Mailchimp

Mailchimp

Email and advertising marketing automation platform

4.5/5 (12080 avaliações)

Resumo do Mailchimp

O que é o Mailchimp?

MailChimp is a marketing automation platform that allows you to create, send, and analyze email and ad campaigns. Users receive complete transparency of campaigns, email tracking, view success and click-through rates, generate custom reports, manage subscribers and un-subscribers. MailChimp lets you create custom templates and at the same time choose from an array of pre-made templates and campaigns. MailChimp platform is also available on freemium - you can send up to 12,000 emails to 2,000 subscribers (monthly) without any financial commitment. Most of the features, including access to sending marketing automation workflows as well as the ability to create ad campaigns, are available to free users. The MailChimp mobile application gives you the power to create and send campaigns, manage subscribers, keep tabs on your account activity, and more. Choose from numerous integrations and web services to streamline your workflow, sync customer data, generate more revenue, and grow your business. Connect your store to MailChimp to capture order information, create targeted campaigns, automate product follow-ups, and send personalized order notifications. MailChimp provides support via an online knowledge base and technical support via email and live chats to help users with any questions that may come up along the way.

Resumo do Mailchimp

Preços

A partir de
US$ 10,00/mês

Opções de preços

Teste Grátis
Gratuito
Assinatura
Relação qualidade/preço

MailChimp is forever free for up to 2,000 subscribers and 12,000 emails per month. For users with more than 2,000 subscribers, MailChimp offers monthly and pay-as-you-go plans:

1,001 - 1,500 subscribers with unlimited emails per month - $20.00/month
1,501 - 2,000 subscribers with unlimited emails per month - $25.00/month
2,001 - 2,500 subscribers with unlimited emails per month - $30.00/month
2,501 - 2,600 subscribers with unlimited emails per month - $35.00/month

+ $199.00 for pro subscription


Recursos do Mailchimp

Dispositivos
Porte da empresa
P M G
Mercados
Ásia, Austrália, Brasil, Canadá, China e outros 5, Europa, Alemanha, Índia, Japão, América Latina
Idiomas
Inglês, Espanhol

Capturas de tela

Captura de tela do Mailchimp: Monitor click performance with reports on average open and click rates
Captura de tela do Mailchimp: Monitor click performance with reports on average open and click rates Captura de tela do Mailchimp: Use email templates and widgets to create fully customized emails Captura de tela do Mailchimp: Automate business processes including follow-ups, email notifications, order confirmations and more Captura de tela do Mailchimp: Track performance with reports and summaries on any device Captura de tela do Mailchimp: Create advertising campaigns to target specific user segments and choose custom settings Captura de tela do Mailchimp: Track the success of e-commerce campaigns and understand where revenue is coming from Captura de tela do Mailchimp: Create segmented subscriber lists to target with campaigns

Mailchimp - Avaliações

Mailchimp - Avaliações

Classificação geral
4.5
/
5 12080 avaliações
Excelente
7088

Muito bom
3967

Regular
836

Ruim
127

Péssimo
62

Relação qualidade/preço
4.4
Recursos
4.4
Praticidade
4.4
Suporte ao cliente
4.2
92% dos usuários recomendam este app
Virginia B.

So easy a Chimp could do it!

Mailchimp is a wonderful email campaign platform. We are currently utilizing the free version, going on 5 years now, for our bimonthly newsletters and have never run into a single issue. As a marketer, my favorite thing about Mailchimp is the ability to share our newsletters and subscribe links via social media. You can also create pop-ups or static forms to embed on your website so that when people subscribe they are automatically added to your subscriber list.


Traduzir com Google
Trevor A.

A must-have for the start-up email marketer or business just starting in email marketing

I went from doing 0 email marketing, to being very competent in email marketing with Mailchimp. From Day 1 until Year 2+, I keep discovering new tools and features within the platform that allow me to grow clients and their businesses. With the new features that mailchimp keeps adding in as well, I think they're going to stick around for a long while.


