Sigstr

Ease of use in setting up email signature campaigns and assigning them to different groups in your organization.

The lack of analytics behind campaign results, and the inability to look at results based on specific time frames.

Also a lot of WEIRD bugs in the platform. Ex: I've had to submit tickets to correct the overall results that appeared for each campaign. It was showing the same results (clicks, views, CTR) for EVERY campaign I had, which was obviously not correct. I've also seen inaccurate group assignments when I look at certain campaigns - it would say "assigned to 4 groups", but if I clicked into that campaign's settings it would then show the correct total and list of all the correct groups.

Sigstr doesn't seem to work well at ALL with Outlook. It requires a lot of customer support and screenshares to get it to function properly. I'd prefer Sigstr either figure out a way to make it operate smoothly on Outlook, just as it does on gmail OR market the product as a gmail-ONLY platform.

The solution makes it very easy to centrally manage and target marketing messages for the entire business. It integrates with CRM (Hubspot for our biz) so you can trigger a message based on any CRM field, e.g. send one message to customers our Southeast vs West Coast, send a different message to small vs large customer, etc. or with ABM strategy you can target customized messaging for specific accounts. It can also be used to specifically message employees in your organization, e.g. to promote upcoming benefits enrollment for example. Finally, SIGSTR offers valuable metrics to see who is seeing your message and who is clicking through.

One issue is that if customers do not have their local email client configured to auto-download images, the SIGSTR banner may not show but this would be the case with any email sig solution.

As a marketer, one thing I always try to achieve is a consistent brand message and appearance across the entire organization. Sigstr makes email signatures the easiest part of achieving that goal. Not only does Sigstr allow us to control the signature appearance for staff, it allows us to dynamically push new banners out without requiring any action on the end user.

The headshot functionality also known as an "Avatar" is sold as "support package" despite it being a product feature. In order to get this functionality, you have to upgrade your support package..?