Sigstr

Vantagens

Intuitive system, easy to ramp up and immediately effective. We recently added the Salesforce integration to our account as well, and this has elevated our ability to target prospects and customers more effectively than ever. We have been using the Sigstr app for 2 years before we got the Salesforce integration app, and I was already very pleased with the results.

Desvantagens

All the suggestions I have made to Sigstr for improving their system, they have responded to and we have seen their system get better and better. So there is nothing now I don't like about the software.

Vantagens

As a marketer, one thing I always try to achieve is a consistent brand message and appearance across the entire organization. Sigstr makes email signatures the easiest part of achieving that goal. Not only does Sigstr allow us to control the signature appearance for staff, it allows us to dynamically push new banners out without requiring any action on the end user.

Desvantagens

The headshot functionality also known as an "Avatar" is sold as "support package" despite it being a product feature. In order to get this functionality, you have to upgrade your support package..?

Vantagens

Ease of use in setting up email signature campaigns and assigning them to different groups in your organization.

Desvantagens

The lack of analytics behind campaign results, and the inability to look at results based on specific time frames.

Also a lot of WEIRD bugs in the platform. Ex: I've had to submit tickets to correct the overall results that appeared for each campaign. It was showing the same results (clicks, views, CTR) for EVERY campaign I had, which was obviously not correct. I've also seen inaccurate group assignments when I look at certain campaigns - it would say "assigned to 4 groups", but if I clicked into that campaign's settings it would then show the correct total and list of all the correct groups.

Sigstr doesn't seem to work well at ALL with Outlook. It requires a lot of customer support and screenshares to get it to function properly. I'd prefer Sigstr either figure out a way to make it operate smoothly on Outlook, just as it does on gmail OR market the product as a gmail-ONLY platform.

Vantagens

Sigstr is easy to use and it drives results. It's everything marketers could ever ask for from a martech solution. Their clean and friendly UI makes performing tasks within the software easy. Sigstr gives us more control over our brand by centralizing the formatting and delivery of email signatures across our whole company. ABM campaign functionality has been a major driver of engagement, especially with promoting top of funnel content to drive leads and increasing sales velocity with already engaged leads or opportunities.

Desvantagens

The integration with Gmail is seamless. However, it can sometimes be a minor inconvenience chasing down people who use other email apps whenever we update a company signature. The good thing is that doesn't happen very often, and all the campaign banners (which are changed often) update no problem.

Vantagens

Simple to use and to setup. Not an expensive piece to the marketing stack but something that gives you complete control over messaging across various departments. Can have a major impact if you use all the features and deploy it properly.

Desvantagens

Sometimes support can be a little hit or miss, but they are growing so I expect that to get a lot better.