Hootsuite

Hootsuite

Gestão de redes sociais e agendamento

4,3/5 (2461 avaliações)

Resumo do Hootsuite

O que é o Hootsuite?

O Hootsuite ajuda as organizações a usar as redes sociais para lançar campanhas de marketing, identificar e aumentar o público-alvo e distribuir mensagens segmentadas em vários canais.

Usando o painel exclusivo de redes sociais do Hootsuite, as equipes podem agendar atualizações de forma colaborativa para várias redes sociais, integrar ferramentas de marketing atuais para otimizar o fluxo de trabalho e registrar os resultados das campanhas e as tendências do setor para poder se adaptar rapidamente.

Resumo do Hootsuite

Preços

A partir de
US$ 29,00/mês

Opções de preços

Teste Grátis
Gratuito
Assinatura
Relação qualidade/preço

Recursos do Hootsuite

Dispositivos
Porte da empresa
P M G
Mercados
Ásia, Austrália, Brasil, Canadá, China e outros 5, Europa, Alemanha, Índia, Japão, América Latina
Idiomas
Holandês, Inglês, Francês, Alemão, Italiano e outros 5, Japonês, Polonês, Português, Espanhol, Turco

Capturas de tela

Captura de tela do Hootsuite: Track and prove social ROI
Captura de tela do Hootsuite: Track and prove social ROI Captura de tela do Hootsuite: Schedule posts automatically Captura de tela do Hootsuite: See a social content schedule at a glance Captura de tela do Hootsuite: Search by keyword or location Captura de tela do Hootsuite: Get an overview of key metrics Captura de tela do Hootsuite: Export reports as Adobe PDF, Microsoft PowerPoint, Microsoft Excel, or Comma-separated values Captura de tela do Hootsuite: Set custom permission levels

Hootsuite - Avaliações

Hootsuite - Avaliações

Classificação geral
4,3
/
5
Excelente
1244

Muito bom
905

Regular
256

Ruim
40

Péssimo
16

Relação qualidade/preço
4,2
Recursos
4,2
Praticidade
4,3
Suporte ao cliente
4,2
87% dos usuários recomendam este app
Charity R.

Impressive free plan

Overall, I'm satisfied with Hootsuite and will continue to use this platform to manage my social media accounts. With the ability to schedule up to 30 posts on the free plan, including scheduling Instagram posts, and viewing different social media accounts all on one dashboard, it beats other social media management platforms that require plan upgrades to access similar features.


Traduzir com Google
Nicholas S.

A Competitive Social Media Scheduler


Traduzir com Google
Luis M.

Good, but could be better

Hootsuite did the job well, but it was ultimately outclassed by Buffer in my experience.


Traduzir com Google
Brie S.

Mediocre at best

Where is the competition in the social media management software space? There has to be a better option than this?


Traduzir com Google
Thomas C.

A Good Option for Social Publishing and Monitoring

At my previous job I was using Hootsuite to start my day. I would sign on and schedule and publish posts for the duration of the day, or over the weekend or what have you. More recently, I've been using Hootsuite's free version to manage my personal online presence, scheduling posts related to my podcast or video channels. I find that more recently, the native Twitter app has been better for just scrolling through Twitter, but as far as posting goes, I prefer to use Hootsuite.


Traduzir com Google
Charity R.
Setor: Entretenimento
Porte da empresa: Profissional autônomo
Traduzido para o Português

Impressive free plan

Usado Semanal durante Mais de um ano
Avaliado em 12/12/2019
Fonte da avaliação: Capterra

Overall, I'm satisfied with Hootsuite and will continue to use this platform to manage my social media accounts. With the ability to schedule up to 30 posts on the free plan, including scheduling Instagram posts, and viewing different social media accounts all on one dashboard, it beats other social media management platforms that require plan upgrades to access similar features.

Vantagens

As someone who uses Hootsuite's "Free" plan, I'm incredibly impressed by what Hootsuite offers in the plan. My favorite tool on Hootsuite is the "Streams." I can sort scheduled posts, past posts, mentions, and followers' posts by social media platform using "Streams" on my dashboard. This allows me to see responses or comments on my posts and engage with followers, without having to visit several social media sites. With the free version, I can also schedule more posts on social media than other social media management programs, and the free plan allows me to schedule posts on my business Instagram account.

