--- description: Avaliações detalhadas do Brandwatch com base nos recursos, preços, facilidade de utilização e classificações. Veja rapidamente as vantagens e desvantagens as no GetApp Portugal. Compare o Brandwatch com produtos similares. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Brandwatch - Avaliações, preços e classificações | GetApp Portugal 2026 --- Breadcrumb: [Home](/) > [Ferramentas de Influenciadores](/directory/1455/influencer-marketing/software) > [Brandwatch](/software/90431/brandwatch) # Brandwatch Canonical: https://www.getapp.pt/software/90431/brandwatch Page: 1 / 11\ Seguinte: [Next page](https://www.getapp.pt/software/90431/brandwatch?page=2) > O Brandwatch é um software de análise de rede social que fornece informações sobre consumidores e tendências de mercado ao analisar conversas em várias plataformas. > > Verdict: Rated **4.2/5** by 255 users. Top-rated for **Probabilidade de recomendação**. ----- ## Quick Stats & Ratings | Metric | Classificação | Detail | | **Geral** | **4.2/5** | 255 Avaliações | | Praticidade | 4.1/5 | Based on overall reviews | | Suporte ao cliente | 4.4/5 | Based on overall reviews | | Relação qualidade/preço | 3.8/5 | Based on overall reviews | | Recursos | 3.9/5 | Based on overall reviews | | Recommendation percentage | 70% | (7/10 Probabilidade de recomendação) | ## Sobre o fornecedor - **Empresa**: Cision - **Founded**: 1867 ## Commercial Context - **Target Audience**: Profissional autônomo, 2 - 10, 11 - 50, 51 - 200, 201 - 500, 501 - 1 000, 1 001 - 5 000, 5 001 - 10 000, 10 000+ - **Deployment & Platforms**: Nuvem, SaaS, baseado na web, Mac (desktop), Windows (desktop), Linux (desktop) - **Idiomas**: alemão, checo, chinês, chinês tradicional, dinamarquês, espanhol, finlandês, francês, indonésio, inglês, italiano, japonês, neerlandês, norueguês, polaco, português, russo, sueco, turco, árabe - **Available Countries**: Alemanha, Arábia Saudita, Austrália, Bélgica, Canadá, Catar, China, Dinamarca, Emirados Árabes Unidos, Espanha, Estados Unidos, Filipinas, Finlândia, França, Irlanda, Israel, Itália, Japão, Koweit, Luxemburgo and 13 more ## Recursos - @menções - API - Acompanhamento de atividades - Agendamento automatizado - Agendamento de campanhas - Agendamento de postagens - Alertas por e-mail - Alertas/notificações - Alerts/Escalation - Análise da concorrência - Análise de dados - Análise de dados de campanhas - Análise de dados visual - Análise de sentimentos - Análise de tendências - Análise de texto - Análise do público - Aprendizado de máquina - Arrastar e soltar - Banco de dados de contatos ## Integrations (19 total) - Bitly - Box - Bynder - Dropbox - Google Drive - Hootsuite - HubSpot Service Hub - Khoros Marketing - Neurons - OneDrive - QBank - Salesforce Sales Cloud - Salesforce Service Cloud - ServiceNow - Shopify ... and 4 more integrations ## Opções de suporte - Email/Help Desk - FAQs/Fórum - Base de conhecimento - Suporte por telefone - Bate-papo ## Category - [Ferramentas de Influenciadores](https://www.getapp.pt/directory/1455/influencer-marketing/software) ## Categorias relacionadas - [Software de Marketing de Redes Sociais](https://www.getapp.pt/directory/104/social-media/software) - [Software Web Analytics](https://www.getapp.pt/directory/109/web-analytics/software) - [Software de Gestão de Marca](https://www.getapp.pt/directory/302/brand-management/software) - [Software de Gestão de Reputação](https://www.getapp.pt/directory/873/reputation-management/software) - [Ferramentas de Monitoramento de Redes Sociais](https://www.getapp.pt/directory/1091/social-media-monitoring/software) ## Alternativas 1. [YouScan](https://www.getapp.pt/software/114583/youscan) — 4.9/5 (123 reviews) 2. [Sprout Social](https://www.getapp.pt/software/20453/sprout-social) — 4.4/5 (608 reviews) 3. [Sprinklr](https://www.getapp.pt/software/100180/sprinklr) — 4.3/5 (91 reviews) 4. [facelift](https://www.getapp.pt/software/117515/facelift) — 4.4/5 (131 reviews) 5. [Brand24](https://www.getapp.pt/software/101485/brand24) — 4.7/5 (255 reviews) ## Avaliações ### "Falcon.io is a One Stop Social Media Stop for Agencies" — 4.0/5 > **Lynan** | *23 de março de 2020* | Hotelaria | Recommendation rating: 8.0/10 > > **Vantagens**: I love the dashboard interface, and the ability to switch from one Client (Project) to another. I absolutely LOVE that my team \& I can post for clients on Facebook, Instagram, LinkedIn \& Twitter. We even can map out Instagram stories as a part of the overarching social media strategy. As an agency owner, I like the approval capabilities for my content creator or clients to create posts and for us to be the final approval