Incremente o marketing, as vendas e o desempenho dos serviços!4.8/5 (74 avaliações)
O bpm'online CRM é um software em nuvem orientado a processos que conecta os pontos entre marketing, vendas e atendimento ao cliente gerenciando com eficiência a jornada completa do cliente, desde o lead até o pedido, realizando a manutenção contínua da conta.
A plataforma BPM é parte integral de todas as soluções que elevam a empresa acima da maioria dos fornecedores de CRM. A fusão do CRM com o BPM ajuda empresas de qualquer porte a desenvolver e automatizar processos para oferecer uma excelente experiência ao cliente.
Um aplicativo de gerenciamento de marketing multicanal holístico, impulsionado por processos de melhores práticas prontos para uso que fornecem excelência na geração de demanda ao identificar as necessidades dos clientes e estimular seus interesses até que sejam transformados em oportunidades. Com a ajuda do inovador designer de campanhas visuais para automação eficiente de campanhas de marketing, os profissionais de marketing planejam a sequência de atividades em uma campanha e definem regras de transição entre as etapas.
O aplicativo permite converter facilmente visitantes do site em leads e rastrear fontes e canais. Um designer de conteúdo integrado facilita a criação de modelos de e-mail simples e atraentes que podem ser testados por meio de testes de divisão de e-mail. Os e-mails de gatilho permitem a automação do processo de envolvimento de leads, da captura do lead até as oportunidades de vendas.
O bpm'online sales é um CRM em nuvem que gera processos de vendas eficientes e permite que você assuma o controle total da jornada completa do cliente, desde a geração de leads até a repetição da venda. Aproveite os processos inovadores que conduzem ações mais eficazes para você aproveitar ao máximo o seu pipeline de vendas, minimizar erros e aumentar os resultados.
A versão atualizada do bpm'online sales expande drasticamente os fluxos de trabalho de gerenciamento da força de campo e dos pedidos. Inovadoras ferramentas de vendas de campo guiadas disponíveis no aplicativo móvel bpm'online orientam o representante de vendas de campo pelas etapas que precisam realizar durante a visita. Os supervisores podem planejar visitas de maneira inteligente para cada representante de vendas, visualizar locais no mapa para escolher a rota mais conveniente e supervisionar as visitas por geo-tags dos check-ins dos representantes de vendas de campo em cada um dos locais.
O bpm'online service é uma solução baseada na nuvem com processos inovadores para uso na gestão do serviço de todo o ciclo e oferecer suporte e atendimento ao cliente omnicanal. Os agentes de serviço podem se beneficiar por trabalhar em um ambiente unificado, lidando rapidamente com um número cada vez maior de solicitações e casos de serviço, gerenciando filas de casos e fornecendo comunicações personalizadas. O portal de autoatendimento atualizado com a nova página inicial fornece acesso instantâneo a todas as informações necessárias.
Se você estiver procurando por uma implementação mais rápida com uma assinatura mensal que inclua custos de atualização e suporte, um bpm'online CRM baseado na nuvem pode lhe ajudar a começar rapidamente, evitando despesas de capital.
Working as a marketing manager in the big company, which has several offices all over the world, I can see the importance for us to effectively coordinate the teamwork and develop a unified approach to our customers. Bpm’online helped us to automate our core processes and align marketing, sales and service on a single platform.
Our sales team is happy with the system, especially with lead management, opportunity management, field sales management and sales forecasting features. With bpm’online, they are able to manage end-to-end sales cycle and communication with the customers via multiple channels. Our service team outlines the problem management feature, as it allows unifying similar cases into a problem, assigning agents to resolve it. Moreover, customer support managers can track the agents’ performance in terms of problem resolution efficiency. As a marketing manager, I really enjoyed the website behavior tracking function. With the help of bpm’online marketing, all the information on the pages visited by a client and the time spent on each page is sent to the system. Thus, it enables to understand the needs of a prospect better, track the most effective lead generation channels and launch trigger campaigns based on lead’s preferences. By the way, it is so easy to create a campaign now with the intuitive campaign designer and then monitor its efficiency. What is more, with bpm’online, we automated our routine tasks, and now we are fully concentrated on the important issues.
Working with bpm’online during quite a long period of time I have not noticed any essential drawbacks which I can mention.
On the user side, the system is very friendly and intuitive, so you normally don't get lost in tons of options. Most of then are hidden and reserved for administrators.
Main advantages for BPMOnline:
1) Marketing, Sales and Services is fully integrated and normally don't require external or additional tools to work.
2) No hidden costs. The cost model and licenses are quite simple. Your contract normally provides all (and more) of what you need. It's really weird to find unexpected restrictions in the licenses you buy.
