Mailchimp

Mailchimp

Email and advertising marketing automation platform

4.5/5 (12579 avaliações)

Resumo do Mailchimp

O que é o Mailchimp?

MailChimp is a marketing automation platform that allows you to create, send, and analyze email and ad campaigns. Users receive complete transparency of campaigns, email tracking, view success and click-through rates, generate custom reports, manage subscribers and un-subscribers. MailChimp lets you create custom templates and at the same time choose from an array of pre-made templates and campaigns.

MailChimp platform is also available on freemium - you can send up to 12,000 emails to 2,000 subscribers (monthly) without any financial commitment. Most of the features, including access to sending marketing automation workflows as well as the ability to create ad campaigns, are available to free users. The MailChimp mobile application gives you the power to create and send campaigns, manage subscribers, keep tabs on your account activity, and more.

Choose from numerous integrations and web services to streamline your workflow, sync customer data, generate more revenue, and grow your business. Connect your store to MailChimp to capture order information, create targeted campaigns, automate product follow-ups, and send personalized order notifications. MailChimp provides support via an online knowledge base and technical support via email and live chats to help users with any questions that may come up along the way.

Resumo do Mailchimp

Preços

A partir de
US$ 10,00/mês

Opções de preços

Teste Grátis
Gratuito
Assinatura
Relação qualidade/preço

MailChimp is forever free for up to 2,000 subscribers and 12,000 emails per month. For users with more than 2,000 subscribers, MailChimp offers monthly and pay-as-you-go plans:

1,001 - 1,500 subscribers with unlimited emails per month - $20.00/month
1,501 - 2,000 subscribers with unlimited emails per month - $25.00/month
2,001 - 2,500 subscribers with unlimited emails per month - $30.00/month
2,501 - 2,600 subscribers with unlimited emails per month - $35.00/month

+ $199.00 for pro subscription


Recursos do Mailchimp

Dispositivos
Porte da empresa
P M G
Mercados
Ásia, Austrália, Brasil, Canadá, China e outros 5, Europa, Alemanha, Índia, Japão, América Latina
Idiomas
Inglês, Espanhol

Capturas de tela

Captura de tela do Mailchimp: Monitor click performance with reports on average open and click rates
Captura de tela do Mailchimp: Monitor click performance with reports on average open and click rates Captura de tela do Mailchimp: Use email templates and widgets to create fully customized emails Captura de tela do Mailchimp: Automate business processes including follow-ups, email notifications, order confirmations and more Captura de tela do Mailchimp: Track performance with reports and summaries on any device Captura de tela do Mailchimp: Create advertising campaigns to target specific user segments and choose custom settings Captura de tela do Mailchimp: Track the success of e-commerce campaigns and understand where revenue is coming from Captura de tela do Mailchimp: Create segmented subscriber lists to target with campaigns

Mailchimp - Avaliações

Mailchimp - Avaliações

Classificação geral
4.5
/
5
Excelente
7381

Muito bom
4129

Regular
873

Ruim
133

Péssimo
63

Relação qualidade/preço
4.4
Recursos
4.4
Praticidade
4.4
Suporte ao cliente
4.2
92% dos usuários recomendam este app
Deba O.

Arguably the only Email Marketing and Survey tool you will ever need

The learning curve for me was very straight forward. I have been able to record improved conversions from my marketing emails due to the high customization of email prepared with this software.


Traduzir com Google
Eve K.

Free for the first 250,000 subscribers no cost - must have a mailing address

Positive experience sending emails and letters but you need to have a mailing address a real physical address a po box doesnt count. I guess hoping people do not come to your house is a big deal. I was very scared about having a real location and I was scared random people would show up as they did before at offices to stalk. I guess at this current timene place it's safer to use your real address but many years ago it was not or may not have been. It is important to make sure all your ducks are in a row- your corporation is current for example, the po box or the mailing address is current for example mine wasn't and I saw peoplel at the post office that i would rather not see.


Traduzir com Google
Geoff B.

Easy to get started, still needs some additional features

I've like Mailchimp and how it's pricing is better than most for small businesses. They allow you to build your business without breaking the bank.


Traduzir com Google
Kenyon C.

Don't Sleep on the Monkey, its Bananas!!!

We are able to reach more customers with less legwork

We were also able to change how people view our company as a whole. Mail chimp makes our 5 to 10 person group seem like and Army.


Traduzir com Google
Jacob E.

