Sobre o Pardot

Meet Pardot: B2B marketing automation on the world's #1 CRM. Pardot empowers marketing and sales teams to work together to find and nurture leads, close more deals, and maximize return on investment.

Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and track marketing ROI.

Track all prospect interactions on your site — from downloads to page views — then score prospects based on parameters you set. Put time back into your sales reps’ day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting.

Accelerate pipeline, drive revenue, and align marketing and sales with Pardot Marketing Automation.

Preços a partir de:

US$ 1.250,00/mês

  • Versão gratuita
  • Teste Grátis
  • Assinatura

Principais benefícios do Pardot

- Track all prospect interactions on your site — from downloads to page views — then score prospects based on parameters you set.

- Put time back into your sales reps’ day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting.

- For sales teams, Pardot offers prospect tracking and analytics to qualify sales leads and determine the best way to approach them.

- Lead scoring and grading features ensure that team members follow up on the most relevant prospects for them.

- Pardot's Data.com connector provides sales reps with key prospect information such as company name, size, industry, location and more.

- Use Pardot´s lead management features to nurture cold or inactive leads. Gather more leads with smart capture lead forms and run more targeted campaigns using the segmentation wizard.

- Use the Social Selling features to disseminate content on social media channels usig tools such as scheduled social postings, social profile lookups, social "share" buttons, viewer interaction insights and simultaneous multi-channel posting.

- With the WYSIWYG interface used by Pardot you can design landing pages and forms without the need for a thorough knowledge of HTML. Optimize these landing pages with multivariate testing.

- Pardot's email marketing features allow you to create email campaigns based on 36 customizable templates, or using your own BYO branded templates. Tools such as email authentication, PAM analysis, email testing, and automated CAN-SPAM compliance ensure optimum delivery.

- The reporting tools offered by Pardot provide insight into the success of you marketing efforts. With tools such as closed-loop reporting to connect each close deal with its original source, the Google Analytics Connector to see the relationship between visitor and prospect data from your CRM.

- Pardot also offers sales lifecycle reporting, paid search reporting anf advanced email reporting including open rates, deliverability rates, and read rates.

- Pardot offers integrations with the following CRM solutions: Salesforce.com, SugarCRM, Netsuite, and Microsoft Dynamics CRM.

Dispositivos

Porte da empresa

P M G

Mercados

Austrália, Canadá, China, Reino Unido, Índia, Estados Unidos

Idiomas

inglês

Preços a partir de:

US$ 1.250,00/mês

  • Versão gratuita
  • Teste Grátis
  • Assinatura

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Recursos

Total de recursos do Pardot: 101

  • API
  • Acesso para Celular
  • Acompanhamento de atividades
  • Agendamento de campanhas
  • Alertas/notificações
  • Análise de dados de campanhas
  • Análise de dados de vendas
  • Análise de dados visual
  • Análise de dados/Rastreamento do ROI
  • Análise de tendências
  • Análise de tendências de vendas
  • Arquivo morto e retenção
  • Arrastar e soltar
  • Atribuição de canais
  • Automatização de processos e fluxos de trabalho
  • Automação de marketing
  • Ações ativadas por eventos
  • Banco de dados de contatos
  • Banco de dados do cliente
  • Biblioteca de imagens
  • Bloqueador de spams
  • CRM
  • CTAs personalizáveis
  • Calendário de marketing
  • Campanhas gota a gota
  • Campos personalizáveis
  • Captura de leads
  • Conformidade com CAN SPAM
  • Conteúdo dinâmico
  • Controle de versões
  • Controles/permissões de acesso
  • Criação de painel
  • Criação e design de formulários
  • Digitalização de cartão de visitas/crachás
  • Distribuição de e-mails
  • Distribuição de leads
  • E-mail otimizados para celulares
  • Editor de WYSIWYG
  • Extração de dados
  • Ferramentas de colaboração
  • Ferramentas de prospecção
  • Formulários na Internet
  • Formulários online
  • Geração de leads
  • Gerenciamento de contatos
  • Gerenciamento de e-mails
  • Gerenciamento de listas
  • Gestão de assinantes
  • Gestão de calendários
  • Gestão de campanhas
  • Gestão de campanhas por e-mail
  • Gestão de canais
  • Gestão de formulários
  • Gestão de leads
  • Gestão de modelos
  • Gestão do pipeline
  • Importação/exportação de dados
  • Indicadores de desempenho
  • Integração de banco de dados de leads
  • Integração de redes sociais
  • Integrações de terceiros
  • Lead Nurturing
  • Marketing de multicanal
  • Marketing de pesquisa
  • Marketing por e-mail
  • Marketing social
  • Modelos de e-mails
  • Modelos personalizáveis
  • Monitoramento
  • Monitoramento de campanha
  • Múltiplas campanhas
  • Notificação de leads
  • Notificações em tempo real
  • Painel
  • Painel de atividades
  • Personalização
  • Pesquisa de texto completo
  • Pesquisa e filtro
  • Pesquisas do cliente
  • Planejamento de campanhas
  • Promoção social
  • Páginas de início/formulários web
  • Qualificação de leads
  • Rastreamento de engajamento
  • Rastreamento de fonte
  • Rastreamento de interações
  • Rastreamento de palavras chave
  • Rastreamento de visitantes
  • Rastreamento de visitantes do site
  • Relatórios de vendas
  • Relatórios e análise de dados
  • Relatórios e estatística
  • Respondedores automáticos
  • Segmentação
  • Segmentação de campanhas
  • Segmentação de clientes
  • Segmentação de leads
  • Testes A/B
  • Testes multivariados
  • Verificação/validação de leads
  • Visualização de dados

