Buffer

Buffer

Social media management platform

4.5/5 (958 avaliações)

Resumo do Buffer

O que é o Buffer?

Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media.With Buffer, users can manage multiple social media profiles, plan and schedule posts in advance, collaborate with multiple team members, and analyze social media performance. Buffer is keen to constantly introduce new, useful features such as their suggested media feature, our Instagram direct scheduling feature, and more. Native iOS and Android mobile apps give users the flexibility to schedule content on the go. Other important features include a social media calendar and RSS feed, social analytics, plus a video and GIF uploader and Pablo image creator.

Resumo do Buffer

Preços

A partir de
US$ 15,00/mês

Opções de preços

Teste Grátis
Gratuito
Assinatura
Relação qualidade/preço

Free plan: Free forever
Pro plan: $15 per month
Small business plan: $99 per month
Medium business plan: $199 per month
Large business plan: $399 per month
Enterprise: Get in touch ([email protected])

A 14-day free trial is available.

All plans can be paid on either a monthly or yearly basis. If users choose to pay yearly, users would receive a 15% discount, which works out at approximately two months free per year.

All Buffer plans are 50% off for nonprofits.


Recursos do Buffer

Dispositivos
Porte da empresa
P M G
Mercados
Ásia, Canadá, Europa, América Latina, África e Oriente Médio, Reino Unido, Estados Unidos
Idiomas
Inglês

Capturas de tela

Captura de tela do Buffer: Buffer web and mobile apps
Captura de tela do Buffer: Buffer web and mobile apps Captura de tela do Buffer: The Buffer dashboard Captura de tela do Buffer: View scheduled posts as a list or on a calendar Captura de tela do Buffer: Create custom posting schedule Captura de tela do Buffer: Customize message for each social media platform Captura de tela do Buffer: Use our browser extension to share from anywhere on the web Captura de tela do Buffer: Improve and report on social media results with analytics

Buffer - Avaliações

Buffer - Avaliações

Classificação geral
4.5
/
5 958 avaliações
Excelente
590

Muito bom
306

Regular
54

Ruim
5

Péssimo
3

Relação qualidade/preço
4.5
Recursos
4.3
Praticidade
4.6
Suporte ao cliente
4.5
94% dos usuários recomendam este app
Amber C.

Stay Ahead on Social Media Easily with Buffer

Buffer helps our clients manage their social media profiles and schedule out their social media messages according to our strategy ahead of time. This tool makes it easy to work ahead and streamline your scheduling process.

The free plan is quite nice as well, as you can connect 3 accounts and schedule out 10 messages ahead of time. This is nice for clients that are just starting to utilize social media management tools!

While the pricing structure seems a bit odd, the frustrations I have with Instagram and social media scheduling apps will exist no matter which app you use!


Traduzir com Google
Nathaniel C.

Buffer-Social Media Management and Automation

The best thing about Buffer is the number of accounts and posts that can be added. Next up the ability to see the overall potential of posts in the analytics gives a good insight as to who your fans are, who they're fans are and what they like sharing. Overall, Buffer is a must have for Social Media users who can't spend every waking hour posting.


Traduzir com Google
Jordan R.

Buffer, the Only Way to Manage Social Media

If not for Buffer I would not be able to post regularly to social media. I don't get on the various platforms enough to post everyday, and Buffer makes it possible to bring a message to my audience on a consistent basis.


Traduzir com Google
Avaliador Verificado

Affordable, Super Simple, Nice Feature Set, Amazing Support


Traduzir com Google
Santiago A.

One of the best market options to manage your work in social networks.

Working in the levels of Community Manager, and Social Media Manager, it is important to try many options for the automation of the accounts of all the clients that trust my marketing vision to manage their presence in the network. With Buffer I have saved a lot of money, activities that several people did in the past, now it is enough to use their platform from cell phones, even in a computer, it is that multiplatform feature that makes me stay loyal to your commercial options. Another element that very few speak is time, for me it is vital, that is why thanks to buffer, I only dedicate the essential to plan all the content and I count on its technology for the fulfillment of the assignments that I seek to generate per day. That is why if you are looking for an effective and very capable option, with buuffer you arrived at the indicated place.


Traduzir com Google
Amber C.
Setor: Publicidade e marketing
Porte da empresa: 2-10 funcionários
Traduzir com Google

Stay Ahead on Social Media Easily with Buffer

Usado Semanal durante Mais de dois anos
Avaliado em 14/10/2019
Fonte da avaliação: Capterra

Buffer helps our clients manage their social media profiles and schedule out their social media messages according to our strategy ahead of time. This tool makes it easy to work ahead and streamline your scheduling process.

The free plan is quite nice as well, as you can connect 3 accounts and schedule out 10 messages ahead of time. This is nice for clients that are just starting to utilize social media management tools!