Traduzir com Google
Lisandro R.

Mailchimp is behind the competition

MailChimp came as a free alternative to our email list when things got ugly in our business. We could say it saved our subscribers list (and business). Even though things have got better, we still use it for certain campaigns where MailChimp shines. Being it a free alternative, we cannot complain. But we wished it was easier to use and had more features (if so, we would easily go for the paid plan).


Traduzir com Google
Kenyon C.

Don't Sleep on the Monkey, its Bananas!!!

We are able to reach more customers with less legwork

We were also able to change how people view our company as a whole. Mail chimp makes our 5 to 10 person group seem like and Army.


Traduzir com Google
Dayley S.

A safe option

I have never had any problems with MailChimp. Its been quite easy to setup with minimal steps required. I did have to contact the customer service team on one occasion and they replied promptly and direct to the point with a solution. So my experience with both the software and their team have been great.


Traduzir com Google
Virginia B.
Setor: Software
Porte da empresa: 51-200 funcionários
Traduzir com Google

So easy a Chimp could do it!

Usado Mensal durante Mais de dois anos
Avaliado em 29/01/2019
Fonte da avaliação: Capterra

Mailchimp is a wonderful email campaign platform. We are currently utilizing the free version, going on 5 years now, for our bimonthly newsletters and have never run into a single issue. As a marketer, my favorite thing about Mailchimp is the ability to share our newsletters and subscribe links via social media. You can also create pop-ups or static forms to embed on your website so that when people subscribe they are automatically added to your subscriber list.

Vantagens

Mailchimp’s free plan allows you to have up to 2,000 subscribers and includes 12,000 emails you can send out, per month. For those new to Mailchimp, there are numerous preset templates you can choose from which you can further customize to your liking or create your own from scratch. Campaign templates can incorporate images, polls, embedded videos, call to actions, plain text, and custom HTML. Once you have created a template – with the specific look you are looking for – you can duplicate it and create your next campaign so you do not have to start from scratch. It’s likely you will encounter someone on your subscriber list who either resides or works for a company in the EU. Mailchimp has all the needed GDPR tools and regulations in place to make your campaign process as easy and stress free as possible to manage.

Uploading new contacts to your subscriber list can be done in minutes (CSV files). You can also create multiple lists which you can further segment into more specific groups (in the case you may not want to send the campaign to the entire list of your choosing). Before sending off your campaign you can preview what it will look like to your recipients on desktop and mobile devices and check your links to make sure they work appropriately. Mailchimp also provides A/B testing and basic analytics, pertaining to each campaign you send out, to give you more insight into the campaign’s open rates and clicks.

Desvantagens

I have very few complaints about Mailchimp, but I do wish they could incorporate spell check into their system somehow to help expedite the editing process. Also keep in mind, if you choose to upgrade from the free plan into a paid plan, you can only downgrade back down to the free plan once.

If you choose to make any changes to a campaign that has already been sent off, it will not update those campaigns, it will only show those updated changes to those you send the campaign to after saving those changes. Meaning if you find a mistake in a campaign you have recently sent out, know that there is no “undo” or fix.

Detalhamento da qualificação

Relação qualidade/preço
Praticidade
Suporte ao cliente

Probabilidade de recomendação: 10.0/10

Trevor A.
Setor: Publicidade e marketing
Porte da empresa: 51-200 funcionários
Traduzir com Google

A must-have for the start-up email marketer or business just starting in email marketing

Usado Semanal durante Mais de dois anos
Avaliado em 01/01/2020
Fonte da avaliação: Capterra

I went from doing 0 email marketing, to being very competent in email marketing with Mailchimp. From Day 1 until Year 2+, I keep discovering new tools and features within the platform that allow me to grow clients and their businesses. With the new features that mailchimp keeps adding in as well, I think they're going to stick around for a long while.

