Brightcove marketing suite is a video content management solution designed to maximize the engagement and conversion rates of your videos, improving the ROI of your video campaigns with a range of tools. The solution gives you a video library, on-demand publishing, SEO-optimized video portals, live video streaming, social media sharing, lead capture analytics, and results tracking and reporting.
Other products include Video Cloud for video hosting and publishing. You can use this solution to deliver engaging videos to any device and to easily manage your online videos. Brightcove Once allows you to place ads within your videos. You can insert pre-, mid- and post-roll ads that are targeted on a per-user basis. Zencoder provides both file and live transcoding to easily integrate with your application. Brightcove Gallery allows you to create video portals with built-in lead capture tools and analytics, SEO optimized pages and user-friendly layouts with social sharing. Choose from more than 100 page templates that can be customized to suit your brand. You can also import videos and playlists directly from Brightcove Video Cloud.
I use Brightcove daily as a Digital Production Manager. The entire interface is intuitive and user-friendly, from uploading videos to creating playlists to manipulating players. Their gallery players are my favorite aspect because it layouts playlists in a clean, modern player and easy to integrate into landing pages. Also their customer support is top-notch. When I have trouble with customizing a player or troubleshooting why a set of them weren't working on my webpages, their engineers provided quick, thorough support.
What I like least is the limited analytics available. Most often than not, our clients want to know how many unique views they received or how many people viewed the video at specific time markers. Brightcove, unfortunately, doesn't supply this data.
I love how easy it is to embed video hosted on Brightcove in our website or resource center. We pull video directly from brightcove into streams in uberflip, and it requires no work beyond the initial setup. I really appreciate all of the options in players as well, from adding logos, skins, playback options, etc., it's easy to customize. Video is such an important part of our business, Brightcove is also by extension!
This is totally on my organization and not on Brightcove, but we have a lot of users in our instance. These users have caused issues by changing things in Brightcove, which cause issues on our website or on our resource center. I have not figured out how to, or if it is possible to, approve/deny changes made to videos before they are published.
My favorite thing about Brightcove is the social functionality that allows me to publish videos to Youtube, Twitter, and other platforms. I don't have to export video and import it elsewhere. It makes sharing simple.
My least favorite thing about Brightcove has to do with our users who upload duplicate content, or who don't use proper tags. We have thousands of videos, one video can be in 20+ languages, and when users aren't adding them in a uniform manner, searching them can be a real hassle.
Easy to use video hosting platform. Many upload customization options, and a great one-click landing page option. Easy to implement on landing pages and track within playlists.
Reporting methods are hard to get video-to-video comparison reports without using workarounds that involve a ton of manual work.
I would much rather convince our organization to swap over to exclusively use YouTube for all of our video needs, but there is still some value to be had from using Brightcove if you aren't ready/willing to go all in on YouTube.
It does a decent job at getting the analytics you need, if you're patient enough to wait for who knows how long to get the information back. You're not going to forget about YouTube, but there is still some value to be had from Brightcove.
The reporting isn't super flexible, robust, or timely. It could definitely be because of the way our organization has implemented Brightcove, but it's not uncommon to wait 10+ minutes for a simple report to see how many views a couple videos have received.
Brightcove Once includes both a VOD and Live solution. Once LIVE gives you real-time analytics on video and ad performance, along with business intelligence that ensures optimal ad placement and supports FCC compliant multi-screen closed captions.
Brightcove Video Cloud offers multi-channel upload, automatically propagating of encoded content to the Brightcove content delivery service system or directly to your own CDN.
Schedule video launch time based on geographies and schedule roll-outs of global launches.
Style and brand your video players based on templates, with Flash and HTML5 delivert and in-player social sharing.
Brightcove offers HD video streaming with at least 6 different renditions for each video you upload. It automatically detects user bandwidth switching between renditions mid-stream to ensure the highest quality playback.
Brightcove Video Cloud provides mobile-ready video encoding to reach mobile audiences. Use intelligent device detection and powerful mobile web player templates to deliver content to mobiles. The Universal Delivery Service allows you to upload your video once and have it be delivered across both desktop browsers and iOS devices.
You can automatically sync your videos with your YouTube channel and create rules to automatically push your Brightcove videos to YouTube based on pre-defined metadata criteria.
Video Cloud supports VAST 1.0, VAST 2.0, and VPAID.
Video Cloud supports integrations with Ad Delivery Solutions, ADTECH, Atlas AdManager, Doubleclick DART for Publishers (DFP and DFP Small Business), DART Enterprise, Open AdStream by 24/7 RealMedia, Yahoo APT (YVAP) and OpenX.
Insert in-player calls to action with point-and-click tools and a visual cue point editor.
Brightcove Video Cloud offers real-time performance monitoring that can give hourly snapshots and detailed content performance reports. These reports include video impressions, video views and play rates, viewed minute, drop-off rates and Brightcove's proprietary engagement score as well as engagement analytics.
Monitor traffic and referrals including top referring domains, traffic sources and most popular search terms and keywords for both organic and paid campaigns.
ideo Cloud analytics offer analytics for both Flash and HTML5-based devices. You can compare how the same content has performed in different site locations, such as on your homepage, or on your mobile Web player and your video library player.
Brightcove's Web Analytics SDK integrates with Omniture and Google Analytics.
Abaixo estão algumas perguntas frequentes sobre o Brightcove.
O Brightcove oferece os seguintes planos de pagamento:
A partir de: US$ 99,00/mês
Modelo de preços: Assinatura
Avaliação gratuita: Disponível
O Brightcove oferece os seguintes recursos:
Os clientes habituais do Brightcove são:
Grandes empresas, Empresas de médio porte
O Brightcove está nos seguintes idiomas:
O Brightcove tem os seguintes planos de preços:
O Brightcove é compatível com os seguintes dispositivos:
O Brightcove se integra com os seguintes aplicativos:
Beckon, Bitium, Chartbeat, Kapost, MediaBeacon, Rocketium, SnapApp, Uberflip, dotCMS, ion interactive
O Brightcove oferece as seguintes opções de suporte:
Base de conhecimento, Suporte online, Suporte por telefone, Tutoriais em vídeo