Freshmarketer

Pacote completo de otimização da taxa de conversão (CRO)

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Resumo do Freshmarketer

O que é o Freshmarketer?

O Freshmarketer, antigo Zarget, é um hub de otimização de taxa de conversão (Conversion Rate Optimization, CRO) completo, projetado para ajudar os profissionais de marketing digital e as agências de marketing a converter visitantes do site em clientes usando recursos, como mapas de calor, testes A/B, repetição de sessão, entre outros. O Freshmarketer permite que as empresas analisem, otimizem e personalizem seu site, criem experiências dentro da extensão do Google Chrome e capturem a ação do visitante para rastrear cliques, rolagens, conversões e desistências para obter informações sobre a jornada do usuário em tempo real.

Os mapas de calor fornecem um resumo dos cliques e rolagens dos visitantes pelo site em tempo real, com elementos dinâmicos como rastreamento de rolagem ou movimento do mouse em todos os elementos interativos do site, sem dados amostrados. Os usuários podem combinar testes A/B com mapas de calor para entender melhor por que a outra versão é vencedora. O Freshmarketer detecta tipos de dispositivos automaticamente para gerar mapas de calor específicos para computadores, dispositivos móveis e tablets. As ferramentas de teste A/B permitem que os usuários testem, direcionem e validem ideias com extensos relatórios e segmentos de dados, incluindo integrações com o Google Analytics para rastreamento de receitas, etc.

Os usuários podem inserir os URLs das páginas que compartilham um design semelhante para teste em grupo e manter as tags de consulta intactas para redirecionar a solicitação da página original para a variação, garantindo que nenhuma informação valiosa sobre a origem do tráfego seja perdida. O Freshmarketer permite que os usuários visualizem a experiência do usuário "real" capturando a jornada dos visitantes em tempo real. Os usuários podem direcionar e registrar a sessão dos visitantes com base em vários segmentos de público ou javascript personalizado e visualizar uma análise de funil para identificar exatamente onde o visitante desistiu antes de efetuar um pagamento na página de check-out. A opção de reordenação do Freshmarketer permite que os usuários reordenem caminhos importantes para melhorar a jornada do usuário.

As organizações podem criar experiências personalizadas com 23 segmentos de público-alvo avançados e personalizados e gerar relatórios específicos sobre a experiência para avaliar as taxas de conversão mais importantes. O Freshmarketer inclui cinco relatórios em tempo real que ajudam a identificar pontos problemáticos em formulários na Internet, incluindo o tempo gasto no formulário, taxa de abandono, desistência, tempo de hesitação, taxa de correção, entre outros. As empresas também podem acionar pesquisas personalizadas em momentos precisos e visualizar as respostas dos visitantes na forma de uma nuvem de palavras, gráfico de barras ou gráfico de indicadores.

Resumo do Freshmarketer

Preços

A partir de
US$ 0,00/mês

Opções de preços

Teste Grátis
Gratuito
Assinatura

Recursos do Freshmarketer

Dispositivos
Porte da empresa
P M G
Mercados
Estados Unidos, Canadá, Reino Unido, Austrália, China e outros 5, Índia, Japão, Alemanha, Brasil, México
Idiomas
Inglês

Mídias

Get a summary of visitors' clicks and scrolls with real-time heatmaps
Scrollmaps and clickmaps help make decisions on whether the call-to-action placed at the bottom of the page requires more attention or if the webpage requires any content re-arrangement
Test, target and validate ideas with extensive report and data segments in real time
Freshmarketer collects any and every important visitor behavioral attribute, with unique insight into every user
Watch how users interact with the website, and get every click, mouse movement and page transition captured in real time
Target and record sessions of visitors based on multiple audience segments and custom javascript and avoid spamming sessions
Funnels help identify exactly where visitors drop-off in a multi-page website
With reorder option, create permutations and combinations of important paths
Identify the web form's pain points with five reports, including hesitation time, abandonment rate, drop-off, time spent on the form, correction rate and more
Understand the willingness of visitors recommending the product or service and find out the net promoter score
Captura de tela do Freshmarketer: Get a summary of visitors' clicks and scrolls with real-time heatmaps Captura de tela do Freshmarketer: Scrollmaps and clickmaps help make decisions on whether the call-to-action placed at the bottom of the page requires more attention or if the webpage requires any content re-arrangement Captura de tela do Freshmarketer: Test, target and validate ideas with extensive report and data segments in real time Captura de tela do Freshmarketer: Freshmarketer collects any and every important visitor behavioral attribute, with unique insight into every user Captura de tela do Freshmarketer: Watch how users interact with the website, and get every click, mouse movement and page transition captured in real time Captura de tela do Freshmarketer: Target and record sessions of visitors based on multiple audience segments and custom javascript and avoid spamming sessions Captura de tela do Freshmarketer: Funnels help identify exactly where visitors drop-off in a multi-page website Captura de tela do Freshmarketer: With reorder option, create permutations and combinations of important paths Captura de tela do Freshmarketer: Identify the web form's pain points with five reports, including hesitation time, abandonment rate, drop-off, time spent on the form, correction rate and more Captura de tela do Freshmarketer: Understand the willingness of visitors recommending the product or service and find out the net promoter score

