Emma

Campaign designer for email marketing

4,2 /5 (117 avaliações) Escreva uma avaliação!

Resumo do Emma

O que é o Emma?

Emma's powerful digital marketing platform makes it easy for teams of all sizes to create beautifully designed email campaigns that drive results. Identify who to target, automate your marketing programs and integrate with the technologies you use most to deliver more effective communications. With award-winning thought leadership, friendly expert services and thoughtful product design, Emma helps marketers worldwide do their very best work.

Emma facilitates the automation of email marketing campaigns by allowing users to create targeted workflows, schedule event-triggered emails, and automate based on activity such as purchases, page visits, reviews, and more. Emails can be targeted to the specific customer based on their behavior on the website or activity such as recent purchases. Customer lists can be segmented to deliver more targeted content, and segment can be based on criteria such as last purchase date, demographic, birthday, geographic location, and more.

Resumo do Emma

Preços

A partir de
US$ 89,00/mês

Opções de preços

Teste Grátis
Assinatura
Relação qualidade/preço

PRO: starting at $89/month for 10,000 contacts

PLUS: starting at $369/month for 25,000 contacts

ENTERPRISE: starting at $729/month for 75,000 contacts

14 day, no obligation free trial available.


Recursos do Emma

Dispositivos
Porte da empresa
P M G
Mercados
Estados Unidos, Canadá, Reino Unido, Austrália
Idiomas
Inglês

Mídias

Workflows can be setup based on branching logic
A/B testing allows users to discover the most effective content
Create and schedule email marketing content
The drag and drop WYSIWYG editor can be used to create emails
Customer segments can be setup to deliver personalized content
Track account activity within the Emma administrative dashboard
With the Emma mobile app users can track open rates and clicks
Heatmaps provide an overview of click activity
Businesses can see the percentage of desktop and mobile users
Emma - Vídeo Captura de tela do Emma: Workflows can be setup based on branching logic Captura de tela do Emma: A/B testing allows users to discover the most effective content Captura de tela do Emma: Create and schedule email marketing content Captura de tela do Emma: The drag and drop WYSIWYG editor can be used to create emails Captura de tela do Emma: Customer segments can be setup to deliver personalized content Captura de tela do Emma: Track account activity within the Emma administrative dashboard Captura de tela do Emma: With the Emma mobile app users can track open rates and clicks Captura de tela do Emma: Heatmaps provide an overview of click activity Captura de tela do Emma: Businesses can see the percentage of desktop and mobile users

Emma - Avaliações

Emma - Avaliações

Classificação geral
4,2
/
5
Excelente
55

Muito bom
41

Regular
16

Ruim
3

Péssimo
2

Relação qualidade/preço
4
Recursos
3,9
Praticidade
4,2
Suporte ao cliente
4,2
82% dos usuários recomendam este app
Jessica G.

I loved my experience

It was so easy to use and the customer service helped with any issues.


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Avaliador Verificado

Great ESP for Enterprise Level

Great. No complaints. System works as advertised, allows us to use more advance features and integrations and the always available call in customer service is very helpful when needed.


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Avaliador Verificado

Great email software

Great software to send emails. Easy to use, great reporting/analysis, and features to optimize open rates and get through the clutter.


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Ben E.

Decent Platform, but Beware the Extra Fees

Overall, Emma is certainly on par with most of the well-known email marketing management platforms and has good insights and customization options. I only advise that you pay close attention to your contract.


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Keith O.

Emma Marketing/Email System for higher ed

We send regular newsletters to external and internal audiences with Emma at a fair and reasonable price. We also have segmented users by department.


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Jessica G.
Setor: Publicidade e marketing
Porte da empresa: 2-10 funcionários
Traduzido para o Português
Traduzido para o Português

I loved my experience

Usado Diariamente durante 6 a 12 meses
Avaliado em 30/09/2019
Fonte da avaliação: Capterra

It was so easy to use and the customer service helped with any issues.

Vantagens

I loved so many things about using Emma. If I didn't like something I would be able to reach out to customer service and receive a quick response.

Desvantagens

I didn't like how you couldn't change the background or how the templates weren't always working the way you wanted them to.

Detalhamento da qualificação

Relação qualidade/preço
Praticidade
Suporte ao cliente

Probabilidade de recomendação: 10.0/10

Avaliador Verificado
Setor: Serviços ao consumidor
Porte da empresa: 1.001-5.000 funcionários
Traduzido para o Português
Traduzido para o Português

Great ESP for Enterprise Level

Usado Diariamente durante Mais de um ano
Avaliado em 24/06/2019
Fonte da avaliação: Capterra

Great. No complaints. System works as advertised, allows us to use more advance features and integrations and the always available call in customer service is very helpful when needed.

Vantagens

I currently use this to manager multiple brands as sub-accounts under a single primary account. The interface is intuitive, once you get used to it the builder is more powerful that others out there, and I really enjoy the way segmenting works. Automation is a breeze and multivariate testing works really well and is clear to see campaign specific winners.

