Resumo do Kochava
O que é o Kochava?
Kochava is a real-time mobile attribution, analytics and unified audience platform designed to support the market research needs of digital marketers, analysts, advertising agencies, developers, and more. The solution can be used to monitor and inform on app performance and target user behavior around that, create cohorts and also administer the detection and prevention of app fraud. Harnessing what Kochava calls "granular and sophisticated" mobile marketing business intelligence data, the independent Kochava Unified Audience Platform (UAP) aids marketers with app campaign planning, targeting, activation, measurement and optimization. Its collection of tools, including built-in analytics capabilities, facilitate the performance of mobile app marketing while accurately monitoring Return on Investment (ROI) for each campaign. Through integration with networks, publishers and partners, marketers are better equipped to target the right audiences and gauge more closely how campaigns are performing. Alongside this is the Kochava Collective, which gives access to an international database of curated audience profiles. Marketers can search for tailored audience models pertaining to any media outlet and dip into a mobile data marketplace boasting a growing list of 1.8 billion unique device profiles. With features accessible via an online self service interface, Kochava Collective's Audience Explorer, Audience Builder and Audience Manager tools all combine to make tailored audience creation possible. Search pre-built audiences by a number of key categories, define new custom target audiences with real time filtering of target device estimates, and manage them all within a single view where import and activation can also be performed.Resumo do Kochava
Preços
Opções de preços
Free App Analytics = N/A (Free)
Attribution Analytics = Starting at $100
Unified Audience Platform = Starting at $100
Recursos do Kochava
Capturas de tela
Kochava - Avaliações
Kochava - Avaliações
Outstanding MMP with really great support
We use Kochava as our MMP - in order to track into our backend all necessary events for acquisition and re-engagement campaigns internationally.
NFL App + Kochava
It has been great to have the analytics and product teams also see the value in using a tool like Kochava. While tying spend to marketing KPI's is baseline, Kochava has also been instrumental in how we look at AMA across owned and paid efforts for the NFL App
Kochava Is An Amazing Tool + Amazing People
Kochava Platform Review
A solid, innovative, agnostic tracking platform!
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Outstanding MMP with really great support
Vantagens
Functionality - for every idea there is a solution - paired with the great support by provided by Kochava it is possible to find a way to implement it.
Data availability and accuracy is outstanding
High level support for important strategic questions.
Open for new ideas/features which are getting prioritized and potentially put on the Kochava roadmap.
Desvantagens
In the beginning the sheer amount of what can be adjusted was overwhelming and wording was not always intuitively - but onboarding was great and support team answers quickly when in doubt
There are still a few bugs within the software we sometimes encounter / missing functionalities, however these are professionally addressed when raised (e.g. bugs which are not fixable by customer side are taken on by the dedicated support team), for missing functionalities workarounds are proposed
NFL App + Kochava
It has been great to have the analytics and product teams also see the value in using a tool like Kochava. While tying spend to marketing KPI's is baseline, Kochava has also been instrumental in how we look at AMA across owned and paid efforts for the NFL App
Vantagens
The post install metrics (once configured to track properly) were very helpful as well as the Smartlink building process. Nic was always very prompt and positive in handling any issues/questions I had (which were frequent from my end). I felt he cared about my product goals and always made sure I understood the different mechanics within Kochava to analyze/understand my app activity. Spoke to Cale on a couple occasions and he was just as proactive and helpful.
Desvantagens
I had been using Hasoffers in years past so it was a bit of a transition for me. I was used to seeing a dashboard with installs/leads logging in real-time that I can look through vs. requesting a report be sent to me.
Kochava Is An Amazing Tool + Amazing People
Vantagens
I like Kochava's "Fraud Detection" tools makes the price of the tool worth every penny.
The attribution is great - no complaints about the staple of their product.
Their customer service and client support is the best in the industry. We have had many other software vendors and none come close.
Desvantagens
Can be expensive and price scales up as you scale up in company growth.
Kochava Platform Review
Vantagens
Customer service responsiveness means any issues/questions are addressed extremely quickly. They are always looking to push new products out faster than competitors and generally don't charge extra for the new services
Desvantagens
It is not the easiest to navigate at first meaning it can be a while before you use the product to its full potential
A solid, innovative, agnostic tracking platform!