Desvantagens

"Free plan" users who are needing advanced features beyond basic analytics will need to upgrade and if they shorten links using TinyUrl or Bitly, there isn't a meaningful way to track engagement in the program. Also, users need to be aware that the connections between Hootsuite and social media networks frequently drop, and that the program's connection with Instagram is frequently buggy.

Detalhamento da qualificação

Relação qualidade/preço
Praticidade

Probabilidade de recomendação: 7.0/10

Nicholas S.
Setor: Instituições religiosas
Porte da empresa: 51-200 funcionários
Traduzido para o Português

A Competitive Social Media Scheduler

Usado Semanal durante Mais de dois anos
Avaliado em 31/07/2019
Fonte da avaliação: Capterra

Vantagens

Hootsuite offers all the features a basic social media scheduler offers: auto-posting, media library, multiple social media accounts, etc. The amazing thing about this software is it has a free account so you can test out the features before going premium. Definitely a contender for researching a social media scheduler for your business.

Desvantagens

The software can sometimes be finicky, and auto-publishing doesn't always work.

Detalhamento da qualificação

Praticidade

Probabilidade de recomendação: 5.0/10

Luis M.
Setor: Publicidade e marketing
Porte da empresa: Profissional autônomo
Traduzido para o Português

Good, but could be better

Usado Outro durante Mais de dois anos
Avaliado em 05/05/2020
Fonte da avaliação: Capterra

Hootsuite did the job well, but it was ultimately outclassed by Buffer in my experience.

Vantagens

Hootsuite lets you track and schedule posts across a variety of social media accounts, although it's mainly used for Facebook. It's indispensable to have a tool like this if you manage a lot of accounts, and it has a free plan.

Desvantagens

I ended up switching to Buffer because you couldn't post pictures and video natively through Twitter, instead it posted as "owl.ly" links

Detalhamento da qualificação

Praticidade

Probabilidade de recomendação: 7.0/10

Brie S.
Setor: Entretenimento
Porte da empresa: 2-10 funcionários
Traduzido para o Português

Mediocre at best

Usado Diariamente durante 6 a 12 meses
Avaliado em 19/03/2019
Fonte da avaliação: SoftwareAdvice

Where is the competition in the social media management software space? There has to be a better option than this?

Vantagens

I run a modeling and acting agency and I was posting between SC, IG, FB, Twitter and YT on a daily basis. Making it very hard to be away from my phone and risk missing prime posting opportunities and viral trends. I was looking for something that would schedule pre-selected posts, videos, pictures and adds. The best option online seemed to be Hootsuite. It was well marketed and seemed very user-friendly... at first.
It does indeed schedule your posts to various social media platforms, and it also allows for multiple streams of social media (i.e other business or personal accounts). That's a very handy feature!

Desvantagens

The user interface is weak, it's not user-friendly nor is it practical or modern looking. It has a tendency to leg, it also isn't mobile friendly, they do have an app, but again it's not easy to navigate. Which is an absolute must when working on social media on the fly. When I created beautiful well-round posts and saved them to a posting schedule. I would check the posts after they had been released, via the online social media site, the posts would always turn out unformatted, with broken links and fuzzy low res images. I was overall very disappointed with this product. especially because it was so highly rated and not free. I felt like I kept putting in a lot of effort just to re-do all my work all the time.

Detalhamento da qualificação

Relação qualidade/preço
Praticidade
Suporte ao cliente

Probabilidade de recomendação: 5.0/10

Thomas C.
Setor: Publicidade e marketing
Porte da empresa: 13-50 funcionários
Traduzido para o Português

A Good Option for Social Publishing and Monitoring

Usado Diariamente durante Mais de dois anos
Avaliado em 16/03/2020
Fonte da avaliação: Capterra

At my previous job I was using Hootsuite to start my day. I would sign on and schedule and publish posts for the duration of the day, or over the weekend or what have you. More recently, I've been using Hootsuite's free version to manage my personal online presence, scheduling posts related to my podcast or video channels. I find that more recently, the native Twitter app has been better for just scrolling through Twitter, but as far as posting goes, I prefer to use Hootsuite.

