with comprehensive customer purchase history and advanced logic Captura de tela do Klaviyo: Klaviyo Lists & Segments—personalize your marketing campaigns with powerful, lightning-fast segmentation Captura de tela do Klaviyo: Klaviyo Signup Forms—grow your email list and capture customer data with dynamic web forms Captura de tela do Klaviyo: Klaviyo Template Library—Browse our pre-built email templates to easily launch new campaigns Captura de tela do Klaviyo: Klaviyo Email Campaign Overview—view real-time email analytics to measure the performance of your sends Captura de tela do Klaviyo: Klaviyo Email Editor—easily build professional ecommerce emails with our drag and drop builder

Klaviyo - Avaliações

Klaviyo - Avaliações

Classificação geral
4,7
/
5
Excelente
142

Muito bom
40

Regular
7

Ruim
0

Péssimo
2

Relação qualidade/preço
4,4
Recursos
4,6
Praticidade
4,4
Suporte ao cliente
4,4
95% dos usuários recomendam este app
Daniel S.

Better than mailchimp - no question

It's been great. I had one experience with customer support where I felt the person wasn't going to pass on valid feedback (open rates of the first email cut by half due to < 2 hour wait with FB sync). But other interactions with support were great and I also was able to connect with their product manager who promised to look into it. I felt they're a young and flexible team. Also laser focused on email and what email marketers need.


Traduzir com Google
Meghan W.

My favorite marketing tool

Klaviyo has helped us build our email marketing and is one of my favorite marketing tools/platforms that I use on a daily basis.


Traduzir com Google
Jeremy R.

Marketing Automation with support and deliverability concerns

In August 2015... I was convinced I needed a better email marketing solution with automation. Klaviyo is/was much more expensive than other basic email services (MailChimp, getResponse, AWeber) but the marketing automation was arguably a great investment with good ROI.

I integrated K with my site (Americommerce) and discovered that the only way to make K to work was via middleware, "CartSync" which cost about $100/month. It was imperfect. Bare minimum metrics. Marginally useful. I accepted the limitations and launched.

Klaviyo support manager's exact words to me were, "Why don't you move to Shopify?" Those words resonated...

10 weeks later when I decided to actually replatform to Shopify, getting Klaviyo support to answer a basic question was a frustrating experience. K support earned a reputation as only slightly better than useless.

Then there was the "integration disconnect" bug -- the connector to my Shopify store was shut off by Klaviyo, without notification -- ah, but there was an email -- sent by a spammy server (non-transactional) that never saw the light of day. We learned that K was sending TRANSACTIONAL EMAILS from a marketing server. And this email was getting flagged as spam by many mail servers.

In the mean time, I was a presenter at am ecommerce conference and when I asked who used Klaviyo, many raised their hand... then I asked, "is anyone satisfied with Klaviyo support?" -- the room's reaction caused the Klaviyo rep in the room to text his management team - and before the end of the session we were told K was hiring 4 new support reps.

SO the consensus was:
Klaviyo usually works great
Klaviyo has lousy support
Klaviyo is relatively expensive as your customer list grows
Klaviyo is very powerful.

But Klaviyo *had* an issue with their email hitting a spam RBL...

When I went to send a preview email for a campaign, it was flagged as spam. When I tried sending Klaviyo subscribe emails from 10 different stores that I knew to use Klaviyo, they all went to SPAM.

I was able to get Klaviyo removed from the offending RBL - but until a call from Klaviyo's director of product at T+30 hours, the silence from Klaviyo was deafening.

Then Cyber Monday's failure...

I'm still a K customer for today, but I will probably not be a customer in 60 days.

I still think the product is amazing, but no-confidence in deliverability and the history of limited support forced me to seek an alternative.


Traduzir com Google
Chris P.

Never going back to anything else but Klaviyo


Traduzir com Google
Craige hardel -.

Best ecommerce autoresponder out there

My go to solution for ecommerce clients. It has automation ,good templates and everything else


Traduzir com Google
Daniel S.
Setor: Roupa e moda
Porte da empresa: 11-50 funcionários
Traduzido para o Português
Traduzido para o Português

Better than mailchimp - no question

Usado Semanal durante 6 a 12 meses
Avaliado em 10/12/2020
Fonte da avaliação: Capterra

It's been great. I had one experience with customer support where I felt the person wasn't going to pass on valid feedback (open rates of the first email cut by half due to < 2 hour wait with FB sync). But other interactions with support were great and I also was able to connect with their product manager who promised to look into it. I felt they're a young and flexible team. Also laser focused on email and what email marketers need.