Vantagens

Mailchimp is incredibly easy to use, and can be taken from setup to launch in less than a day if you put in some effort. While there are platforms with more features than mailchimp, those are A) commonly much much more expensive, and B) harder to use unless you know exactly what you are trying to accomplish.

Desvantagens

Two things:

1. Their removal of the plugin with Shopify was incredibly shortsighted. The vast majority of clients we used mailchimp for were on Shopify, and the connection between the two was one of those beautiful things that kept us coming back and recommending them again and again. Using them has become more difficult since that was removed.

2. If you are trying to go down the rabbithole and target super-specific customers, you may run out of segmentation ability on Mailchimp. At the time of writing this review, you could only combine 5 criteria to create a custom segment, and your segment could only be created as 'user matches all criteria' or 'user matches any of the criterion'. This makes it hard to get your segment just right. However, if you are really needing to make THAT custom of segments regularly (based on past conditional behavior, ESP, etc.) you probably have a bigger budget and can go get one of those fancier email sending platforms.

Detalhamento da qualificação

Relação qualidade/preço
Praticidade
Suporte ao cliente

Probabilidade de recomendação: 9.0/10

Lisandro R.
Setor: E-Learning
Porte da empresa: 2-10 funcionários
Traduzir com Google

Mailchimp is behind the competition

Usado Semanal durante Mais de um ano
Avaliado em 27/10/2019
Fonte da avaliação: Capterra

MailChimp came as a free alternative to our email list when things got ugly in our business. We could say it saved our subscribers list (and business). Even though things have got better, we still use it for certain campaigns where MailChimp shines. Being it a free alternative, we cannot complain. But we wished it was easier to use and had more features (if so, we would easily go for the paid plan).

Vantagens

I liked the templates a lot. They are beautiful and well done. Very useful if you are into template use. Also, the free plan saved our business when we were out of money. It got all the basics for a business just getting started. Finally, the brand is beautiful. The UI is beautiful.

Desvantagens

It's frustrating to use. The user experience is, I would say, quirky. It's really hard to find an option/feature. A lot of them are hidden in places that don't make sense. For example, I was looking for the landing page editor, I could find the landing page REPORTS under REPORTS but no editor at all. I gave up. The metrics it tracks are very limited compared to the competition that delivers way more useful and detailed metrics overall. Also, it lacks some of the most useful features like a robust tag system and marketing automation.

Detalhamento da qualificação

Relação qualidade/preço
Praticidade
Suporte ao cliente

Probabilidade de recomendação: 6.0/10

Kenyon C.
Setor: Publicidade e marketing
Porte da empresa: 2-10 funcionários
Traduzir com Google

Don't Sleep on the Monkey, its Bananas!!!

Usado Diariamente durante Mais de um ano
Avaliado em 25/11/2019
Fonte da avaliação: Capterra

We are able to reach more customers with less legwork

We were also able to change how people view our company as a whole. Mail chimp makes our 5 to 10 person group seem like and Army.

Vantagens

Mail Chimp is very flexible and gives you a wide variety of easily customizable options. I use it for everything from Turkey Drives and fundraiser registrations to Album release contests. I hired 2 new people that have almost no graphic design experience and they were both able to learn the platform in a short time and implement what they knew in a real-world environment. Furthermore. The templates aren't cookie-cutter and are easily customizable. They update someone signs up for your product or offer. Its a low key way to get alot more customers and sell alot more products without texting 100 people1 at a time. in the end its definitely worth trying out

Desvantagens

I wish Mail chimp had a desktop app that was downloadable and cloud-connected. I also wish that you could integrate it with other software like Google Drive or other Cloud-based services.

Detalhamento da qualificação

Relação qualidade/preço
Praticidade
Suporte ao cliente

Probabilidade de recomendação: 10.0/10

Dayley S.
Setor: Indústria farmacêutica
Porte da empresa: 2-10 funcionários
Traduzir com Google

A safe option

Usado Semanal durante Mais de dois anos
Avaliado em 08/01/2020
Fonte da avaliação: Capterra

I have never had any problems with MailChimp. Its been quite easy to setup with minimal steps required. I did have to contact the customer service team on one occasion and they replied promptly and direct to the point with a solution. So my experience with both the software and their team have been great.

