---
description: Avaliações detalhadas do Alexa com base nos recursos, preços, facilidade de utilização e classificações. Veja rapidamente as vantagens e desvantagens as no GetApp Portugal. Compare o Alexa com produtos similares.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Alexa - Avaliações, preços e classificações | GetApp Portugal 2026
---

Breadcrumb: [Home](/) > [Ferramentas de SEO](/directory/312/search-marketing/software) > [Alexa](/software/111717/alexa-marketing-stack)

# Alexa

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> O Alexa Marketing Stack é uma plataforma de pesquisa de palavras-chave e classificação de sites que oferece várias ferramentas de análise competitiva e de SEO, incluindo uma matriz de palavras-chave do concorrente.
> 
> Verdict: Rated **4.4/5** by 86 users. Top-rated for **Probabilidade de recomendação**.

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## Quick Stats & Ratings

| Metric | Classificação | Detail |
| **Geral** | **4.4/5** | 86 Avaliações |
| Praticidade | 4.4/5 | Based on overall reviews |
| Suporte ao cliente | 4.1/5 | Based on overall reviews |
| Relação qualidade/preço | 4.1/5 | Based on overall reviews |
| Recursos | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Probabilidade de recomendação) |

## Sobre o fornecedor

- **Empresa**: Alexa
- **Location**: San Francisco, EUA
- **Founded**: 1996

## Commercial Context

- **Preço inicial**: 99,00 US$
- **Modelo de preços**:  (Teste Grátis)
- **Target Audience**: Profissional autônomo, 2 - 10, 11 - 50, 51 - 200, 201 - 500, 501 - 1 000, 1 001 - 5 000, 5 001 - 10 000, 10 000+
- **Deployment & Platforms**: Nuvem, SaaS, baseado na web
- **Idiomas**: alemão, chinês, dinamarquês, espanhol, finlandês, francês, hebraico, inglês, neerlandês, português, russo, árabe
- **Available Countries**: Alemanha, Austrália, Brasil, Canadá, China, Estados Unidos, Japão, México, Reino Unido, Índia

## Recursos

- Análise da concorrência
- Análise de tendências
- Benchmarking
- Categorização/Agrupamento
- Comparações em tempo real
- Ferramentas de pesquisa de palavras chave
- Gerenciamento de SEO
- Gerenciamento de links
- Gestão de auditorias
- Gestão de campanhas
- Gestão de conteúdo
- Marcação
- Monitoramento de backlinks
- Painel
- ROI Tracking
- Rastreamento de engajamento
- Rastreamento de palavras chave
- Rastreamento de posições de palavras-chave
- Relatórios de tráfego da Internet
- Relatórios e estatística

## Opções de suporte

- FAQs/Fórum
- Bate-papo

## Category

- [Ferramentas de SEO](https://www.getapp.pt/directory/312/search-marketing/software)

## Categorias relacionadas

- [Ferramentas de SEO](https://www.getapp.pt/directory/312/search-marketing/software)
- [Sistemas de Inteligência Competitiva](https://www.getapp.pt/directory/305/competitive-intelligence/software)

## Alternativas

1. [Semrush](https://www.getapp.pt/software/91634/semrush) — 4.6/5 (2329 reviews)
2. [Similarweb](https://www.getapp.pt/software/100382/similarweb-pro) — 4.6/5 (261 reviews)
3. [Ahrefs](https://www.getapp.pt/software/102405/ahrefs) — 4.7/5 (585 reviews)
4. [Google Alerts](https://www.getapp.pt/software/131703/google-alerts) — 4.7/5 (315 reviews)
5. [Moz Pro](https://www.getapp.pt/software/90793/moz-pro) — 4.5/5 (350 reviews)

## Avaliações

### "Robust Data and Competitor Analysis Tool" — 5.0/5

> **Katie** | *1 de dezembro de 2018* | Instituições religiosas | Recommendation rating: 10.0/10
> 
> **Vantagens**: I turned to Alexa as I was working on a competitive analysis for a new web property our organization is launching. It's a fantastic research tool that provides insights into both your own website and others'. It helped me identify some competitors I wasn't aware of, and is my go-to starting point for keyword research. The audience overlap tool and audience interest tool help me create winning social campaigns. It's just a great overall tool for digital marketers.
> 
> **Desvantagens**: So far I haven't had anything I don't like\!
> 
> Excellent research and analytic tool for competitive research, keyword research, and audience segmentation.

