Squarespace

The aesthetic. Squarespace's design templates are fresh, current, and appealing to begin with, which provides a lot of options for customization.

It's not the most intuitive interface ever, but that said, they provide outstanding how-to articles and videos and infinitely patient customer support, so it's not hard to figure out how to do what you want to do, even if you have no coding experience.

SquareSpace has beautiful templates. They are truly gorgeous. SquareSpace also has an easy-to-use sidebar of options that puts everything that you can do on the left side. The interface is as clean as the templates. Hosting of your site is done through Squarespace. That's it when it comes to pros. There are a ton of Cons to using SquareSpace.

As a WordPress user (who has also designed with Wix), SquareSpace falls short almost everywhere. You can't import your brand font—essential. You have to use code or a back-door solution with AdobeFonts. If you want 5 items in a row, no can do. You get 4 or 6. You can't drag the amount of padding around items and sections. You must use spacer blocks (time consuming and such a bad way to do things). There's no media storage! If you upload your photo it isn't stored anywhere for easy selection later. You must upload the same image multiple times whenever you need it—frustrating. Changes can't be made on individual copy styles. Squarespace sets up its CMS as a global system so if you want to change the way your font looks in just one place, you need to insert code (markdown block). You should be able to select it and change the size or colour. But no. It's CRAZY! So time-consuming. Missing basic word-processing functionality. Squarespace has no plugin options. You can't duplicate a page of your site and you can't duplicate your site! Everything is done from scratch! In WordPress, you download a .JSON file and upload it somewhere else and you're flying. Not with SquareSpace. You can't make your overlays look different per section. Everything applies globally. You can't add borders to images. The biggest CON? There's no undo! No revision history. If you delete something accidentally, it's gone forever. Support is terrible. Every answer is "you can't do that" or "try to find code.

Ease of use
Easing learning curve
layout options
customizations options
sleek templates
quick onboarding

Towards the beginning of my experience with Squarespace, I needed some customer sesrvice and the process to find where I could go for help was not easy. This was back in 2017 however, so I'm not sure if that process has improved since then (I'd like to think so!)