Top Email Marketing Software

I'm a big fan of MailChimp. It's my go-to email marketing software for 100% white-hat projects. The whole process is so simple. You have an email list that you upload as an audience. You then go to the campaign section to set up a proper email automation campaign. Within that build, you have the ability to use their visual editor and functions in order to easily write/design the campaign and test it in a real mail client. Unlike some of the other email marketing software, there are not EXTRA features/functionalities that you would rarely need. This decreases the confusion and noise. Big plus!


Traduzir com Google
Deba O.
Setor: Petróleo e energia
Porte da empresa: 51-200 funcionários
Traduzido para Português

Arguably the only Email Marketing and Survey tool you will ever need

Usado Semanal durante Mais de dois anos
Avaliado em 10/02/2019
Fonte da avaliação: Capterra

The learning curve for me was very straight forward. I have been able to record improved conversions from my marketing emails due to the high customization of email prepared with this software.

Vantagens

First-time users of MailChimp will enjoy the editor which is fast and simple to use, as it also supports the use of drag & drop interface to prepare your message. The support for auto-responders, A/B testing, recurring emails and RSS to newsletter has made my job easier. MailChimp analytics can tell you exactly what you need to know about the emails you sent. The analytics also helps me know what and what not to adjust in my email campaign and because I use MailChimp for the creation of Facebook, Instagram and google ads is another useful reason I have stuck to it. I regularly use Mailchimp to integrate with applications like WordPress to create subscription form and create ordering pages for e-commerce software like Shopify and woo commerce. It has been flawless so far. I will say they have a lot of features in the paid plan that makes email marketing enjoyable and subscribers spoilt for choice

Desvantagens

Mail chimp does not encourage using their service for affiliate marketing even after you pay for their product. I learnt this the hard way when my defaulting account was blacklisted. I also observed that emails sent to Gmail landed in the promotion tab while some company internal servers blacklisted emails sent from my Mailchimp account. You should do well to beware of the forever free plan because they don’t provide customer service for it after 30 days and it does not support autoresponders. The pricing plan is not very straightforward to understand. Over the years, they have included some changes which are not great from a customer perspective (like the need to verify that your contact was gotten from a subscription page) and the reduction of contact allowed on the free forever plan to just 2000.

Detalhamento da qualificação

Relação qualidade/preço
Praticidade
Suporte ao cliente

Probabilidade de recomendação: 8.0/10

Eve K.
Setor: Produção audivisual
Porte da empresa: Profissional autônomo
Traduzido para Português

Free for the first 250,000 subscribers no cost - must have a mailing address

Usado Outro durante Mais de dois anos
Avaliado em 12/03/2020
Fonte da avaliação: Capterra

Positive experience sending emails and letters but you need to have a mailing address a real physical address a po box doesnt count. I guess hoping people do not come to your house is a big deal. I was very scared about having a real location and I was scared random people would show up as they did before at offices to stalk. I guess at this current timene place it's safer to use your real address but many years ago it was not or may not have been. It is important to make sure all your ducks are in a row- your corporation is current for example, the po box or the mailing address is current for example mine wasn't and I saw peoplel at the post office that i would rather not see.

Vantagens

Mailchimp is pretty easy to use and has increased its features in the last few yeqrs. The first 150,000 to 250,000 subscribers are free and then you pay after so it gives you time to build your fan base. When I used old emails I got reports for using old emails and it got disbanded so I recommend using current email subscribers so there are no surprises - or make sure they know they are signing up for your newsletter inbox. For example we threw an event and I emailed all subscribers but they did not know we were the organizer it was for working women so most unsubscribed. In hindsight I should have had people subscribe or put on a disclaimer that we would market.

Desvantagens

The fact it's so easy to be taken down if you get one negative report. I guess we got a few negative reports and quickly a lot of unsubscribers the first day we emailed a few hundred people from a tales of extraordinary women event. The problem I gu ess you encounter is how to try and get these customers or clients or readers to read your services that I am still working on ideas for how to get people to sign up.

Detalhamento da qualificação

Relação qualidade/preço
Praticidade
Suporte ao cliente

Probabilidade de recomendação: 10.0/10

Geoff B.
Setor: Serviços financeiros
Porte da empresa: 2-10 funcionários
Traduzido para Português

Easy to get started, still needs some additional features

Usado Diariamente durante Mais de dois anos
Avaliado em 10/12/2019
Fonte da avaliação: Capterra

I've like Mailchimp and how it's pricing is better than most for small businesses. They allow you to build your business without breaking the bank.