Freshmarketer - Avaliações

Freshmarketer - Avaliações

Classificação geral
0
/
5
Excelente
347

Muito bom
105

Regular
17

Ruim
4

Péssimo
6

Relação qualidade/preço
0
Recursos
0
Praticidade
0
Suporte ao cliente
0
94% dos usuários recomendam este app
Paul W.

Easy On-boarding and setup, fast support.

We are too big for no CRM, but not big enough to implement the HubSpot and Salesforce CRMs of the world. We tried those systems thinking we needed the features and analytics, but the spend and maintenance for those systems are too high. Freshsales, Freshchat, Freshmarketer, and Freshdesk make a seriously well priced and powerful system full of the features we need to produce the right results: a good relationship with customers.

Freshworks' customer support is spot on. It seems no matter when I need help, they are less than a few minutes away from a solution. Freshchat is king! We've even deployed the same support structure on our website (Freshchat) and lead conversion has gone way up. It's nice to see a company have a product good enough to use themselves. I also like being able to achieve the same results for my customers as Freshworks has produced for me without major customizations.


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Maciej N.

Great CRM for consultants

I work alone. The software meets my needs in helping me track my interactions with clients. What I like in CRM system is it's easily accessible and quick to use, so it does not slow down my activities, but instead helps me be more productive. And Freshsales does that well.


Traduzir com Google
Kyrstin L.

Powerful integration tools!

Over all I think FreshSales has been an amazing addition to our company. We have easy access to customer accounts. We can creat tickets from FreshSales right into FreshDesk.


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Avaliador Verificado

Lots of issues w/ CRM migration + bugs

Overall very disappointed - we have had expensive downtime for our sales team, actual downtime from our customers not being able to use our software due to their tracking snippet and hours spent going back and forth with their support team not getting to a resolution. Amazing they have raised so much money and have not been able to address these issues. Doesn't feel like a production ready software product.


Traduzir com Google
John T.

Beware fraudulent billing practices at Freshworks!

Freshworks billing is borderline fraudulent. I had to contact my cc company and cancel my card to fight a charge they refuse to change. Auto bill is enabled on the account by default. The day of the annual renewal which I was unaware had arrived, our card was billed for the entire year in advance. We had wanted to change our plan and move to a month by month billing for a single user. After 3-4 calls a week to their billing department and 2 open tickets with their billing support portal I finally got a response from a rep, via email 24 days later. [SENSITIVE CONTENT HIDDEN] stated they don’t provide refunds. I was incensed as I charged without my approval for a service I didn’t want and reached out less than 12 hours after they charged my card. Unfortunately I had to fight their billing through my bank. Beware doing business with Freshworks, for any of their applications.


Traduzir com Google
Paul W.
Setor: Software
Porte da empresa: 11-50 funcionários
Traduzido para o Português
Traduzido para o Português

Easy On-boarding and setup, fast support.

Usado Diariamente durante 1 a 5 meses
Avaliado em 31/01/2019
Fonte da avaliação: Capterra

We are too big for no CRM, but not big enough to implement the HubSpot and Salesforce CRMs of the world. We tried those systems thinking we needed the features and analytics, but the spend and maintenance for those systems are too high. Freshsales, Freshchat, Freshmarketer, and Freshdesk make a seriously well priced and powerful system full of the features we need to produce the right results: a good relationship with customers.

Freshworks' customer support is spot on. It seems no matter when I need help, they are less than a few minutes away from a solution. Freshchat is king! We've even deployed the same support structure on our website (Freshchat) and lead conversion has gone way up. It's nice to see a company have a product good enough to use themselves. I also like being able to achieve the same results for my customers as Freshworks has produced for me without major customizations.