While the pricing structure seems a bit odd, the frustrations I have with Instagram and social media scheduling apps will exist no matter which app you use!

Vantagens

Buffer makes it easy to schedule out your social media posts ahead of time and you can also manage multiple different accounts from one place.

At our marketing company, it's also easy for clients to understand and use on their own time whether they're on their phone or computer.

Desvantagens

Using Instagram with any social media scheduling app can be a pain and Buffer is no exception to this rule. Some IG posts have to be scheduled manually which defeats the purpose if you're just using Buffer to control IG accounts.

Their pricing structure is also confusing with different prices for publishing, analyzing and replying. It can make it difficult for potential clients to understand exactly what they're paying for.

Detalhamento da qualificação

Relação qualidade/preço
Praticidade

Probabilidade de recomendação: 8.0/10

Nathaniel C.
Setor: Serviços e tecnologia da informação
Porte da empresa: Profissional autônomo
Traduzir com Google

Buffer-Social Media Management and Automation

Usado Diariamente durante Mais de um ano
Avaliado em 30/12/2018
Fonte da avaliação: Capterra

The best thing about Buffer is the number of accounts and posts that can be added. Next up the ability to see the overall potential of posts in the analytics gives a good insight as to who your fans are, who they're fans are and what they like sharing. Overall, Buffer is a must have for Social Media users who can't spend every waking hour posting.

Vantagens

I have been using Buffer for around two years and still think it is a must-have for any social media users who are needing to automate their posts.

Top pros for this software are:

Relatively low cost.
Run multiple profiles.
Ability to schedule damn near unlimited posts.
Scheduling options and queue are presented well and easy to use.
The way the analytics are presented.

The content feed is also a brilliant feature, although it can also do with some significant improvements.

This is by far one of the best low cost/free software's for Twitter, Facebook and LinkedIn posting.

Desvantagens

As above, the content feed needs some improvement, as it does not always pull the most recent links. Addition of a filter for the content feed would be an A* feature.

Sometimes hashtag lists do not display correctly and errors can be shown when tagging someone's profile.

Need to be able to create a permanent, possibly arranged list of regularly used hashtags.

Instagram posts need to be monitored as direct posting is not available, instead, you are notified to 'ok' the post first. This wouldn't be a problem IF the notifications actually were pushed on time, plus it does kind of defeat the purpose of the automation.

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Resposta do Buffer

Hi, Nathaniel, thank you so much for the kind feedback and suggestions. Your suggestions are really helpful in helping us improve the product. I personally really like the idea of filtering the content feed.

I'm glad to share that you can now schedule and automatically publish your Instagram posts to your Instagram Business profiles without needing the notifications. Here's more information: https://buffer.com/instagram.

-Alfred

Detalhamento da qualificação

Relação qualidade/preço
Praticidade
Suporte ao cliente

Probabilidade de recomendação: 10.0/10

Jordan R.
Setor: Editoras
Porte da empresa: 2-10 funcionários
Traduzir com Google

Buffer, the Only Way to Manage Social Media

Usado Diariamente durante Mais de dois anos
Avaliado em 20/11/2018
Fonte da avaliação: Capterra

If not for Buffer I would not be able to post regularly to social media. I don't get on the various platforms enough to post everyday, and Buffer makes it possible to bring a message to my audience on a consistent basis.

Vantagens

I love using Buffer to plan out my social media strategy. Here is what I love most about it:

1) It easily integrates with Twitter and Facebook. It works with Pinterest and Instagram, but I only use it for Facebook and Twitter.

2) You get to use it for free for up to 10 scheduled posts at a time (as of this writing) and this allows you to be sure that it works for you and for your needs.

3) The team at behind Buffer is fantastic. The few times I needed to contact support I was helped right away and my issue taken care of just like that. Their emails are funny and you can tell that they love what they do.

Desvantagens

Honestly there isn't a lot I dislike about Buffer. If I had major problems with it I would have switched over to Hootsuite or a similar app.

In the end, here are three things I could Buffer could improve upon.

1) The UI can be a bit clunky at times. I think it could use a makeover. It's not terrible by any means but it can be confusing to figure out.

2) Sometimes the extension doesn't connect right, and it gets stuck in a loading pattern.

3) I often have to go and reauthorize twitter or Facebook to work again. It can get annoying to do this over and over.

Overall, these downsides are only slight and don't stop me from loving Buffer.

