Sobre o Pardot

Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and marketing teams,

Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and track marketing ROI.

Users can track all prospect interactions on a site — from downloads to page views — then score prospects based on parameters set. Other features include automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time.

Preços a partir de:

1250,00 US$/mês

  • Versão gratuita
  • Teste Grátis
  • Assinatura

Principais benefícios do Pardot

- Track all prospect interactions on your site — from downloads to page views — then score prospects based on parameters you set.

- Put time back into your sales reps’ day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting.

- For sales teams, Pardot offers prospect tracking and analytics to qualify sales leads and determine the best way to approach them.

- Lead scoring and grading features ensure that team members follow up on the most relevant prospects for them.

- Pardot's Data.com connector provides sales reps with key prospect information such as company name, size, industry, location and more.

- Use Pardot´s lead management features to nurture cold or inactive leads. Gather more leads with smart capture lead forms and run more targeted campaigns using the segmentation wizard.

- Use the Social Selling features to disseminate content on social media channels usig tools such as scheduled social postings, social profile lookups, social "share" buttons, viewer interaction insights and simultaneous multi-channel posting.

- With the WYSIWYG interface used by Pardot you can design landing pages and forms without the need for a thorough knowledge of HTML. Optimize these landing pages with multivariate testing.

- Pardot's email marketing features allow you to create email campaigns based on 36 customizable templates, or using your own BYO branded templates. Tools such as email authentication, PAM analysis, email testing, and automated CAN-SPAM compliance ensure optimum delivery.

- The reporting tools offered by Pardot provide insight into the success of you marketing efforts. With tools such as closed-loop reporting to connect each close deal with its original source, the Google Analytics Connector to see the relationship between visitor and prospect data from your CRM.

- Pardot also offers sales lifecycle reporting, paid search reporting anf advanced email reporting including open rates, deliverability rates, and read rates.

- Pardot offers integrations with the following CRM solutions: Salesforce.com, SugarCRM, Netsuite, and Microsoft Dynamics CRM.

Consumidores típicos

  • Autônomos
  • Pequenas empresas (2-50)
  • Médias empresas (51-500)
  • Grandes empresas (500 ou mais)

Implantação

  • Baseado na nuvem
  • Instalação local

Mercados

Austrália, Canadá, China, Reino Unido, Índia , Estados Unidos

Idiomas

inglês

Preços a partir de:

