Resumo do Brightcove

O que é o Brightcove?

Brightcove marketing suite is a video content management solution designed to maximize the engagement and conversion rates of your videos, improving the ROI of your video campaigns with a range of tools. The solution gives you a video library, on-demand publishing, SEO-optimized video portals, live video streaming, social media sharing, lead capture analytics, and results tracking and reporting.

Other products include Video Cloud for video hosting and publishing. You can use this solution to deliver engaging videos to any device and to easily manage your online videos. Brightcove Once allows you to place ads within your videos. You can insert pre-, mid- and post-roll ads that are targeted on a per-user basis. Zencoder provides both file and live transcoding to easily integrate with your application. Brightcove Gallery allows you to create video portals with built-in lead capture tools and analytics, SEO optimized pages and user-friendly layouts with social sharing. Choose from more than 100 page templates that can be customized to suit your brand. You can also import videos and playlists directly from Brightcove Video Cloud.

Resumo do Brightcove

Preços

A partir de
US$ 99,00/mês

Opções de preços

Teste Grátis
Assinatura
Relação qualidade/preço

Recursos do Brightcove

Dispositivos
Porte da empresa
P M G
Mercados
Estados Unidos, Reino Unido, Austrália
Idiomas
Inglês

Mídias

Brightcove - Vídeo Captura de tela do Brightcove: Captura de tela do Brightcove: Captura de tela do Brightcove: Captura de tela do Brightcove: Captura de tela do Brightcove:

Brightcove - Avaliações

Brightcove - Avaliações

Classificação geral
4,2
/
5
Excelente
5

Muito bom
4

Regular
3

Ruim
0

Péssimo
0

Relação qualidade/preço
3,7
Recursos
4,2
Praticidade
3,9
Suporte ao cliente
3,7
75% dos usuários recomendam este app
Julien C.


Traduzir com Google
Avaliador Verificado

Easiest video platform ever


Traduzir com Google
Avaliador Verificado

It's no YouTube

I would much rather convince our organization to swap over to exclusively use YouTube for all of our video needs, but there is still some value to be had from using Brightcove if you aren't ready/willing to go all in on YouTube.


Traduzir com Google
Avaliador Verificado

It handles the traffic and looks great


Traduzir com Google
Avaliador Verificado

Brightcove gives all of our video content a good home


Traduzir com Google
Julien C.
Porte da empresa: 51-200 funcionários

Apenas classificações

Usado Diariamente durante Mais de dois anos
Avaliado em 23/08/2017
Fonte da avaliação: GetApp

Detalhamento da qualificação

Relação qualidade/preço
Praticidade
Suporte ao cliente

Probabilidade de recomendação: 10.0/10

Avaliador Verificado
Setor: Serviços de eventos
Porte da empresa: 501-1.000 funcionários
Traduzido para o Português
Traduzido para o Português

Easiest video platform ever

Usado Diariamente durante Mais de dois anos
Avaliado em 20/12/2018
Fonte da avaliação: Capterra

Vantagens

I use Brightcove daily as a Digital Production Manager. The entire interface is intuitive and user-friendly, from uploading videos to creating playlists to manipulating players. Their gallery players are my favorite aspect because it layouts playlists in a clean, modern player and easy to integrate into landing pages. Also their customer support is top-notch. When I have trouble with customizing a player or troubleshooting why a set of them weren't working on my webpages, their engineers provided quick, thorough support.

Desvantagens

What I like least is the limited analytics available. Most often than not, our clients want to know how many unique views they received or how many people viewed the video at specific time markers. Brightcove, unfortunately, doesn't supply this data.

Detalhamento da qualificação

Praticidade
Suporte ao cliente

Probabilidade de recomendação: 10.0/10

Avaliador Verificado
Setor: Instituições religiosas
Porte da empresa: 10.000+ funcionários
Traduzido para o Português
Traduzido para o Português

It's no YouTube

Usado Semanal durante Mais de dois anos
Avaliado em 30/09/2019
Fonte da avaliação: Capterra

I would much rather convince our organization to swap over to exclusively use YouTube for all of our video needs, but there is still some value to be had from using Brightcove if you aren't ready/willing to go all in on YouTube.