Vantagens

Widely used and can be integrated easily into other software such as QuickBooks, Xero, WooCommerce, Shopify, Inventory systems and many others.

MailChimp gives the user the options of many different emails output depending on the circumstances. For example; newly registered user emails, newsletters, abandoned cart emails, if a customer hasn't made a purchase in a while or hasn't returned to your site in some time, which are all great for reminding the customer of your existence, and gaining that lost customer back!

The form builder is pretty easy to use, and also gives you a copy & paste option of the code afterwards so it can be easily implemented into your website.

Desvantagens

You are limited with the styles of emails you can send to your customers. You can fully design your emails from scratch, but regarding the features you can place within the emails, it is kinda limited compared to other software. This would includes things like which items were abandoned when sending the customers an abandoned cart email. Or showing which items still remain in the customers 'Wishlist' if they haven't purchased the items yet and haven't been on the website for some time.

I am not a big fan of the MailChimp logo at the bottom of every email sent to the customers.

Detalhamento da qualificação

Relação qualidade/preço
Praticidade
Suporte ao cliente

Probabilidade de recomendação: 7.0/10

Recomendação do usuário
8.6/10
Baseado em 12.080 usuários
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Preço do Mailchimp

Preço do Mailchimp

A partir de
US$ 10,00/mês
Teste Grátis
Gratuito
Assinatura
Relação qualidade/preço

MailChimp is forever free for up to 2,000 subscribers and 12,000 emails per month. For users with more than 2,000 subscribers, MailChimp offers monthly and pay-as-you-go plans:

1,001 - 1,500 subscribers with unlimited emails per month - $20.00/month
1,501 - 2,000 subscribers with unlimited emails per month - $25.00/month
2,001 - 2,500 subscribers with unlimited emails per month - $30.00/month
2,501 - 2,600 subscribers with unlimited emails per month - $35.00/month

+ $199.00 for pro subscription

MailChimp is forever free for up to 2,000 subscribers and 12,000 emails per month. For users with more than 2,000 subscribers, MailChimp offers monthly and pay-as-you-go plans:

1,001 - 1,500 subscribers with unlimited emails per month - $20.00/month
1,501 - 2,000 subscribers with unlimited emails per month - $25.00/month
2,001 - 2,500 subscribers with unlimited emails per month - $30.00/month
2,501 - 2,600 subscribers with unlimited emails per month - $35.00/month

+ $199.00 for pro subscription

Relação qualidade/preço
4.4/5
Baseado em 12.080 usuários
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Recursos do Mailchimp

Recursos do Mailchimp

API
Análise de campanhas
Análise de dados da participação
Análise de dados em tempo real
Gestão de campanhas
Gestão de conteúdo
Gestão de email marketing
Imagem de marca personalizável
Importação/exportação de dados
Integração de redes sociais
Integração de terceiros
Interface para arrastar e soltar
Marketing de multicanal
Modelos personalizáveis
Monitoramento
Notificações automáticas
Painel de atividades
Relatórios e estatística
Segmentação de campanhas
Testes A/B
Recursos
4.4/5
Baseado em 12.080 usuários
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Categorias

