Sobre o Zoho Campaigns

Crie, planeje, execute e supervisione campanhas de e-mail por um preço acessível com este software de marketing por e-mail rico em recursos, fácil de usar e eficiente.

Com o Zoho Campaigns, você pode criar e enviar e-mails responsivos em massa, que podem ser automatizados, dando a você controle total para alcançar e envolver leads e clientes.

O conteúdo dinâmico do Zoho Campaigns ajuda você a segmentar leads e clientes. Você também pode criar e-mails impressionantes com a ajuda de modelos existentes para evitar a criação de campanhas de e-mail a partir do zero.

O Zoho Campaigns adere aos requisitos da Lei CAN SPAM, ajudando você a criar um relacionamento transparente e honesto com os contatos.

Ele se integra à maioria dos aplicativos internos do Zoho, como Zoho CRM, Zoho Survey, Zoho Analytics etc. e também a outros aplicativos de terceiros, como G-Suite, Shopify, Eventbrite e muitos outros, para melhorar a produtividade. Além disso, a integração com as mídias sociais ajuda você a compartilhar campanhas de e-mail em plataformas sociais para melhorar o alcance e o engajamento.

Ele oferece planos mensais e anuais, por e-mail e por assinante, assim como planos de preços de créditos com pagamento por e-mail. Ele também inclui um plano grátis para sempre e um plano de alto volume para necessidades de marketing por e-mail.

Preços a partir de:

US$ 5,00/mês

  • Teste Grátis
  • Versão grátis
  • Assinatura

Dispositivos

Porte da empresa

P M G

Mercados

Austrália, Brasil, Canadá, China, Alemanha e outros 5, Reino Unido, Índia, Japão, México, Estados Unidos

Idiomas

alemão, chinês, chinês tradicional, dinamarquês, espanhol e outros 13, francês, holandês, húngaro, indonésio, inglês, italiano, japonês, polonês, português, russo, sueco, tailandês, turco

Preços a partir de:

US$ 5,00/mês

  • Teste Grátis
  • Versão grátis
  • Assinatura

Imagens

Template editor
Workflow
Workflow setup
Mobile app
Roles and privileges
Dashboard
Workflow templates
Reports
Ver mais 9
Zoho Campaigns - Vídeo
Captura de tela do Zoho Campaigns: Template editor Captura de tela do Zoho Campaigns: Workflow Captura de tela do Zoho Campaigns: Workflow setup Captura de tela do Zoho Campaigns: Mobile app Captura de tela do Zoho Campaigns: Roles and privileges Captura de tela do Zoho Campaigns: Dashboard Captura de tela do Zoho Campaigns: Workflow templates Captura de tela do Zoho Campaigns: Reports

Recursos

Total de recursos do Zoho Campaigns: 74

  • API
  • Acesso offline
  • Acesso para Celular
  • Acompanhamento de atividades
  • Agendamento automatizado
  • Agendamento de campanhas
  • Agendamento de compromissos
  • Alertas/notificações
  • Análise de dados da participação
  • Análise de dados de campanhas
  • Análise de dados em tempo real
  • Arrastar e soltar
  • Ações ativadas por eventos
  • Banco de dados de contatos
  • Biblioteca de imagens
  • Bloqueador de spams
  • CRM
  • Campanhas gota a gota
  • Campos personalizáveis
  • Conformidade com CAN SPAM
  • Conteúdo dinâmico
  • Convites e lembretes por e-mail
  • Dados em tempo real
  • E-mail otimizados para celulares
  • Editor de WYSIWYG
  • Fluxo de trabalho configurável
  • Formulários na Internet
  • Formulários personalizáveis
  • Geolocalização
  • Geração de leads
  • Gerenciamento de contatos
  • Gerenciamento de e-mails
  • Gerenciamento de listas
  • Gerenciamento de mala direta
  • Gerenciamento de newsletters
  • Gestão de assinantes
  • Gestão de assinaturas
  • Gestão de campanhas
  • Gestão de campanhas por e-mail
  • Gestão de canais
  • Gestão de comércio eletrônico
  • Gestão de conteúdo
  • Gestão de leads
  • Gestão de modelos
  • Gestão de respostas
  • Gestão do design
  • Gestão do fluxo de trabalho
  • Importação/exportação de dados
  • Indicadores de desempenho
  • Integrações de terceiros
  • Lead Nurturing
  • Lista negra/branca
  • Marketing por e-mail
  • Modelos de e-mails
  • Modelos personalizáveis
  • Monitoramento de e-mail
  • Monitoramento em tempo real
  • Múltiplas campanhas
  • Painel de atividades
  • Personalização
  • Pesquisas do cliente
  • Planejamento de campanhas
  • Promoção social
  • Páginas de início/formulários web
  • Rastreamento de cliques
  • Rastreamento de e-mails
  • Relatórios e análise de dados
  • Relatórios e estatística
  • Relatórios personalizáveis
  • Segmentação de campanhas
  • Segmentação de clientes
  • Sincronização de dados
  • Streaming de vídeo
  • Testes A/B

Alternativas

Mailchimp

4,5
#1 alternativa ao Zoho Campaigns
MailChimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with...

