--- description: Avaliações detalhadas do AppsFlyer com base nos recursos, preços, facilidade de utilização e classificações. Veja rapidamente as vantagens e desvantagens as no GetApp Portugal. Compare o AppsFlyer com produtos similares. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: AppsFlyer - Avaliações, preços e classificações | GetApp Portugal 2026 --- Breadcrumb: [Home](/) > [Software de Mobile Marketing](/directory/309/mobile-marketing/software) > [AppsFlyer](/software/119911/appsflyer) # AppsFlyer Canonical: https://www.getapp.pt/software/119911/appsflyer Page: 1 / 7\ Seguinte: [Next page](https://www.getapp.pt/software/119911/appsflyer?page=2) > O AppsFlyer é uma plataforma de análise de marketing e atribuição móvel baseada na nuvem, que auxilia profissionais de marketing de aplicativos na gestão de campanhas e no acompanhamento de conversões. Entre os principais recursos estão mapeamento da jornada do cliente, modelagem de atribuição, segmentação de público, métricas de redes sociais e acompanhamento de retenção. > > Verdict: Rated **4.5/5** by 138 users. Top-rated for **Probabilidade de recomendação**. ----- ## Quick Stats & Ratings | Metric | Classificação | Detail | | **Geral** | **4.5/5** | 138 Avaliações | | Praticidade | 4.5/5 | Based on overall reviews | | Suporte ao cliente | 4.3/5 | Based on overall reviews | | Relação qualidade/preço | 4.3/5 | Based on overall reviews | | Recursos | 4.4/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Probabilidade de recomendação) | ## Sobre o fornecedor - **Empresa**: AppsFlyer - **Location**: San Francisco, EUA - **Founded**: 2011 ## Commercial Context - **Preço inicial**: 0,00 US$ - **Modelo de preços**: (Free version available) (Teste Grátis) - **Target Audience**: 2 - 10, 11 - 50, 51 - 200, 201 - 500, 501 - 1 000, 1 001 - 5 000, 5 001 - 10 000, 10 000+ - **Deployment & Platforms**: Nuvem, SaaS, baseado na web - **Idiomas**: chinês tradicional, coreano, espanhol, francês, inglês, japonês, português, russo - **Available Countries**: Alemanha, Argentina, Austrália, Brasil, Bélgica, Canadá, Chile, China, Chéquia, Colômbia, Coreia do Sul, Dinamarca, Emirados Árabes Unidos, Eslovénia, Espanha, Estados Unidos, Filipinas, Finlândia, França, Gibraltar and 21 more ## Recursos - A/B Testing - API - Alertas da conta - Análise de dados de campanhas - Análise de dados do site - Análise de dados preditiva - Análise por coorte - Atribuição de múltitoque - Atribuição entre canais - Bloqueio de IP - Coleta de dados de multicanal - Controle da receita - Detecção de fraude - Gestão de canais - Gestão de conformidade - Gestão de experiência do cliente - Importação/exportação de dados - Indicadores de desempenho - Integração de redes sociais - Mapeamento da trajetória do cliente ## Integrations (9 total) - Adobe Campaign - Criteo - Google Ads - Meta for Business - Mixpanel - Snapchat for Business - TikTok - Twitter/X - ironSource ## Opções de suporte - Email/Help Desk - FAQs/Fórum - Base de conhecimento - Suporte por telefone - Assistência 24/7 - Bate-papo ## Category - [Software de Mobile Marketing](https://www.getapp.pt/directory/309/mobile-marketing/software) ## Categorias relacionadas - [Software de Mobile Marketing](https://www.getapp.pt/directory/309/mobile-marketing/software) - [Ferramentas de Análise de Marketing](https://www.getapp.pt/directory/602/marketing-analytics/software) - [Software de Análises para Celular](https://www.getapp.pt/directory/1041/mobile-analytics/software) - [Software de Modelos de Atribuição](https://www.getapp.pt/directory/1317/marketing-attribution/software) - [Software de Proteção Contra Cliques Fraudulentos](https://www.getapp.pt/directory/1421/click-fraud/software) ## Alternativas 1. [CTM](https://www.getapp.pt/software/127363/calltrackingmetrics) — 4.7/5 (158 reviews) 2. [Dreamdata](https://www.getapp.pt/software/131879/dreamdata-io) — 4.8/5 (55 reviews) 3. [Adobe Analytics](https://www.getapp.pt/software/114094/adobe-analytics) — 4.5/5 (237 reviews) 4. [Looker](https://www.getapp.pt/software/91545/looker) — 4.5/5 (282 reviews) 5. [Marketo Engage](https://www.getapp.pt/software/990/marketo-lead-management) — 4.3/5 (710 reviews) ## Avaliações ### "A must-have for mobile app marketers" — 5.0/5 > **Adir** | *27 de junho de 2021* | Software | Recommendation rating: 9.0/10 > > **Vantagens**: Appsflyer is probably the most comprehensive mobile measurement tool for app developers and marketers. It gives you a full overview of marketing channels, sources, and events. You can compare different channel performance, see conversion rates within your app, track costs and revenue - so you can measure ROI, and reach smarter decisions about your advertising mix faster. > > **Desvantagens**: The dashboards can sometimes be a bit overwhelming, especially if this is the first