Vantagens

I like how many other products integrate with mailchimp. That makes it really easy as a startup especially in ecommerce. I like that the email creation is WYSIWYG so I can quickly create beautiful emails with zero coding experience.

Desvantagens

I wish it had a journey builder like active campaign and many other email platforms. That would round out mailchimp really nicely and make them my only option for email marketing.

Detalhamento da qualificação

Relação qualidade/preço
Praticidade
Suporte ao cliente

Probabilidade de recomendação: 10.0/10

Kenyon C.
Setor: Publicidade e marketing
Porte da empresa: 2-10 funcionários
Traduzido para Português

Don't Sleep on the Monkey, its Bananas!!!

Usado Diariamente durante Mais de um ano
Avaliado em 25/11/2019
Fonte da avaliação: Capterra

We are able to reach more customers with less legwork

We were also able to change how people view our company as a whole. Mail chimp makes our 5 to 10 person group seem like and Army.

Vantagens

Mail Chimp is very flexible and gives you a wide variety of easily customizable options. I use it for everything from Turkey Drives and fundraiser registrations to Album release contests. I hired 2 new people that have almost no graphic design experience and they were both able to learn the platform in a short time and implement what they knew in a real-world environment. Furthermore. The templates aren't cookie-cutter and are easily customizable. They update someone signs up for your product or offer. Its a low key way to get alot more customers and sell alot more products without texting 100 people1 at a time. in the end its definitely worth trying out

Desvantagens

I wish Mail chimp had a desktop app that was downloadable and cloud-connected. I also wish that you could integrate it with other software like Google Drive or other Cloud-based services.

Detalhamento da qualificação

Relação qualidade/preço
Praticidade
Suporte ao cliente

Probabilidade de recomendação: 10.0/10

Jacob E.
Setor: Publicidade e marketing
Porte da empresa: 13-50 funcionários
Traduzido para Português

Top Email Marketing Software

Usado Mensal durante 6 a 12 meses
Avaliado em 24/02/2020
Fonte da avaliação: Capterra

I'm a big fan of MailChimp. It's my go-to email marketing software for 100% white-hat projects. The whole process is so simple. You have an email list that you upload as an audience. You then go to the campaign section to set up a proper email automation campaign. Within that build, you have the ability to use their visual editor and functions in order to easily write/design the campaign and test it in a real mail client. Unlike some of the other email marketing software, there are not EXTRA features/functionalities that you would rarely need. This decreases the confusion and noise. Big plus!

Vantagens

- Easy to set up VERY quickly
- WSWYG Visual Editor is super easy to use
- They're constantly coming out with new functionalities like landing page design, integration with running paid ads, etc.
- Setting up full automation is relatively easy compared to other email marketing software out there
- You can edit multiple emails in multiple tabs which makes copy/paste even easier (other software only lets you have 1 tab open at a time)
- It's free up to 2,500 contacts!

Desvantagens

- Support can be a bit unresponsive at times when you've broken one of their terms/policies (even when it happens by accident and you're not sure what you did wrong even to trigger it)

Detalhamento da qualificação

Relação qualidade/preço
Praticidade
Suporte ao cliente

Probabilidade de recomendação: 10.0/10

Recomendação do usuário
8.6/10
Baseado em 12.579 usuários
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Preço do Mailchimp

Preço do Mailchimp

A partir de
US$ 10,00/mês
Teste Grátis
Gratuito
Assinatura
Relação qualidade/preço

MailChimp is forever free for up to 2,000 subscribers and 12,000 emails per month. For users with more than 2,000 subscribers, MailChimp offers monthly and pay-as-you-go plans:

1,001 - 1,500 subscribers with unlimited emails per month - $20.00/month
1,501 - 2,000 subscribers with unlimited emails per month - $25.00/month
2,001 - 2,500 subscribers with unlimited emails per month - $30.00/month
2,501 - 2,600 subscribers with unlimited emails per month - $35.00/month

+ $199.00 for pro subscription

MailChimp is forever free for up to 2,000 subscribers and 12,000 emails per month. For users with more than 2,000 subscribers, MailChimp offers monthly and pay-as-you-go plans:

1,001 - 1,500 subscribers with unlimited emails per month - $20.00/month
1,501 - 2,000 subscribers with unlimited emails per month - $25.00/month
2,001 - 2,500 subscribers with unlimited emails per month - $30.00/month
2,501 - 2,600 subscribers with unlimited emails per month - $35.00/month

+ $199.00 for pro subscription

Relação qualidade/preço
4.4/5
Baseado em 12.579 usuários
Compare as alternativas por relação qualidade/preço
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Recursos do Mailchimp

