---
description: Avaliações detalhadas do Google Analytics 360 com base nos recursos, preços, facilidade de utilização e classificações. Veja rapidamente as vantagens e desvantagens as no GetApp Portugal. Compare o Google Analytics 360 com produtos similares.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Google Analytics 360 - Avaliações, preços e classificações | GetApp Portugal 2026
---

Breadcrumb: [Home](/) > [Software Web Analytics](/directory/109/web-analytics/software) > [Google Analytics 360](/software/90997/google-analytics)

# Google Analytics 360

Canonical: https://www.getapp.pt/software/90997/google-analytics

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> Com o Google Analytics, os usuários podem mensurar vendas e conversões e obter novas informações sobre como os visitantes usam os sites e como os descobriram.
> 
> Verdict: Rated **4.7/5** by 8098 users. Top-rated for **Probabilidade de recomendação**.

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## Quick Stats & Ratings

| Metric | Classificação | Detail |
| **Geral** | **4.7/5** | 8098 Avaliações |
| Praticidade | 4.2/5 | Based on overall reviews |
| Suporte ao cliente | 4.2/5 | Based on overall reviews |
| Relação qualidade/preço | 4.7/5 | Based on overall reviews |
| Recursos | 4.6/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Probabilidade de recomendação) |

## Sobre o fornecedor

- **Empresa**: Google

## Commercial Context

- **Modelo de preços**:  (Free version available)
- **Target Audience**: Profissional autônomo, 2 - 10, 11 - 50, 51 - 200, 201 - 500, 501 - 1 000, 1 001 - 5 000, 5 001 - 10 000, 10 000+
- **Deployment & Platforms**: Nuvem, SaaS, baseado na web, Android (celular)
- **Idiomas**: alemão, checo, chinês, chinês tradicional, coreano, dinamarquês, espanhol, finlandês, francês, hebraico, húngaro, indonésio, inglês, irlandês, italiano, japonês, neerlandês, norueguês, polaco, português, português do Brasil, russo, sueco, tailandês, turco, ucraniano, árabe
- **Available Countries**: Afeganistão, Alanda, Albânia, Alemanha, Andorra, Angola, Anguila, Antártida, Antígua e Barbuda, Argentina, Argélia, Arménia, Aruba, Arábia Saudita, Austrália, Azerbaijão, Baamas, Bangladeche, Barbados, Barém and 229 more

## Recursos

- A/B Testing
- API
- Agregação de dados
- Alertas/notificações
- Analítica aumentada
- Análise de dados
- Análise de dados do site
- Análise do funil de vendas
- Aprendizado de máquina
- Banco de dados do cliente
- Busca inteligente
- Captura e transferência de dados
- Coleta de dados de multicanal
- Conectores de dados
- Controles/permissões de acesso
- Criação de diagramas
- Criação de painel
- Descoberta de dados
- Ferramentas de colaboração
- Geração pontual de relatórios

## Integrations (5 total)

- Google Ads
- Google Search Console
- Google Tag Manager 360
- Shopify
- WordPress

## Opções de suporte

- Email/Help Desk
- FAQs/Fórum
- Base de conhecimento
- Bate-papo

## Category

- [Software Web Analytics](https://www.getapp.pt/directory/109/web-analytics/software)

## Categorias relacionadas

- [Software Web Analytics](https://www.getapp.pt/directory/109/web-analytics/software)
- [Software de Dashboards](https://www.getapp.pt/directory/586/reporting-dashboard/software)
- [Ferramentas de Relatórios](https://www.getapp.pt/directory/931/analytics-reporting/software)
- [Software de Análise de Produto](https://www.getapp.pt/directory/3791/product-analytics/software)
- [Ferramentas de Análise de Dados](https://www.getapp.pt/directory/1129/data-analysis/software)

## Alternativas

1. [Lucky Orange](https://www.getapp.pt/software/112955/lucky-orange) — 4.7/5 (263 reviews)
2. [Similarweb](https://www.getapp.pt/software/100382/similarweb-pro) — 4.6/5 (261 reviews)
3. [Semrush](https://www.getapp.pt/software/91634/semrush) — 4.6/5 (2323 reviews)
4. [Looker](https://www.getapp.pt/software/91545/looker) — 4.5/5 (282 reviews)
5. [Ahrefs](https://www.getapp.pt/software/102405/ahrefs) — 4.7/5 (585 reviews)

## Avaliações

### "Google Analytics is a great tool to monitor your marketing" — 5.0/5

> **Michelle** | *12 de maio de 2025* | Varejistas | Recommendation rating: 10.0/10
> 
> **Vantagens**: I like that it tracks various components of my web traffic. I like how detailed I can go into my reports. I also like the ease and options to get it kickstarted.
> 
> **Desvantagens**: So far, I have had no complaints about the Analytics software. It does everything I need it to and has some features I'm not even aware of.
> 
> Overall I have been very pleased with Analytics for my site traffic and reporting. I haven't used many other features but it has done everything I have needed and has been very easy to use and implement.