Vantagens

If you want flexibility in segmenting your drips (or flows as they call it) then you need to use Klaviyo. We were using Mailchimp and kept finding areas that made it time consuming, confusing, or just not built to have a flexible drip campaign where contacts receive emails based on rules.

For example you can easily create a series of emails that are only sent to contacts that meet a specific criteria and do it all within one drip through a "workflow" like drag and drop builder.

You can also sync up to your facebook leads and save money on Zapier which is what you need to use if with Mailchimp.

Desvantagens

While Zapier immediately pulls in leads from Facebook, Klaviyo only syncs every 2 hours. A lead getting a welcome email right away is SUPER important, but this means they don't hear from us for some time and it's negatively impacted our first email open rates -- almost cut it in half.

Detalhamento da qualificação

Relação qualidade/preço
Praticidade
Suporte ao cliente

Probabilidade de recomendação: 9.0/10

Meghan W.
Setor: Alimentação e bebidas
Porte da empresa: 11-50 funcionários
Traduzido para o Português
Traduzido para o Português

My favorite marketing tool

Usado Diariamente durante 6 a 12 meses
Avaliado em 14/12/2020
Fonte da avaliação: Capterra

Klaviyo has helped us build our email marketing and is one of my favorite marketing tools/platforms that I use on a daily basis.

Vantagens

I love pretty much everything about Klaviyo - from the visual/block email builder to the segmentation and automated flows, Klaviyo has helped us level up our email marketing in the past year from zero to thriving. I find it easy to work with on a team and with outside content creators and have gotten so much out of the Klaviyo Live From Your Laptop and Black Friday Bootcamp live webinar series they've run this year.

Desvantagens

My only complaint thus far would be that saved blocks do not update across emails when you make changes (so if you change something in the block you have to go into every email where it is and manually update it to the newest version of the block) - but I have been told this is something that's being worked on.

I will also say that we have gotten much more metrics and ROI out of the platform once we switched our ecommerce over to Shopify (we previously used WooCommerce for which there was integration but not as seamless, and from Webflow for which there were no integrations). Everything about the platform just works so much better with Shopify from the product blocks to the automated flow triggers and we've seen a lot more value in the platform with this integration reaching its fullest potential.

Detalhamento da qualificação

Relação qualidade/preço
Praticidade
Suporte ao cliente

Probabilidade de recomendação: 10.0/10

Jeremy R.
Setor: Cosmético
Porte da empresa: 2-10 funcionários
Traduzido para o Português
Traduzido para o Português

Marketing Automation with support and deliverability concerns

Usado Diariamente durante Mais de um ano
Avaliado em 09/12/2016
Fonte da avaliação: Capterra

In August 2015... I was convinced I needed a better email marketing solution with automation. Klaviyo is/was much more expensive than other basic email services (MailChimp, getResponse, AWeber) but the marketing automation was arguably a great investment with good ROI.

I integrated K with my site (Americommerce) and discovered that the only way to make K to work was via middleware, "CartSync" which cost about $100/month. It was imperfect. Bare minimum metrics. Marginally useful. I accepted the limitations and launched.

Klaviyo support manager's exact words to me were, "Why don't you move to Shopify?" Those words resonated...

10 weeks later when I decided to actually replatform to Shopify, getting Klaviyo support to answer a basic question was a frustrating experience. K support earned a reputation as only slightly better than useless.

Then there was the "integration disconnect" bug -- the connector to my Shopify store was shut off by Klaviyo, without notification -- ah, but there was an email -- sent by a spammy server (non-transactional) that never saw the light of day. We learned that K was sending TRANSACTIONAL EMAILS from a marketing server. And this email was getting flagged as spam by many mail servers.

In the mean time, I was a presenter at am ecommerce conference and when I asked who used Klaviyo, many raised their hand... then I asked, "is anyone satisfied with Klaviyo support?" -- the room's reaction caused the Klaviyo rep in the room to text his management team - and before the end of the session we were told K was hiring 4 new support reps.

SO the consensus was:
Klaviyo usually works great
Klaviyo has lousy support
Klaviyo is relatively expensive as your customer list grows
Klaviyo is very powerful.

But Klaviyo *had* an issue with their email hitting a spam RBL...

When I went to send a preview email for a campaign, it was flagged as spam. When I tried sending Klaviyo subscribe emails from 10 different stores that I knew to use Klaviyo, they all went to SPAM.

I was able to get Klaviyo removed from the offending RBL - but until a call from Klaviyo's director of product at T+30 hours, the silence from Klaviyo was deafening.

Then Cyber Monday's failure...

I'm still a K customer for today, but I will probably not be a customer in 60 days.

