Act-On

Plataforma de automação de marketing na nuvem

4,3 /5 (245 avaliações) Escreva uma avaliação!

Resumo do Act-On

O que é o Act-On?

O espaço de trabalho integrado baseado na nuvem do Act-On permite que os diretores de marketing (CMOs, na sigla em inglês) e suas respectivas organizações de marketing administrem a experiência do cliente de ponta a ponta. Com o Act-On, os profissionais de marketing podem criar e promover campanhas de divulgação da marca, geração de demanda e expansão de clientes.

O Act-On é uma plataforma de automação de marketing que oferece inovação para os profissionais de marketing fazerem o melhor trabalho de suas carreiras. O Act-On é o único espaço de trabalho integrado para atender às necessidades do CMO e de todo o departamento de marketing, desde a divulgação e aquisição até a retenção e a fidelização. Com o Act-On, os profissionais de marketing podem oferecer experiências mais personalizadas ao cliente, obter melhores resultados nos negócios e maximizar o valor da vida útil do cliente.

Resumo do Act-On

Preços

A partir de
US$ 900,00/mês

Opções de preços

Teste Grátis
Assinatura
Relação qualidade/preço

Recursos do Act-On

Dispositivos
Porte da empresa
P M G
Mercados
Estados Unidos, Reino Unido, China, Alemanha
Idiomas
Alemão, Espanhol, Francês, Holandês, Inglês

Mídias

Create beautifully designed landing pages with a drag and drop function
Create beautifully designed landing pages with a drag and drop function
Easily view the online actions and behaviors taken by your buyers and customers
Segmentation made simple - segment using behavioral, demographic and/or firmographic data
Connect Act-On to your sales and martech applications
Create custom buyer journeys with Act-On's Automated Programs
Act-On's customizable dashboard
Act-On's WYSIWYG email composer
Captura de tela do Act-On: Create beautifully designed landing pages with a drag and drop function Captura de tela do Act-On: Create beautifully designed landing pages with a drag and drop function Captura de tela do Act-On: Easily view the online actions and behaviors taken by your buyers and customers Captura de tela do Act-On: Segmentation made simple - segment using behavioral, demographic and/or firmographic data Captura de tela do Act-On: Connect Act-On to your sales and martech applications Captura de tela do Act-On: Create custom buyer journeys with Act-On's Automated Programs Captura de tela do Act-On: Act-On's customizable dashboard Captura de tela do Act-On: Act-On's WYSIWYG email composer

Act-On - Avaliações

Act-On - Avaliações

Classificação geral
4,3
/
5
Excelente
133

Muito bom
78

Regular
23

Ruim
6

Péssimo
5

Relação qualidade/preço
3,9
Recursos
4,1
Praticidade
4,1
Suporte ao cliente
4,3
86% dos usuários recomendam este app
Scott S.

A Solid Marketing Automation Platform

We are a media publisher that used Act-On primarily for sending out marketing emails — about 20+ a month, supporting a white paper site, and hosting 2 webinars a month. Act-On made it super easy to set up and market webinars from the initial thought, through sending a copy of the webinar to attendees when done and every step along the way.

I've used about 4 different marketing automation platforms and I can tell you that Act-On was by far the easiest to send email campaigns in, from initial email creation to sending.


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Catherine H.

Wonderful Product. Great Value, Amazing Results!

I've used Act-On for many years and enjoy the ease of use, their great metrics and the intuitive interface. This is a product I can't recommend enough. I use it daily and enjoy the automation as much as I enjoy the social publishing and email marketing abilities.


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Abbie D.

Buyer Beware!! Not a sophisticated system in the least

The worst. Beware - do NOT fall for this "automation" system. Go with something that actually supports the workflow of marketers in 2018.


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Bethany D.

Act-on is an easy to use and robust marketing tool.

Our sales team is massively impressed with the capabilities and insights that Act-on provides through the integration with our CRM tool. We have been able to message leads with the right message at the right time easily and are able to have a hands off approach when it comes to funneling leads to our sales team. The value Act-on has added has been worth it.


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Kelsey D.

If you take advantage of all of its features, you will succeed.


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Scott S.
Setor: Editoras
Porte da empresa: 11-50 funcionários
Traduzido para o Português
Traduzido para o Português

A Solid Marketing Automation Platform

Usado Diariamente durante Mais de dois anos
Avaliado em 10/09/2018
Fonte da avaliação: Capterra

We are a media publisher that used Act-On primarily for sending out marketing emails — about 20+ a month, supporting a white paper site, and hosting 2 webinars a month. Act-On made it super easy to set up and market webinars from the initial thought, through sending a copy of the webinar to attendees when done and every step along the way.