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Avaliações

Classificação geral

4,1 /5
(566)
Relação qualidade/preço
3,7/5
Recursos
4,0/5
Praticidade
3,8/5
Suporte ao cliente
3,8/5

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Exibindo 5 avaliações de 566
Kate B.
Classificação geral
  • Industry: Serviços financeiros
  • Company size: 11-50 funcionários
  • Usado Diariamente durante 6 a 12 meses
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 8.0 /10

Pardot delivers on promises

Avaliado em 29/09/2020

Pardot has made it easy to understand how our marketing is working, know who is a hot lead versus a...

Pardot has made it easy to understand how our marketing is working, know who is a hot lead versus a disengaged one, and to create content that is easy to share and delivers good ROI. It’s built in many safeguards to keep you from getting in trouble with spam rules and avoid sending emails multiple times.

Vantagens

The software is great for staying in touch with prospects and clients. It makes it easy to set up emails, create content, measure and report on results, and build stronger relationships. It’s fun to use, once you understand how it works.

Desvantagens

There’s a long learning curve for adopting Pardot, and if I hadn’t had a consultant to hold my hand through the integration and kick off, I’d be struggling. I find Pardot and Salesforce training to be overly confusing and it’s really hard to find what you’re looking for. It’s a knowledge based system and continually adds more and more information, and it’s not always clear if the instructions apply to you or apply to a different level of service. Other than that I highly recommend it because of all the functionality and way it can dramatically improve your digital marketing.

Alternativas consideradas

Marketo Engage e ActiveCampaign

Razões para escolher o Pardot

Greater functionality and alignment with Salesforce

Software anterior

ActiveCampaign

Razões para mudar para o Pardot

Alignment with Salesforce
Charu M.
Classificação geral
  • Industry: Publicidade e marketing
  • Company size: 11-50 funcionários
  • Usado Diariamente durante 6 a 12 meses
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 8.0 /10

Power-packed Marketing Automation Tool

Avaliado em 04/04/2020

A powerful marketing automation tool but expensive. Good for people who are looking for imapctful...

A powerful marketing automation tool but expensive. Good for people who are looking for imapctful insights, lead nurturing and tracking down customer activities with ease. Pardot could be a good fit if you need good Salesforce CRM integration and have the budget for $1,000/month or more.

Vantagens

We get real time activity updates of our prospects from the lead deck functionality

Awesome customer support

Ease of usage, is highly customisable

As it's a Salesforce product now the ease of integration with the CRM is mind blowing

Desvantagens

I would say the makers of this product are a little money minded.

A lot of functionalities are only available for the PRO users like API access and A/B testing

Also, not many integrations are possible using this product

Yolanda A.
Classificação geral
  • Industry: Publicidade e marketing
  • Company size: 51-200 funcionários
  • Usado Semanal durante Mais de um ano
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 8.0 /10

Perfect tool for b2b lead management

Avaliado em 16/12/2021

Overall we are happy with the performance of the tool. it helps us in our day-to-day work because...

Overall we are happy with the performance of the tool. it helps us in our day-to-day work because we can be autonomous from the marketing department.