I still think the product is amazing, but no-confidence in deliverability and the history of limited support forced me to seek an alternative.

Vantagens

Incredibly powerful rules and automation flows. SUPER TIGHT integration with Shopify.

Desvantagens

Deliverability is a concern. Support is slow to respond.

Detalhamento da qualificação

Relação qualidade/preço
Praticidade
Suporte ao cliente

Probabilidade de recomendação: 5.0/10

Chris P.
Setor: Alimentação e bebidas
Porte da empresa: 11-50 funcionários
Traduzido para o Português
Traduzido para o Português

Never going back to anything else but Klaviyo

Usado Diariamente durante Mais de dois anos
Avaliado em 29/06/2020
Fonte da avaliação: Capterra

Vantagens

The integration with Shopify Stores and the ease of building flows makes this a game changer. Additionally the bulk discount code builder gives Shopify functionality outside of Shopify that makes "one less app" for my store. Finally the native Form Builder in Klaviyo is very easy to use.

Desvantagens

I wish one Klaviyo Account could connect to multiple Shopify Stores, this causes some problems for our operations. Additionally I wish building segments was faster, some advanced segments take very long to build.

Detalhamento da qualificação

Relação qualidade/preço
Praticidade
Suporte ao cliente

Probabilidade de recomendação: 8.0/10

Craige hardel -.
Setor: Publicidade e marketing
Porte da empresa: 2-10 funcionários
Traduzido para o Português
Traduzido para o Português

Best ecommerce autoresponder out there

Usado Diariamente durante 1 a 5 meses
Avaliado em 26/08/2019
Fonte da avaliação: Capterra

My go to solution for ecommerce clients. It has automation ,good templates and everything else

Vantagens

Robust features that just work. It's a bit getting used to but you can do most of what you want with them

Really good templates for those starting out and experienced as well

Desvantagens

Their onboarding process could be easier

They have tutorials but they're fuzzy and should be made available with webinars being an option.

Detalhamento da qualificação

Relação qualidade/preço
Praticidade
Suporte ao cliente

Probabilidade de recomendação: 9.0/10

Recomendação do usuário
8,8/10
Baseado em 191 usuários
Compare as alternativas por recomendação dos usuários
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Preço do Klaviyo

Preço do Klaviyo

A partir de
US$ 20,00/mês
Teste Grátis
Gratuito
Assinatura
Relação qualidade/preço
Relação qualidade/preço
4,4/5
Baseado em 191 usuários
Compare as alternativas por relação qualidade/preço
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Recursos do Klaviyo

Recursos do Klaviyo

API
Análise de campanhas
Análise de dados da participação
Análise de dados em tempo real
Gestão de campanhas
Gestão de conteúdo
Imagem de marca personalizável
Importação/exportação de dados
Integração de redes sociais
Integração de terceiros
Interface para arrastar e soltar
Marketing de multicanal
Marketing de redes sociais
Modelos personalizáveis
Monitoramento
Notificações automáticas
Painel de atividades
Relatórios e estatística
Segmentação de campanhas
Testes A/B
Recursos
4,6/5
Baseado em 191 usuários
Compare as alternativas por avaliações dos recursos
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Categorias

Perguntas frequentes sobre o Klaviyo

Perguntas frequentes sobre o Klaviyo

Abaixo estão algumas perguntas frequentes sobre o Klaviyo.

P: Que tipo de planos o Klaviyo oferece?

O Klaviyo oferece os seguintes planos de pagamento:

A partir de: US$ 20,00/mês

Modelo de preços: Gratuito, Assinatura

Teste Grátis: Disponível

P: Quais são os principais recursos do Klaviyo?

Não temos informações sobre os recursos do Klaviyo.

P: Quem costuma usar o Klaviyo?

Os clientes habituais do Klaviyo são:

Pequenas empresas, Grandes empresas, Autônomos, Empresas de médio porte

P: Em que idioma o Klaviyo está?

O Klaviyo está nos seguintes idiomas:

Inglês

P: Que tipo de planos o Klaviyo oferece?

O Klaviyo tem os seguintes planos de preços:

Gratuito, Assinatura

P: O Klaviyo é compatível com disponíveis móveis?

Não temos informações sobre os dispositivos compatíveis com o Klaviyo.

P: O Klaviyo se integra com quais outros aplicativos?

O Klaviyo se integra com os seguintes aplicativos:

CartHook Checkout, Funraise, LeadsBridge, OptinMonster, PayKickstart, Privy, Re:amaze, Smile.io, Sumo, Wisepops

P: Que nível de suporte o Klaviyo oferece?

O Klaviyo oferece as seguintes opções de suporte:

Suporte online