App Radar

Vantagens

We were looking to increase our brand visibility and new installs organically like any other app in the store. App Radar is very data-driven. I was able to develop marketing strategies, execute, track results and optimize user acquisition strategy based on the Instant Optimization Score feedback they provide.

Desvantagens

As someone who does SEO and ASO on a daily basis, I have been using App Radar very often. I'm a little miffed about the pricing, but given how much I use it, it's only a matter of time before I go all in.

Vantagens

With the daily updated keyword rankings on App Radar, I was able to optimize my app to show up higher on the Play Store search. Popularity and traffic metrics is another big plus, that helped me understand and predict ASO performance.
We didn't just want app-installs, but we were chasing user retention at the same time. Since we concentrate on ASO, we've been better in targeting relevant and responsive audience, that's more likely to stick around.

Desvantagens

While I don't have a lot to complain about, I look forward to more in-depth app analysis, with even more functionalities, for example, semantic feedback based on user data. Just something you might want to consider for future development.

Vantagens

Since I'm not from the U.S., I was looking for something that'd help me track multiple localizations, and allow me to add copy with ease in various languages. With App Radar, I was able to address this particular pain point in my business model.

Desvantagens

Currently I can connect App Radar only with iTunes Connect and Play Store and I would like to see them adding an integration to Amazon App Store as well.

Vantagens

App Radar delivers daily ranking reports to our startup's Slack channel, which serves as a great motivator for our team as everyone is on the same page about the impact their work has on our growth.

Desvantagens

I'd be great if you could customize the reports and see more metrics like downloads and impressions.

Vantagens

First of all, it is a pro in itself, since there are almost no tools that allow optimization of apps for searches in the store. Beyond that, among its benefits is the analysis of competitors, something extremely useful when the objective is that your app has more visibility than your direct competition. I really like keyword tracking since it allows to see how they look for the app in any country.

Desvantagens

Obviously the price; It is understood that it is the only one of its kind but it does not stop being expensive. Without the publisher it comes out a little cheaper, but it is inevitable to fall into the temptation of buying the complete tool.