Sobre o Pardot

Meet Pardot: B2B marketing automation on the world's #1 CRM. Pardot empowers marketing and sales teams to work together to find and nurture leads, close more deals, and maximize return on investment.

Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and track marketing ROI.

Track all prospect interactions on your site — from downloads to page views — then score prospects based on parameters you set. Put time back into your sales reps’ day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting.

Accelerate pipeline, drive revenue, and align marketing and sales with Pardot Marketing Automation.

Learn more here: http://bit.ly/1yhEwPa

Preços a partir de:

US$ 1.250,00/mês

  • Teste Grátis
  • Assinatura
  • Código aberto

Principais benefícios do Pardot

- Track all prospect interactions on your site — from downloads to page views — then score prospects based on parameters you set.

- Put time back into your sales reps’ day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting.

- For sales teams, Pardot offers prospect tracking and analytics to qualify sales leads and determine the best way to approach them.

- Lead scoring and grading features ensure that team members follow up on the most relevant prospects for them.

- Pardot's Data.com connector provides sales reps with key prospect information such as company name, size, industry, location and more.

- Use Pardot´s lead management features to nurture cold or inactive leads. Gather more leads with smart capture lead forms and run more targeted campaigns using the segmentation wizard.

- Use the Social Selling features to disseminate content on social media channels usig tools such as scheduled social postings, social profile lookups, social "share" buttons, viewer interaction insights and simultaneous multi-channel posting.

- With the WYSIWYG interface used by Pardot you can design landing pages and forms without the need for a thorough knowledge of HTML. Optimize these landing pages with multivariate testing.

- Pardot's email marketing features allow you to create email campaigns based on 36 customizable templates, or using your own BYO branded templates. Tools such as email authentication, PAM analysis, email testing, and automated CAN-SPAM compliance ensure optimum delivery.

- The reporting tools offered by Pardot provide insight into the success of you marketing efforts. With tools such as closed-loop reporting to connect each close deal with its original source, the Google Analytics Connector to see the relationship between visitor and prospect data from your CRM.

- Pardot also offers sales lifecycle reporting, paid search reporting anf advanced email reporting including open rates, deliverability rates, and read rates.

- Pardot offers integrations with the following CRM solutions: Salesforce.com, SugarCRM, Netsuite, and Microsoft Dynamics CRM.

Dispositivos

Porte da empresa

P M G

Mercados

Austrália, Canadá, China, Reino Unido, Índia, Estados Unidos

Idiomas

inglês

Preços a partir de:

US$ 1.250,00/mês

  • Teste Grátis
  • Assinatura
  • Código aberto

Imagens

Create and save custom views of your data with lenses to understand how your marketing is performing.
Create, test, and send engaging and beautiful emails with the email editor.
Use Engagement Studio to create powerful, personalized nurturing campaigns.
It’s easy to build a powerful program using Actions, Triggers, and Rules.
Get a clear view of marketing analytics, build custom dashboards, and dive into your data without needing a data scientist.
Get a full view of every action your prospects perform on your website, emails, and marketing materials.
Ver mais 7
Pardot - Vídeo
Pardot - Vídeo
Pardot - Vídeo
Pardot - Vídeo
Captura de tela do Pardot: Create and save custom views of your data with lenses to understand how your marketing is performing. Captura de tela do Pardot: Create, test, and send engaging and beautiful emails with the email editor. Captura de tela do Pardot: Use Engagement Studio to create powerful, personalized nurturing campaigns. Captura de tela do Pardot: It’s easy to build a powerful program using Actions, Triggers, and Rules. Captura de tela do Pardot: Get a clear view of marketing analytics, build custom dashboards, and dive into your data without needing a data scientist. Captura de tela do Pardot: Get a full view of every action your prospects perform on your website, emails, and marketing materials.