and last eyes to see a post before it goes live. And last but not least, I am a huge fan of the reporting, easy to generate reports for each platform that we can send or review for clients as frequently as need. Also was extremely helpful for end of year/new year meetings I had in December and January, I was more prepared and educated about our stats than ever before, with just a few clicks. > > **Desvantagens**: Wishing you had Pintrest posting (we use and pay for Tailwind). More education on how to use social listening. More capabilities of the apps (to approve ideally or quick switch out or fix posts). To be able to answer chats/DMs in your app, so we can track our responses through stats. > > I shared most in the I like section. For our big client its been a godsend, with smaller clients a bit trickier. Its streamlined our content creation process and made us more consistent with posting at optimal times on different platforms than ever. Also we can get months ahead with scheduled content, like we'd always dreamed. Its freed up time for other important business things\! ----- ### "Brandwatch is super powerful and well rounded." — 5.0/5 > **Jeb** | *11 de dezembro de 2024* | Editoras | Recommendation rating: 9.0/10 > > **Vantagens**: We love all the integration with the different platforms we use but especially WhatsApp. > > **Desvantagens**: There was nothing wrong with Brandwatch for us. It was just a little more then we needed. We are a small business and don't need so much power. > > Brandwatch was great to work with. Not too difficult to set up and a joy to use. The data we got from our testing was magnificent and info we didn't know before. ----- ### "Brandwatch: Useful Tool, Predatory Business Practices" — 1.0/5 > **Chris** | *9 de março de 2025* | Publicidade e marketing | Recommendation rating: 0.0/10 > > **Vantagens**: Brandwatch used to be a solid analytics \& social listening tool. The dashboard was well-structured, reporting was comprehensive, \& sentiment analysis was useful. It offered valuable insights into brand perception, competitor monitoring, \& market trends. At its core, Brandwatch is a powerful tool, but no level of analytics justifies the kind of predatory business practices I’ve now experienced. > > **Desvantagens**: Deceptive renewal tactics \& a customer-unfriendly approach. Brandwatch quietly slipped an auto-renewal clause into what was a manual renewal agreement, locking us into another contract cycle without explicit consent. Previously, contract renewals were handled with an account manager reaching out—but now? No heads-up, no automated reminder, just a silent renewal \& a big invoice. When challenged, they deflected with "standard practice" excuses, despite past renewals being explicitly manual. If a company relies on fine print trickery rather than product value to retain customers, it speaks volumes. > > I was a strong advocate for Brandwatch \& regularly recommended it to peers \& leadership groups. That ends today. This is a textbook case of short-term financial gain at the cost of long-term trust. Great tool, terrible ethics. There are better analytics platforms out there that don’t resort to legal landmines \& deceptive billing tactics to keep customers on board. Would I recommend Brandwatch now? Absolutely not. Would I ever trust them again? Not a chance. Sies. ----- ### "Solid platform, slow on AI adoption" — 4.0/5 > **Tanya** | *4 de maio de 2026* | Serviços financeiros | Recommendation rating: 7.0/10 > > **Vantagens**: Strong data coverage across social, news, and forums. Flexible query builder, customisable dashboards, and excellent historical data. Reporting and export features work well for sharing insights across teams. > > **Desvantagens**: AI capabilities feel underdeveloped compared to where the market is heading - Brandwatch still relies heavily on manual setup and analysis. Sentiment analysis can also be inconsistent, especially for non-English content. ----- ### "market leader and first mover since 1999" — 5.0/5 > **Michele** | *24 de setembro de 2021* | Publicidade e marketing | Recommendation rating: 10.0/10 > > **Vantagens**: 100% flexibility and scalability. it can be used by any type of user and it can scale to any company size and need > > **Desvantagens**: to leverage it at fool capacity it require some serious skills in query wirting > > always available to solve issue or arrange product training. ----- Page: 1 / 11\ Seguinte: [Next page](https://www.getapp.pt/software/90431/brandwatch?page=2) ## Links - [View on GetApp](https://www.getapp.pt/software/90431/brandwatch) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data