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Resposta do Buffer

Hi, Jordan, thank you so much for the review and feedback. Our engineers and designers have been working hard to rebuild the infrastructure and look of Buffer. I hope that will improve the user interface and minimize those issues. -Alfred

Detalhamento da qualificação

Relação qualidade/preço
Praticidade
Suporte ao cliente

Probabilidade de recomendação: 8.0/10

Avaliador Verificado
Traduzir com Google

Affordable, Super Simple, Nice Feature Set, Amazing Support

Usado Outro durante Mais de dois anos
Avaliado em 23/03/2018
Fonte da avaliação: Capterra

Vantagens

I started using buffer around 5 years ago and they had a great idea right from the start: how can I schedule social media tasks well in advance so I can set it and forget it?

This has been the core feature ever since: you create your posts, define your posting schedule and let the app do it's magic automatically. Most social media marketers I know care more about the quality of their posts than scheduling each post with an exact date and time and that's where buffer excels.

You can also add different social media accounts like Facebook, Twitter and now even Instagram. The latter is really something most social media apps can't do, so it's great to have.

Buffer is a great tool to "collect" posts from everywhere you go and just put it into your queue with the click of a button. For this they created a browser extension that you can just press when you're reading an article you like and it will be immediately added to your buffer.

Also buffer is the only app I know of that has integrations with lots of blogs and the like that allow you to just add to your buffer with a simple click. Watch out for the "Add to Buffer" button when you browse the web.

The free version allows you not just to thoroughly test the software, but also to use it for your small social media projects where you can schedule up to 10 posts at once.

Oh, and the support is amazing! I once asked for a refund because auto renewal was activated for a customer and they happily refunded it,

Desvantagens

The pricing was way more compelling before with the Awesome plan.

Additional team members are a must when you're collaborating, but they start at 99$ a month which is too much in my opinion.

The buffer is missing some crucial collaboration features of other software that makes it hard to use for working as a team. The current approach is more like "everybody adds their posts and they'll be scheduled automatically" and less "everybody suggests posts and let's discuss them in the team". Thus it's not ideal for agencies that would like to discuss posts internally and send them to the client for approval.

Detalhamento da qualificação

Relação qualidade/preço
Praticidade
Suporte ao cliente

Santiago A.
Setor: Publicidade e marketing
Porte da empresa: 13-50 funcionários
Traduzir com Google

One of the best market options to manage your work in social networks.

Usado Diariamente durante Avaliação gratuita
Avaliado em 15/01/2019
Fonte da avaliação: Capterra

Working in the levels of Community Manager, and Social Media Manager, it is important to try many options for the automation of the accounts of all the clients that trust my marketing vision to manage their presence in the network. With Buffer I have saved a lot of money, activities that several people did in the past, now it is enough to use their platform from cell phones, even in a computer, it is that multiplatform feature that makes me stay loyal to your commercial options. Another element that very few speak is time, for me it is vital, that is why thanks to buffer, I only dedicate the essential to plan all the content and I count on its technology for the fulfillment of the assignments that I seek to generate per day. That is why if you are looking for an effective and very capable option, with buuffer you arrived at the indicated place.

Vantagens

One of the headaches of every community manager, is the fact of managing all the networks of one or several clients, thanks to Buffer that is a thing of the past. I really like the possibility that it offers me to have everything I need in one place to make my work better and better. Another thing I look for in a platform for the management of social networks, is to be able to measure the scope of each of the issues that are published, thanks to buffer it is possible to obtain it without any problem. Also, I can take the time and the effectiveness of my work, I have received several days to get other customers since I started using this wonderful platform, which translates into higher income for my services supported by Buffer, I daresay that, at present, is the best alternative for the management of social networks.

Desvantagens

I have been using Buffer for several years for the automation of my work and I am very happy with everything that it offers, I can not negatively affect it because I have seen how they constantly correct all the inconveniences that arise, so I do not accompany my criticism with any negative comments the platform. I am sure that soon they will improve the web interface and include many more surprises to increase the number of users.

Detalhamento da qualificação

Relação qualidade/preço
Praticidade
Suporte ao cliente

Probabilidade de recomendação: 10.0/10

Recomendação do usuário
8.6/10
Baseado em 958 usuários
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Preço do Buffer

Preço do Buffer

A partir de
US$ 15,00/mês
Teste Grátis
Gratuito
Assinatura
Relação qualidade/preço

Free plan: Free forever
Pro plan: $15 per month
Small business plan: $99 per month
Medium business plan: $199 per month
Large business plan: $399 per month
Enterprise: Get in touch ([email protected])

A 14-day free trial is available.

All plans can be paid on either a monthly or yearly basis. If users choose to pay yearly, users would receive a 15% discount, which works out at approximately two months free per year.

All Buffer plans are 50% off for nonprofits.

Free plan: Free forever
Pro plan: $15 per month
Small business plan: $99 per month
Medium business plan: $199 per month
Large business plan: $399 per month
Enterprise: Get in touch ([email protected])

A 14-day free trial is available.