MailerLite

4,5
#2 alternativa ao Zoho Campaigns
MailerLite is an email marketing solution which provides tools for customizable email building, automation, landing...

Enabler

3,7
#3 alternativa ao Zoho Campaigns
Enabler is an enterprise-level email marketing software which supports email consultancy, email campaign management,...

User.com

4,6
#4 alternativa ao Zoho Campaigns
O User.com é uma plataforma de automação de marketing que visa aumentar a participação e melhorar a conversão usando...

Avaliações

Classificação geral

4,1 /5
(180)
Relação qualidade/preço
4,3/5
Recursos
4/5
Praticidade
3,9/5
Suporte ao cliente
4,2/5

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Exibindo 5 avaliações de 180
Michael K.
Classificação geral
  • Setor: Publicidade e marketing
  • Porte da empresa: 2-10 funcionários
  • Usado Diariamente durante Mais de dois anos
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 10.0 /10

ZOHO Campaigns manages 8,000 person newsletter

Avaliado em 05/03/2019

The team at ZOHO Campaigns have been very responsive to any questions. I also like that once you...

The team at ZOHO Campaigns have been very responsive to any questions. I also like that once you build up a list you can manage the list in Campaigns. Overall been very easy software to use on a daily basis.

Vantagens

I use ZOHO Campaigns to send out a daily 8,000 person newsletter. I have used ZOHO Campaigns for nearly 10 years for my newsletter. What I like is the ability to cut and paste HTML content into a template and create the newsletter in a couple of minutes.

Desvantagens

I would like there to be more subscriber reports in ZOHO Campaigns. Perhaps could be a way we could customize the subscriber reports a little better.

Colin M.
Classificação geral
  • Setor: Serviços e tecnologia da informação
  • Porte da empresa: 2-10 funcionários
  • Usado Semanal durante Mais de um ano
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 7.0 /10

Powerful email marketing campaign management

Avaliado em 20/09/2018

Zoho Campaigns is a powerful email marketing manager that tends not to get the same kind of...

Zoho Campaigns is a powerful email marketing manager that tends not to get the same kind of exposure as the better-known autoresponders and martech products, but it should definitely be on the radar of any SME planning to run their own email marketing in-house.

Zoho Campaigns will need a lot of configuration initially (as would any similar product) to get your branding, workflows and compliance details set up, but once configured it would be possible to delegate a lot of the day to day running to non-technical staff.

Zoho has done a lot of work on GDPR compliance, can handle consent campaigns and self-serve subscription preferences well.

Zoho Campaigns can be used as a stand-alone product, but is also included in their Zoho One suite offering which is fantastic value for micro businesses if you want to take a different route from the Microsoft Office 365/G Suite mainstream. The integration with

If you are just sending out the odd newsletter to a small list, you probably don't want something that has the sophisticated options that Zoho Campaigns offers.

However, if you are a business looking to manage, test and optimise your email marketing or if you are planning to take your email marketing in-house from an agency - and you have the knowledge and experience to be able to configure it - Zoho Campaigns could be a good solution.

Vantagens

- integration with G Suite and Zoho CRM
- nice analytics dashboard
- A/B Testing
- Personalised content
- Includes features normally only found in much more expensive martech products
- Good solution for handling GDPR compliance
- Easy to configure sign-up forms on web pages, e.g. in Wordpress

Desvantagens

- Lots of options to configure; expect to spend quite a bit of time getting this setup initially
- Some newsletter templates not brilliant, so expect to spend some time getting the look and feel you want
- Interface not always as intuitive as it could be

Avaliador Verificado
Classificação geral
  • Setor: Hospitais e Saúde
  • Porte da empresa: 1.001-5.000 funcionários
  • Usado Semanal durante 1 a 5 meses
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 10.0 /10

Really great alternative to Mailchimp

Avaliado em 08/03/2021

I like it, its worked great for us and we plan on continuing using it. It is fantastic value for...

I like it, its worked great for us and we plan on continuing using it. It is fantastic value for money and I would definitely recommend it to others.

Vantagens

It is really easy to use. I also love their self help section, they have really great, detailed video walkthroughs of almost every aspect of the tool. That gets you up and running in 2-3 hours which is phenomenal for a product that has so much customization. As far as the features are concerned, it has everything you need to run a good marketing campaign. The reporting section is nice and detailed. Remarketing options are also really good. You get a lot of value for the price you pay.

Desvantagens

Their support was a little slow in replying to queries. Also the mobile app is very limited, to the point where you cannot perform some pretty basic tasks.

Jj E.
Classificação geral
  • Setor: Produção audivisual
  • Porte da empresa: 2-10 funcionários
  • Usado Diariamente durante 6 a 12 meses
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 0.0 /10

I feel like I'm a beta tester.

Avaliado em 24/07/2020

Clunky, slow and an overall terrible user experience.

From a distance, it looks shiny with a ton...

Clunky, slow and an overall terrible user experience.

From a distance, it looks shiny with a ton of functionality. But when you actually start using it, you'll see a myiad of small aesthetics that don't look right (loading bar doesn't extend full width, loading dots are blurred) and the loading times are among the slowest for any software I've ever used.

