Pyze

Vantagens

Pyze is the most solid cross-platform analytics platform I have used as a Growth Marketer at several high-growth startups and Fortune 50 companies.

First, it's extremely easy to set up. Any dev can set it up in a matter of 30 minutes. You just need to activate their SDK in your apps and website. Super easy. You get data on your Pyze dashboard right away.

Second, Pyze is really about walking the growth talk. It's the most actionable platform I have every used. Thanks to their unique Growth Intelligence feature, you can reach out in a custom way to automatically surfaced segment based on customer usage. It's fantastic. In no time you get mobile push and in-app set up and read your growth data back. Same for web. In one tool...

Third, they have amazing support. You get any question answered on anything in a matter of hours if not minutes in my experience.

Fourth, they are at the forefront of mobile and cross-platform analytics innovation. A great example for their is their latest "Rich Notifications" integration which allows amazing visuals from push, webhooks, deep in-app linking, social sharing with pre-entered content not to mention custom CTA buttons directly from the notifications.

I use Pyze every day, many times a day as a Growth Marketer.
It is really the driver of my growth marketing actions and nimble iterations at the messaging, UX and campaign levels.

Pyze is the real deal.

Desvantagens

There is only one thing I would look to optimize at this point in the Pyze interface. Sometimes there are a few too many clicks when you want to juggle between campaigns and actual growth metrics if you are not using Intelligence Explorer.

They do have a simple way to customize your own analytics dashboard but I would do some more user testing on the interface to determine shorter "path to value" in most common cases.

Vantagens

Allowing to aggregate actionable data. Pyze enabled Mavatar and its enterprise customers to gain visibility into the behavior of different types of their users; shoppers, influencers, admin and sales people of the top retailers across multiple platforms to measure campaign effectiveness, identify sales trends, and understand, optimize and leverage key user actions.

Mavatar utilizes Dynamic funnels to measure the completion of key business processes to understand the effectiveness of application flows, conversion rates, and channel performance.

Customized reports on key business metrics in form of funnels allows us to serve each and every customer in isolation and help them gain visibility into their specific business.

Desvantagens

Missing API for Single sign on. It's important to keep our customers in one world. Also we wish there was an easier way for the events attributes to find a way to funnels.

Vantagens

I love the tools to drill into behavioral analytics like usage reports, visual queries to run custom reports and dynamic funnels for conversion analysis across web and mobile apps are more comprehensive than other platforms.

Desvantagens

There is a learning curve for creating custom dimensions for their automated segmentation feature. They provide automated segmentation for usage and cohort dimensions out of the box. Its a really powerful tool that lets you target specific users for marketing campaigns or personalization.

Vantagens

Customer support is fast and reliable. They usually respond on the same day itself. The visualizations make the platform easy to use and manage campaigns efficiently.

Desvantagens

I initially had issues integrating the SDK into our mobile app. Their customer service team does an exception job of listening to customers and helped me resolve my issues quickly.

Vantagens

I love how Pyze shows both individual user and aggregate level data to allow us to understand both trends across the entire population and target each user based on specific behaviors. We use Pyze across a number of our web and mobile projects. Its helpful for us to optimize user flows, conversion funnels and target users according to their behavior.

Desvantagens

The responsive site is good but a mobile app would be a welcome addition. It would also help to have the Intelligence Explorer undo only the latest created segment, as opposed to undoing the entire funnel.