All plans can be paid on either a monthly or yearly basis. If users choose to pay yearly, users would receive a 15% discount, which works out at approximately two months free per year.

All Buffer plans are 50% off for nonprofits.

Relação qualidade/preço
4.5/5
Baseado em 958 usuários
Compare as alternativas por relação qualidade/preço
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Recursos do Buffer

Recursos do Buffer

API
Análise de campanhas
Análise de dados da participação
Análise de dados em tempo real
Gestão de campanhas
Gestão de conteúdo
Gestão de email marketing
Imagem de marca personalizável
Importação/exportação de dados
Integração de redes sociais
Integração de terceiros
Interface para arrastar e soltar
Marketing de multicanal
Marketing de redes sociais
Modelos personalizáveis
Monitoramento
Notificações automáticas
Painel de atividades
Relatórios e estatística
Testes A/B
Recursos
4.3/5
Baseado em 958 usuários
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Categorias

Vídeos e Tutoriais

Vídeos e Tutoriais

Mais informações sobre Buffer

Mais informações sobre Buffer

Principais recursos do Buffer

  • Add up to 2,000 posts
  • Adjustable timezone
  • Browser extensions
  • CSV export
  • Calendar view
  • Connect RSS feeds to Buffer
  • Content inbox
  • Custom UTM parameters
  • Custom link shortening
  • Custom scheduling
  • Engagement & interaction tracking
  • Google analytics integration
  • Instagram direct scheduling
  • Instagram grid preview
  • Multimedia upload
  • Native apps for iOS and Android devices
  • Over 60 apps and extras
  • Overview analytics
  • Post analytics
  • Queue scheduling (with a posting schedule)
  • Re-Buffer
  • Suggested media
  • Tailored posts
  • Team organization management
  • Twitter influencer analytics

Vantagens

  • Connect multiple social media profiles on the various social media platforms (Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google+).
  • Schedule up to 2,000 posts for each social media account.
  • Use a posting schedule to save the hassle of selecting a time and date for every single post.
  • Share from anywhere with the Buffer browser extension and mobile apps.
  • Add team members to accounts to scale marketing efforts.
  • Get analytics and reports to improve social media results.

  • Perguntas frequentes sobre o Buffer

    Perguntas frequentes sobre o Buffer

    Abaixo estão algumas perguntas frequentes sobre o Buffer.

    P: Que tipo de planos o Buffer oferece?

    O Buffer oferece os seguintes planos de pagamento:

    A partir de: US$ 15,00/mês

    Modelo de preços: Gratuito, Assinatura

    Teste Grátis: Disponível

    Free plan: Free forever Pro plan: $15 per month Small business plan: $99 per month Medium business plan: $199 per month Large business plan: $399 per month Enterprise: Get in touch ([email protected]) A 14-day free trial is available. All plans can be paid on either a monthly or yearly basis. If users choose to pay yearly, users would receive a 15% discount, which works out at approximately two months free per year. All Buffer plans are 50% off for nonprofits.

    P: Quais são os principais recursos do Buffer?

    O Buffer oferece os seguintes recursos:

    • Add up to 2,000 posts
    • Adjustable timezone
    • Browser extensions
    • CSV export
    • Calendar view
    • Connect RSS feeds to Buffer
    • Content inbox
    • Custom UTM parameters
    • Custom link shortening
    • Custom scheduling
    • Engagement & interaction tracking
    • Google analytics integration
    • Instagram direct scheduling
    • Instagram grid preview
    • Multimedia upload
    • Native apps for iOS and Android devices
    • Over 60 apps and extras
    • Overview analytics
    • Post analytics
    • Queue scheduling (with a posting schedule)
    • Re-Buffer
    • Suggested media
    • Tailored posts
    • Team organization management
    • Twitter influencer analytics

    P: Quem costuma usar o Buffer?

    Os clientes habituais do Buffer são:

    Autônomos, Grandes empresas, Empresas de médio porte, Sem fins lucrativos, Administrações públicas, Pequenas empresas

    P: Em que idioma o Buffer está?

    O Buffer está nos seguintes idiomas:

    Inglês

    P: Que tipo de planos o Buffer oferece?

    O Buffer tem os seguintes planos de preços:

    Gratuito, Assinatura

    P: O Buffer é compatível com disponíveis móveis?

    O Buffer é compatível com os seguintes dispositivos:

    Android, iPhone, iPad

    P: O Buffer se integra com quais outros aplicativos?

    O Buffer se integra com os seguintes aplicativos:

    Bitium, Built.io Flow, CoSchedule, Curata, IFTTT, Klipfolio, ProjectManager.com, Scoop.it, Workato, Zapier

    P: Que nível de suporte o Buffer oferece?

    O Buffer oferece as seguintes opções de suporte:

    FAQs, Suporte online