Sobre o Pardot
Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and marketing teams,
Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and track marketing ROI.
Users can track all prospect interactions on a site — from downloads to page views — then score prospects based on parameters set. Other features include automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time.
Preços a partir de:
1250,00 US$/mês
- Versão gratuita
- Teste Grátis
- Assinatura
5 principais alternativas ao Pardot
Principais benefícios do Pardot
- Track all prospect interactions on your site — from downloads to page views — then score prospects based on parameters you set.
- Put time back into your sales reps’ day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting.
- For sales teams, Pardot offers prospect tracking and analytics to qualify sales leads and determine the best way to approach them.
- Lead scoring and grading features ensure that team members follow up on the most relevant prospects for them.
- Pardot's Data.com connector provides sales reps with key prospect information such as company name, size, industry, location and more.
- Use Pardot´s lead management features to nurture cold or inactive leads. Gather more leads with smart capture lead forms and run more targeted campaigns using the segmentation wizard.
- Use the Social Selling features to disseminate content on social media channels usig tools such as scheduled social postings, social profile lookups, social "share" buttons, viewer interaction insights and simultaneous multi-channel posting.
- With the WYSIWYG interface used by Pardot you can design landing pages and forms without the need for a thorough knowledge of HTML. Optimize these landing pages with multivariate testing.
- Pardot's email marketing features allow you to create email campaigns based on 36 customizable templates, or using your own BYO branded templates. Tools such as email authentication, PAM analysis, email testing, and automated CAN-SPAM compliance ensure optimum delivery.
- The reporting tools offered by Pardot provide insight into the success of you marketing efforts. With tools such as closed-loop reporting to connect each close deal with its original source, the Google Analytics Connector to see the relationship between visitor and prospect data from your CRM.
- Pardot also offers sales lifecycle reporting, paid search reporting anf advanced email reporting including open rates, deliverability rates, and read rates.
- Pardot offers integrations with the following CRM solutions: Salesforce.com, SugarCRM, Netsuite, and Microsoft Dynamics CRM.
Dispositivos
Porte da empresa
Mercados
Austrália, Canadá, China, Reino Unido, Índia, Estados Unidos e outros 1
Idiomas
inglês
Preços a partir de:
1250,00 US$/mês
- Versão gratuita
- Teste Grátis
- Assinatura
5 principais alternativas ao Pardot
Imagens
Recursos
Total de recursos do Pardot: 119
Alternativas
HubSpot Marketing Hub
Marketo Engage
Mailchimp
Salesforce Marketing Cloud
Avaliações
Já tem o Pardot?
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- Setor: Serviços financeiros
- Porte da empresa: 11-50 funcionários
- Usado Diariamente durante Mais de dois anos
-
Fonte da avaliação
Classificação geral
- Relação qualidade/preço
- Praticidade
- Suporte ao cliente
- Probabilidade de recomendação 10.0 /10
Boosting a business with Pardot
Avaliado em 19/07/2022
Overall, I found Pardot great support for our business and it is helping us grow the leads with...
Overall, I found Pardot great support for our business and it is helping us grow the leads with great marketing tools. Its algorithms are unique in capturing leads and working strategically with different businesses.
Vantagens
I found Pardot a great utility and Platform for Campaign Managment, Email Marketing, Marketing, Marketing Analytics, Marketing Automation and Sales Force Automation. It has helped our business grow strategically and Marketing just went so easy.
Desvantagens
Pardot is quite expensive and really advance to manage.
Razões para mudar para o Pardot
I found Pardot to be more advanced than other platforms in terms of functionality, marketing campaign and automation tools.- Setor: Gestão da educação
- Porte da empresa: 201-500 funcionários
- Usado Semanal durante Mais de um ano
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Fonte da avaliação
Classificação geral
- Relação qualidade/preço
- Praticidade
- Suporte ao cliente
- Probabilidade de recomendação 6.0 /10
Integrates well with Salesforce but lacks features of competitors
Avaliado em 26/04/2022
Vantagens
The fact that it integrates natively with Salesforce is Pardot's best feature. The engagement studio automation product is great as well, making it really easy to create drip campaigns and other conditional flows.
Desvantagens
The email builder is 10 years behind competitor's builders. To get things to behave, you have to code emails in html. The WYSIWG builder is poor, but asset management of images and files is even worse. Competitors like MailChimp and ActiveCampaign have much better platforms for designing beautiful, responsive emails.
- Setor: Publicidade e marketing
- Porte da empresa: 2-10 funcionários
- Usado Diariamente durante 1 a 5 meses
-
Fonte da avaliação
Classificação geral
- Praticidade
- Probabilidade de recomendação 1.0 /10
Not a Good Option for Social Media Management
Avaliado em 29/06/2022
Vantagens
The product integrated well with Salesforce.
