--- description: Avaliações detalhadas do Google Analytics 360 com base nos recursos, preços, facilidade de utilização e classificações. Veja rapidamente as vantagens e desvantagens as no GetApp Portugal. Compare o Google Analytics 360 com produtos similares. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Google Analytics 360 - Avaliações, preços e classificações | GetApp Portugal 2026 --- Breadcrumb: [Home](/) > [Software Web Analytics](/directory/109/web-analytics/software) > [Google Analytics 360](/software/90997/google-analytics) # Google Analytics 360 Canonical: https://www.getapp.pt/software/90997/google-analytics Page: 1 / 325\ Seguinte: [Next page](https://www.getapp.pt/software/90997/google-analytics?page=2) > Com o Google Analytics, os usuários podem mensurar vendas e conversões e obter novas informações sobre como os visitantes usam os sites e como os descobriram. > > Verdict: Rated **4.7/5** by 8101 users. Top-rated for **Probabilidade de recomendação**. ----- ## Quick Stats & Ratings | Metric | Classificação | Detail | | **Geral** | **4.7/5** | 8101 Avaliações | | Praticidade | 4.2/5 | Based on overall reviews | | Suporte ao cliente | 4.2/5 | Based on overall reviews | | Relação qualidade/preço | 4.7/5 | Based on overall reviews | | Recursos | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Probabilidade de recomendação) | ## Sobre o fornecedor - **Empresa**: Google ## Commercial Context - **Modelo de preços**: (Free version available) - **Target Audience**: Profissional autônomo, 2 - 10, 11 - 50, 51 - 200, 201 - 500, 501 - 1 000, 1 001 - 5 000, 5 001 - 10 000, 10 000+ - **Deployment & Platforms**: Nuvem, SaaS, baseado na web, Android (celular) - **Idiomas**: alemão, checo, chinês, chinês tradicional, coreano, dinamarquês, espanhol, finlandês, francês, hebraico, húngaro, indonésio, inglês, irlandês, italiano, japonês, neerlandês, norueguês, polaco, português, português do Brasil, russo, sueco, tailandês, turco, ucraniano, árabe - **Available Countries**: Afeganistão, Alanda, Albânia, Alemanha, Andorra, Angola, Anguila, Antártida, Antígua e Barbuda, Argentina, Argélia, Arménia, Aruba, Arábia Saudita, Austrália, Azerbaijão, Baamas, Bangladeche, Barbados, Barém and 229 more ## Recursos - A/B Testing - API - Agregação de dados - Alertas/notificações - Analítica aumentada - Análise de dados - Análise de dados do site - Análise do funil de vendas - Aprendizado de máquina - Banco de dados do cliente - Busca inteligente - Captura e transferência de dados - Coleta de dados de multicanal - Conectores de dados - Controles/permissões de acesso - Criação de diagramas - Criação de painel - Descoberta de dados - Ferramentas de colaboração - Geração pontual de relatórios ## Integrations (5 total) - Google Ads - Google Search Console - Google Tag Manager 360 - Shopify - WordPress ## Opções de suporte - Email/Help Desk - FAQs/Fórum - Base de conhecimento - Bate-papo ## Category - [Software Web Analytics](https://www.getapp.pt/directory/109/web-analytics/software) ## Categorias relacionadas - [Software Web Analytics](https://www.getapp.pt/directory/109/web-analytics/software) - [Software de Dashboards](https://www.getapp.pt/directory/586/reporting-dashboard/software) - [Ferramentas de Relatórios](https://www.getapp.pt/directory/931/analytics-reporting/software) - [Software de Análise de Produto](https://www.getapp.pt/directory/3791/product-analytics/software) - [Ferramentas de Análise de Dados](https://www.getapp.pt/directory/1129/data-analysis/software) ## Alternativas 1. [Lucky Orange](https://www.getapp.pt/software/112955/lucky-orange) — 4.7/5 (266 reviews) 2. [Similarweb](https://www.getapp.pt/software/100382/similarweb-pro) — 4.6/5 (261 reviews) 3. [Semrush](https://www.getapp.pt/software/91634/semrush) — 4.6/5 (2325 reviews) 4. [Looker](https://www.getapp.pt/software/91545/looker) — 4.5/5 (285 reviews) 5. [Ahrefs](https://www.getapp.pt/software/102405/ahrefs) — 4.7/5 (585 reviews) ## Avaliações ### "Google Analytics is a great tool to monitor your marketing" — 5.0/5 > **Michelle** | *12 de maio de 2025* | Varejistas | Recommendation rating: 10.0/10 > > **Vantagens**: I like that it tracks various components of my web traffic. I like how detailed I can go into my reports. I also like the ease and options to get it kickstarted. > > **Desvantagens**: So far, I have had no complaints about the Analytics software. It does everything I need it to and has some features I'm not even aware of. > > Overall I have been very pleased with Analytics for my site traffic and reporting. I haven't used many other features but it has done everything I have needed and has been very easy to use and implement. ----- ### "A good tool for Analytics." — 4.0/5 > **Alesandra** | *6 de junho de 2025* | Serviços e tecnologia da informação | Recommendation rating: 9.0/10 > > **Vantagens**: Responsiveness of customer support services providers and ease in integration with other tools. Effectiveness of the software especially in data analysisation. > > **Desvantagens**: I have nothing to dislike. The product is well suited. Software customization is also unlimited especially to premium subscribers. > > Google analytics 360 has the best features. It ensures more relevant data and deep insights. Finding targeted audience while using the software is also easier. ----- ### "Great for enterprise customers and national competitors, too much for solopreneurs." — 3.0/5 > **Barry** | *27 de agosto de 2025* | Internet | Recommendation rating: 5.0/10 > > **Vantagens**: The depth and customization are unmatched if you're serious about tracking customer behavior at scale, and the integrations with Google Ads, BigQuery, and other industry must haves is beyond anything else available. It's a great way to really focus in on how your customer is using your website, what's successfully drawing them in with your SEO, and how your big-picture looks through all these breadcrumbs of minutiuae. > > **Desvantagens**: It's very expensive and geared towards enterprise rather than individuals or small business. Its learning curve is very steep and, while you feel like you might just waltzed in and get all the data you ever wanted, you really have to work for it. Once you know what you're doing, it's beautiful, but the journey there is pricey and exhausting. > > It's undeniably the most capable product out there for analytics out there, but if you're a small business or a solopreneur, it's too much, too fast. If you're stepping down from corporate into your own business, you'll probably be able to use this easily - and if you want to really come out of the gate swinging, this is a must-have skill to be competitive. But if you just want to focus on your product first, or your focus isn't a national scale, this would be a lot to take on. ----- ### "Home for data-driven marketers" — 4.0/5 > **Atalay** | *2 de junho de 2025* | Publicidade e marketing | Recommendation rating: 9.0/10 > > **Vantagens**: We can make our media plans data-driven by seeing all traffic and sales related to the website in detail and from which paid or organic channel they come. > > **Desvantagens**: While the results from Google ad platforms are pretty good, the results from other ad platforms never match due to attribution. > > It is one of the indispensable platforms for data-driven digital marketing. Although there are always problems with results from channels other than Google, we can also obtain serious information about website traffic and performance. ----- ### "Good reporting, unfriendly UX" — 4.0/5 > **Avaliador Verificado** | *1 de agosto de 2025* | Publicidade e marketing | Recommendation rating: 7.0/10 > > **Vantagens**: Good reporting, especially gets more important in high-traffic sites where Google Analytics performed better > > **Desvantagens**: The UX, interface, and dashboard are not friendly. Hard to understand, make selections and not time-efficient ----- Page: 1 / 325\ Seguinte: [Next page](https://www.getapp.pt/software/90997/google-analytics?page=2) ## Links - [View on GetApp](https://www.getapp.pt/software/90997/google-analytics) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data