Now all of those things are OK, because functionality is what matters the most, right?

This would be true if the functionality of the platform actually worked as intended. We've run into issues like:

-Duplicating a workflow gets stuck and never duplicates. The bug required Zoho team to fix it on their side which took 3-5 business days.
-Changing a font color for an HTML email doesn't work. You'll see the updated font color in the HTML code, and in the email preview you will see the font color you want. But when you send the email, the font color is almost always wrong.
-Their simple condition filter in their workflow component didn't work originally. I had to speak to their engineering team twice to show them the problem, and then they fixed it 5 days later.

The list goes on and on. I wish this program just worked and I didn't have to write this review.

The one good thing about this software is that their customer service team is very responsive, and they normally fix the problems. But again, I feel like I'm a beta tester working with them through all of these bugs.

I don't recommend this software to anyone.

Vantagens

Campains has a lot of features out of the box and is a very affordable option for startups looking for an email solution.

Desvantagens

This entire platform is riddled with bugs, quirks, and errors that make your job so much harder. When things don't work, you normally assume you're doing it wrong with most software. Not with Zoho Campaigns.

When things don't work, it's most likely broken on their side. 3 months into using this software every day, and we've already reported 3 different instances where their software was not working as intended.

If I was getting this software for free, that would be OK. But since we're paying hundreds of dollars each month to use it, this is not acceptable.

Derek R.
Classificação geral
  • Setor: Design gráfico
  • Porte da empresa: Profissional autônomo
  • Usado Semanal durante Mais de um ano
  • Fonte da avaliação

Classificação geral

  • Relação qualidade/preço
  • Praticidade
  • Suporte ao cliente
  • Probabilidade de recomendação 7.0 /10

A power tool... when it's working properly

Avaliado em 22/12/2020

Overall, the experience has been good, but it's taken a lot of work to get to this point....

Overall, the experience has been good, but it's taken a lot of work to get to this point. Admittedly, we may be stretching the system a bit more than the average user, but we're not doing anything groundbreaking. I've had to (through testing and trial-and-error) get everything working myself because often times the first-tier of support doesn't understand the software that well. Second-tier support has almost always been extremely helpful, but you're usually stuck waiting a couple days to hear back from them.

Vantagens

We're using workflows in Campaigns to send automated messages based on customer data, and have created quite the intricate web of workflows over the last year. While it's taken some trial-and-error to get things where we want, we have a 12-week long program that runs without any user input, allowing us to focus on elements of the program that DO require our attention. One of the main reasons we went with Zoho Campaigns (and CRM) was the monthly cost compared to other options.

Desvantagens

There are occasional times when the workflows fail to run properly, and this causes me MAJOR headaches. For example, I have a weekly workflow that starts on Tuesday morning with an email, then sends another email on Friday, and finishes with a move to the "next week" workflow the following Tuesday. If the system hiccups and "misses" the window for that Friday email, the user sits in the workflow until NEXT Friday, and does not move on to the next week as they should. As a result, I've had to build failsafes into my workflows that allow me to manually force folks into our out of weeks (ugh!).

Exibindo 5 avaliações de 180 Leia todas as avaliações

Perguntas frequentes sobre o Zoho Campaigns

Abaixo estão algumas perguntas frequentes sobre o Zoho Campaigns.

O Zoho Campaigns oferece os seguintes planos de pagamento:

  • A partir de: US$ 5,00/mês
  • Modelo de preços: Gratuito, Assinatura
  • Teste Grátis: Disponível

Não temos informações sobre os recursos do Zoho Campaigns.

Os clientes habituais do Zoho Campaigns são:

Profissional autônomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001+

O Zoho Campaigns está nos seguintes idiomas:

alemão, chinês, chinês tradicional, dinamarquês, espanhol, francês, holandês, húngaro, indonésio, inglês, italiano, japonês, polonês, português, russo, sueco, tailandês, turco

O Zoho Campaigns é compatível com os seguintes dispositivos:

Android (celular), iPhone (celular), iPad (tablet)

O Zoho Campaigns se integra com os seguintes aplicativos:

Bigcommerce, Bigin, Box, Dropbox Business, Dynamics 365, Eventbrite, Evernote Business, Facebook, Gmail, GoToWebinar, Google Analytics, Google Drive, HubSpot CRM, Litmus, OneDrive, Salesforce Platform, Shopify, SugarCRM, SurveyMonkey, Vimeo Pro, Wistia, WooCommerce, WordPress, Zapier, Zendesk, Zoho Analytics, Zoho Backstage, Zoho Books, Zoho CRM, Zoho Commerce, Zoho Creator, Zoho Desk, Zoho Docs, Zoho Flow, Zoho Forms, Zoho Invoice, Zoho Meeting, Zoho Recruit, Zoho Sites, Zoho Survey

O Zoho Campaigns oferece as seguintes opções de suporte:

Email/Help Desk, FAQs/Fórum, Base de conhecimento, Suporte por telefone, 24 horas por dia (representante ao vivo), Bate-papo

Categorias relacionadas

Veja todas as categorias de software encontradas para Zoho Campaigns.