Salesforce Marketing Cloud

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Resumo do Salesforce Marketing Cloud

O que é o Salesforce Marketing Cloud?

Conheça o Salesforce Marketing Cloud, uma solução de marketing líder para aumentar o envolvimento com os consumidores. Use o gerenciamento avançado de dados para coletar, organizar e armazenar com segurança dados de primeira, segunda e terceira partes, juntamente com dados offline, para criar perfis completos de dados do consumidor. Adapte todas as interações com sua marca usando a inteligência artificial integrada. Em seguida, envolva cada consumidor individualmente em escala usando soluções de e-mail, dispositivo móvel, publicidade e sociais líderes do setor.

Resumo do Salesforce Marketing Cloud

Preços

A partir de
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Opções de preços

Teste Grátis
Assinatura
Relação qualidade/preço

Recursos do Salesforce Marketing Cloud

Dispositivos
Porte da empresa
P M G
Mercados
Estados Unidos, Canadá, Reino Unido, Austrália, China e outros 5, Índia, Japão, Alemanha, Brasil, México
Idiomas
Alemão, Checo, Chinês (simplificado), Chinês (tradicional), Coreano e outros 16, Danês, Espanhol, Filandês, Francês, Holandês, Húngaro, Indonésio, Inglês, Irlandês, Italiano, Japonês, Norueguês, Polonês, Português, Russo, Sueco

Mídias

Build audiences on Facebook, Google, Instagram, Twitter, YouTube, and — with Salesforce DMP — the entire display advertising ecosystem.
Manage customer journeys at scale using data from any source with Email Studio.
Visualize consumer activity at every touchpoint, on any channel with Interaction Studio.
Create and save custom views of your data, understand how prospects are engaging, and enjoy a holistic view of every customer.
Use machine learning and artificial intelligence to define and reach your target audience more efficiently and effectively.
Monitor audience discussions on topics that matter to your brand using machine-learning sentiment analysis and image recognition.
Salesforce Marketing Cloud - Vídeo Salesforce Marketing Cloud - Vídeo Salesforce Marketing Cloud - Vídeo Captura de tela do Salesforce Marketing Cloud: Build audiences on Facebook, Google, Instagram, Twitter, YouTube, and — with Salesforce DMP — the entire display advertising ecosystem. Captura de tela do Salesforce Marketing Cloud: Manage customer journeys at scale using data from any source with Email Studio. Captura de tela do Salesforce Marketing Cloud: Visualize consumer activity at every touchpoint, on any channel with Interaction Studio. Captura de tela do Salesforce Marketing Cloud: Create and save custom views of your data, understand how prospects are engaging, and enjoy a holistic view of every customer. Captura de tela do Salesforce Marketing Cloud: Use machine learning and artificial intelligence to define and reach your target audience more efficiently and effectively. Captura de tela do Salesforce Marketing Cloud: Monitor audience discussions on topics that matter to your brand using machine-learning sentiment analysis and image recognition.

Salesforce Marketing Cloud - Avaliações

Salesforce Marketing Cloud - Avaliações

Classificação geral
4
/
5
Excelente
99

Muito bom
103

Regular
40

Ruim
8

Péssimo
10

Relação qualidade/preço
3,6
Recursos
4,1
Praticidade
3,6
Suporte ao cliente
3,7
78% dos usuários recomendam este app
Aaron B.

Powerful, but complex


Traduzir com Google
Walter T.

SFMC

This is a very serviceable software and will serve it's purpose. It can do a lot, so depending of the size of your organization it might be too much for the cost.


Traduzir com Google
Avaliador Verificado

Streer clear of Marketing Cloud if you're a small company

It's 2020 and this product has the UX of the 2000's and a backlog of tech debt and bugs for a premium price. For a small business I'd HIGHLY recommend going with something else. Not only do you pay a PREMIUM price for Marketing Cloud, but you'll also end up spending more time than you should trying to figure out this product.

There are "features" that exist, like data conversion on automations, but you'll have to spend time figuring out that they exist so you can e-mail support and request they turn them on, when they should have just been there in the first place.


Traduzir com Google
Avaliador Verificado

Definitely a step up from MailChimp


Traduzir com Google
Russell C.

Fantastic Platform For Marketing

You get the benefit of an easy to use email platform, and the ability to automate workflows to enhance the personation of your customers.