Vantagens

One of my favorite things about Hootsuite is the ability to 'autoschedule' posts based on the time that you're likely to receive the most engagement. This takes a lot of the guesswork out of the job of a social media manager, as you can tend to labor over the details like whether or not something is emergent enough to post right now or whether you should wait to schedule it in the future. I find Hootsuite's customizable streams can be helpful in mitigating a lot of the noise that comes along with social media, but constant algoritm and UI updates to platforms like Twitter can make streams obsolete quickly. The platform is super simple to get set up and running with, and the free version (which I'm currently using for my personal accounts/projects) is perfectly serviceable for teams with 3 social accounts or fewer. I've never had to reach out to support, but Hootsuite's online presence is great and they're constantly providing materials that are helpful to social media managers.

Desvantagens

I find their integration with Instagram somewhat lacking. During my time with Hootsuite, I have scheduled countless Instagram posts, but the way the marriage between Instagram and Hootsuite Works means that you can schedule the post, but you need to open the app on your phone and hit send when the time comes to actually publish your post. I have missed so many Instagram posts because of this, and the fact that I only appear to get a notification when It's time to post on Instagram about half the time. I realize that this isn't necessarily all Hootsuite's fault, but this is a real downer, and leaves me wishing that the integration was better

Detalhamento da qualificação

Relação qualidade/preço
Praticidade
Suporte ao cliente

Probabilidade de recomendação: 8.0/10

Recomendação do usuário
8,2/10
Baseado em 2.461 usuários
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Preço do Hootsuite

Preço do Hootsuite

A partir de
US$ 29,00/mês
Teste Grátis
Gratuito
Assinatura
Relação qualidade/preço
Relação qualidade/preço
4,2/5
Baseado em 2.461 usuários
Compare as alternativas por relação qualidade/preço
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Recursos do Hootsuite

Recursos do Hootsuite

API
Análise de campanhas
Análise de dados da participação
Análise de dados em tempo real
Gestão de campanhas
Gestão de conteúdo
Gestão de e-mail marketing
Imagem de marca personalizável
Importação/exportação de dados
Integração de redes sociais
Integração de terceiros
Interface para arrastar e soltar
Marketing de multicanal
Modelos personalizáveis
Monitoramento
Notificações automáticas
Painel de atividades
Relatórios e estatística
Segmentação de campanhas
Testes A/B
Recursos
4,2/5
Baseado em 2.461 usuários
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Categorias

Vídeos e Tutoriais

Vídeos e Tutoriais

Perguntas frequentes sobre o Hootsuite

Perguntas frequentes sobre o Hootsuite

Abaixo estão algumas perguntas frequentes sobre o Hootsuite.

P: Que tipo de planos o Hootsuite oferece?

O Hootsuite oferece os seguintes planos de pagamento:

A partir de: US$ 29,00/mês

Modelo de preços: Gratuito, Assinatura

Teste Grátis: Disponível

P: Quais são os principais recursos do Hootsuite?

Não temos informações sobre os recursos do Hootsuite.

P: Quem costuma usar o Hootsuite?

Os clientes habituais do Hootsuite são:

Autônomos, Grandes empresas, Empresas de médio porte, Sem fins lucrativos, Administrações públicas, Pequenas empresas

P: Em que idioma o Hootsuite está?

O Hootsuite está nos seguintes idiomas:

Holandês, Inglês, Francês, Alemão, Italiano, Japonês, Polonês, Português, Espanhol, Turco

P: Que tipo de planos o Hootsuite oferece?

O Hootsuite tem os seguintes planos de preços:

Gratuito, Assinatura

P: O Hootsuite é compatível com disponíveis móveis?

O Hootsuite é compatível com os seguintes dispositivos:

Android, iPhone, iPad

P: O Hootsuite se integra com quais outros aplicativos?

O Hootsuite se integra com os seguintes aplicativos:

Batchbook, Bitium, Brandwatch, Constant Contact, Influitive, Kapost, Locowise, LoginRadius, Nimble, Zendesk

P: Que nível de suporte o Hootsuite oferece?

O Hootsuite oferece as seguintes opções de suporte:

FAQs, Base de conhecimento, Suporte online, Suporte por telefone, Tutoriais em vídeo