Desvantagens

The only real item on my wish list would be the ability to build a segment on the review and send tab instead of actually building a segment, saving it and then going through the process of sending your campaign and selecting the segment then. Would be nice to build segments on the fly based on previous campaigns etc.

Detalhamento da qualificação

Relação qualidade/preço
Praticidade
Suporte ao cliente

Probabilidade de recomendação: 9.0/10

Avaliador Verificado
Setor: Educação superior
Porte da empresa: 10.000+ funcionários
Traduzido para o Português
Traduzido para o Português

Great email software

Usado Mensal durante Mais de um ano
Avaliado em 16/09/2020
Fonte da avaliação: Capterra

Great software to send emails. Easy to use, great reporting/analysis, and features to optimize open rates and get through the clutter.

Vantagens

Easily works with our internal database. We send all of our email communication to alumni through emma. Very easy to use, has great reporting (analysis on email rates - opt outs, open, clicks, etc.), lets you test subject lines, and have emails look like it is coming from a person (will show in inbox as coming from a person) even though its from a general email.

Desvantagens

So far we have had a wonderful experience with Emma and have continued to experiment with all the features it offers.

Detalhamento da qualificação

Praticidade

Probabilidade de recomendação: 10.0/10

Ben E.
Setor: Educação superior
Porte da empresa: 11-50 funcionários
Traduzido para o Português
Traduzido para o Português

Decent Platform, but Beware the Extra Fees

Usado Diariamente durante Mais de um ano
Avaliado em 01/09/2020
Fonte da avaliação: Capterra

Overall, Emma is certainly on par with most of the well-known email marketing management platforms and has good insights and customization options. I only advise that you pay close attention to your contract.

Vantagens

Emma is a solid email marketing management platform that provided campaign performance insights, tracking, and a fair amount of customization. Additionally, building out an API so that it spoke to our personnel database made updating contact information and managing unsubscribes considerably easier.

Desvantagens

There were two areas that were considerably frustrating when it came to Emma. The first was the sometimes inexplicable display/formatting differences that would exist between the preview of an email draft and the test email that you'd receive. Line spacing, text formatting, and other inconsistencies would occur when viewing a test email, which were all things that did not show up when creating the email draft. Most of these issues only occurred when copying and pasting content into the draft.

The other frustration stemmed from billing. Condensing a long-winded and uninteresting story, we unknowingly doubled our contacts by creating sub accounts within our account. This doubled our contact count, which put us more than 20,000 contacts over what we were contracted for. We were never notified of the issue, only later receiving a sizeable bill in which we were charged per contact that exceeded our contract. It was expensive and the sting of it was only amplified by the fact that there was no customer service interaction or notification of the issue prior to us having to fork over a considerable amount of money.

Detalhamento da qualificação

Relação qualidade/preço
Praticidade
Suporte ao cliente

Probabilidade de recomendação: 5.0/10

Keith O.
Setor: Gestão da educação
Porte da empresa: 51-200 funcionários
Traduzido para o Português
Traduzido para o Português

Emma Marketing/Email System for higher ed

Usado Semanal durante Mais de dois anos
Avaliado em 06/02/2019
Fonte da avaliação: Capterra

We send regular newsletters to external and internal audiences with Emma at a fair and reasonable price. We also have segmented users by department.

Vantagens

The WYSIWYG is pretty reliable and intuitive.

The list management is easy to use and sending an email to multiple audiences is so clear that there is no possible confusion to send to the wrong groups.

The emails frequently get sent immediately upon hitting send.

Desvantagens

The copy/paste from Word or from other sources occasionally will cause serious formatting issues that can't be resolved without looking into the source. The Word clipboard feature doesn't always work.

The building out of the design of a template -- specifically the dragging and dropping -- can be frustrating because blocks can't always be relocated where you'd like them to be.

At times, the format of font -- ital, bold, underline -- can get "stuck," meaning you have to go into the source to re-format.

Detalhamento da qualificação

Relação qualidade/preço
Praticidade
Suporte ao cliente

Probabilidade de recomendação: 7.0/10

Recomendação do usuário
7,7/10
Baseado em 117 usuários
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Preço do Emma

Preço do Emma

A partir de
US$ 89,00/mês
Teste Grátis
Assinatura
Relação qualidade/preço

PRO: starting at $89/month for 10,000 contacts

PLUS: starting at $369/month for 25,000 contacts

ENTERPRISE: starting at $729/month for 75,000 contacts

14 day, no obligation free trial available.

PRO: starting at $89/month for 10,000 contacts

PLUS: starting at $369/month for 25,000 contacts

ENTERPRISE: starting at $729/month for 75,000 contacts

14 day, no obligation free trial available.