1250,00 US$/mês

  • Versão gratuita
  • Teste Grátis
  • Assinatura

Imagens

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Recursos

Total de recursos do Pardot: 119

  • API
  • Acesso para Celular
  • Acompanhamento de atividades
  • Agendamento de campanhas
  • Alertas/notificações
  • Análise de dados de campanhas
  • Análise de dados de vendas
  • Análise de dados do site
  • Análise de dados em tempo real
  • Análise de dados visual
  • Análise de tendências de vendas
  • Armazenamento de arquivos
  • Arquivo morto e retenção
  • Arrastar e soltar
  • Atribuição multicanal
  • Automatização de processos e fluxos de trabalho
  • Automação de marketing
  • Ações ativadas por eventos
  • Banco de dados de contatos
  • Banco de dados do cliente
  • Bate-papo/Mensagens instantâneas
  • Biblioteca de imagens
  • Bloqueador de spams
  • CRM
  • CTAs personalizáveis
  • Calendário de marketing
  • Campanhas gota a gota
  • Campos personalizáveis
  • Captura de leads
  • Coleta de dados de multicanal
  • Comunicação multicanal
  • Conformidade com CAN SPAM
  • Conteúdo dinâmico
  • Controle de versões
  • Controles/permissões de acesso
  • Criação e design de formulários
  • Dados em tempo real
  • Digitalização de cartão de visitas/crachás
  • Distribuição de e-mails
  • Distribuição de leads
  • E-mail otimizados para celulares
  • Editor de WYSIWYG
  • Extração de dados
  • Ferramentas de colaboração
  • Ferramentas de prospecção
  • Formulários na Internet
  • Formulários online
  • Formulários personalizáveis
  • Geração de leads
  • Gerenciamento de contatos
  • Gerenciamento de e-mails
  • Gerenciamento de listas
  • Gestão da atividade de vendas
  • Gestão de assinantes
  • Gestão de calendários
  • Gestão de campanhas
  • Gestão de campanhas por e-mail
  • Gestão de canais
  • Gestão de conteúdo
  • Gestão de formulários
  • Gestão de leads
  • Gestão de modelos
  • Gestão de respostas
  • Gestão do fluxo de trabalho
  • Gestão do pipeline
  • Importação/exportação de dados
  • Indicadores de desempenho
  • Integração de banco de dados de leads
  • Integração de redes sociais
  • Integrações de terceiros
  • Lead Nurturing
  • Marketing de eventos
  • Marketing de multicanal
  • Marketing de pesquisa
  • Marketing por e-mail
  • Marketing social
  • Modelos de e-mails
  • Modelos personalizáveis
  • Monitoramento
  • Monitoramento de campanha
  • Monitoramento de e-mail
  • Múltiplas campanhas
  • Notificação de leads
  • Notificações em tempo real
  • Otimização de taxas de conversão
  • Painel
  • Painel de atividades
  • Para pequenas empresas
  • Personalização
  • Pesquisa de texto completo
  • Pesquisa e filtro
  • Pesquisas do cliente
  • Planejamento de campanhas
  • Promoção social
  • Páginas de início/formulários web
  • Qualificação de leads
  • Rastreamento de ROI
  • Rastreamento de conversão
  • Rastreamento de e-mails
  • Rastreamento de engajamento
  • Rastreamento de fonte
  • Rastreamento de interações
  • Rastreamento de palavras chave
  • Rastreamento de visitantes
  • Rastreamento de visitantes do site
  • Relatórios de vendas
  • Relatórios e análise de dados
  • Relatórios e estatística
  • Relatórios em tempo real
  • Relatórios personalizáveis
  • Respondedores automáticos
  • Segmentação
  • Segmentação de campanhas
  • Segmentação de clientes
  • Segmentação de leads
  • Testes A/B
  • Testes multivariados
  • Verificação/validação de leads
  • Visualização de dados

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Avaliações

Classificação geral

4,1 /5
(594)
Relação qualidade/preço
3,7/5
Recursos
4,0/5
Praticidade
3,8/5
Suporte ao cliente
3,8/5

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Exibindo 5 avaliações de 594
Dede
Classificação geral
  • Setor: Hardware
  • Porte da empresa: 51-200 funcionários
  • Usado Diariamente durante Mais de dois anos
  • Fonte da avaliação

Classificação geral

  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 7.0 /10

Easy To Use, Great for Small Companies, Not as powerful as their competitors

Avaliado em 09/10/2020

Overall I've had a positive experience with Pardot and would recommend it to others. It has been a...

Overall I've had a positive experience with Pardot and would recommend it to others. It has been a very powerful tool for us and has helped us grow our business, generate leads, move leads through the sales funnel in an automated way, etc. It's really been great for us and I love the challenge of designing and building automations. Just be aware that its not all unicorns and butterflies. Each initiative we executed on took longer than we expected to roll out.

Vantagens

The software is pretty intuitive and easy to use. There is a huge community that's eager to collaborate and assist (local user groups, blogs, the Dreamforce conference, the connections conference, twitter, slack groups, linkedin groups, etc). We utilized the product for List Emails ( about 30 each month), Automated Nurture Campaigns, Segmentation, Email Preference Center, and so much more. It is very powerful and played a key role in our marketing efforts.

Desvantagens

The trade off to ease-of-use is lack of complexity. After working with the platform for 5 years, I have concluded that it is a great fit for smaller companies that want to use their features in a straightforward, uncomplicated way. We are a medium sized company with multiple target audiences, some that overlap, some that don't, territories with multiple languages and a vast and diverse product line. I am regularly (daily if not weekly) frustrated by the platform's limitations. The saving grace is that there is usually a work around. We are always able to figure out how to solve a problem, but each time it requires more steps, more time, then more "overhead" to manage in the future.

While, Salesforce is regularly rolling out enhancements and features, the list of wants and needs created by users is long. There are features that seem completely basic and have been in demand by the users for years that have yet to be delivered. Things that are sometimes minor but quite surprising to learn aren't included.

One of Pardot's biggest weaknesses is reporting. We do all our reporting in Sales Cloud dashboards or in Excel.

Kate
Classificação geral
  • Setor: Serviços financeiros
  • Porte da empresa: 11-50 funcionários
  • Usado Diariamente durante 6 a 12 meses
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 8.0 /10

Pardot delivers on promises

Avaliado em 29/09/2020

Pardot has made it easy to understand how our marketing is working, know who is a hot lead versus a...