Vantagens

I was able to easily onboard to this system from HubSpot and Salesforce. The features in this system just work. You expect something to operate in a certain way, and it just does. Mail and calendar integration is super easy and really responsive (I used both Office 365 and Google Integrations). I love email templates and sales campaigns, they make working with leads and customers so easy and are not tucked away in a corner.

The UX is much better than other systems, which means my salespeople are more likely to use the CRM, which is a common problem among salespeople and CRM systems.

Desvantagens

Freshsales is right-sized for us. It lacks some of the major enterprise features of bigger CRMs; but you also don't have too many features right in the way.

I'm not a huge fan of the field paging UI on leads, deals, accounts, and contacts. I get that it makes it so you can add as many fields as you want, but it's hard to navigate and organize my screen just the way I like it. I resorted to using the Edit screen though, even when I'm not necessarily editing and that works well enough. Definitely not a big deal compare to all the other awesome features.

Detalhamento da qualificação

Relação qualidade/preço
Praticidade
Suporte ao cliente

Probabilidade de recomendação: 10.0/10

Maciej N.
Setor: Serviços financeiros
Porte da empresa: Profissional autônomo
Traduzido para o Português
Traduzido para o Português

Great CRM for consultants

Usado Diariamente durante 6 a 12 meses
Avaliado em 12/02/2020
Fonte da avaliação: Capterra

I work alone. The software meets my needs in helping me track my interactions with clients. What I like in CRM system is it's easily accessible and quick to use, so it does not slow down my activities, but instead helps me be more productive. And Freshsales does that well.

Vantagens

Pros are numerous - some of them are:
- integration with Exchange/Gmail for incoming mail,
- many plans to choose from,
- intuitive and easy to use,
- good mobile app

Desvantagens

Not many cons. What I would like to see are more integrations. Especially with Todoist for task management (I've been using Todoist for years and it is just the most accessible and streamlined task management app).

I am not fully happy with the quality of customer support, but maybe I was just a bad luck (I do not require much of support).

Detalhamento da qualificação

Relação qualidade/preço
Praticidade
Suporte ao cliente

Probabilidade de recomendação: 9.0/10

Kyrstin L.
Setor: Maquinário
Porte da empresa: 11-50 funcionários
Traduzido para o Português
Traduzido para o Português

Powerful integration tools!

Usado Diariamente durante 6 a 12 meses
Avaliado em 22/09/2020
Fonte da avaliação: Capterra

Over all I think FreshSales has been an amazing addition to our company. We have easy access to customer accounts. We can creat tickets from FreshSales right into FreshDesk.

Vantagens

I love how I can integrate my other FreshWorks software as well as quickbooks. I can seamlessly maneuver the website and find the information I need for the most part.

Desvantagens

I wish there was a place to put the customers address right on the front part of their account. We have customers all over the globe and it can sometimes be bothersome to find the customers time zone or simply address to ship their orders.

Detalhamento da qualificação

Relação qualidade/preço
Praticidade
Suporte ao cliente

Probabilidade de recomendação: 9.0/10

Avaliador Verificado
Setor: Energias renováveis e meio ambiente
Porte da empresa: 2-10 funcionários
Traduzido para o Português
Traduzido para o Português

Lots of issues w/ CRM migration + bugs

Usado Diariamente durante 1 a 5 meses
Avaliado em 08/03/2019
Fonte da avaliação: Capterra

Overall very disappointed - we have had expensive downtime for our sales team, actual downtime from our customers not being able to use our software due to their tracking snippet and hours spent going back and forth with their support team not getting to a resolution. Amazing they have raised so much money and have not been able to address these issues. Doesn't feel like a production ready software product.

Vantagens

Liked the featureset and price and the fact that they promised full migration support from our previous CRM. Unfortunately it did not turn out as advertised.

Desvantagens

During the sales process I was told that they would provide full service assistance with migrating us from a previous CRM and this was a big reason why we picked Freshsales after a through search across the options in the market. They told us it would be completed by a certain date and then missed the deadline - my sales team had no CRM for over a week and was logging all their notes in spreadsheets! Then when the incomplete data showed up, we were missing the dates of actions along with whole categories of actions. I'm writing this 5mo later and after working with multiple support personnel from Freshsales this is still not resolved. We've also had issues with bugs in the software including their snippet which tracks website actions blocking folks from being able to login to our software 2x. Twice we've had slow performance on our web app reported (we run a software company) and our engineering team has troubleshot and pinpointed the Freshsales snippet as the source of the problem. The call feature with call recording is not usable with customers reporting choppy connection / poor connection on over 50% of calls. Numerous small bugs found in the software that affect usabiilty. We build software and it's very clear that they need improvements to their software testing process and less overpromising from their support team.