Recursos do Mailchimp

API
Análise de campanhas
Análise de dados da participação
Análise de dados em tempo real
Gestão de campanhas
Gestão de conteúdo
Gestão de e-mail marketing
Imagem de marca personalizável
Importação/exportação de dados
Integração de redes sociais
Integração de terceiros
Interface para arrastar e soltar
Marketing de multicanal
Modelos personalizáveis
Monitoramento
Notificações automáticas
Painel de atividades
Relatórios e estatística
Segmentação de campanhas
Testes A/B
Recursos
4.4/5
Baseado em 12.579 usuários
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Categorias

Mais informações sobre Mailchimp

Mais informações sobre Mailchimp

Principais recursos do Mailchimp

  • 750+ integrations
  • A/B split campaigns & multi-variate testing
  • Activity dashboard
  • Automated scheduling
  • Automatic link checker
  • Automation workflows
  • Bounce tracking
  • Build mail lists
  • Built-in photo editing
  • Campaign analysis
  • Campaign archives
  • Campaign segmentation
  • Click-through tracking
  • Client database
  • Collaboration
  • Content management
  • Custom fields
  • Custom forms
  • Custom rules
  • Custom signup forms
  • Customer accounts
  • Customer activity reporting
  • Customer analysis
  • Customer loyalty program
  • Customer segmentation
  • Customizable email templates
  • Data import
  • Data synchronization
  • Demographic data
  • Download PDF newsletters
  • Drag & drop interface
  • Drip email marketing
  • Email analytics
  • Email archiving
  • Email delivery
  • Email designer
  • Email distribution
  • Email integration
  • Email marketing
  • Email notifications
  • Email templates
  • Email templates
  • Email tracking
  • Engagement analytics
  • Event triggered Email
  • Event triggered actions
  • Facebook Ad & Instagram Ad campaigns
  • Geolocation
  • Graphical data presentation
  • Image & file hosting
  • Import Excel lists
  • Knowledge base
  • Landing page templates
  • Lead capture
  • Lead generation
  • Lead management
  • Mail merge
  • Mailing list management
  • Market segmentation
  • Mobile integration
  • Monitoring
  • Multi-campaign
  • Multi-channel communication
  • Multi-channel management
  • Multi-channel marketing
  • Multiple projects
  • Multiple tutorials available
  • Multiple user accounts
  • Multivariate testing
  • Order confirmation
  • Order management
  • Order notifications
  • Performance monitoring
  • Preview functionality
  • Product recommendations
  • RSS feeds
  • Real time analytics
  • Real time data
  • Real time monitoring
  • Real time reporting
  • Registration management
  • Reporting & statistics
  • Retargeting
  • Rich text editor
  • Sales & website activity tracking
  • Search functionality
  • Social advertising
  • Social media integration
  • Social media metrics
  • Social media plugins
  • Social network marketing
  • Subscriber management
  • Subscription services
  • To-do list
  • Unsubscribe database
  • Usage tracking
  • User activity monitoring
  • Website integration
  • eCommerce integration

Vantagens

  • Automations: Keep a personal touch while removing manual tasks from your to-do list. Pre-built marketing automations create room to focus on strategy. Welcome, re-engage, and follow up with the people who matter to you.

  • Lists: MailChimp helps users customize signup forms to match your brand, so you can share it on your website and integrate it into your social media pages. You can also collect signups from a variety of mobile devices or import an existing list. Users can also take advantage of existing integrations to help keep their data up to date between platforms.

  • Templates: MailChimp offers a variety of pre‑designed, responsive templates. Users can also start‑from‑scratch and use the template builder for more customization. If you’re an HTML expert, you can code your own with our flexible template language.

  • Campaigns: Email Segmentation is easy with MailChimp. Send a campaign to your entire list, or target people based on available list data such as geolocation or their open/click history. RSS‑to‑Email and Automated Workflows allow you to create automated campaigns that will start sending based on triggers set by the user.

  • Ads: Find new customers and reconnect with current ones through another channel by created integrated Facebook and Instagram ads.

  • Reports: MailChimp’s reporting features help a user understand who’s opening, clicking, and coming back for more. The reports are mobile friendly and can be exported to share with coworkers or clients. Tweet Trends gives you insight into your subscribers’ activity on Twitter, and our Google Analytics integration gives you advanced stats on how your campaigns affect traffic to your website. If you sell online, our reports can help users understand how their email marketing is directly affecting sales on their website.