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### "Alexa: The marketing edge" — 5.0/5

> **Becky** | *11 de fevereiro de 2025* | Saúde, bem-estar e condicionamento físico | Recommendation rating: 7.0/10
> 
> **Vantagens**: I like that it provided competitor analysis that was very insightful.
> 
> **Desvantagens**: Idid not appreciate the fact that its cost was considerably high compared to its other alternatives.
> 
> Overally, Alexa provided valuable insights into the competitor analysis which gave an upper hand in marketing and audience targeting.

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### "Convenient Toy, but not much more than that" — 3.0/5

> **Avaliador Verificado** | *11 de abril de 2018* | Publicidade e marketing | Recommendation rating: 10.0/10
> 
> **Vantagens**: Alex is great for every day tasks like telling the time, playing music and radio, setting timers, converting units, etc.
> 
> **Desvantagens**: The "skills" are not intuitive. You have to remember which skill you want to use in order to take advantage of it. The mobile app stings

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### "A must have for the blind" — 5.0/5

> **Ezra** | *3 de setembro de 2024* | Artigos de luxo e joias | Recommendation rating: 10.0/10
> 
> **Vantagens**: I loved how easy it was for my 98 year old grandmother to use Alexa to turn on lights for her and answer questions she had after getting glaucoma and not being able to see anything the last few years of her life.  She used to talk to Alexa like it was her friend and it made her life ten times easier.
> 
> **Desvantagens**: I didnt like the cost of all the additional components needed for Alexa to work with things like the lights and outlets but the fact it helped my grandmother so much it was well worth it.
> 
> Alexa is a god send when it comes to how it can help handicapped and disabled elderly family members.  Alexa not only saves time but becomes a friend to those needing assistance most.

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### "Amazon Alexa: Smart Control that is Improving with AI and ML" — 4.0/5

> **Wassim** | *7 de julho de 2023* | Rede de computadores | Recommendation rating: 8.0/10
> 
> **Vantagens**: The customization and personalization features in Alexa makes it adapt and learn more about the personality and preferences of the user in very complex daily scenarios. I have used mainly Alexa with Amazon Echo and many other home automation Alexa-compatible relays and thermostats. Much better experience than the Google Home platform.
> 
> **Desvantagens**: The need for consistent Internet connection is the main issue. In a home environment that would be a perfect smart control product, but on the go, the experience might be deteriorated a bit.
> 
> Great experience using Alexa to control smart home devices. Used many other platforms by Google and Samsung, still Alexa is leading on this front.

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## Links

- [View on GetApp](https://www.getapp.pt/software/111717/alexa-marketing-stack)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.getapp.de/software/111717/alexa-marketing-stack> |
| de-AT | <https://www.getapp.at/software/111717/alexa-marketing-stack> |
| en | <https://www.getapp.com/marketing-software/a/alexa-marketing-stack/> |
| en-AE | <https://www.getapp.ae/software/111717/alexa-marketing-stack> |
| en-AU | <https://www.getapp.com.au/software/111717/alexa-marketing-stack> |
| en-CA | <https://www.getapp.ca/software/111717/alexa-marketing-stack> |
| en-GB | <https://www.getapp.co.uk/software/111717/alexa-marketing-stack> |
| en-IE | <https://www.getapp.ie/software/111717/alexa-marketing-stack> |
| en-NZ | <https://www.getapp.co.nz/software/111717/alexa-marketing-stack> |
| en-SG | <https://www.getapp.sg/software/111717/alexa-marketing-stack> |
| en-ZA | <https://www.getapp.za.com/software/111717/alexa-marketing-stack> |
| es | <https://www.getapp.es/software/111717/alexa-marketing-stack> |
| es-CL | <https://www.getapp.cl/software/111717/alexa-marketing-stack> |
| es-CO | <https://www.getapp.com.co/software/111717/alexa-marketing-stack> |
| es-MX | <https://www.getapp.com.mx/software/111717/alexa-marketing-stack> |
| fr | <https://www.getapp.fr/software/111717/alexa-marketing-stack> |
| fr-BE | <https://fr.getapp.be/software/111717/alexa-marketing-stack> |
| fr-CA | <https://fr.getapp.ca/software/111717/alexa-marketing-stack> |
| nl | <https://www.getapp.nl/software/111717/alexa-marketing-stack> |
| nl-BE | <https://www.getapp.be/software/111717/alexa-marketing-stack> |
| pt | <https://www.getapp.com.br/software/111717/alexa-marketing-stack> |
| pt-PT | <https://www.getapp.pt/software/111717/alexa-marketing-stack> |

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