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### "Better data but you pay for it" — 5.0/5

> **Avaliador Verificado** | *8 de janeiro de 2026* | Defesa e aeroespacial | Recommendation rating: 7.0/10
> 
> **Vantagens**: Is an upgrade with higher data limit, and lets us frack specific audiences in depth, more faster and better data in customized dashboards and reports.
> 
> **Desvantagens**: The cost, there is a significant cost increase for enterprise especially larger orgs and we had to really assess the value but decided ultimately we have to have it as our competitors do.
> 
> Marketing team relies deeply on this data and has given us much more transparency into internal and external traffic and trends

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### "360 better than GA4" — 3.0/5

> **Sar** | *21 de dezembro de 2024* | Consultoria de gestão | Recommendation rating: 5.0/10
> 
> **Vantagens**: Pretty intuitive and easy to use good interface
> 
> **Desvantagens**: Configuration could be too technical to get everything right
> 
> Pretty good much better than google analytics 4

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### "Home for data-driven marketers" — 4.0/5

> **Atalay** | *2 de junho de 2025* | Publicidade e marketing | Recommendation rating: 9.0/10
> 
> **Vantagens**: We can make our media plans data-driven by seeing all traffic and sales related to the website in detail and from which paid or organic channel they come.
> 
> **Desvantagens**: While the results from Google ad platforms are pretty good, the results from other ad platforms never match due to attribution.
> 
> It is one of the indispensable platforms for data-driven digital marketing. Although there are always problems with results from channels other than Google, we can also obtain serious information about website traffic and performance.

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### "MUST-HAVE tool for SEO Optimization and Website Management\!" — 5.0/5

> **Gabrielle** | *20 de agosto de 2025* | Serviços ao consumidor | Recommendation rating: 10.0/10
> 
> **Vantagens**: Google Analytics 360 has so many great features and reports that provide an in-depth understanding of your web traffic and audience, also providing analytics needed for optimized website management.
> 
> **Desvantagens**: There could be more customization and personal settings that may better fit your needs for reporting and the dashboard.
> 
> Google Analytics 360 provides accurate, reliable, and helpful insight for website management and SEO. Extremely helpful for SEO maximization and monitoring website traffic, trends, and audience demographic.

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## Links

- [View on GetApp](https://www.getapp.pt/software/90997/google-analytics)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.getapp.de/software/90997/google-analytics> |
| de-AT | <https://www.getapp.at/software/90997/google-analytics> |
| en | <https://www.getapp.com/business-intelligence-analytics-software/a/google-analytics/> |
| en-AE | <https://www.getapp.ae/software/90997/google-analytics> |
| en-AU | <https://www.getapp.com.au/software/90997/google-analytics> |
| en-CA | <https://www.getapp.ca/software/90997/google-analytics> |
| en-GB | <https://www.getapp.co.uk/software/90997/google-analytics> |
| en-IE | <https://www.getapp.ie/software/90997/google-analytics> |
| en-NZ | <https://www.getapp.co.nz/software/90997/google-analytics> |
| en-SG | <https://www.getapp.sg/software/90997/google-analytics> |
| en-ZA | <https://www.getapp.za.com/software/90997/google-analytics> |
| es | <https://www.getapp.es/software/90997/google-analytics> |
| es-CL | <https://www.getapp.cl/software/90997/google-analytics> |
| es-CO | <https://www.getapp.com.co/software/90997/google-analytics> |
| es-MX | <https://www.getapp.com.mx/software/90997/google-analytics> |
| fr | <https://www.getapp.fr/software/90997/google-analytics> |
| fr-BE | <https://fr.getapp.be/software/90997/google-analytics> |
| fr-CA | <https://fr.getapp.ca/software/90997/google-analytics> |
| nl | <https://www.getapp.nl/software/90997/google-analytics> |
| nl-BE | <https://www.getapp.be/software/90997/google-analytics> |
| pt | <https://www.getapp.com.br/software/90997/google-analytics> |
| pt-PT | <https://www.getapp.pt/software/90997/google-analytics> |

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