Pardot has made it easy to understand how our marketing is working, know who is a hot lead versus a disengaged one, and to create content that is easy to share and delivers good ROI. It’s built in many safeguards to keep you from getting in trouble with spam rules and avoid sending emails multiple times.

Vantagens

The software is great for staying in touch with prospects and clients. It makes it easy to set up emails, create content, measure and report on results, and build stronger relationships. It’s fun to use, once you understand how it works.

Desvantagens

There’s a long learning curve for adopting Pardot, and if I hadn’t had a consultant to hold my hand through the integration and kick off, I’d be struggling. I find Pardot and Salesforce training to be overly confusing and it’s really hard to find what you’re looking for. It’s a knowledge based system and continually adds more and more information, and it’s not always clear if the instructions apply to you or apply to a different level of service. Other than that I highly recommend it because of all the functionality and way it can dramatically improve your digital marketing.

Alternativas consideradas

ActiveCampaign e Marketo Engage

Razões para escolher o Pardot

Greater functionality and alignment with Salesforce

Software anterior

ActiveCampaign

Razões para mudar para o Pardot

Alignment with Salesforce
Saurabh
Classificação geral
  • Setor: Serviços e tecnologia da informação
  • Porte da empresa: 201-500 funcionários
  • Usado Diariamente durante Mais de dois anos
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 9.0 /10

The best Marketing Automation tool out there!

Avaliado em 25/07/2020

The experience so far has been nothing short of exceptional. We have been using Pardot since the...

The experience so far has been nothing short of exceptional. We have been using Pardot since the last 5 years and have been able to facilitate amazing co-ordination with the Sales and Marketing teams. The automation Pardot provides also helps generate reports to measure Campaign ROI and overall lead generation.

Vantagens

Pardot is unmatched in its ability to automate your marketing activities. The Engagement Program features it offers is probably the best in the market and allows you to design Customer journeys with customization based on the customer attributes as well as engagement. The WYSIWYG builder allows you to build beautiful email templates and Landing pages for Lead generation and Lead nurturing. It also integrates seamlessly with Salesforce CRM and a wide variety of 3rd party applications.

Desvantagens

Pardot allows you to create multiple leads with the same email address. This is a compulsory feature and causes issues with duplicate and bad data. You need to make sure the data is cleansed regularly.

Alternativas consideradas

HubSpot Marketing Hub e Mailchimp

Razões para mudar para o Pardot

We were already using Salesforce CRM so it made sense to use Pardot as it would be easier to integrate with our CRM. Also, Pardot had many features that Mailchimp and Hubspot lacked (Engagement Studio, Grading etc.)
Avaliador Verificado
Classificação geral
  • Setor: Gestão de organizações sem fins lucrativos
  • Porte da empresa: 51-200 funcionários
  • Usado Diariamente durante 6 a 12 meses
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 10.0 /10

Pardot Helps us Treat Each Donor as an Individual

Avaliado em 07/12/2019

Before, we were treating email like it was direct mail. Just send out a high enough quantity and...

Before, we were treating email like it was direct mail. Just send out a high enough quantity and you’ll get enough donations. However, this was treating our donors as pocketbooks and not individuals with unique interests and hearts. Using Pardot means we can tailor what we share to each individual and tell a story they can relate to. Transformational rather than transactional. Donations have increased but that’s a byproduct of involving unique people in the story of our organization. Once you learn the UI, it’s very simple to use as long as you have even a bit of html and css experience or if someone on your team has made some great templates. We love the reporting on the individual level and the integration with Salesforce.

Vantagens

We love engagement studio and how easy it is to build out automated campaigns and dynamic lists. The ease of automation has meant less time spent uploading csv’s and more time developing great content.

Desvantagens

We wish it had a drag and drop editor. Not everyone on our team can code and it makes it difficult when we have a heavy season for deploys. The good news is, they’ve announced a beautiful drag and drop editor for the 20 winter release.

Alternativas consideradas

Campaign Monitor, Mailchimp e Marketo Engage

Razões para escolher o Pardot

The direct integration with Salesforce and wanting more ability with automation responding to individuals engagement with us online.