Relação qualidade/preço
4/5
Baseado em 117 usuários
Compare as alternativas por relação qualidade/preço
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Recursos do Emma

Recursos do Emma

API
Análise de campanhas
Análise de dados da participação
Análise de dados em tempo real
Gestão de campanhas
Gestão de conteúdo
Gestão de e-mail marketing
Imagem de marca personalizável
Importação/exportação de dados
Integração de redes sociais
Integração de terceiros
Interface para arrastar e soltar
Marketing de multicanal
Marketing de redes sociais
Modelos personalizáveis
Monitoramento
Notificações automáticas
Painel de atividades
Relatórios e estatística
Segmentação de campanhas
Recursos
3,9/5
Baseado em 117 usuários
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Categorias

Mais informações sobre Emma

Mais informações sobre Emma

Principais recursos do Emma

  • A/B testing
  • Activity dashboard
  • Activity tracking
  • Advanced automation
  • Behavior driven rules
  • Behavior tracking
  • Bounce tracking
  • Branching logic
  • CAN SPAM compliance
  • CRM integration
  • Campaign segmentation
  • Collaboration tools
  • Content management
  • Content repository
  • Custom forms
  • Custom landing pages
  • Customer segmentation
  • Customizable branding
  • Customizable reporting
  • Customizable templates
  • Design management
  • Drag & drop interface
  • Email marketing
  • Email templates
  • Engagement analytics
  • Event triggered email
  • Follow-up scheduling
  • Heatmap
  • Image library
  • Inline text editing
  • Landing page templates
  • Mailing list management
  • Mobile integration
  • Mobile-optimized templates
  • Multi-variate testing
  • Multiple user accounts
  • Permission management
  • Role-based permissions
  • Spam check
  • Subject line split testing
  • Subscribe/unsubscribe
  • Subscriber management
  • Subscription services
  • Survey management
  • Template management
  • Third party integration
  • Visitor targeting
  • Visual analytics
  • WYSIWYG editor
  • Web forms
  • eCommerce integration

Vantagens

  • Create dynamic, real-time segments built on your customers’ data (spending behavior, zip code, birthday, whether they’ve opened a mailing, etc.) and build automated workflows to automatically trigger super-targeted, super-effective campaigns.

  • Drag and drop content elements like text boxes, images, video blocks, social buttons, and more to build your email exactly how you like it.

  • Use A/B Content Testing to test variables — CTAs, image placement, content length, subject lines, etc. — from 2 emails across a small percentage of your audience and automatically deliver the winner to the rest.

  • Automate email campaigns based on customer activity such as purchases, page visits, reviews, and more. Use branching logic to deliver different workflows depending on actions taken.

  • Create a custom landing page using the drag and drop interface and publish the website with just the click of a button. A unique URL is created to direct clients to the landing page.

  • Perguntas frequentes sobre o Emma

    Perguntas frequentes sobre o Emma

    Abaixo estão algumas perguntas frequentes sobre o Emma.

    P: Que tipo de planos o Emma oferece?

    O Emma oferece os seguintes planos de pagamento:

    A partir de: US$ 89,00/mês

    Modelo de preços: Assinatura

    Teste Grátis: Disponível

    PRO: starting at $89/month for 10,000 contacts PLUS: starting at $369/month for 25,000 contacts ENTERPRISE: starting at $729/month for 75,000 contacts 14 day, no obligation free trial available.

    P: Quais são os principais recursos do Emma?

    O Emma oferece os seguintes recursos:

    • A/B testing
    • Activity dashboard
    • Activity tracking
    • Advanced automation
    • Behavior driven rules
    • Behavior tracking
    • Bounce tracking
    • Branching logic
    • CAN SPAM compliance
    • CRM integration
    • Campaign segmentation
    • Collaboration tools
    • Content management
    • Content repository
    • Custom forms
    • Custom landing pages
    • Customer segmentation
    • Customizable branding
    • Customizable reporting
    • Customizable templates
    • Design management
    • Drag & drop interface
    • Email marketing
    • Email templates
    • Engagement analytics
    • Event triggered email
    • Follow-up scheduling
    • Heatmap
    • Image library
    • Inline text editing
    • Landing page templates
    • Mailing list management
    • Mobile integration
    • Mobile-optimized templates
    • Multi-variate testing
    • Multiple user accounts
    • Permission management
    • Role-based permissions
    • Spam check
    • Subject line split testing
    • Subscribe/unsubscribe
    • Subscriber management
    • Subscription services
    • Survey management
    • Template management
    • Third party integration
    • Visitor targeting
    • Visual analytics
    • WYSIWYG editor
    • Web forms
    • eCommerce integration

    P: Quem costuma usar o Emma?

    Os clientes habituais do Emma são:

    Pequenas empresas, Grandes empresas, Administrações públicas, Sem fins lucrativos, Empresas de médio porte

    P: Em que idioma o Emma está?

    O Emma está nos seguintes idiomas:

    Inglês

    P: Que tipo de planos o Emma oferece?

    O Emma tem os seguintes planos de preços:

    Assinatura

    P: O Emma é compatível com disponíveis móveis?

    O Emma é compatível com os seguintes dispositivos:

    Android, iPhone

    P: O Emma se integra com quais outros aplicativos?

    O Emma se integra com os seguintes aplicativos:

    Dasheroo, Domo, Flipcause, Kindful, Mindbody, MoonClerk, PieSync, Pike13, Wishpond, Zapier

    P: Que nível de suporte o Emma oferece?

    O Emma oferece as seguintes opções de suporte:

    FAQs, Suporte online, Tutoriais em vídeo, Base de conhecimento