Pardot

Salesforce B2B marketing automation for marketing & sales

4,1 /5 (536 avaliações) Escreva uma avaliação!

Resumo do Pardot

O que é o Pardot?

Meet Pardot: B2B marketing automation on the world's #1 CRM. Pardot empowers marketing and sales teams to work together to find and nurture leads, close more deals, and maximize return on investment.

Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and track marketing ROI.

Track all prospect interactions on your site — from downloads to page views — then score prospects based on parameters you set. Put time back into your sales reps’ day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting.

Accelerate pipeline, drive revenue, and align marketing and sales with Pardot Marketing Automation.

Learn more here: http://bit.ly/1yhEwPa

Resumo do Pardot

Preços

A partir de
US$ 1.250,00/mês

Opções de preços

Teste Grátis
Assinatura
Código aberto
Relação qualidade/preço

GROWTH
Standard marketing automation
$1,250/month/up to 10,000 contacts

PLUS
Advanced marketing automation
$2,500/month/up to 10,000 contacts

ADVANCED
Customizable marketing automation
$4,000/month/up to 10,000 records

All plans are billed annually.


Recursos do Pardot

Dispositivos
Porte da empresa
P M G
Mercados
Estados Unidos, Canadá, Reino Unido, Austrália, China, Índia
Idiomas
Inglês

Mídias

Create and save custom views of your data with lenses to understand how your marketing is performing.
Create, test, and send engaging and beautiful emails with the email editor.
Use Engagement Studio to create powerful, personalized nurturing campaigns.
It’s easy to build a powerful program using Actions, Triggers, and Rules.
Get a clear view of marketing analytics, build custom dashboards, and dive into your data without needing a data scientist.
Get a full view of every action your prospects perform on your website, emails, and marketing materials.
Pardot - Vídeo Pardot - Vídeo Pardot - Vídeo Pardot - Vídeo Captura de tela do Pardot: Create and save custom views of your data with lenses to understand how your marketing is performing. Captura de tela do Pardot: Create, test, and send engaging and beautiful emails with the email editor. Captura de tela do Pardot: Use Engagement Studio to create powerful, personalized nurturing campaigns. Captura de tela do Pardot: It’s easy to build a powerful program using Actions, Triggers, and Rules. Captura de tela do Pardot: Get a clear view of marketing analytics, build custom dashboards, and dive into your data without needing a data scientist. Captura de tela do Pardot: Get a full view of every action your prospects perform on your website, emails, and marketing materials.

Pardot - Avaliações

Pardot - Avaliações

Classificação geral
4,1
/
5
Excelente
221

Muito bom
202

Regular
85

Ruim
21

Péssimo
7

Relação qualidade/preço
3,7
Recursos
4
Praticidade
3,8
Suporte ao cliente
3,8
79% dos usuários recomendam este app
Kate B.

Pardot delivers on promises

Pardot has made it easy to understand how our marketing is working, know who is a hot lead versus a disengaged one, and to create content that is easy to share and delivers good ROI. It’s built in many safeguards to keep you from getting in trouble with spam rules and avoid sending emails multiple times.


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John M.

Pardot is perfect for marketing from Salesforce CRM

Overall its been a good experience (if you / your client doesnt mind the cost of using it). If choosing to use Pardot, ALL Salesforce CRM licences need to upgraded to the highest cost level (Enterprise), even if its only small teams / individual groups that require the Pardot element. This seems a bit unfair.


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Avaliador Verificado

Bite the bullet and invest in a better tool

Horrific. Would never migrate to this tool again and wouldn't recommend to anyone.


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Saurabh T.

The best Marketing Automation tool out there!

The experience so far has been nothing short of exceptional. We have been using Pardot since the last 5 years and have been able to facilitate amazing co-ordination with the Sales and Marketing teams. The automation Pardot provides also helps generate reports to measure Campaign ROI and overall lead generation.


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Charu M.

Power-packed Marketing Automation Tool

A powerful marketing automation tool but expensive. Good for people who are looking for imapctful insights, lead nurturing and tracking down customer activities with ease. Pardot could be a good fit if you need good Salesforce CRM integration and have the budget for $1,000/month or more.