  • Perguntas frequentes sobre o Mailchimp

    Perguntas frequentes sobre o Mailchimp

    Abaixo estão algumas perguntas frequentes sobre o Mailchimp.

    P: Que tipo de planos o Mailchimp oferece?

    O Mailchimp oferece os seguintes planos de pagamento:

    A partir de: US$ 10,00/mês

    Modelo de preços: Gratuito, Assinatura

    Teste Grátis: Disponível

    MailChimp is forever free for up to 2,000 subscribers and 12,000 emails per month. For users with more than 2,000 subscribers, MailChimp offers monthly and pay-as-you-go plans: 1,001 - 1,500 subscribers with unlimited emails per month - $20.00/month 1,501 - 2,000 subscribers with unlimited emails per month - $25.00/month 2,001 - 2,500 subscribers with unlimited emails per month - $30.00/month 2,501 - 2,600 subscribers with unlimited emails per month - $35.00/month + $199.00 for pro subscription

    P: Quais são os principais recursos do Mailchimp?

    O Mailchimp oferece os seguintes recursos:

    • 750+ integrations
    • A/B split campaigns & multi-variate testing
    • Activity dashboard
    • Automated scheduling
    • Automatic link checker
    • Automation workflows
    • Bounce tracking
    • Build mail lists
    • Built-in photo editing
    • Campaign analysis
    • Campaign archives
    • Campaign segmentation
    • Click-through tracking
    • Client database
    • Collaboration
    • Content management
    • Custom fields
    • Custom forms
    • Custom rules
    • Custom signup forms
    • Customer accounts
    • Customer activity reporting
    • Customer analysis
    • Customer loyalty program
    • Customer segmentation
    • Customizable email templates
    • Data import
    • Data synchronization
    • Demographic data
    • Download PDF newsletters
    • Drag & drop interface
    • Drip email marketing
    • Email analytics
    • Email archiving
    • Email delivery
    • Email designer
    • Email distribution
    • Email integration
    • Email marketing
    • Email notifications
    • Email templates
    • Email templates
    • Email tracking
    • Engagement analytics
    • Event triggered Email
    • Event triggered actions
    • Facebook Ad & Instagram Ad campaigns
    • Geolocation
    • Graphical data presentation
    • Image & file hosting
    • Import Excel lists
    • Knowledge base
    • Landing page templates
    • Lead capture
    • Lead generation
    • Lead management
    • Mail merge
    • Mailing list management
    • Market segmentation
    • Mobile integration
    • Monitoring
    • Multi-campaign
    • Multi-channel communication
    • Multi-channel management
    • Multi-channel marketing
    • Multiple projects
    • Multiple tutorials available
    • Multiple user accounts
    • Multivariate testing
    • Order confirmation
    • Order management
    • Order notifications
    • Performance monitoring
    • Preview functionality
    • Product recommendations
    • RSS feeds
    • Real time analytics
    • Real time data
    • Real time monitoring
    • Real time reporting
    • Registration management
    • Reporting & statistics
    • Retargeting
    • Rich text editor
    • Sales & website activity tracking
    • Search functionality
    • Social advertising
    • Social media integration
    • Social media metrics
    • Social media plugins
    • Social network marketing
    • Subscriber management
    • Subscription services
    • To-do list
    • Unsubscribe database
    • Usage tracking
    • User activity monitoring
    • Website integration
    • eCommerce integration

    P: Quem costuma usar o Mailchimp?

    Os clientes habituais do Mailchimp são:

    Autônomos, Grandes empresas, Empresas de médio porte, Sem fins lucrativos, Administrações públicas, Pequenas empresas

    P: Em que idioma o Mailchimp está?

    O Mailchimp está nos seguintes idiomas:

    Inglês, Espanhol

    P: Que tipo de planos o Mailchimp oferece?

    O Mailchimp tem os seguintes planos de preços:

    Gratuito, Assinatura

    P: O Mailchimp é compatível com disponíveis móveis?

    O Mailchimp é compatível com os seguintes dispositivos:

    Android, iPhone, iPad

    P: O Mailchimp se integra com quais outros aplicativos?

    O Mailchimp se integra com os seguintes aplicativos:

    Administrate, Ambassador, Chargebee, ClickTale, Less Annoying CRM, Little Green Light, Neon One, Shopify, SurveyGizmo, TeamSupport

    P: Que nível de suporte o Mailchimp oferece?

    O Mailchimp oferece as seguintes opções de suporte:

    FAQs, Base de conhecimento, Suporte online, Tutoriais em vídeo