I've used about 4 different marketing automation platforms and I can tell you that Act-On was by far the easiest to send email campaigns in, from initial email creation to sending.

Vantagens

I liked that over the past four years I have worked with the product I have seen it grow leaps and bounds. They have a team that is dedicated to making smart improvements with the product.

Desvantagens

Like all products this isn't perfect. I had the most problems with our sales rep kept changing. Also, once in a blue moon a feature would change without proper notification.

Traduzido para o Português

Resposta do Act-On Software

Great to hear your feedback, Scott! Thanks for sharing. Please be sure to check out the Act-On User Community as another great resource for Act-On customers. https://community.act-on.com/home

Detalhamento da qualificação

Relação qualidade/preço
Praticidade
Suporte ao cliente

Probabilidade de recomendação: 9.0/10

Catherine H.
Setor: Publicidade e marketing
Porte da empresa: 51-200 funcionários
Traduzido para o Português
Traduzido para o Português

Wonderful Product. Great Value, Amazing Results!

Usado Diariamente durante Mais de dois anos
Avaliado em 07/05/2019
Fonte da avaliação: Capterra

I've used Act-On for many years and enjoy the ease of use, their great metrics and the intuitive interface. This is a product I can't recommend enough. I use it daily and enjoy the automation as much as I enjoy the social publishing and email marketing abilities.

Vantagens

Act-On is easy to use and great metrics!

Desvantagens

Nothing I'd change about this software!

Traduzido para o Português

Resposta do Act-On Software

Thanks for the great review, Catherine! We appreciate your feedback and are so happy you're a fan of Act-On.

Cheers!
Sarah

Detalhamento da qualificação

Relação qualidade/preço
Praticidade
Suporte ao cliente

Probabilidade de recomendação: 10.0/10

Abbie D.
Setor: Software
Porte da empresa: 51-200 funcionários
Traduzido para o Português
Traduzido para o Português

Buyer Beware!! Not a sophisticated system in the least

Usado Diariamente durante Mais de dois anos
Avaliado em 18/10/2018
Fonte da avaliação: Capterra

The worst. Beware - do NOT fall for this "automation" system. Go with something that actually supports the workflow of marketers in 2018.

Vantagens

Absolutely nothing. I came from using Pardot at my previous company and then was stuck with this poor excuse for an automation system for two years. Luckily we're in the process of switching back to Pardot at the moment.

Desvantagens

Pricing Model Not Built to Scale: They think that the "pay for contacts" pricing model is a pro, but it is not! For any marketer with a growing database this is a pure nightmare given that they are basically unresponsive when you need to add more contacts. We are actually currently in a situation where we can't get ANYONE to respond to help us add more contacts, which means that I cannot execute on a very large campaign that we were set to launch yesterday.

Customer Service: As mentioned above, good luck getting anybody to actually call you back or fix your issues. If you have any level of sophistication in your marketing programs and automation, it's just a matter of when you're going to run into issues with Act-On, and half the time, they don't even know why the system doesn't work. I just got a call back a few days ago about a support ticket I submitted in JULY (it's October 18 right now).

Product: Act-On does not have a contacts database. So if you need to look up a contact and see every list that they are on, every automation program they are in, or to manage their subscriptions or lists, you cannot. That's right - there is no way to globally search for a contact in Act-On. This is absurd. There is no way that you can call yourself an automation system in 2018 and not have this most basic of capabilities.

Detalhamento da qualificação

Relação qualidade/preço
Praticidade
Suporte ao cliente

Probabilidade de recomendação: 0.0/10

Bethany D.
Setor: Gestão da educação
Porte da empresa: 201-500 funcionários
Traduzido para o Português
Traduzido para o Português

Act-on is an easy to use and robust marketing tool.

Usado Diariamente durante 6 a 12 meses
Avaliado em 20/06/2019
Fonte da avaliação: Capterra

Our sales team is massively impressed with the capabilities and insights that Act-on provides through the integration with our CRM tool. We have been able to message leads with the right message at the right time easily and are able to have a hands off approach when it comes to funneling leads to our sales team. The value Act-on has added has been worth it.

Vantagens

Most actions are very intuitive and the tool is easy to navigate.