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Kate B.
Setor: Serviços financeiros
Porte da empresa: 11-50 funcionários
Traduzido para o Português
Traduzido para o Português

Pardot delivers on promises

Usado Diariamente durante 6 a 12 meses
Avaliado em 29/09/2020
Fonte da avaliação: Capterra

Pardot has made it easy to understand how our marketing is working, know who is a hot lead versus a disengaged one, and to create content that is easy to share and delivers good ROI. It’s built in many safeguards to keep you from getting in trouble with spam rules and avoid sending emails multiple times.

Vantagens

The software is great for staying in touch with prospects and clients. It makes it easy to set up emails, create content, measure and report on results, and build stronger relationships. It’s fun to use, once you understand how it works.

Desvantagens

There’s a long learning curve for adopting Pardot, and if I hadn’t had a consultant to hold my hand through the integration and kick off, I’d be struggling. I find Pardot and Salesforce training to be overly confusing and it’s really hard to find what you’re looking for. It’s a knowledge based system and continually adds more and more information, and it’s not always clear if the instructions apply to you or apply to a different level of service. Other than that I highly recommend it because of all the functionality and way it can dramatically improve your digital marketing.

Detalhamento da qualificação

Relação qualidade/preço
Praticidade
Suporte ao cliente

Probabilidade de recomendação: 8.0/10

John M.
Setor: Publicidade e marketing
Porte da empresa: 2-10 funcionários
Traduzido para o Português
Traduzido para o Português

Pardot is perfect for marketing from Salesforce CRM

Usado Outro durante Mais de dois anos
Avaliado em 13/12/2019
Fonte da avaliação: Capterra

Overall its been a good experience (if you / your client doesnt mind the cost of using it). If choosing to use Pardot, ALL Salesforce CRM licences need to upgraded to the highest cost level (Enterprise), even if its only small teams / individual groups that require the Pardot element. This seems a bit unfair.

Vantagens

It's a perfect 'marketing output' tool for Salesforce, which has been adapted to natively fit without having to use 3rd party marketplace plugins for marketing output. Pardot has been a gamechanger for outputting Marketing directly from Salesforce.

Desvantagens

It doesnt integrate Social Media management (scheduling, Ads, etc.) - so you still need to use a Social Media tool such as hootsuite. So, while it's the most 'integrated marketing tool' for Salesforce, it's not a complete integrated marketing solution.

Detalhamento da qualificação

Relação qualidade/preço
Praticidade
Suporte ao cliente

Probabilidade de recomendação: 7.0/10

Avaliador Verificado
Setor: Software
Porte da empresa: 201-500 funcionários
Traduzido para o Português
Traduzido para o Português

Bite the bullet and invest in a better tool

Usado Diariamente durante Mais de um ano
Avaliado em 12/12/2019
Fonte da avaliação: Capterra

Horrific. Would never migrate to this tool again and wouldn't recommend to anyone.

Vantagens

Perhaps "simplicity" is one way to put a positive spin on this review. For any Marketing Ops professional who wants to build anything above and beyond Pardot's pre-built functionality -- Good luck. Maybe the simplicity is good for a very small organization, but in that same vein the price point would be nowhere near worth it.

Desvantagens

Filter logic is absolutely miserable. There is no Boolean logic in the tool (going back to my point on "simplicity"), which is horrific for building out any type of complex filters for segments. There are even character limits on how much you can enter in one argument field. So, think about if you have to build out a segment to compile all leads from Europe and write out each country.... you would need to split the arguments into 15 or more "or" statements to account for each value. Also, everything is a drop down -- no free text entries for search -- so good luck sifting through 400 different values for a single Salesforce field. This is one seemingly minor example but is a great representation of how overly limited the tool is as a whole. Also their proclaimed "one-to-one" sync with Salesforce is a joke. There is always mismatched or missing data that doesn't align when boiled down into a report.

Detalhamento da qualificação

Relação qualidade/preço
Praticidade
Suporte ao cliente

Probabilidade de recomendação: 3.0/10

Saurabh T.
Setor: Serviços e tecnologia da informação
Porte da empresa: 201-500 funcionários
Traduzido para o Português
Traduzido para o Português

The best Marketing Automation tool out there!

Usado Diariamente durante Mais de dois anos
Avaliado em 25/07/2020
Fonte da avaliação: Capterra

The experience so far has been nothing short of exceptional. We have been using Pardot since the last 5 years and have been able to facilitate amazing co-ordination with the Sales and Marketing teams. The automation Pardot provides also helps generate reports to measure Campaign ROI and overall lead generation.

