--- description: Avaliações detalhadas do Braze com base nos recursos, preços, facilidade de utilização e classificações. Veja rapidamente as vantagens e desvantagens as no GetApp Portugal. Compare o Braze com produtos similares. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Braze - Avaliações, preços e classificações | GetApp Portugal 2026 --- Breadcrumb: [Home](/) > [Ferramentas de Automação de Marketing](/directory/308/marketing-automation/software) > [Braze](/software/2052401/appboy) # Braze Canonical: https://www.getapp.pt/software/2052401/appboy Page: 1 / 8\ Seguinte: [Next page](https://www.getapp.pt/software/2052401/appboy?page=2) > A plataforma Braze dá suporte às empresas para iniciar, manter, avaliar e otimizar o relacionamento com os clientes. O foco está em aumentar as transações e a fidelidade do cliente. As campanhas da Braze visam segmentos específicos de clientes e são executadas entre canais. > > Verdict: Rated **4.7/5** by 168 users. Top-rated for **Probabilidade de recomendação**. ----- ## Quick Stats & Ratings | Metric | Classificação | Detail | | **Geral** | **4.7/5** | 168 Avaliações | | Praticidade | 4.5/5 | Based on overall reviews | | Suporte ao cliente | 4.5/5 | Based on overall reviews | | Relação qualidade/preço | 4.4/5 | Based on overall reviews | | Recursos | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Probabilidade de recomendação) | ## Sobre o fornecedor - **Empresa**: Braze - **Founded**: 2011 ## Commercial Context - **Modelo de preços**: (Teste Grátis) - **Target Audience**: Profissional autônomo, 2 - 10, 11 - 50, 51 - 200, 201 - 500, 501 - 1 000, 1 001 - 5 000, 5 001 - 10 000, 10 000+ - **Deployment & Platforms**: Nuvem, SaaS, baseado na web - **Idiomas**: alemão, coreano, espanhol, francês, inglês, japonês, português - **Available Countries**: Alemanha, Austrália, Brasil, Coreia do Sul, Emirados Árabes Unidos, Estados Unidos, França, Indonésia, Japão, Reino Unido, Roménia, Singapura ## Recursos - A/B Testing - AI - AI Copilot - AI Copy Generation - AI SMS - AI Text Generation - AI Writing Assistant - API - API Integration - Acesso para Celular - Acompanhamento de atividades - Adaptive Content - Advanced Data Filtering - Agendamento automatizado - Agendamento de campanhas - Agendamento de notificações - Alertas do celular - Alertas/notificações - Análise de comportamentos - Análise de dados ## Integrations (37 total) - Adobe Campaign - Amazon Redshift - Amazon S3 Glacier - Amplitude Analytics - AppsFlyer - BigQuery - ClickHouse - Databricks - Domo - Drupal - Facebook Business Suite - Google Ads - Google BigQuery Data Transfer Service - Google Cloud Storage - Google Tag Manager ... and 22 more integrations ## Opções de suporte - Email/Help Desk - FAQs/Fórum - Base de conhecimento - Assistência 24/7 ## Category - [Ferramentas de Automação de Marketing](https://www.getapp.pt/directory/308/marketing-automation/software) ## Categorias relacionadas - [Ferramentas de Automação de Marketing](https://www.getapp.pt/directory/308/marketing-automation/software) - [Software de Mobile Marketing](https://www.getapp.pt/directory/309/mobile-marketing/software) - [Software de Notificações Push](https://www.getapp.pt/directory/1297/push-notifications/software) - [Ferramentas de Email Marketing](https://www.getapp.pt/directory/307/email-marketing/software) - [Ferramentas de Marketing com IA](https://www.getapp.pt/directory/3873/ai-marketing-tools/software) ## Alternativas 1. [Brevo](https://www.getapp.pt/software/91466/brevo) — 4.6/5 (3523 reviews) 2. [ActiveCampaign](https://www.getapp.pt/software/2348/activecampaign) — 4.6/5 (2571 reviews) 3. [Constant Contact](https://www.getapp.pt/software/90578/constant-contact) — 4.3/5 (2953 reviews) 4. [EmailOctopus](https://www.getapp.pt/software/111489/emailoctopus) — 4.8/5 (657 reviews) 5. [GMass](https://www.getapp.pt/software/1993575/gmass) — 4.8/5 (1423 reviews) ## Avaliações ### "Braze Is a Super Reliable Email Marketing Software" — 5.0/5 > **Ruth** | *20 de novembro de 2023* | Automotivo | Recommendation rating: 10.0/10 > > **Vantagens**: I like the amazing reliability of Braze. It is a friendly email marketing solution that helps us reach our target market. Moreover, Braze is highly affordable. > > **Desvantagens**: I am impressed by all the features of Braze. Braze never disappoint. > > The experience I have with Braze has been sensational. ----- ### "User Friendly interface" — 5.0/5 > **Harshal** | *26 de junho de 2025* | Editoras | Recommendation rating: 