Software anterior

Campaign Monitor

Razões para mudar para o Pardot

The direct integration with Salesforce and the sheer quantity of things that Pardot can do in making a unique experience for each of our donors.
Nik
Classificação geral
  • Setor: Software
  • Porte da empresa: 51-200 funcionários
  • Usado Diariamente durante Mais de um ano
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 7.0 /10

Salesforce integration oversold, but excellent in its own right

Avaliado em 09/12/2018

Vantagens

Pardot is one of the better marketing automation/nurturing product aimed at mid-sized businesses. It's greatest strength is its integration with Salesforce (which will be discussed more in "cons"). With relative simplicity, it can be connected to the CRM, so that contacts can easily sync two-ways, and even custom objects can be brought through for segmentation purposes with just a couple of clicks.

Tracking and automation is very well thought out and easy to use. The product has a straightforward method of tracking campaign results and attribution, all of which can then be pushed into Salesforce for comprehensive reporting on prospect-to-purchase management and measurement.

Pardot's greatest strength lies in its ease of use. No marketing automation software is going to be SIMPLE, but Pardot shines in the consistency between its many functions. Nothing feels tacked-on or different from other tools. If you can create a campaign, you can create a complex segmentation rule, and you can manage your social media posts, as it all works identically.

The marketing automation function, Engagement Studio, has gone through substantial recent updates and I consider it best-in-class for ease of use and functionality. If true automation is your #1 concern, this is a great choice.

Lastly, support is excellent. Salesforce Trailblazer is fantastic for self-guided-training, the documentation is up-to-date and accurate, and support tickets are answered promptly and knowledgeably. If you are experienced in systems of these sorts, you will quite likely not need to take advantage of any external training (or SF's accelerator options).

Desvantagens

Pardot is a Salesforce product, and its integration is excellent, but it is just that - an integration. Pardot works like a third party service connected with Salesforce, as opposed to a native extension. Lists are synchronized, along with the sort of bugs and frustrations that come with bi-directional synchronization, and some Salesforce functions (notably custom objects) are not as fully fleshed out as one might hope. In some ways, other solutions do a better job synchronizing with Salesforce. That said, Pardot's setup is the simplest I've used, and having unified support for CRM and marketing automation is also a tremendous advantage when I do run into any hang-ups.

Also, while Pardot's feature set is great, some of its tools are in need of substantial upgrades to keep up with the competition. Its WYSIWYG email and landing page tools aren't responsive and are far outclassed in ease of use by Mailchimp and other lower cost options (although if you're comfortable with HTML and developing your own templates, it's not bad at all). It is progressively being updated and modernized, but it obviously takes time, and there can be minor frustrations when you see other tools that are smoother or more approachable. But I have never found this to set a limit on what's possible, only an opportunity for things to be faster and easier for less-expert users.

Exibindo 5 avaliações de 594 Leia todas as avaliações

Perguntas frequentes sobre o Pardot

Abaixo estão algumas perguntas frequentes sobre o Pardot.

O Pardot oferece os seguintes planos de pagamento:

  • A partir de: 1250,00 US$/mês
  • Modelo de preços: Assinatura
  • Avaliação gratuita: Disponível

GROWTH Standard marketing automation $1,250/month/up to 10,000 contacts PLUS Advanced marketing automation $2,500/month/up to 10,000 contacts ADVANCED Customizable marketing automation $4,000/month/up to 10,000 records ENTERPRISE $15,000/month/upto 75,000 contacts All plans are billed annually.

Os clientes habituais do Pardot são:

Profissional autônomo, 2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001-5 000

O Pardot está nos seguintes idiomas:

inglês

O Pardot é compatível com os seguintes dispositivos:

Android (celular)

O Pardot se integra com os seguintes aplicativos:

BriteVerify, Data.com Contacts, Eventbrite, FullContact, Gmail, GoTo Webinar, GoodData, Google Ads, Google Analytics 360, LinkedIn for Business, Meta for Business, Microsoft Outlook, NetSuite CRM, Olark, Salesforce Marketing Cloud, Salesforce Platform, Salesforce Sales Cloud, SugarCRM, Twilio, Twitter, UserVoice, Webex, Wistia

O Pardot oferece as seguintes opções de suporte:

Email/Help Desk, FAQs/Fórum, Base de conhecimento, Suporte por telefone, Bate-papo

Categorias relacionadas

Veja todas as categorias de software encontradas para Pardot.