ActiveCampaign

ActiveCampaign

Email Marketing, Marketing Automation, CRM/Sales Automation

4.4/5 (364 avaliações)

Resumo do ActiveCampaign

Send targeted campaigns, nurture your contacts, and automate your sales & marketing processes.

ActiveCampaign is an intelligent platform that makes it easy to leverage marketing automation. You’ll be able to design sophisticated, automated marketing processes that save time and generate additional revenue for your company.

You can create follow-up that adapts to your customers’ behavior so you are automatically sending the perfect message at the perfect time. By sending messages that match your customers’ interests, they’ll be more engaged and responsive. You’ll have happier customers and higher conversions.

You’ll be able to create beautiful email campaigns that convert using ActiveCampaign's intuitive email designer. All email templates are fully mobile responsive so they’ll look great on your customers’ mobile phone or tablet.

You can use the integrated sales CRM to automate your sales processes. You’ll save time by automating repetitive tasks. You’ll stay organized by having tasks automatically created in response to key events like receiving an email from a contact with an open deal. You can connect your email account so that emails from your contacts are automatically associated with the deal record. Having so you can consolidate all the information you have and stay organized.

See why thousands of marketers are upgrading to ActiveCampaign and learn how intelligent marketing and sales processes can help your business grow.

Preços

A partir de
US$ 15,00/mês
Opções de preços
Avaliação gratuita
Assinatura
Relação qualidade/preço

Dispositivos

Porte da empresa

P
M
G

Mercados

Ásia, Austrália, Canadá, China, Europa e outros 5, Alemanha, Índia, Japão, América Latina, África e Oriente Médio

Idiomas

Chinês (simplificado), Danês, Holandês, Inglês, Filandês e outros 7, Francês, Alemão, Indonésio, Italiano, Português, Espanhol, Turco

ActiveCampaign - Avaliações

Classificação geral
4.4/5
87% avaliações positivas
213
Excelente
102
Muito bom
32
Regular
10
Ruim
7
Péssimo
Carmelo P.
Traduzir com Google

Complete and flexible with a great API

Usado Diariamente durante Mais de dois anos
Avaliado em 26/10/2019
Fonte da avaliação: Capterra

My expirience is overall good. In my case they even have an Italian interface and I contacted support a couple of times but as an avarege user you will probably not need assistence with this.

Vantagens

Active Campaign is a great software, it is very easy to use and having used Aweber and GetResponse I can tell you that the biggest difference is that everything in Active is organized in a logical way and it is easy to grasp.
But what is their stronger point in my opinion is the API system, I was able to add, update and delete contacts from a PHP script in a very simple way. Their documentation is very well done and they have functional examples that you can use as a base fro your work.

Desvantagens

The cost structure could be better, other software they can be cheeper but I'm willing to pay that extra money for the simplicity of usage.

Detalhamento da qualificação

Relação qualidade/preço
Praticidade
Suporte ao cliente

Probabilidade de recomendação

10.0/10
Néstor M.
Traduzir com Google

This guys know how to do things the right way

Usado Diariamente durante Mais de dois anos
Avaliado em 06/09/2019
Fonte da avaliação: Capterra

Let me say it clearly: A-W-E-S-O-M-E

Trust me, they are the "real deal".

Vantagens

Instead of boring the hell out of you making a long list of all the things I like about AC, I would resume them in just 3 "little" things I care of:

- Reputation: They REALLY care about sender reputation. And, you know... an email that doesn´t get to my suscribers is like loosing money out of my pocket. So, I´me really happy the way they´re handling things on this department

- Ease of use + functionalities: Most other services only offer one of them things. But I want them all. AC covers all my needs regarding this issues (and I´m a choosy guy, you know).

- It´s scalable!: This is a biggy. As your businees grows, you´ll have a new set of needs when it comes to automation. AC scales as your business thrives so you don´t have to switch companies never again.

Desvantagens

I´m a Spanish user and would love a full Spanish translation (at the moment we hace a partial translation) for Spanish users.

Detalhamento da qualificação

Relação qualidade/preço
Praticidade
Suporte ao cliente

Probabilidade de recomendação

10.0/10
Declan D.
Traduzir com Google

Powerful marketing automation tools, CRM, and the power to understand your audience.