Desvantagens
We tried to use this for social media management. We do not get a preview of how a social media post will look for any of the networks, so in several instances we’ve had to delete a post and then repost it through Hootsuite or the social site directly. Also, @ mentions do not show up on Facebook as they should, only simple @text without the link.
- Setor: Indústria farmacêutica
- Porte da empresa: 51-200 funcionários
- Usado Diariamente durante 6 a 12 meses
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Fonte da avaliação
Classificação geral
- Relação qualidade/preço
- Praticidade
- Suporte ao cliente
- Probabilidade de recomendação 8.0 /10
Fantastic all in one marketing platform helping converting leads
Avaliado em 27/05/2022
The product has no doubt helped us in generating new leads and keeping us maintain our relationship...
The product has no doubt helped us in generating new leads and keeping us maintain our relationship with our existing customers and partners. I love the email marketing and marketing side of Pardot as it has been simplified in a way that non-technical users can also use the platform.
Vantagens
The product is great at automation, every single thing within the automation of email marketing and forms is customisable. The product helps us in tracking all the activities of our leads and allows us to target them with personalized messaging and products of their interest from our offerings. The platform is good at lead generation, nurturing and drip campaigns. The user interface is very friendly too
Desvantagens
The implementation of the product at the beginning is a painful process and cannot be simplified at all. There are many limitations on the reporting side and Salesforce lacks reporting capabilities in the way we want. The existing templates available to use are also limited.
Razões para escolher o Pardot
We had more experience within Pardot than MailChimpSoftware anterior
Mailchimp- Setor: Serviços e tecnologia da informação
- Porte da empresa: 501-1 000 funcionários
- Usado Diariamente durante Mais de um ano
-
Fonte da avaliação
Classificação geral
- Praticidade
- Suporte ao cliente
- Probabilidade de recomendação 6.0 /10
Pardot integrated seamlessly with Salesforce!!
Avaliado em 08/06/2022
Vantagens
Pardot and Salesforce work well together. It includes the ability to customize the look and feel of email, landing pages and sign up forms. Lead scoring is another powerful and helpful feature for huge sales insights.
Desvantagens
Improve the email editor. Exorbitantly priced- not suitable for the small businesses. There is a room to improve in terms of reporting.
Perguntas frequentes sobre o Pardot
Abaixo estão algumas perguntas frequentes sobre o Pardot.P: Que tipo de planos o Pardot oferece?
O Pardot oferece os seguintes planos de pagamento:
- A partir de: 1250,00 US$/mês
- Modelo de preços: Assinatura
- Avaliação gratuita: Disponível
GROWTH Standard marketing automation $1,250/month/up to 10,000 contacts PLUS Advanced marketing automation $2,500/month/up to 10,000 contacts ADVANCED Customizable marketing automation $4,000/month/up to 10,000 records ENTERPRISE $15,000/month/upto 75,000 contacts All plans are billed annually.
P: Quem costuma usar o Pardot?
Os clientes habituais do Pardot são:
Profissional autônomo, 2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001-5 000
P: Em que idioma o Pardot está?
O Pardot está nos seguintes idiomas:
inglês
P: O Pardot é compatível com disponíveis móveis?
O Pardot é compatível com os seguintes dispositivos:
Android (celular)
P: O Pardot se integra com quais outros aplicativos?
O Pardot se integra com os seguintes aplicativos:
BriteVerify, Data.com Contacts, Eventbrite, FullContact, Gmail, GoTo Webinar, GoodData, Google Ads, Google Analytics 360, LinkedIn for Business, Meta for Business, Microsoft Outlook, NetSuite CRM, Olark, Salesforce Marketing Cloud, Salesforce Platform, Salesforce Sales Cloud, SugarCRM, Twilio, Twitter, UserVoice, Webex, Wistia
P: Que nível de suporte o Pardot oferece?
O Pardot oferece as seguintes opções de suporte:
Email/Help Desk, FAQs/Fórum, Base de conhecimento, Suporte por telefone, Bate-papo
Categorias relacionadas
Veja todas as categorias de software encontradas para Pardot.
- Software de Gestão de Campanhas
- Ferramentas de Email Marketing
- Ferramentas de Automação de Marketing
- Sistemas de Automação de Vendas
- Software de Gestão de Leads
- Ferramentas de Análise de Marketing
- Software de Captação de Leads
- Software de Geração de Leads
- Software para Automatização de Formulários
- Software de Gerenciamento de Email
