Campaigner

Vantagens

This program was already in use when I joined the company and the learning curve was minimal. It has all the standard templates, contacts, and reports that you would need. Every time I have called customer service, they have been helpful.

Desvantagens

Working with the templates can be really finicky. It can be difficult to get it to do what you want at times. It is also not as user friendly as MailChimp, for instance. Their reporting is there but you have to do click more time to get to it and comparing email sends can be annoying the way it's laid out.

Vantagens

When Campaigner updated the software to utilize the drag and drop editor it was a game-changer! So easy to design templates for simple or more detailed email campaigns. Campaigner has been the best email marketing software that we've used so far and helps us to automate communications to our patients quickly and effectively. We also have to shout-out Campaigner's responsive customer service and support teams. Whenever we have had any issues with our account, the team is quick to respond and resolve any issue that we are experiencing. Speedy support is hard to come by in the software industry.

Desvantagens

We do experience a lot of issues with the SMTP email relay function, which isn't Campaigner's email software directly but within its portfolio that we pay Campaigner for.

Vantagens

We use it for simple email blasts to our neighborhood association. We don't use it for marketing campaigns, so therefore do not have the need for some of the functionality available with Campaigner. For our needs it works.

Desvantagens

Ease of use. It is not intuitive, and they haven't done any kind of software or GUI redesign since we started using it (6+ years ago).
Making a template should be a lot easier than it is: Creating and editing templates has a lot of old graphic (frames?) technology that makes for a frustrating experience when trying to line up text blocks with headers, footers and images.
Writing an email with attachments should be easier. Having to upload a file/image to the media library, and then importing it into your email is a lot of steps. Instead, allow a person to add a file/image to an email note in the same simple fashion as any other email client works: add a paper clip button and allow us to select the file to add to the note. That seems like it should have been done a long time ago.
Also, if you accidentally remove a person from an email list, you have to call up Campaigner support to get it fixed; you can't manually fix it yourself. Very annoying.

Vantagens

Campaigner is easy to use, and doesn't require a lot of technical knowledge to get started (although it certainly helps). Their technical support team is fantastic, though, unlike most other SAAS. They actually have people you can talk to - and they are consistently awesome.

We use it mostly for email marketing. The reporting is great, and everything (except for the 'cons' below) is pretty intuitive.

Desvantagens

Campaigner is missing some critical functionalities that are becoming deal-breakers. Fairly simple things like integrations with Wordpress. One of the biggest gaps is the complete inability to easily create attractive sign-up forms for websites or popups. They have some templates - which are just, well, horrible.

Vantagens

Ease of managing lists, importing from other sources, handling unsubscribes and reporting. Terrific customer support via chat and telephone.

Desvantagens

Creation WYSIWYG tool can be a little frustrating, as the interface sometimes makes editing difficult (size of the working box inhibits cut-and-paste, moving elements up and down, etc.)