Vantagens

It does a decent job at getting the analytics you need, if you're patient enough to wait for who knows how long to get the information back. You're not going to forget about YouTube, but there is still some value to be had from Brightcove.

Desvantagens

The reporting isn't super flexible, robust, or timely. It could definitely be because of the way our organization has implemented Brightcove, but it's not uncommon to wait 10+ minutes for a simple report to see how many views a couple videos have received.

Detalhamento da qualificação

Relação qualidade/preço
Praticidade
Suporte ao cliente

Probabilidade de recomendação: 5.0/10

Avaliador Verificado
Setor: Formação profissional e coaching
Porte da empresa: 201-500 funcionários
Traduzido para o Português
Traduzido para o Português

It handles the traffic and looks great

Usado Diariamente durante Mais de dois anos
Avaliado em 17/07/2019
Fonte da avaliação: Capterra

Vantagens

I love how easy it is to embed video hosted on Brightcove in our website or resource center. We pull video directly from brightcove into streams in uberflip, and it requires no work beyond the initial setup. I really appreciate all of the options in players as well, from adding logos, skins, playback options, etc., it's easy to customize. Video is such an important part of our business, Brightcove is also by extension!

Desvantagens

This is totally on my organization and not on Brightcove, but we have a lot of users in our instance. These users have caused issues by changing things in Brightcove, which cause issues on our website or on our resource center. I have not figured out how to, or if it is possible to, approve/deny changes made to videos before they are published.

Detalhamento da qualificação

Praticidade

Probabilidade de recomendação: 10.0/10

Avaliador Verificado
Porte da empresa: 501-1.000 funcionários
Traduzido para o Português
Traduzido para o Português

Brightcove gives all of our video content a good home

Usado Semanal durante Mais de um ano
Avaliado em 10/04/2018
Fonte da avaliação: Capterra

Vantagens

My favorite thing about Brightcove is the social functionality that allows me to publish videos to Youtube, Twitter, and other platforms. I don't have to export video and import it elsewhere. It makes sharing simple.

Desvantagens

My least favorite thing about Brightcove has to do with our users who upload duplicate content, or who don't use proper tags. We have thousands of videos, one video can be in 20+ languages, and when users aren't adding them in a uniform manner, searching them can be a real hassle.

Detalhamento da qualificação

Relação qualidade/preço
Praticidade

Probabilidade de recomendação: 10.0/10

Recomendação do usuário
7,8/10
Baseado em 12 usuários
Compare as alternativas por recomendação dos usuários
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Preço do Brightcove

Preço do Brightcove

A partir de
US$ 99,00/mês
Teste Grátis
Assinatura
Relação qualidade/preço
Relação qualidade/preço
3,7/5
Baseado em 12 usuários
Compare as alternativas por relação qualidade/preço
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Recursos do Brightcove

Recursos do Brightcove

API
Análise de campanhas
Análise de dados da participação
Análise de dados em tempo real
Gestão de campanhas
Gestão de conteúdo
Gestão de e-mail marketing
Imagem de marca personalizável
Importação/exportação de dados
Integração de redes sociais
Integração de terceiros
Interface para arrastar e soltar
Marketing de multicanal
Modelos personalizáveis
Monitoramento
Notificações automáticas
Painel de atividades
Relatórios e estatística
Segmentação de campanhas
Testes A/B
Recursos
4,2/5
Baseado em 12 usuários
Compare as alternativas por avaliações dos recursos
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Categorias

Mais informações sobre Brightcove

Mais informações sobre Brightcove

Principais recursos do Brightcove

  • Brightcove Gallery
  • Brightcove Once VOD
  • Closed Captions for Online Video
  • Deliver live video events
  • Integrated analytics
  • Interactive ad capabilities
  • Lead capture features and analytics
  • Live Video Content on Mobile and OTT Devices
  • Live and File Cloud Encoding
  • Multi-screen video distribution
  • Over 100 templates styles, Import videos and playlists
  • Social media sharing
  • Strategic ad placement
  • Third party integrations
  • Video SEO page design for SaaS hosting
  • Video analytics
  • Video library
  • Video management
  • Video marketing
  • Zencoder for transcoding

Vantagens

Brightcove Once includes both a VOD and Live solution. Once LIVE gives you real-time analytics on video and ad performance, along with business intelligence that ensures optimal ad placement and supports FCC compliant multi-screen closed captions.