Traduzir com Google
Aaron B.
Setor: Publicidade e marketing
Porte da empresa: 10.000+ funcionários
Traduzido para o Português
Traduzido para o Português

Powerful, but complex

Usado Diariamente durante Mais de dois anos
Avaliado em 28/01/2019
Fonte da avaliação: Capterra

Vantagens

This software is an online SAAS, and is some of the most powerful Marketing Software on the planet. The software is best used in an environment where personalized, but mass email communication is needed--typically for B2C situations. Pardot is an ideal product for B2B solutions. Although the product can be configured and used by end-users, it is best to work with a partner.

Desvantagens

There are many updates needed in order to make the software work in a more user-friendly fashion, particularly when compared with less powerful solutions, like Constant Contact, MailChimp, etc. A Salesforce partner will cost additional money to implement the solution, but it is a good investment.

Detalhamento da qualificação

Relação qualidade/preço
Praticidade
Suporte ao cliente

Probabilidade de recomendação: 10.0/10

Walter T.
Setor: Educação superior
Porte da empresa: 501-1.000 funcionários
Traduzido para o Português
Traduzido para o Português

SFMC

Usado Semanal durante Mais de um ano
Avaliado em 21/01/2020
Fonte da avaliação: Capterra

This is a very serviceable software and will serve it's purpose. It can do a lot, so depending of the size of your organization it might be too much for the cost.

Vantagens

In addition to being able to import a distribution list, this product integrated with our CRM (Recruit) so we were able to send to segregated lists and it showed what emails were sent in Recruit. This made it easier for our reps to see when correspondence went out to their pipelines. It is rather simple to create and distribute emails.

Desvantagens

Some of the functionality was a bit wonky, and emails viewed differently between various email clients. Line spacing was the biggest thing that varied quite a bit. Everything would look great in SFMC, but when an email was received in Outlook, Mac Mail, or Gmail, all three would display it just a bit differently. Not sure who's problem this is. It also doesn't embed video either. The workaround is to create a screenshot as a graphic, then add a link to it.

Detalhamento da qualificação

Praticidade
Suporte ao cliente

Probabilidade de recomendação: 7.0/10

Avaliador Verificado
Setor: Ócio, viagens e turismo
Porte da empresa: 2-10 funcionários
Traduzido para o Português
Traduzido para o Português

Streer clear of Marketing Cloud if you're a small company

Usado Semanal durante 6 a 12 meses
Avaliado em 31/07/2020
Fonte da avaliação: Capterra

It's 2020 and this product has the UX of the 2000's and a backlog of tech debt and bugs for a premium price. For a small business I'd HIGHLY recommend going with something else. Not only do you pay a PREMIUM price for Marketing Cloud, but you'll also end up spending more time than you should trying to figure out this product.

There are "features" that exist, like data conversion on automations, but you'll have to spend time figuring out that they exist so you can e-mail support and request they turn them on, when they should have just been there in the first place.

Vantagens

I like that Send Time Optimization was included, this was extra with the previous e-mail marketing product we used.

Desvantagens

First, we ended up in Google's black hole even when following the plan laid out by our integration partner. That you need an integration partner to get a small business setup should have been a huge red flag, but we thought we were stepping up to a more powerful e-mail product.

There are bugs everywhere. Our integration partner had many tips like making sure to unselect an e-mail reselect it and stop and start a trigger to make sure the new e-mail is used, these are things that should be handled by the UX and not tribal knowledge. We used alias in our e-mails to aid in reporting, but sometimes they show up in the report and sometimes it shows the original URL. We opened a ticket and months later it was closed with no resolution, because there's a back end bug in their system that they believed was causing the issue.

There's a lot of duplicated functionality that has different features. Want to manage your data extension you can do it in Email Studio or Contact Builder, BUT the features are different between the two. You can only easily add records in one of them so you have to remember which one you can do a specific action in.

Their reporting is limited on Journey's and you'll need to extract all the data to do any deep dives. You'll need to use Journey's if you want to use send time optimization or any of the AI logic, so you're guaranteed to have to build your own reporting in your own tools. We needed this to realize we were in the Google black hole.

