Marketo

Marketo

Marketing automation for digital marketers

4.2/5 (575 avaliações)

Resumo do Marketo

O que é o Marketo?

Marketo® provides a complete marketing software platform to businesses of all sizes with tools for marketing automation, campaign management, & lead nurturing. Marketo® provides a complete marketing software platform to help propel fast-growing small companies and global enterprises alike through marketing automation. The sales effectiveness software aims to help businesses streamline marketing processes, deliver more campaigns, generate more win-ready leads, and improve sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver. Marketing automation tools within Marketo facilitate the creation of long-term relationships with customers through the creation and deployment of cross-channel marketing campaigns. Users can create targeted emails from scratch or by customizing one of the many inbuilt templates, and emails can be personalized for each user group based on interests, purchase history, engagement, and more. Email marketing campaigns can be automated and Marketo provides tools such as event triggers, A/B testing for campaigns, automatic member updates, performance reports and dashboards, tailored in-app mobile messages, location tracking, visitor behavior tracking, and much more. The Marketo marketing automation solutions aims to help business users generate more high-quality sales leads and win more business with less manual effort to improve marketing return on investment (ROI). Marketing automation minimizes the busy work so users can focus on the creativity and quality of their marketing messaging and offers.

Resumo do Marketo

Preços

A partir de
N/A

Opções de preços

Teste Grátis
Assinatura
Relação qualidade/preço

Pricing depends on tools and features needed and Marketo offers bundles for; Lead Management, Email Marketing, Consumer Marketing, Customer Base Marketing, and Mobile Marketing.

Contact Marketo sales for more pricing information.

A discount is available for non-profit organizations.


Recursos do Marketo

Dispositivos
Porte da empresa
P M G
Mercados
Ásia, Austrália, Brasil, Canadá, China e outros 5, Europa, Alemanha, Índia, Japão, América Latina
Idiomas
Inglês, Francês, Alemão, Japonês

Capturas de tela

Captura de tela do Marketo: Sales insight
Captura de tela do Marketo: Sales insight Captura de tela do Marketo: Landing page creation Captura de tela do Marketo: Lead scoring Captura de tela do Marketo: Lead nurturing Captura de tela do Marketo: Email marketing Captura de tela do Marketo: Marketo Moments app - email tracking Captura de tela do Marketo: Marketo Moments app - scheduled emails Captura de tela do Marketo: Marketo Moments app - lead reporting

Marketo - Avaliações

Marketo - Avaliações

Classificação geral
4.2
/
5 575 avaliações
Excelente
246

Muito bom
248

Regular
69

Ruim
7

Péssimo
5

Relação qualidade/preço
3.8
Recursos
4.2
Praticidade
3.8
Suporte ao cliente
3.9
86% dos usuários recomendam este app
Md masoom R.

Indeed a Best-in-Class Marketing Automation Software

My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.


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Jon R.

Marketo - great software for demand generation

We implement and optimize Marketo (and several other platforms) on behalf of our clients and have found Marketo a scalable solution for b2b companies with more than 100 employees. Anything less employee wise requires a lesser tool. This is the best tool for the mid-market segment in our experiences.


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Louis C.

Our team has found Marketo an essential tool to organize and to optimize new customer...

Our review focused on the process of discovery relative to our website and front line presentations to the market prospect visitors. However , Marketo Software covers the complete spectrum of marketing and prospect lead generation. Its almost intelligent interaction with prospects allows our team great confidence in engaging and in capturing quality leads.


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Edward U.

Pros and Cons


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Avaliador Verificado

Easy to use marketing automation - not the most powerful

It’s easy to use, and if you have pretty straightforward automation needs, it will get the job done.


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Md masoom R.
Setor: Serviços e tecnologia da informação
Porte da empresa: 501-1.000 funcionários
Traduzir com Google

Indeed a Best-in-Class Marketing Automation Software

Usado Diariamente durante Mais de dois anos
Avaliado em 03/07/2019
Fonte da avaliação: Capterra

My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.

Vantagens

I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following:

1. Marketo customer support team is very responsive and always available to help, this is something I like the most.

2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it.

3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics.

Desvantagens

I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it.

Detalhamento da qualificação

Relação qualidade/preço
Praticidade
Suporte ao cliente

Probabilidade de recomendação: 9.0/10

Jon R.
Setor: Publicidade e marketing
Porte da empresa: 2-10 funcionários
Traduzir com Google

Marketo - great software for demand generation

Usado Semanal durante Mais de dois anos
Avaliado em 17/12/2019
Fonte da avaliação: Capterra

We implement and optimize Marketo (and several other platforms) on behalf of our clients and have found Marketo a scalable solution for b2b companies with more than 100 employees. Anything less employee wise requires a lesser tool. This is the best tool for the mid-market segment in our experiences.

Vantagens

1. Ease of use
2. Drip campaigns triggered on behaviors of leads
3. Lead management (inquiry to close)
4. Ubiquitous in the 100-1000 employee segment, SaaS business

Desvantagens

1. Customer support lacks
2. New feature functionality is questionable in the 2015-2018 vintage (pre-adobe) - eg Sky doesn't work as one example
3. Limitations on API use
4. Mobile responsive templates are not mobile responsive!
5. Anything account based related

Detalhamento da qualificação

Relação qualidade/preço
Praticidade
Suporte ao cliente

Probabilidade de recomendação: 9.0/10

Louis C.
Setor: Hardware
Porte da empresa: 2-10 funcionários
Traduzir com Google

Our team has found Marketo an essential tool to organize and to optimize new customer relationships

Usado Diariamente durante 6 a 12 meses
Avaliado em 26/09/2019
Fonte da avaliação: SoftwareAdvice

Our review focused on the process of discovery relative to our website and front line presentations to the market prospect visitors. However , Marketo Software covers the complete spectrum of marketing and prospect lead generation. Its almost intelligent interaction with prospects allows our team great confidence in engaging and in capturing quality leads.