Vantagens

Pardot is unmatched in its ability to automate your marketing activities. The Engagement Program features it offers is probably the best in the market and allows you to design Customer journeys with customization based on the customer attributes as well as engagement. The WYSIWYG builder allows you to build beautiful email templates and Landing pages for Lead generation and Lead nurturing. It also integrates seamlessly with Salesforce CRM and a wide variety of 3rd party applications.

Desvantagens

Pardot allows you to create multiple leads with the same email address. This is a compulsory feature and causes issues with duplicate and bad data. You need to make sure the data is cleansed regularly.

Detalhamento da qualificação

Relação qualidade/preço
Praticidade
Suporte ao cliente

Probabilidade de recomendação: 9.0/10

Charu M.
Setor: Publicidade e marketing
Porte da empresa: 11-50 funcionários
Traduzido para o Português
Traduzido para o Português

Power-packed Marketing Automation Tool

Usado Diariamente durante 6 a 12 meses
Avaliado em 04/04/2020
Fonte da avaliação: Capterra

A powerful marketing automation tool but expensive. Good for people who are looking for imapctful insights, lead nurturing and tracking down customer activities with ease. Pardot could be a good fit if you need good Salesforce CRM integration and have the budget for $1,000/month or more.

Vantagens

We get real time activity updates of our prospects from the lead deck functionality

Awesome customer support

Ease of usage, is highly customisable

As it's a Salesforce product now the ease of integration with the CRM is mind blowing

Desvantagens

I would say the makers of this product are a little money minded.

A lot of functionalities are only available for the PRO users like API access and A/B testing

Also, not many integrations are possible using this product

Detalhamento da qualificação

Relação qualidade/preço
Praticidade
Suporte ao cliente

Probabilidade de recomendação: 8.0/10

Recomendação do usuário
7,7/10
Baseado em 536 usuários
Compare as alternativas por recomendação dos usuários
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Preço do Pardot

Preço do Pardot

A partir de
US$ 1.250,00/mês
Teste Grátis
Assinatura
Código aberto
Relação qualidade/preço

GROWTH
Standard marketing automation
$1,250/month/up to 10,000 contacts

PLUS
Advanced marketing automation
$2,500/month/up to 10,000 contacts

ADVANCED
Customizable marketing automation
$4,000/month/up to 10,000 records

All plans are billed annually.

GROWTH
Standard marketing automation
$1,250/month/up to 10,000 contacts

PLUS
Advanced marketing automation
$2,500/month/up to 10,000 contacts

ADVANCED
Customizable marketing automation
$4,000/month/up to 10,000 records

All plans are billed annually.

Relação qualidade/preço
3,7/5
Baseado em 536 usuários
Compare as alternativas por relação qualidade/preço
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Recursos do Pardot

Recursos do Pardot

API
Análise de campanhas
Análise de dados da participação
Análise de dados em tempo real
Gestão de campanhas
Gestão de conteúdo
Gestão de e-mail marketing
Imagem de marca personalizável
Importação/exportação de dados
Integração de redes sociais
Integração de terceiros
Interface para arrastar e soltar
Marketing de multicanal
Marketing de redes sociais
Modelos personalizáveis
Monitoramento
Notificações automáticas
Painel de atividades
Relatórios e estatística
Segmentação de campanhas
Recursos
4/5
Baseado em 536 usuários
Compare as alternativas por avaliações dos recursos
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Categorias

Mais informações sobre Pardot

Mais informações sobre Pardot

Principais recursos do Pardot

  • A/B & multivariate landing page & email testing
  • Automated lead assignment
  • Campaign ROI reporting
  • Data.com connector
  • Dynamic content
  • Easy-to-use segmentation wizard.
  • Email rendering & preview functionality
  • Google Analytics connector
  • Integrated marketing calendar
  • Integrates Salesforce,SugarCRM,Netsuite & Microsoft Dynamics
  • Intuitive WYSIWYG interface
  • Landing page multivariate testing
  • Landing pages and forms
  • Lead capture forms
  • Lead management
  • Lead scoring & grading
  • Optimized sending
  • Personalized messaging
  • Progressive profiling
  • Prospect tracking
  • Prospect tracking & analytics
  • Real time sales alerts
  • Real-time sales alerts
  • SEO keyword monitoring
  • Sales lifecycle reporting
  • Scheduled social postings
  • Search campaign management
  • Social profile lookups
  • Social “share” buttons
  • Standard CRM integration

Vantagens

- Track all prospect interactions on your site — from downloads to page views — then score prospects based on parameters you set.