Usado Diariamente durante Mais de um ano
Avaliado em 05/12/2016
Fonte da avaliação: Capterra

Setting Activecampaign for a client with a limited budget and limited technical skills, we were able to set up and automate many of the lead funnels for this B2B SAAS company. The tools are comparable to what you'll pay 10X for, and one of the features I love about Activecampaign are their Marketing Automation Workflows - allowing you to setup, segment, and activate the inactive.

By using this tool, we achieved 25% open rates in the HR industry where 10% is often average; by integrating the online tools with our inbound marketing Team - both phone and online support - we were able to increase sales Demos 10X over the previous 6 months because Activecampaign helped us motivate the inactive, as well as those who take action.

One of the tools I recommend most to clients is Activecampaign because it's performance marketing at a reasonable price.

Vantagens

Marketing automation tools and templates
Deliverability excellent in our experience
CRM was enough for our needs, helping coordinate 5 staff.
Can use in Gmail, which helped our non-Tech sales people.
Reporting that helps quantify engagement and ROI

Desvantagens

CRM was not the strongest, yet enough for our needs
Marketing automation services generally are separate from emails you send to larger lists in my approach. Would like an option for sending mail outside the automation to lists, but that may simply be different skill sets (haven't found a solution we like).

Detalhamento da qualificação

Relação qualidade/preço
Praticidade
Suporte ao cliente

Probabilidade de recomendação

10.0/10
Austin S.
Traduzir com Google

The Best Kept Secret in Marketing Automation

Usado Diariamente durante 6 a 12 meses
Avaliado em 06/06/2017
Fonte da avaliação: SoftwareAdvice

Vantagens

ActiveCampaign is one of the best kept secrets in the marketing world. The automation builder is both easy-to-use AND powerful. You can trigger actions and segment by almost any criteria you can imagine. In a lot of ways, the automation builder rivals the (what I consider) best-in-class solutions such as Marketo. The email builder is intuitive and the template library comes with a lot of good looking emails to start from. Zero HTML/CSS needed. The built-in SMS messaging is really cool and somewhat unique in the industry. Building an automation consisting of emails and SMS messages is drag and drop, with no integrations needed. While it's limited (as of today) the CRM is really intuitive and clean. If they continue to add functionality in this area they may have something incredible in a couple years. Importing contacts is simple and goes far beyond the typical CSV file. Google contacts, Google Sheets, other email providers. no problem. Possibly the best import tools I've seen in this industry.

Desvantagens

The most obvious one is the lack of a landing page builder. Having landing pages in the tool would be ideal, but solutions such as LeadPages can be easily integrated. Having to pay for email compatibility testing (for different devices) is a bit annoying, feels like you're being "nickel and dimed." The reporting leaves a lot to be desired. I'm really hoping they invest in this area (much more important than having built-in landing pages in my view), as it would really elevate the solution and make it an easy choice vs the Infusionsofts of the world.

Detalhamento da qualificação

Relação qualidade/preço
Praticidade
Suporte ao cliente

Probabilidade de recomendação

9.0/10
Avaliador Verificado
Traduzir com Google

Great ESP for Mid-Large Size Organizations

Usado Diariamente durante Mais de um ano
Avaliado em 24/07/2019
Fonte da avaliação: Capterra

Vantagens

My favorite part about ActiveCampaign is the automation features. Using this Automations, you can set up complex marketing email campaigns. I use this to develop a welcome series and a reactivation series for people on our list who stop engaging.

Desvantagens

The part that I did not like is very simple. There is no "Undo" button in the email editor interface. Control + Z doesn't work either. You would think for a basic email design interface an undo option would be standard.