Mais informações sobre Mailchimp

Mais informações sobre Mailchimp

Principais recursos do Mailchimp

  • 750+ integrations
  • A/B split campaigns & multi-variate testing
  • Activity dashboard
  • Automated scheduling
  • Automatic link checker
  • Automation workflows
  • Bounce tracking
  • Build mail lists
  • Built-in photo editing
  • Campaign analysis
  • Campaign archives
  • Campaign segmentation
  • Click-through tracking
  • Client database
  • Collaboration
  • Content management
  • Custom fields
  • Custom forms
  • Custom rules
  • Custom signup forms
  • Customer accounts
  • Customer activity reporting
  • Customer analysis
  • Customer loyalty program
  • Customer segmentation
  • Customizable email templates
  • Data import
  • Data synchronization
  • Demographic data
  • Download PDF newsletters
  • Drag & drop interface
  • Drip email marketing
  • Email analytics
  • Email archiving
  • Email delivery
  • Email designer
  • Email distribution
  • Email integration
  • Email marketing
  • Email notifications
  • Email templates
  • Email templates
  • Email tracking
  • Engagement analytics
  • Event triggered Email
  • Event triggered actions
  • Facebook Ad & Instagram Ad campaigns
  • Geolocation
  • Graphical data presentation
  • Image & file hosting
  • Import Excel lists
  • Knowledge base
  • Landing page templates
  • Lead capture
  • Lead generation
  • Lead management
  • Mail merge
  • Mailing list management
  • Market segmentation
  • Mobile integration
  • Monitoring
  • Multi-campaign
  • Multi-channel communication
  • Multi-channel management
  • Multi-channel marketing
  • Multiple projects
  • Multiple tutorials available
  • Multiple user accounts
  • Multivariate testing
  • Order confirmation
  • Order management
  • Order notifications
  • Performance monitoring
  • Preview functionality
  • Product recommendations
  • RSS feeds
  • Real time analytics
  • Real time data
  • Real time monitoring
  • Real time reporting
  • Registration management
  • Reporting & statistics
  • Retargeting
  • Rich text editor
  • Sales & website activity tracking
  • Search functionality
  • Social advertising
  • Social media integration
  • Social media metrics
  • Social media plugins
  • Social network marketing
  • Subscriber management
  • Subscription services
  • To-do list
  • Unsubscribe database
  • Usage tracking
  • User activity monitoring
  • Website integration
  • eCommerce integration

Vantagens

  • Automations: Keep a personal touch while removing manual tasks from your to-do list. Pre-built marketing automations create room to focus on strategy. Welcome, re-engage, and follow up with the people who matter to you.

  • Lists: MailChimp helps users customize signup forms to match your brand, so you can share it on your website and integrate it into your social media pages. You can also collect signups from a variety of mobile devices or import an existing list. Users can also take advantage of existing integrations to help keep their data up to date between platforms.

  • Templates: MailChimp offers a variety of pre‑designed, responsive templates. Users can also start‑from‑scratch and use the template builder for more customization. If you’re an HTML expert, you can code your own with our flexible template language.

  • Campaigns: Email Segmentation is easy with MailChimp. Send a campaign to your entire list, or target people based on available list data such as geolocation or their open/click history. RSS‑to‑Email and Automated Workflows allow you to create automated campaigns that will start sending based on triggers set by the user.

  • Ads: Find new customers and reconnect with current ones through another channel by created integrated Facebook and Instagram ads.

  • Reports: MailChimp’s reporting features help a user understand who’s opening, clicking, and coming back for more. The reports are mobile friendly and can be exported to share with coworkers or clients. Tweet Trends gives you insight into your subscribers’ activity on Twitter, and our Google Analytics integration gives you advanced stats on how your campaigns affect traffic to your website. If you sell online, our reports can help users understand how their email marketing is directly affecting sales on their website.

  • Perguntas frequentes sobre o Mailchimp

    Perguntas frequentes sobre o Mailchimp

    Abaixo estão algumas perguntas frequentes sobre o Mailchimp.

    P: Que tipo de planos o Mailchimp oferece?