Brightcove Video Cloud offers multi-channel upload, automatically propagating of encoded content to the Brightcove content delivery service system or directly to your own CDN.

Schedule video launch time based on geographies and schedule roll-outs of global launches.

Style and brand your video players based on templates, with Flash and HTML5 delivert and in-player social sharing.

Brightcove offers HD video streaming with at least 6 different renditions for each video you upload. It automatically detects user bandwidth switching between renditions mid-stream to ensure the highest quality playback.

Brightcove Video Cloud provides mobile-ready video encoding to reach mobile audiences. Use intelligent device detection and powerful mobile web player templates to deliver content to mobiles. The Universal Delivery Service allows you to upload your video once and have it be delivered across both desktop browsers and iOS devices.

You can automatically sync your videos with your YouTube channel and create rules to automatically push your Brightcove videos to YouTube based on pre-defined metadata criteria.

Video Cloud supports VAST 1.0, VAST 2.0, and VPAID.

Video Cloud supports integrations with Ad Delivery Solutions, ADTECH, Atlas AdManager, Doubleclick DART for Publishers (DFP and DFP Small Business), DART Enterprise, Open AdStream by 24/7 RealMedia, Yahoo APT (YVAP) and OpenX.

Insert in-player calls to action with point-and-click tools and a visual cue point editor.

Brightcove Video Cloud offers real-time performance monitoring that can give hourly snapshots and detailed content performance reports. These reports include video impressions, video views and play rates, viewed minute, drop-off rates and Brightcove's proprietary engagement score as well as engagement analytics.

Monitor traffic and referrals including top referring domains, traffic sources and most popular search terms and keywords for both organic and paid campaigns.

ideo Cloud analytics offer analytics for both Flash and HTML5-based devices. You can compare how the same content has performed in different site locations, such as on your homepage, or on your mobile Web player and your video library player.

Brightcove's Web Analytics SDK integrates with Omniture and Google Analytics.

Perguntas frequentes sobre o Brightcove

Perguntas frequentes sobre o Brightcove

Abaixo estão algumas perguntas frequentes sobre o Brightcove.

P: Que tipo de planos o Brightcove oferece?

O Brightcove oferece os seguintes planos de pagamento:

A partir de: US$ 99,00/mês

Modelo de preços: Assinatura

Teste Grátis: Disponível

P: Quais são os principais recursos do Brightcove?

O Brightcove oferece os seguintes recursos:

  • Brightcove Gallery
  • Brightcove Once VOD
  • Closed Captions for Online Video
  • Deliver live video events
  • Integrated analytics
  • Interactive ad capabilities
  • Lead capture features and analytics
  • Live Video Content on Mobile and OTT Devices
  • Live and File Cloud Encoding
  • Multi-screen video distribution
  • Over 100 templates styles, Import videos and playlists
  • Social media sharing
  • Strategic ad placement
  • Third party integrations
  • Video SEO page design for SaaS hosting
  • Video analytics
  • Video library
  • Video management
  • Video marketing
  • Zencoder for transcoding

P: Quem costuma usar o Brightcove?

Os clientes habituais do Brightcove são:

Grandes empresas, Empresas de médio porte

P: Em que idioma o Brightcove está?

O Brightcove está nos seguintes idiomas:

Inglês

P: Que tipo de planos o Brightcove oferece?

O Brightcove tem os seguintes planos de preços:

Assinatura

P: O Brightcove é compatível com disponíveis móveis?

O Brightcove é compatível com os seguintes dispositivos:

iPhone

P: O Brightcove se integra com quais outros aplicativos?

O Brightcove se integra com os seguintes aplicativos:

Beckon, Bitium, Chartbeat, Kapost, MediaBeacon, Rocketium, SnapApp, Uberflip, dotCMS, ion interactive

P: Que nível de suporte o Brightcove oferece?

O Brightcove oferece as seguintes opções de suporte:

Base de conhecimento, Suporte online, Suporte por telefone, Tutoriais em vídeo