Detalhamento da qualificação

Relação qualidade/preço
Praticidade
Suporte ao cliente

Probabilidade de recomendação

10.0/10

Preço do ActiveCampaign

A partir de
US$ 15,00/mês
Opções de preços
Avaliação gratuita
Assinatura
Relação qualidade/preço

Starting from:

Lite: $15 /month or $9 /month, paid yearly

Plus: $70 /month or $49 /month, paid yearly

Professional: $159 /month or $129 /month, paid yearly

Enterprise: $279 /month, or $229 /month, paid yearly

Recursos do ActiveCampaign

  • API
  • Análise de campanhas
  • Análise de dados da participação
  • Análise de dados em tempo real
  • Gestão de campanhas
  • Gestão de conteúdo
  • Gestão de email marketing
  • Imagem de marca personalizável
  • Importação/exportação de dados
  • Integração de redes sociais
  • Integração de terceiros
  • Interface para arrastar e soltar
  • Marketing de multicanal
  • Modelos personalizáveis
  • Notificações automáticas
  • Painel de atividades
  • Relatórios e estatística
  • Testes A/B

  • Marketing de redes sociais
  • Monitoramento

Mais informações sobre ActiveCampaign

Principais recursos do ActiveCampaign

  • A/B Testing
  • Add live ecommerce data & videos to your emails
  • Advanced segmentation & targetting
  • Automated series (custom automation work flows)
  • Build custom forms for landing pages
  • Built-in integrations with 200+ external services
  • CRM & Sales automation
  • Campaign, contact, and list reporting
  • Drag & drop email designer
  • Dynamic (and conditional) email content
  • Free email templates
  • Free one-on-one training
  • Free phone, live chat, & email support
  • Marketing automation
  • SMS marketing
  • Send newsletters
  • Smart auto responders
  • Social media monitoring & reaction automations
  • Track where your contacts live and travel
  • Track your contacts on your site & in your apps
  • We find your contacts age, gender, & location

Vantagens

Grow your business faster by increasing your conversion rate and nurturing strong relationships with customers.

Análise do GetApp

An all-in-one marketing platform for businesses, ActiveCampaign offers a suite of tools designed to help small to medium-sized organizations acquire, retain, and engage their customers. From obtaining new contacts to keeping tabs on post-sale processes, ActiveCampaign provides value to its users at every stage of the business lifecycle.

Although ActiveCampaign boasts a strong set of email and messaging features, the web-based solution does much more than a traditional email service provider. ActiveCampaign goes beyond competitors in the marketplace by tying its email and messaging features to a robust marketing automation platform, complete with build-in CRM and sales automation features. The company offers true marketing automation tools that enable businesses to create custom marketing workflows and automated follow-up sequences, while also tracking behavior multiple marketing channels.

ActiveCampaign Dashboard

O que é o ActiveCampaign?

ActiveCampaign is an all-in-one marketing platform that facilitates growth for small to mid-size businesses. ActiveCampaign provides tools that businesses can use for managing and nurturing existing contacts, keeping tabs on clients throughout the sales process, and even obtaining new customers.

Because it can be difficult to pinpoint the return that businesses achieve with traditional email marketing platforms, ActiveCampaign has chosen to include a bevy of advanced features that measure its value to clients. These real-time insights help businesses quickly see developing trends and determine the return on investment that they are achieving through email marketing and sales automation.

Campaign Reports

Principais recursos do ActiveCampaign

Create Email Newsletters

One of the most prominent elements in the ActiveCampaign platform is the drag-and-drop email designer. Utilizing the drag-and-drop interface, along with free templates and free image hosting, businesses can design the types of email marketing messages that customers are likely to notice.

Create a new campaign and begin designing your email newsletter using ActiveCampaign’s custom tools. ActiveCampaign will save your changes all along the way, and you can revert back to a previous version of your design at any time. You can add headers, pictures, galleries, and even eCommerce elements to your newsletter with just a few quick clicks.

Email Designer

Manage Contacts

ActiveCampaign makes it easy for businesses to centralize their contact databases within a single platform. By keeping their contacts in one place, businesses make it easier for employees to collaborate and keep leads engaged throughout the pipeline. Businesses are also able to segment their contacts by data, campaign interactions, social data, or website activity.

Import your existing contact database into ActiveCampaign, and immediately begin using the platform’s contact management features to fill in missing information about any contacts on your list. You can review the complete history of any contact on a single screen. ActiveCampaign can also pull up a contact’s age, gender, location, interest, or social profiles from something as simple as an email address.

Contacts

Automate Campaigns

Using ActiveCampaign’s campaign automation features, businesses are able to streamline their marketing programs and reach out to sales leads with precision timing.