8.0/10 > > **Vantagens**: Customer journey using canvas. unified customer view. Content Cards for in-app messaging and the ability to personalize these cards > > **Desvantagens**: still very much exploring so not sure about all features. However, one con is- it is a bit difficult to learn for someone who has not worked on any such platform before. also, the courses offered are a bit costly for India marketers. learning is difficult > > It has been good. it looks to be a simple user friendly tool packed with features for customer focus and centricity. It is a good tool for email marketing and multichannel campaigns. Canvas is a nice tool within Braze. very latest and modern platform that can improve marketing performance. ----- ### "Horrible Custom SAML SSO integration for Google Workspace companies" — 2.0/5 > **Love** | *8 de maio de 2023* | Entretenimento | Recommendation rating: 1.0/10 > > **Vantagens**: Haven't used the customer engagement part I'm just the System administrator, but I'm sure its fine. > > **Desvantagens**: If you are using Google Workspace the Custom SAML integration is horrible. Usually the setup with other companies takes a few hours, one week if there are issues. But am now six months into use. The support is polite but unable to help us to solve setting up a Custom SAML connection. An issue we have not had with setting up Custom SAML SSO connections for other apps. > > I'm sure its main customer engagement function is fine. But if you are planning to use Braze with Google Workspace and want to set up a secure login with Custom SAML SSO then look for another app. ----- ### "Braze is a great CRM tool that make life mostly easier" — 4.0/5 > **Sachin** | *16 de outubro de 2025* | Serviços ao consumidor | Recommendation rating: 9.0/10 > > **Vantagens**: Braze does a lot of lifting in terms of trying to have features available to make email automation and triggered emails easier. Having the ability pull in datafeeds in the targeting criteria, the ability to message preview and test send, are all important features that make Braze well worth using. We also have dedicated Braze solutions consultants who have a relatively quick response time that is a big help as well. > > **Desvantagens**: There are a few features that, in my opinion, are critical for ease of use and needed everyday for Braze power users that I find would be hugely helpful, but aren't available. Being able to bulk select and drag components around the canvas, or bulk delete, or especially bulk edit would be huge but aren't features that are available. In the essence of fairness, one of the key features that I wanted for a long time, was implemented recently. Being able to select a push notification and have the copy be both iOS/Android inclusive, instead of having separate textboxes for each, was a huge win and timesaver. > > Overall, having Braze as part of the tech stack where I work has been a net positive. The layout is intuitive, easy to use and well defined. Braze documentation on their website is pretty detailed and helpful, and their dedicated solutions consultants are quite helpful. Overall a useful CRM tool, with good UI/UX and overall good experience, with a few key areas for small improvement ----- ### "Powerful AND User Friendly\!" — 5.0/5 > **Kali** | *11 de setembro de 2025* | Bens de consumo | Recommendation rating: 9.0/10 > > **Vantagens**: It is more powerful than some other email marketing platforms while still being user friendly. It offers the opportunity for many different messaging types and platform connections. Best of all, it keeps basic data segmenting simple while still allowing for more advanced SQL querying where needed. > > **Desvantagens**: My biggest complaint so far is not being able to access HTML code in templated emails. You only have the option of ALL HTML or no access to the code to make edits and test. Most other email platforms allow for this access. I also wish there was a bit more documentation or that it was easier to find when looking to solve a current problem. > > I have really enjoyed learning to use Braze. I am still newer to the platform so I am excited to unlock all of its potential capabilities in the future. ----- Page: 1 / 8\ Seguinte: [Next page](https://www.getapp.pt/software/2052401/appboy?page=2) ## Links - [View on GetApp](https://www.getapp.pt/software/2052401/appboy) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | fr | | | fr-BE | | | fr-CA | | | pt | | | pt-PT | | ----- ## Structured Data