Desvantagens

Our onboarding experience wasn't the best, but Act-on has since implemented a new onboarding process that involves thorough training and set-up. We went to the bootcamp later and we are pleased that Act-on now offers that at the kickoff for other customers.

Traduzido para o Português

Resposta do Act-On Software

Hi Bethany,
Thank you for posting your review! We appreciate your feedback and love that you're a fan of Act-On!
Cheers,
Sarah

Detalhamento da qualificação

Relação qualidade/preço
Praticidade
Suporte ao cliente

Probabilidade de recomendação: 9.0/10

Kelsey D.
Setor: Serviços financeiros
Porte da empresa: 201-500 funcionários
Traduzido para o Português
Traduzido para o Português

If you take advantage of all of its features, you will succeed.

Usado Diariamente durante 6 a 12 meses
Avaliado em 06/08/2018
Fonte da avaliação: Capterra

Vantagens

We chose Act-on as our marketing automation software because of its native integration with Salesforce, our CRM at the time.

We made the move from Marketo, and Act-on has a much easier user interface. There were so many things we could track and do.

We had great customer service, including weekly calls with a customer experience rep.

Desvantagens

Like most marketing automation software, the key to success is learning all of the ins and outs of the system, then create a strategy surrounding it.

If you don't have someone on your team willing to take advantage of all of the features, the price might outweigh the benefit.

Our customer experience rep could have helped more in overall strategy and campaign building, but they were incredibly busy, too busy to go in depth on those items.

The team ended up moving to a simpler and cheaper product because they weren't taking advantage of everything Act-on had to offer.

Traduzido para o Português

Resposta do Act-On Software

Hi Kelsey,
Thanks so much for posting your review. We're seeing a huge uptick in Credit Union customers as they're realizing what a game-changer marketing automation can be in their efforts to compete against big banks.

We hope you'll reconsider Act-On in the future when your team is ready to take its marketing to the next level. We've got awesome boot camp trainings that can get users up to speed quickly.

Good luck!
Sarah

Detalhamento da qualificação

Relação qualidade/preço
Praticidade
Suporte ao cliente

Probabilidade de recomendação: 6.0/10

Recomendação do usuário
8/10
Baseado em 245 usuários
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Preço do Act-On

Preço do Act-On

A partir de
US$ 900,00/mês
Teste Grátis
Assinatura
Relação qualidade/preço
Relação qualidade/preço
3,9/5
Baseado em 245 usuários
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Recursos do Act-On

Recursos do Act-On

API
Análise de campanhas
Análise de dados da participação
Análise de dados em tempo real
Gestão de campanhas
Gestão de conteúdo
Gestão de e-mail marketing
Imagem de marca personalizável
Importação/exportação de dados
Integração de redes sociais
Integração de terceiros
Interface para arrastar e soltar
Marketing de multicanal
Marketing de redes sociais
Modelos personalizáveis
Monitoramento
Notificações automáticas
Painel de atividades
Relatórios e estatística
Segmentação de campanhas
Recursos
4,1/5
Baseado em 245 usuários
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Categorias

Perguntas frequentes sobre o Act-On

Perguntas frequentes sobre o Act-On

Abaixo estão algumas perguntas frequentes sobre o Act-On.

P: Que tipo de planos o Act-On oferece?

O Act-On oferece os seguintes planos de pagamento:

A partir de: US$ 900,00/mês

Modelo de preços: Assinatura

Teste Grátis: Não disponível

P: Quais são os principais recursos do Act-On?

Não temos informações sobre os recursos do Act-On.

P: Quem costuma usar o Act-On?

Os clientes habituais do Act-On são:

Pequenas empresas, Grandes empresas, Sem fins lucrativos, Empresas de médio porte

P: Em que idioma o Act-On está?

O Act-On está nos seguintes idiomas:

Alemão, Espanhol, Francês, Holandês, Inglês

P: Que tipo de planos o Act-On oferece?

O Act-On tem os seguintes planos de preços:

Assinatura

P: O Act-On é compatível com disponíveis móveis?

Não temos informações sobre os dispositivos compatíveis com o Act-On.

P: O Act-On se integra com quais outros aplicativos?

O Act-On se integra com os seguintes aplicativos:

10to8, Bitium, Bizible, Evergage, LiveHive, Oktopost, Pipeliner CRM, Uberflip, Vidyard, ion interactive

P: Que nível de suporte o Act-On oferece?

O Act-On oferece as seguintes opções de suporte:

Suporte por telefone, Suporte online, Base de conhecimento, FAQs, Fórum