Recursos

Total de recursos do Pardot: 107

  • API
  • Acesso para Celular
  • Acompanhamento de atividades
  • Agendamento automatizado
  • Agendamento de campanhas
  • Agendamento de compromissos
  • Alertas do celular
  • Antispam
  • Análise de dados da participação
  • Análise de dados de campanhas
  • Análise de dados de vendas
  • Análise de dados visual
  • Análise de dados/Rastreamento do ROI
  • Análise de tendências
  • Análise de tendências de vendas
  • Arquivo morto e retenção
  • Arrastar e soltar
  • Automatização de processos e fluxos de trabalho
  • Automação de marketing
  • Ações ativadas por eventos
  • Banco de dados de contatos
  • Banco de dados do cliente
  • Biblioteca de imagens
  • Bloqueador de spams
  • CRM
  • CTAs personalizáveis
  • Calendário de marketing
  • Campanhas gota a gota
  • Campos personalizáveis
  • Captura de leads
  • Conformidade com CAN SPAM
  • Conteúdo dinâmico
  • Controle de versões
  • Controles/permissões de acesso
  • Criação de painel
  • Criação e design de formulários
  • Digitalização de cartão de visitas/crachás
  • Distribuição de e-mails
  • Distribuição de leads
  • E-mail otimizados para celulares
  • Editor de WYSIWYG
  • Extração de dados
  • Ferramentas de colaboração
  • Ferramentas de prospecção
  • Formulários na Internet
  • Formulários online
  • Função de pré-visualização
  • Geração de leads
  • Gerenciamento de SEO
  • Gerenciamento de contatos
  • Gerenciamento de e-mails
  • Gerenciamento de listas
  • Gerenciamento de usuários
  • Gestão de assinantes
  • Gestão de calendários
  • Gestão de campanhas
  • Gestão de campanhas por e-mail
  • Gestão de canais
  • Gestão de leads
  • Gestão de modelos
  • Gestão de vendas
  • Gestão do pipeline
  • Importação/exportação de dados
  • Integração de banco de dados de leads
  • Integração do Microsoft Outlook
  • Integrações de terceiros
  • Lead Nurturing
  • Marketing de multicanal
  • Marketing de pesquisa
  • Marketing por e-mail
  • Marketing social
  • Mensagens de SMS
  • Modelos de e-mails
  • Modelos personalizáveis
  • Monitoramento do progresso
  • Múltiplas campanhas
  • Notificação de leads
  • Notificações em tempo real
  • Painel
  • Painel de atividades
  • Personalização
  • Personalização
  • Pesquisa de texto completo
  • Pesquisa e filtro
  • Pesquisas do cliente
  • Planejamento de campanhas
  • Priorização
  • Páginas de início/formulários web
  • Qualificação de leads
  • Rastreamento de entrega
  • Rastreamento de fonte
  • Rastreamento de interações
  • Rastreamento de palavras chave
  • Rastreamento de visitantes
  • Rastreamento de visitantes do site
  • Relatórios de vendas
  • Relatórios e análise de dados
  • Relatórios e estatística
  • Respondedores automáticos
  • Segmentação
  • Segmentação de campanhas
  • Segmentação de clientes
  • Segmentação de leads
  • Testes A/B
  • Testes multivariados
  • Verificação/validação de leads
  • Visualização de dados

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Avaliações

Classificação geral

4,1 /5
(544)
Relação qualidade/preço
3,7/5
Recursos
3,9/5
Praticidade
3,8/5
Suporte ao cliente
3,8/5

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Exibindo 5 avaliações de 544
Kate B.
Classificação geral
  • Setor: Serviços financeiros
  • Porte da empresa: 11-50 funcionários
  • Usado Diariamente durante 6 a 12 meses
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 8.0 /10

Pardot delivers on promises

Avaliado em 29/09/2020

Pardot has made it easy to understand how our marketing is working, know who is a hot lead versus a...

Pardot has made it easy to understand how our marketing is working, know who is a hot lead versus a disengaged one, and to create content that is easy to share and delivers good ROI. It’s built in many safeguards to keep you from getting in trouble with spam rules and avoid sending emails multiple times.

Vantagens

The software is great for staying in touch with prospects and clients. It makes it easy to set up emails, create content, measure and report on results, and build stronger relationships. It’s fun to use, once you understand how it works.

Desvantagens

There’s a long learning curve for adopting Pardot, and if I hadn’t had a consultant to hold my hand through the integration and kick off, I’d be struggling. I find Pardot and Salesforce training to be overly confusing and it’s really hard to find what you’re looking for. It’s a knowledge based system and continually adds more and more information, and it’s not always clear if the instructions apply to you or apply to a different level of service. Other than that I highly recommend it because of all the functionality and way it can dramatically improve your digital marketing.

Saurabh T.
Classificação geral
  • Setor: Serviços e tecnologia da informação
  • Porte da empresa: 201-500 funcionários
  • Usado Diariamente durante Mais de dois anos
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 9.0 /10

The best Marketing Automation tool out there!

Avaliado em 25/07/2020

The experience so far has been nothing short of exceptional. We have been using Pardot since the...

The experience so far has been nothing short of exceptional. We have been using Pardot since the last 5 years and have been able to facilitate amazing co-ordination with the Sales and Marketing teams. The automation Pardot provides also helps generate reports to measure Campaign ROI and overall lead generation.

Vantagens

Pardot is unmatched in its ability to automate your marketing activities. The Engagement Program features it offers is probably the best in the market and allows you to design Customer journeys with customization based on the customer attributes as well as engagement. The WYSIWYG builder allows you to build beautiful email templates and Landing pages for Lead generation and Lead nurturing. It also integrates seamlessly with Salesforce CRM and a wide variety of 3rd party applications.