Vantagens
The most important aspect of Kochava technology is that it is solid, agnostic, flexible to integrate with external tools via custom postback calls, and always innovative.
Desvantagens
API connections for external reporting is something that can be improved in terms of quality of data fetching. At the moment, S2S postback integrations are better.
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Preço do Kochava
Preço do Kochava
Free App Analytics = N/A (Free)
Attribution Analytics = Starting at $100
Unified Audience Platform = Starting at $100
Free App Analytics = N/A (Free)
Attribution Analytics = Starting at $100
Unified Audience Platform = Starting at $100
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Recursos do Kochava
Recursos do Kochava
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Categorias
Categorias
Vídeos e Tutoriais
Vídeos e Tutoriais
Mais informações sobre Kochava
Mais informações sobre Kochava
Principais recursos do Kochava
- API
- Activity dashboard
- Advertising management
- Alerting
- Applications management
- Audience Builder
- Audience Explorer
- Audience Manager
- Behavior tracking
- Campaign analysis
- Campaign planning
- Cohort analysis
- Conversion tracking
- Customizable branding
- Data filtering
- Data import
- Data profiling
- Data visualization
- Engagement analytics
- Fraud detection
- Funnel analysis
- IP address monitoring
- In-apps events tracking
- Invoice management
- Market analysis
- Market research
- Market segmentation
- Mobile alerts
- Mobile app analytics
- Mobile attribution
- Mobile integration
- Mobile marketing
- Multi-campaign
- Push notifications
- ROI analytics
- Real time analytics
- Real time updates
- Retention tracking
- Revenue tracking
- Rules based algorithms
- Search functionality
- Self service portal
- Social network marketing
- Supplier overview
- Uninstall tracking
- Visual analytics
- White labeling
Vantagens
Perguntas frequentes sobre o Kochava
Perguntas frequentes sobre o Kochava
Abaixo estão algumas perguntas frequentes sobre o Kochava.
P: Que tipo de planos o Kochava oferece?
O Kochava oferece os seguintes planos de pagamento:
A partir de: US$ 100,00
Modelo de preços: Assinatura
Teste Grátis: Disponível
Free App Analytics = N/A (Free) Attribution Analytics = Starting at $100 Unified Audience Platform = Starting at $100
P: Quais são os principais recursos do Kochava?
O Kochava oferece os seguintes recursos:
- API
- Activity dashboard
- Advertising management
- Alerting
- Applications management
- Audience Builder
- Audience Explorer
- Audience Manager
- Behavior tracking
- Campaign analysis
- Campaign planning
- Cohort analysis
- Conversion tracking
- Customizable branding
- Data filtering
- Data import
- Data profiling
- Data visualization
- Engagement analytics
- Fraud detection
- Funnel analysis
- IP address monitoring
- In-apps events tracking
- Invoice management
- Market analysis
- Market research
- Market segmentation
- Mobile alerts
- Mobile app analytics
- Mobile attribution
- Mobile integration
- Mobile marketing
- Multi-campaign
- Push notifications
- ROI analytics
- Real time analytics
- Real time updates
- Retention tracking
- Revenue tracking
- Rules based algorithms
- Search functionality
- Self service portal
- Social network marketing
- Supplier overview
- Uninstall tracking
- Visual analytics
- White labeling
P: Quem costuma usar o Kochava?
Os clientes habituais do Kochava são:
Grandes empresas, Empresas de médio porte, Pequenas empresas
P: Em que idioma o Kochava está?
O Kochava está nos seguintes idiomas:
Chinês (simplificado), Chinês (tradicional), Inglês, Japonês, Coreano
P: Que tipo de planos o Kochava oferece?
O Kochava tem os seguintes planos de preços:
Assinatura
P: O Kochava é compatível com disponíveis móveis?
Não temos informações sobre os dispositivos compatíveis com o Kochava.
P: O Kochava se integra com quais outros aplicativos?
O Kochava se integra com os seguintes aplicativos:
Adverity, Appsee, ClicData, Mixpanel, QuanticMind, SOOMLA, Smartly.io, TrafficGuard
P: Que nível de suporte o Kochava oferece?
O Kochava oferece as seguintes opções de suporte:
Suporte online, Suporte por telefone, Tutoriais em vídeo
We use Kochava as our MMP - in order to track into our backend all necessary events for acquisition and re-engagement campaigns internationally.