- Put time back into your sales reps’ day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting.

- For sales teams, Pardot offers prospect tracking and analytics to qualify sales leads and determine the best way to approach them.

- Lead scoring and grading features ensure that team members follow up on the most relevant prospects for them.

- Pardot's Data.com connector provides sales reps with key prospect information such as company name, size, industry, location and more.

- Use Pardot´s lead management features to nurture cold or inactive leads. Gather more leads with smart capture lead forms and run more targeted campaigns using the segmentation wizard.

- Use the Social Selling features to disseminate content on social media channels usig tools such as scheduled social postings, social profile lookups, social "share" buttons, viewer interaction insights and simultaneous multi-channel posting.

- With the WYSIWYG interface used by Pardot you can design landing pages and forms without the need for a thorough knowledge of HTML. Optimize these landing pages with multivariate testing.

- Pardot's email marketing features allow you to create email campaigns based on 36 customizable templates, or using your own BYO branded templates. Tools such as email authentication, PAM analysis, email testing, and automated CAN-SPAM compliance ensure optimum delivery.

- The reporting tools offered by Pardot provide insight into the success of you marketing efforts. With tools such as closed-loop reporting to connect each close deal with its original source, the Google Analytics Connector to see the relationship between visitor and prospect data from your CRM.

- Pardot also offers sales lifecycle reporting, paid search reporting anf advanced email reporting including open rates, deliverability rates, and read rates.

- Pardot offers integrations with the following CRM solutions: Salesforce.com, SugarCRM, Netsuite, and Microsoft Dynamics CRM.

Perguntas frequentes sobre o Pardot

Perguntas frequentes sobre o Pardot

Abaixo estão algumas perguntas frequentes sobre o Pardot.

P: Que tipo de planos o Pardot oferece?

O Pardot oferece os seguintes planos de pagamento:

A partir de: US$ 1.250,00/mês

Modelo de preços: Assinatura, Código aberto

Teste Grátis: Não disponível

GROWTH Standard marketing automation $1,250/month/up to 10,000 contacts PLUS Advanced marketing automation $2,500/month/up to 10,000 contacts ADVANCED Customizable marketing automation $4,000/month/up to 10,000 records All plans are billed annually.

P: Quais são os principais recursos do Pardot?

O Pardot oferece os seguintes recursos:

  • A/B & multivariate landing page & email testing
  • Automated lead assignment
  • Campaign ROI reporting
  • Data.com connector
  • Dynamic content
  • Easy-to-use segmentation wizard.
  • Email rendering & preview functionality
  • Google Analytics connector
  • Integrated marketing calendar
  • Integrates Salesforce,SugarCRM,Netsuite & Microsoft Dynamics
  • Intuitive WYSIWYG interface
  • Landing page multivariate testing
  • Landing pages and forms
  • Lead capture forms
  • Lead management
  • Lead scoring & grading
  • Optimized sending
  • Personalized messaging
  • Progressive profiling
  • Prospect tracking
  • Prospect tracking & analytics
  • Real time sales alerts
  • Real-time sales alerts
  • SEO keyword monitoring
  • Sales lifecycle reporting
  • Scheduled social postings
  • Search campaign management
  • Social profile lookups
  • Social “share” buttons
  • Standard CRM integration

P: Quem costuma usar o Pardot?

Os clientes habituais do Pardot são:

Pequenas empresas, Grandes empresas, Administrações públicas, Empresas de médio porte

P: Em que idioma o Pardot está?

O Pardot está nos seguintes idiomas:

Inglês

P: Que tipo de planos o Pardot oferece?

O Pardot tem os seguintes planos de preços:

Assinatura, Código aberto

P: O Pardot é compatível com disponíveis móveis?

Não temos informações sobre os dispositivos compatíveis com o Pardot.

P: O Pardot se integra com quais outros aplicativos?

O Pardot se integra com os seguintes aplicativos:

Bitium, Bizible, Jabmo, Kapost, LoginRadius, Oktopost, SalesforceIQ, Uberflip, Vidyard, ion interactive

P: Que nível de suporte o Pardot oferece?

O Pardot oferece as seguintes opções de suporte:

FAQs, Fórum, Base de conhecimento, Suporte online, Suporte por telefone, Tutoriais em vídeo