time you're using the product. The UI has many many elements, and it's easy to get lost in menus if you don't know what you're looking for or where to find it. > > We're using Appsflyer to attribute mobile advertising spend across different ad sources and channels, and to understand which channels are the best-performing ones, so we can scale them in a ROI-positive way. ----- ### "Perfect tool for App Marketers" — 5.0/5 > **Swati** | *5 de abril de 2022* | Publicidade e marketing | Recommendation rating: 9.0/10 > > **Vantagens**: Appsflyer covers all the aspects that one might need during analysis of media sources for various acquisition as well as reengagement campaigns. Exporting in app events to media sources and deciding on access levels for integrated partners helps us keep all the control. Audience creation and exporting these audiences to ad platforms is pretty easy and custom dashboards help us in monitoring goals and metrics as per our requirement. Overall I'm very satisfied with Appsflyer. > > **Desvantagens**: Appsflyer is only helpful for app analytics and attribution and we still have to rely on other tools like GA and Mixpanel for web analytics. If appsflyer could also add web analytics to its offerings then it would become a one stop solution for analytic needs. > > Appsflyer offers so many features through its easy to use User Interface and there is no learning curve to get familiar with the platform. We use Appsflyer on a daily basis to monitor campaign performance of various media sources and identifying sources which contribute the most towards fraud traffic. ----- ### "Pricing Model extremely opaque" — 3.0/5 > **Alfonso** | *1 de fevereiro de 2020* | Software | Recommendation rating: 3.0/10 > > **Vantagens**: You cannot get the pricing model for this software > > **Desvantagens**: This software should be great at what it does, but so many features are hidden in order to get you to contact there sales so a price can be negotiated. It'd be great if they could have transparent pricing. > > Very opaque and cannot do anything by yourself easily. ----- ### "Appsflyer never fails to amaze me\!" — 5.0/5 > **Dwight** | *1 de agosto de 2024* | Pesquisa de mercado | Recommendation rating: 10.0/10 > > **Vantagens**: What I like most about Appsflyer are: the functionality of the platform, customer support, the learning and knowledge base, reporting, overall performance, and user-friendliness in accessing different functions, especially working as an advertiser and publisher > > **Desvantagens**: Not much likely, but I find it difficult to analyze as I sometimes get lost while navigating the platform. I have noticed significant updates on the platform, which is good, but I am still adapting to where to function. > > I've been using Appsflyer since the beginning of my career journey, from Dynata to adParagon. I've noticed that it has advanced significantly since I started using it. What I really love about Appsflyer is that it's the only Mobile Measurement Partner (MMP) that provides knowledge base and courses. These resources not only help me navigate the platform, but also understand the broader mobile marketing landscape. ----- ### "AppsFlyer is a great app tracker solution" — 5.0/5 > **Amanda** | *2 de agosto de 2024* | Serviços financeiros | Recommendation rating: 10.0/10 > > **Vantagens**: After working with three other app trackers, I can say that AppsFlyer has the most robust solution in terms of measurement, integrations, as well as data extraction, processing, and ingestion routines. In addition, I really like the dashboards that the tool has, whether in the Activity or LTV view, AppsFlyer presents the results in the best way for decision-making, with the necessary granularity and separation between reengagement and acquisition. > > **Desvantagens**: AppsFlyer needs to improve its anti-fraud solutions to ensure the reliability of the traffic generated. I see that fraud is becoming more sophisticated every day and I don't see AppsFlyer's solutions becoming robust enough to ensure that fraudsters are blocked through validation rules. In fact, I believe that more sophistication could be added to the process through the use of artificial intelligence. > > Overall, I really like the tool and it is without any doubt my favorite among the options available. In terms of pricing, I think AppsFlyer's costs are not very competitive. However, considering the quality of the tool, it still makes sense to use it. We also have ongoing support from the account management team, so all our questions and needs are covered. ----- Page: 1 / 7\ Seguinte: [Next page](https://www.getapp.pt/software/119911/appsflyer?page=2) ## Links - [View on GetApp](https://www.getapp.pt/software/119911/appsflyer) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data