With intelligence-driven automations, you can update contact data, initiate campaigns, and add branches or conditions through the ActiveCampaign platform. ActiveCampaign can track the webpage visits or custom events that you define when you add a snippet of code to your website. ActiveCampaign also logs every interaction, which means you’ll know when a contact signs up for a form or watches a video on your site.

Automations

Segment Lists

Once a business’ contacts have been uploaded to ActiveCampaign, the platform makes it easy to segment those contacts into individual lists. Using basic or advanced logic, ActiveCampaign is able to check against a contact’s data, such as behaviors, interactions, location, and history. Using segmentation tools allows you to better target your email marketing messages.

With list segmentation, you can break down your large contact database based on contact data and differentiate between the needs of subscribers. This ensures that the messages you’re sending are as relevant as possible, and it is one way that businesses improve click-through rates on their email messages.

Pipelines

Integrações do ActiveCampaign

ActiveCampaign integrates with more than 150 apps and services. The apps and services that ActiveCampaign integrates with range from accounting, analytics, and CMS applications, all the way to services focused on sales, support, and lead generation. More information about specific integrations is available on the ActiveCampaign website.

Preço do ActiveCampaign

Pricing for ActiveCampaign starts at $9 per month. The cost of a monthly account is based on the number of contacts that a business has.

Resumo do ActiveCampaign

  • Strong set of email and messaging features
  • Ties email marketing to marketing automation and CRM systems
  • Designed to serve the needs of small and medium-sized businesses
  • True marketing automation features for creating custom workflows
  • Allows businesses to create automations based on contact and behavioral data

Perguntas frequentes sobre o ActiveCampaign

Abaixo estão algumas perguntas frequentes sobre o ActiveCampaign.

P: Que tipo de planos o ActiveCampaign oferece?

O ActiveCampaign oferece os seguintes planos de pagamento:

A partir de: US$ 15,00/mês

Modelo de preços: Assinatura

Avaliação gratuita: Disponível

Starting from:

Lite: $15 /month or $9 /month, paid yearly

Plus: $70 /month or $49 /month, paid yearly

Professional: $159 /month or $129 /month, paid yearly

Enterprise: $279 /month, or $229 /month, paid yearly

P: Quais são os principais recursos do ActiveCampaign?

O ActiveCampaign oferece os seguintes recursos:

  • A/B Testing
  • Add live ecommerce data & videos to your emails
  • Advanced segmentation & targetting
  • Automated series (custom automation work flows)
  • Build custom forms for landing pages
  • Built-in integrations with 200+ external services
  • CRM & Sales automation
  • Campaign, contact, and list reporting
  • Drag & drop email designer
  • Dynamic (and conditional) email content
  • Free email templates
  • Free one-on-one training
  • Free phone, live chat, & email support
  • Marketing automation
  • SMS marketing
  • Send newsletters
  • Smart auto responders
  • Social media monitoring & reaction automations
  • Track where your contacts live and travel
  • Track your contacts on your site & in your apps
  • We find your contacts age, gender, & location

P: Quem costuma usar o ActiveCampaign?

Os clientes habituais do ActiveCampaign são:

Autônomos, Grandes empresas, Empresas de médio porte, Sem fins lucrativos, Administrações públicas, Pequenas empresas

P: Em que idioma o ActiveCampaign está?

O ActiveCampaign está nos seguintes idiomas:

Chinês (simplificado), Danês, Holandês, Inglês, Filandês, Francês, Alemão, Indonésio, Italiano, Português, Espanhol, Turco

P: Que tipo de planos o ActiveCampaign oferece?

O ActiveCampaign tem os seguintes planos de preços:

Assinatura

P: O ActiveCampaign é compatível com disponíveis móveis?

O ActiveCampaign é compatível com os seguintes dispositivos:

Android, iPhone, iPad

P: O ActiveCampaign se integra com quais outros aplicativos?

O ActiveCampaign se integra com os seguintes aplicativos:

Bitium, Capsule, Instapage, LiveChat, Nimble, OnePageCRM, Pipeliner CRM, Survicate, WorkBook, Zendesk

P: Que nível de suporte o ActiveCampaign oferece?

O ActiveCampaign oferece as seguintes opções de suporte:

FAQs, Fórum, Base de conhecimento, Suporte online, Suporte por telefone, Tutoriais em vídeo