    O Mailchimp oferece os seguintes planos de pagamento:

    A partir de: US$ 10,00/mês

    Modelo de preços: Gratuito, Assinatura

    Teste Grátis: Disponível

    MailChimp is forever free for up to 2,000 subscribers and 12,000 emails per month. For users with more than 2,000 subscribers, MailChimp offers monthly and pay-as-you-go plans: 1,001 - 1,500 subscribers with unlimited emails per month - $20.00/month 1,501 - 2,000 subscribers with unlimited emails per month - $25.00/month 2,001 - 2,500 subscribers with unlimited emails per month - $30.00/month 2,501 - 2,600 subscribers with unlimited emails per month - $35.00/month + $199.00 for pro subscription

    P: Quais são os principais recursos do Mailchimp?

    O Mailchimp oferece os seguintes recursos:

    • 750+ integrations
    • A/B split campaigns & multi-variate testing
    • Activity dashboard
    • Automated scheduling
    • Automatic link checker
    • Automation workflows
    • Bounce tracking
    • Build mail lists
    • Built-in photo editing
    • Campaign analysis
    • Campaign archives
    • Campaign segmentation
    • Click-through tracking
    • Client database
    • Collaboration
    • Content management
    • Custom fields
    • Custom forms
    • Custom rules
    • Custom signup forms
    • Customer accounts
    • Customer activity reporting
    • Customer analysis
    • Customer loyalty program
    • Customer segmentation
    • Customizable email templates
    • Data import
    • Data synchronization
    • Demographic data
    • Download PDF newsletters
    • Drag & drop interface
    • Drip email marketing
    • Email analytics
    • Email archiving
    • Email delivery
    • Email designer
    • Email distribution
    • Email integration
    • Email marketing
    • Email notifications
    • Email templates
    • Email templates
    • Email tracking
    • Engagement analytics
    • Event triggered Email
    • Event triggered actions
    • Facebook Ad & Instagram Ad campaigns
    • Geolocation
    • Graphical data presentation
    • Image & file hosting
    • Import Excel lists
    • Knowledge base
    • Landing page templates
    • Lead capture
    • Lead generation
    • Lead management
    • Mail merge
    • Mailing list management
    • Market segmentation
    • Mobile integration
    • Monitoring
    • Multi-campaign
    • Multi-channel communication
    • Multi-channel management
    • Multi-channel marketing
    • Multiple projects
    • Multiple tutorials available
    • Multiple user accounts
    • Multivariate testing
    • Order confirmation
    • Order management
    • Order notifications
    • Performance monitoring
    • Preview functionality
    • Product recommendations
    • RSS feeds
    • Real time analytics
    • Real time data
    • Real time monitoring
    • Real time reporting
    • Registration management
    • Reporting & statistics
    • Retargeting
    • Rich text editor
    • Sales & website activity tracking
    • Search functionality
    • Social advertising
    • Social media integration
    • Social media metrics
    • Social media plugins
    • Social network marketing
    • Subscriber management
    • Subscription services
    • To-do list
    • Unsubscribe database
    • Usage tracking
    • User activity monitoring
    • Website integration
    • eCommerce integration

    P: Quem costuma usar o Mailchimp?

    Os clientes habituais do Mailchimp são:

    Autônomos, Grandes empresas, Empresas de médio porte, Sem fins lucrativos, Administrações públicas, Pequenas empresas

    P: Em que idioma o Mailchimp está?

    O Mailchimp está nos seguintes idiomas:

    Inglês, Espanhol

    P: Que tipo de planos o Mailchimp oferece?

    O Mailchimp tem os seguintes planos de preços:

    Gratuito, Assinatura

    P: O Mailchimp é compatível com disponíveis móveis?

    O Mailchimp é compatível com os seguintes dispositivos:

    Android, iPhone, iPad

    P: O Mailchimp se integra com quais outros aplicativos?

    O Mailchimp se integra com os seguintes aplicativos:

    Administrate, Ambassador, Chargebee, ClickTale, Less Annoying CRM, Little Green Light, Neon One, Shopify, SurveyGizmo, TeamSupport

    P: Que nível de suporte o Mailchimp oferece?

    O Mailchimp oferece as seguintes opções de suporte:

    FAQs, Base de conhecimento, Suporte online, Tutoriais em vídeo