Detalhamento da qualificação

Relação qualidade/preço
Praticidade
Suporte ao cliente

Probabilidade de recomendação: 3.0/10

Avaliador Verificado
Setor: Seguros
Porte da empresa: 201-500 funcionários
Traduzido para o Português
Traduzido para o Português

Definitely a step up from MailChimp

Usado Semanal durante 6 a 12 meses
Avaliado em 05/09/2019
Fonte da avaliação: Capterra

Vantagens

This software makes it easy to build professional looking emails that add all the information you need with drag and drop

Desvantagens

IT is sometimes hard to organize and sort files

Detalhamento da qualificação

Praticidade

Probabilidade de recomendação: 8.0/10

Russell C.
Setor: Instituições religiosas
Traduzido para o Português
Traduzido para o Português

Fantastic Platform For Marketing

Usado Diariamente durante Mais de dois anos
Avaliado em 05/06/2018
Fonte da avaliação: Capterra

You get the benefit of an easy to use email platform, and the ability to automate workflows to enhance the personation of your customers.

Vantagens

There's a lot that we use the marketing cloud for. Automation, email, journey builder, etc. It's something that helps us work with such a massive audience. We can send emails easily and import our own templates. It's also great for automating workflows and building out dynamic emails to save time in the future. You're really able to dig into personalization with this tool and really connect with your customers.

Desvantagens

The customer support. The support is horrible. You have to call this number (if you can find it) and then bounce around an automated system that usually ends with a message to check the online forums for help. If you have any kind of emergency or need help ASAP you're not going to get it.

Detalhamento da qualificação

Relação qualidade/preço
Praticidade
Suporte ao cliente

Probabilidade de recomendação: 8.0/10

Recomendação do usuário
7,6/10
Baseado em 260 usuários
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Preço do Salesforce Marketing Cloud

Preço do Salesforce Marketing Cloud

A partir de
N/A
Teste Grátis
Assinatura
Relação qualidade/preço
Relação qualidade/preço
3,6/5
Baseado em 260 usuários
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Recursos do Salesforce Marketing Cloud

Recursos do Salesforce Marketing Cloud

API
Análise de campanhas
Análise de dados da participação
Análise de dados em tempo real
Gestão de campanhas
Gestão de conteúdo
Gestão de modelos
Imagem de marca personalizável
Importação/exportação de dados
Integração de redes sociais
Integração de terceiros
Interface para arrastar e soltar
Marketing de multicanal
Modelos personalizáveis
Monitoramento
Notificações automáticas
Painel de atividades
Relatórios e estatística
Segmentação de campanhas
Testes A/B
Recursos
4,1/5
Baseado em 260 usuários
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Categorias

Perguntas frequentes sobre o Salesforce Marketing Cloud

Perguntas frequentes sobre o Salesforce Marketing Cloud

Abaixo estão algumas perguntas frequentes sobre o Salesforce Marketing Cloud.

P: Que tipo de planos o Salesforce Marketing Cloud oferece?

O Salesforce Marketing Cloud oferece os seguintes planos de pagamento:

Modelo de preços: Assinatura

Teste Grátis: Não disponível

P: Quais são os principais recursos do Salesforce Marketing Cloud?

Não temos informações sobre os recursos do Salesforce Marketing Cloud.

P: Quem costuma usar o Salesforce Marketing Cloud?

Os clientes habituais do Salesforce Marketing Cloud são:

Pequenas empresas, Grandes empresas, Empresas de médio porte

P: Em que idioma o Salesforce Marketing Cloud está?

O Salesforce Marketing Cloud está nos seguintes idiomas:

Alemão, Checo, Chinês (simplificado), Chinês (tradicional), Coreano, Danês, Espanhol, Filandês, Francês, Holandês, Húngaro, Indonésio, Inglês, Irlandês, Italiano, Japonês, Norueguês, Polonês, Português, Russo, Sueco

P: O Salesforce Marketing Cloud é compatível com disponíveis móveis?

O Salesforce Marketing Cloud é compatível com os seguintes dispositivos:

iPhone, iPad

P: O Salesforce Marketing Cloud se integra com quais outros aplicativos?

O Salesforce Marketing Cloud se integra com os seguintes aplicativos:

Alchemer, Bitium, ClickTale, CustomShow, Emma, Instapage, Kapost, Pipeliner CRM, Shipwire, Workfront

P: Que nível de suporte o Salesforce Marketing Cloud oferece?

O Salesforce Marketing Cloud oferece as seguintes opções de suporte:

FAQs, Fórum, Base de conhecimento, Suporte online, Suporte por telefone, Tutoriais em vídeo