Desvantagens

Pardot allows you to create multiple leads with the same email address. This is a compulsory feature and causes issues with duplicate and bad data. You need to make sure the data is cleansed regularly.

Avaliador Verificado
Classificação geral
  • Setor: Gestão da educação
  • Porte da empresa: 51-200 funcionários
  • Usado Diariamente durante Mais de dois anos
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 8.0 /10

Pardot Admin - heavy usage

Avaliado em 13/02/2021

Overall i would give it a B+ meets all most all of our needs, there were some pleasant surprises,...

Overall i would give it a B+ meets all most all of our needs, there were some pleasant surprises, but nothing is perfect. We are very happy with the production is has create d for us.

Vantagens

it was mostly plug and play, the price was right for our company (package deal with salesforce) and it effectively has automated our email marketing.

Desvantagens

there are a few little things that we have encountered that due to our industry that would not really apply to every industry. but we have found that there is flexibility in pardot.

Avaliador Verificado
Classificação geral
  • Setor: Software
  • Porte da empresa: 201-500 funcionários
  • Usado Diariamente durante Mais de um ano
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 3.0 /10

Bite the bullet and invest in a better tool

Avaliado em 12/12/2019

Horrific. Would never migrate to this tool again and wouldn't recommend to anyone.

Horrific. Would never migrate to this tool again and wouldn't recommend to anyone.

Vantagens

Perhaps "simplicity" is one way to put a positive spin on this review. For any Marketing Ops professional who wants to build anything above and beyond Pardot's pre-built functionality -- Good luck. Maybe the simplicity is good for a very small organization, but in that same vein the price point would be nowhere near worth it.

Desvantagens

Filter logic is absolutely miserable. There is no Boolean logic in the tool (going back to my point on "simplicity"), which is horrific for building out any type of complex filters for segments. There are even character limits on how much you can enter in one argument field. So, think about if you have to build out a segment to compile all leads from Europe and write out each country.... you would need to split the arguments into 15 or more "or" statements to account for each value. Also, everything is a drop down -- no free text entries for search -- so good luck sifting through 400 different values for a single Salesforce field. This is one seemingly minor example but is a great representation of how overly limited the tool is as a whole. Also their proclaimed "one-to-one" sync with Salesforce is a joke. There is always mismatched or missing data that doesn't align when boiled down into a report.

Irina M.
Classificação geral
  • Setor: Segurança pública
  • Porte da empresa: 201-500 funcionários
  • Usado Diariamente durante Mais de um ano
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 10.0 /10

DNV GL US team member's review

Avaliado em 29/01/2021

Pardot is a Salesforce Marketing extension, and I really liked to use both applications. There are...

Pardot is a Salesforce Marketing extension, and I really liked to use both applications. There are different API connectors that can be used to integrate other software I use, like webinar software.

Vantagens

Easy to send emails and track activity. Reporting is very easy with all important data right on the dashboard and on the campaign canvas.

Desvantagens

Possibly, templates can be created and WYSIWYG editor used, but we programmed emails in html, which was really time consuming.

Exibindo 5 avaliações de 544 Leia todas as avaliações

Perguntas frequentes sobre o Pardot

Abaixo estão algumas perguntas frequentes sobre o Pardot.

O Pardot oferece os seguintes planos de pagamento:

  • A partir de: US$ 1.250,00/mês
  • Modelo de preços: Assinatura, Código aberto
  • Teste Grátis: Disponível

GROWTH Standard marketing automation $1,250/month/up to 10,000 contacts PLUS Advanced marketing automation $2,500/month/up to 10,000 contacts ADVANCED Customizable marketing automation $4,000/month/up to 10,000 records All plans are billed annually.

Não temos informações sobre os recursos do Pardot.

Os clientes habituais do Pardot são:

Profissional autônomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001+

O Pardot está nos seguintes idiomas:

inglês

O Pardot é compatível com os seguintes dispositivos:

Android (celular)

O Pardot se integra com os seguintes aplicativos:

BriteVerify, Cisco Webex, Data.com Contacts, Eventbrite, Facebook, FullContact, Gmail, GoToWebinar, GoodData, Google Ads, Google Analytics, LinkedIn for Business, Microsoft Outlook, NetSuite CRM, Olark, Salesforce Marketing Cloud, Salesforce Platform, Salesforce Sales Cloud, SugarCRM, Twilio Voice, Twitter, UserVoice, Wistia

O Pardot oferece as seguintes opções de suporte:

Email/Help Desk, FAQs/Fórum, Base de conhecimento, Suporte por telefone, Bate-papo

Categorias relacionadas

Veja todas as categorias de software encontradas para Pardot.