Detalhamento da qualificação

Relação qualidade/preço
Praticidade
Suporte ao cliente

Probabilidade de recomendação: 2.0/10

John T.
Setor: Serviços ao consumidor
Porte da empresa: 11-50 funcionários
Traduzido para o Português
Traduzido para o Português

Beware fraudulent billing practices at Freshworks!

Usado Diariamente durante Mais de um ano
Avaliado em 20/10/2020
Fonte da avaliação: Capterra

Freshworks billing is borderline fraudulent. I had to contact my cc company and cancel my card to fight a charge they refuse to change. Auto bill is enabled on the account by default. The day of the annual renewal which I was unaware had arrived, our card was billed for the entire year in advance. We had wanted to change our plan and move to a month by month billing for a single user. After 3-4 calls a week to their billing department and 2 open tickets with their billing support portal I finally got a response from a rep, via email 24 days later. [SENSITIVE CONTENT HIDDEN] stated they don’t provide refunds. I was incensed as I charged without my approval for a service I didn’t want and reached out less than 12 hours after they charged my card. Unfortunately I had to fight their billing through my bank. Beware doing business with Freshworks, for any of their applications.

Vantagens

Their software has a clean design that is up to date and easy to use.

Desvantagens

Support and billing communication were horrendous.

Detalhamento da qualificação

Relação qualidade/preço
Praticidade
Suporte ao cliente

Probabilidade de recomendação: 0.0/10

Recomendação do usuário
0/10
Baseado em 479 usuários
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Preço do Freshmarketer

Preço do Freshmarketer

A partir de
US$ 0,00/mês
Teste Grátis
Gratuito
Assinatura
Relação qualidade/preço
0/5
Baseado em 479 usuários
Compare as alternativas por relação qualidade/preço
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Recursos do Freshmarketer

Recursos do Freshmarketer

API
Análise de campanhas
Análise de dados da participação
Análise de dados em tempo real
Gestão de campanhas
Gestão de conteúdo
Gestão de e-mail marketing
Gestão de modelos
Imagem de marca personalizável
Importação/exportação de dados
Integração de redes sociais
Integração de terceiros
Interface para arrastar e soltar
Marketing de multicanal
Modelos personalizáveis
Monitoramento
Notificações automáticas
Painel de atividades
Relatórios e estatística
Segmentação de campanhas
Recursos
0/5
Baseado em 479 usuários
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Categorias

Perguntas frequentes sobre o Freshmarketer

Perguntas frequentes sobre o Freshmarketer

Abaixo estão algumas perguntas frequentes sobre o Freshmarketer.

P: Que tipo de planos o Freshmarketer oferece?

O Freshmarketer oferece os seguintes planos de pagamento:

A partir de: US$ 0,00/mês

Modelo de preços: Gratuito, Assinatura

Teste Grátis: Disponível

P: Quais são os principais recursos do Freshmarketer?

Não temos informações sobre os recursos do Freshmarketer.

P: Quem costuma usar o Freshmarketer?

Os clientes habituais do Freshmarketer são:

Pequenas empresas, Grandes empresas, Administrações públicas, Sem fins lucrativos, Autônomos, Empresas de médio porte

P: Em que idioma o Freshmarketer está?

O Freshmarketer está nos seguintes idiomas:

Inglês

P: Que tipo de planos o Freshmarketer oferece?

O Freshmarketer tem os seguintes planos de preços:

Gratuito, Assinatura

P: O Freshmarketer é compatível com disponíveis móveis?

Não temos informações sobre os dispositivos compatíveis com o Freshmarketer.

P: O Freshmarketer se integra com quais outros aplicativos?

O Freshmarketer se integra com os seguintes aplicativos:

Drupal, Google Analytics, Joomla, Kissmetrics, Mixpanel, Wordpress

P: Que nível de suporte o Freshmarketer oferece?

O Freshmarketer oferece as seguintes opções de suporte:

Suporte por telefone, Suporte online, Base de conhecimento, FAQs, Fórum, Tutoriais em vídeo