Resumo do AppsFlyer
O que é o AppsFlyer?
AppsFlyer is a cloud-based mobile attribution and marketing analytics platform which assists app marketers with campaign management and conversion tracking. Its key features include customer journey mapping, attribution modeling, audience segmentation, social media metrics and retention tracking. The application comes with a module which enables teams to attribute app installs to particular marketing campaigns and media sources. Marketers can use the granular dashboards to attribute source network or channel, ad type, ad group and creatives for users. AppsFlyer provides dynamic cohort and retention reports and allows marketing teams to filter data and compare user behavior and performance. A flexible grouping tool lets team members examine trends specific to users who engaged with the app via the same ad, campaign, media source or country. AppsFlyer includes a centralized dashboard which allows managers to search, build and manage audiences. It lets staff split audiences to run A/B tests and analyze different partners, bidding types, creatives, message types and more.Resumo do AppsFlyer
Preços
Opções de preços
Contact AppsFlyer for pricing details.
Recursos do AppsFlyer
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AppsFlyer - Avaliações
AppsFlyer - Avaliações
A great mobile attribution platform
A great attribution analytics with minor flaws
Amazing attribution analytics that allow me to monitor and optimize campaigns and traffic sources in a proper way.
Indispensable tool for our analytics needs
It gives us near real-time information about state of our apps on both App stores, together with important PUA analytics data. It also provides important metrics like retention, eCPI, nr. of installs per geo, source, etc.
Media channel analysis
Good app to track your download campaigns
Heavily used for our mobile download campaigns - I can recommend this software as the-one to go to for this but hope support will be improved soon.
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A great mobile attribution platform
Vantagens
First, great pricing model which is compatible for indie developers as well as enterprise. A good tool for tracking mobile attribution of campaigns and installs.
Desvantagens
A few issues -
1. Revenue data is cohorted and not "actual", which sometimes creates discrepancies when comparing to other platforms (i.e. Google Play console / iTunes analytics)
2. No easy way to deep-analyze data. You have to export a raw report and pivot it in excel (they recently launched a pivot feature but it's an enterprise feature...)
A great attribution analytics with minor flaws
Amazing attribution analytics that allow me to monitor and optimize campaigns and traffic sources in a proper way.
Vantagens
Very easy to implement.
Acurate data collection from advertising sources.
Great one link options that actually let you adjust and change everything you need.
Desvantagens
Can't see actual revenues, only cohort revenues which is very confusing when looking for long term daily revenues.
Can't download organic traffic reports at all which is a big flaw.
Indispensable tool for our analytics needs
It gives us near real-time information about state of our apps on both App stores, together with important PUA analytics data. It also provides important metrics like retention, eCPI, nr. of installs per geo, source, etc.
Vantagens
I like the ease of use, simple and fast UI, ability to upgrade to more premium features like anti -fraud and 360 view. It also provides us near real-time insight into the current state of our apps, both on the mobile and on the web, in graphical or numerical format.
Desvantagens
Mobile app requests that you login each time you bring it back to foreground and this behaviour is not configurable.
Media channel analysis
Vantagens
Integrate with alot of DSPs or vendors.
Able to perform alot of analysis with the data available
Desvantagens
Alot of understanding needed when on boarding this software
Good app to track your download campaigns
Heavily used for our mobile download campaigns - I can recommend this software as the-one to go to for this but hope support will be improved soon.
Vantagens
Pretty easy to use on daily basis, this app provides almost an unique capability to track your campaigns and converts for downloads. You can adjust the string provided to implement your own tracking if you possess such software.
Desvantagens
Really bad customer support and not 100% integrate with 3rd party. The setup and integration are not extremely intuitive and might need some extra work.
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Preço do AppsFlyer
Preço do AppsFlyer
Contact AppsFlyer for pricing details.
Contact AppsFlyer for pricing details.
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Recursos do AppsFlyer
Recursos do AppsFlyer
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Categorias
Categorias
Vídeos e Tutoriais
Vídeos e Tutoriais
Mais informações sobre AppsFlyer
Mais informações sobre AppsFlyer
Principais recursos do AppsFlyer
- A/B Testing
- Channel Management
- Conversion Tracking
- Dashboard
- Email Marketing
- IP Address Monitoring
- Multi-Campaign
- Performance Metrics
- Risk Assessment
- Social Media Metrics
Perguntas frequentes sobre o AppsFlyer
Perguntas frequentes sobre o AppsFlyer
Abaixo estão algumas perguntas frequentes sobre o AppsFlyer.
P: Que tipo de planos o AppsFlyer oferece?
O AppsFlyer oferece os seguintes planos de pagamento:
Modelo de preços: Assinatura
Teste Grátis: Disponível
Contact AppsFlyer for pricing details.
P: Quais são os principais recursos do AppsFlyer?
O AppsFlyer oferece os seguintes recursos:
- A/B Testing
- Channel Management
- Conversion Tracking
- Dashboard
- Email Marketing
- IP Address Monitoring
- Multi-Campaign
- Performance Metrics
- Risk Assessment
- Social Media Metrics
P: Quem costuma usar o AppsFlyer?
Os clientes habituais do AppsFlyer são:
Grandes empresas, Empresas de médio porte, Pequenas empresas
P: Em que idioma o AppsFlyer está?
O AppsFlyer está nos seguintes idiomas:
Chinês (tradicional), Inglês, Francês, Japonês, Coreano, Português, Russo, Espanhol
P: Que tipo de planos o AppsFlyer oferece?
O AppsFlyer tem os seguintes planos de preços:
Assinatura
P: O AppsFlyer é compatível com disponíveis móveis?
Não temos informações sobre os dispositivos compatíveis com o AppsFlyer.
P: O AppsFlyer se integra com quais outros aplicativos?
O AppsFlyer se integra com os seguintes aplicativos:
Adverity, Circlewise, Criteo, Facebook, Ingenious Partner Management Platform, Mixpanel, QuanticMind, SOOMLA, TrafficGuard, Twitter
P: Que nível de suporte o AppsFlyer oferece?
O AppsFlyer oferece as seguintes opções de suporte:
FAQs, Base de conhecimento, Suporte online, Suporte por telefone, Tutoriais em vídeo