3) Learning curve for users, administrators and technicians is very short. With good guidance during implementation, you can take control very fast.
Some areas that requires improvements:
1) Integration to third party tools. There are certain integrations that come with the tool like email and phone systems. But others like legacy system or very particular solutions, requires development that can be difficult (not impossible). The lack of existing solutions in the market (free or paid) force you to develop those integrations.
2) Changes are easy to do, but they normally requires compilation. This can take some time, and if it's executed incorrectly, you can affect your instance.
3) The security is very detailed and can be aligned to every model. But, some changes applies just to new records, not to historical information. This can require customizations to work properly.
4) Analytics tool is simple to use and powerful, but it still require some additional features, like calculated variables and export.
The bpm’online tools with omnichannel capabilities improved the communication not only with our clients but also within each team and department of our company. Our team had access to all emails, calls, notifications and could track client communications efficiently. It synchronized the work of our marketing, sales and services departments creating a single business environment.
There are many things that we like about the bpm’online system. Firstly, availability of advanced tools for omnichannel communications. It ensures effective and direct communication with our clients and we also benefit from always having up-to-date data about all our clients and their preferences.
We liked the easy customization and user-friendly interface. The scalability and security of our data was also important.
Working with the customer support team during the implementation was pleasant as they demonstrated strong technical expertise and understanding of our organizational needs.
The eco-system is not as large as some of the other big vendors have. At the same time, we got a more personalized approach from bpm’online.
With the deployment of the bpm’online software, we aligned the work of our marketing, sales and service teams and integrated data from different locations and channels. What our agents liked is that the bpm’online system enabled them to deliver personalized services and to support each client. Business process management capabilities are a huge advantage of bpm’online for us. Moreover, the bpm’online platform is scalable and flexible and meets the changing needs of the travel market. Finally, the implementation process was thoroughly planned which ensured the success of the project.
People like the personalized approach and high-class service that we deliver when they travel. That enabled us to grow very fast. Unfortunately, our CRM system was failing to keep up with the pace of our growth. Hence, there was a need for a more effective CRM solution. We were looking for a software that would support and foster our business expansion and growth. Thanks to the intelligent bpm’online software, we reduced technology costs, and improved productivity. We achieved considerable improvement of sales and marketing productivity. Our improved interactions with clients resulted in increased revenue and customer loyalty.
There wasn’t anything to dislike. The project was carefully planned and thought through – thus, everything worked fine.
There were numerous CRM options for us to choose from, and they all seem to have strengths. What we liked about bpm’online was that it provides one place for everything we need, from business development through to managing projects, processing orders and more.
We’re still making internal decisions on naming conventions and numerous details which is stalling the process. I think we will benefit from being able to allocate tasks to various people which will help us to track and manage all of our projects.
We like the fact that we could host it on-site. The customization of the system is also great, however it does mean that more work needs to put invested up front. We have not got to a point where our entire company is using the system, but we have made some headway. I can see that it will help streamline our business.
Other CRM’s have a cleaner look and feel, and slightly more engaging graphics. I feel that there might be a little too much clutter on some of the pages, but understand that it can be customized. Customization of the system has been taking too long, however this is mostly due to us not having the time or resources to dedicate to setting bpm’online up 100% for our business. So while it is beneficial that we can customize just about everything, the drawback that we have experienced is that we have been struggling internally to make decisions on the way forward.
Abaixo estão algumas perguntas frequentes sobre o bpm'online CRM.
O bpm'online CRM oferece os seguintes planos de pagamento:
A partir de: US$ 25,00/mês
Modelo de preços: Licença única, Assinatura
Avaliação gratuita: Disponível
Não temos informações sobre os recursos do bpm'online CRM.
Os clientes habituais do bpm'online CRM são:
Grandes empresas, Empresas de médio porte, Pequenas empresas
O bpm'online CRM está nos seguintes idiomas:
Checo, Holandês, Inglês, Francês, Alemão, Italiano, Português, Espanhol
O bpm'online CRM tem os seguintes planos de preços:
Licença única, Assinatura
O bpm'online CRM é compatível com os seguintes dispositivos:
Android, iPhone, iPad
O bpm'online CRM se integra com os seguintes aplicativos:
ActiveDEMAND, HubSpot CRM, HubSpot Marketing, Mailchimp, PDFfiller, PandaDoc, PieSync, Robly, Skedify, Twitter
O bpm'online CRM oferece as seguintes opções de suporte:
FAQs, Fórum, Base de conhecimento, Suporte online, Suporte por telefone, Tutoriais em vídeo