Vantagens

It is designed to manage b2b leads. The best thing is that it is 100% synchronised with Salesforce and the data connection is perfect

Desvantagens

If you have complex needs such as third party platforms or need to manage b2c leads, it is a tool that has major limitations.

Alternativas consideradas

Zoho Marketing Automation e HubSpot Marketing Hub
Avaliador Verificado
Classificação geral
  • Industry: Transporte rodoviário e ferroviário
  • Company size: 501-1.000 funcionários
  • Usado Diariamente durante Mais de dois anos
  • Fonte da avaliação

Classificação geral

  • Praticidade
  • Probabilidade de recomendação 6.0 /10

Gets the job done

Avaliado em 21/12/2021

Pardot gets the job done, but it could definitely be better. I would recommend Pardot for smaller...

Pardot gets the job done, but it could definitely be better. I would recommend Pardot for smaller businesses that may just be starting out. If you are a larger company, I recommend either Marketo or Pardot.

Vantagens

Creating emails and landing pages are easy once you have templates that are built out. If you are not familiar with how to build templates, it may be difficult for you to use Pardot, as there is no drag and drop feature. The automation rules make it really easy for us to integrate into Salesforce, which we love. It's also very simple to create custom fields, which was important for us.

Desvantagens

The reporting feature in Pardot is subpar. It is extremely difficult to report on our marketing activities with their current reporting structure. There is no way to create a custom report, making it very difficult for our team to track ROI. Probably the biggest downside to using this platform.

Alternativas consideradas

Marketo Engage e HubSpot Marketing Hub
Tiju T.
Classificação geral
  • Industry: Serviços e tecnologia da informação
  • Company size: 51-200 funcionários
  • Usado Diariamente durante 6 a 12 meses
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 10.0 /10

Strong Marketing Automation Tool! Highly recommended for SME and Mid Range Businesses

Avaliado em 02/11/2021

Overall I loved it. It's easier to use and the LIGHTNING EXPERIENCE IS AMAZING!!! It has the modern...

Overall I loved it. It's easier to use and the LIGHTNING EXPERIENCE IS AMAZING!!! It has the modern look and feel. I am going to stay with Pardot for a long time. Truly recommend it!

Vantagens

In-house integration with SFDC. Easier to manage. Not complicated. It has similar functionality as the other major peers like Hubspot and Marketo and it was easier to learn and start working on it.

Desvantagens

Lead routing is not available. I am looking for in-built round-robin routing functionality.

Alternativas consideradas

Marketo Engage

Razões para escolher o Pardot

Price and getting in-house integration with our current CRM SFDC.

Software anterior

HubSpot Marketing Hub

Razões para mudar para o Pardot

Pardot is already owned by SFDC and our CRM is SFDC. We wanted a seamless and in-house integration which makes process management easier. Customers using SFDC as CRM can really benefit with Pardot as a Marketing automation tool.
Exibindo 5 avaliações de 566 Leia todas as avaliações

Perguntas frequentes sobre o Pardot

Abaixo estão algumas perguntas frequentes sobre o Pardot.

O Pardot oferece os seguintes planos de pagamento:

  • A partir de: US$ 1.250,00/mês
  • Pricing model: Assinatura
  • Free Trial: Disponível

GROWTH Standard marketing automation $1,250/month/up to 10,000 contacts PLUS Advanced marketing automation $2,500/month/up to 10,000 contacts ADVANCED Customizable marketing automation $4,000/month/up to 10,000 records ENTERPRISE $15,000/month/upto 75,000 contacts All plans are billed annually.

Os clientes habituais do Pardot são:

Profissional autônomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001+

O Pardot está nos seguintes idiomas:

inglês

O Pardot é compatível com os seguintes dispositivos:

Android (celular)

O Pardot se integra com os seguintes aplicativos:

BriteVerify, Data.com Contacts, Eventbrite, Facebook for Business, FullContact, Gmail, GoToWebinar, GoodData, Google Ads, Google Analytics, LinkedIn for Business, Microsoft Outlook, NetSuite CRM, Olark, Salesforce Marketing Cloud, Salesforce Platform, Salesforce Sales Cloud, SugarCRM, Twilio, Twitter, UserVoice, Webex, Wistia

O Pardot oferece as seguintes opções de suporte:

Email/Help Desk, FAQs/Fórum, Base de conhecimento, Suporte por telefone, Bate-papo

Categorias relacionadas

Veja todas as categorias de software encontradas para Pardot.