Vantagens

We loved the Marketo's ability to rate and analyze our web pages and in addition to recommend tactics to boost our site's search ability. This is a vital feature specification on the marketing side. This task is accomplished through their easy to use user interface and dashboard which can report the necessity to upgrade target key search words and title tags. We also employ Marketo's ability to collect information from prospective visitors to our site and with its tools which customize the visitors experience based the application's unique reaction to visitor company size and industry sector as well as inquiry behavior while interacting.

Desvantagens

We hoped the customer service hours to be more robust and available as we work late hours and over seas times. This is a small complaint in the over all scheme and we rate Marketo as a fine product . The online support resources are helpful.

Detalhamento da qualificação

Relação qualidade/preço
Praticidade
Suporte ao cliente

Probabilidade de recomendação: 10.0/10

Edward U.
Setor: Software
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Pros and Cons

Avaliado em 12/11/2015
Fonte da avaliação: SoftwareAdvice

Vantagens

Once optimized, Marketo is good for rapid-fire content creation (emails, landing pages, and campaigns) that is tailored and optimized for digital marketing experiences. It can collect a broad range of data out-of-the-box which provides significant advantages compared to competitors.

Desvantagens

Marketo's ability to scale, technically, can be a limiting factor at times. The major dependencies are lead database size, web traffic volume, and integration with the CRM. At the point of 750k+ leads, Marketo becomes slow to work with. At the point of 10k page visits/day, queues start to pop up on logging web activity. When lots of leads are begin updated in Marketo and through the CRM, the back-and-forth usage of API calls (by which Marketo communicates with CRMs) starts to max out, and you have to really optimize the setup in order to have timely communication between Marketo and the CRM.

Detalhamento da qualificação

Praticidade

Probabilidade de recomendação: 9.0/10

Avaliador Verificado
Setor: Internet
Porte da empresa: 501-1.000 funcionários
Traduzir com Google

Easy to use marketing automation - not the most powerful

Usado Diariamente durante Mais de dois anos
Avaliado em 08/12/2019
Fonte da avaliação: Capterra

It’s easy to use, and if you have pretty straightforward automation needs, it will get the job done.

Vantagens

Marketo is really easy to use. The basic structure of the system is quite easy to grasp because it’s simple. The UI is also very navigable which makes it quick and easy to make your way around the system.

Desvantagens

I don’t feel that Marketo is the most powerful marketing automation system out there. If you need super granular targeting or advanced actions, this may not be the system for you.

Detalhamento da qualificação

Praticidade

Probabilidade de recomendação: 8.0/10

Recomendação do usuário
8/10
Baseado em 575 usuários
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Preço do Marketo

Preço do Marketo

A partir de
N/A
Teste Grátis
Assinatura
Relação qualidade/preço

Pricing depends on tools and features needed and Marketo offers bundles for; Lead Management, Email Marketing, Consumer Marketing, Customer Base Marketing, and Mobile Marketing.

Contact Marketo sales for more pricing information.

A discount is available for non-profit organizations.

Pricing depends on tools and features needed and Marketo offers bundles for; Lead Management, Email Marketing, Consumer Marketing, Customer Base Marketing, and Mobile Marketing.

Contact Marketo sales for more pricing information.

A discount is available for non-profit organizations.

Relação qualidade/preço
3.8/5
Baseado em 575 usuários
Compare as alternativas por relação qualidade/preço
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Recursos do Marketo

Recursos do Marketo

API
Análise de campanhas
Análise de dados da participação
Análise de dados em tempo real
Gestão de campanhas
Gestão de conteúdo
Gestão de email marketing
Imagem de marca personalizável
Importação/exportação de dados
Integração de redes sociais
Integração de terceiros
Interface para arrastar e soltar
Marketing de multicanal
Modelos personalizáveis
Monitoramento
Notificações automáticas
Painel de atividades
Relatórios e estatística
Segmentação de campanhas
Testes A/B
Recursos
4.2/5
Baseado em 575 usuários
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Categorias

Vídeos e Tutoriais

Vídeos e Tutoriais

Mais informações sobre Marketo

Mais informações sobre Marketo

Principais recursos do Marketo

  • A/B testing
  • Activity dashboard
  • Advertising management
  • Anonymous retargeting
  • Behavior tracking
  • Business analysis
  • Campaign dashboards & reports
  • Campaign management
  • Campaign performance reports
  • Campaign planning
  • Campaign scheduling
  • Campaign segmentation
  • Click-through tracking
  • Collaboration tools
  • Conversion rate optimization
  • Conversion tracking
  • Custom forms
  • Custom landing pages
  • Customer engagement engine
  • Customer experience management
  • Customer segmentation
  • Customizable email & landing page templates
  • Customizable reporting
  • Data import
  • Data import/export
  • Data mapping
  • Data visualization
  • Demographic data
  • Drag & drop
  • Drip email marketing
  • Email delivery tracking
  • Email marketing
  • Email nurturing
  • Email preview functionality
  • Email templates
  • Email tracking
  • Event marketing
  • Event triggered actions
  • Event triggered email
  • Inbound marketing
  • Landing page templates
  • Lead management
  • Lead nurturing
  • Lead segmentation
  • Location tracking
  • Marketing automation
  • Marketing budgeting
  • Marketing calendar
  • Mobile integration
  • Multi-campaign
  • Multi-channel management
  • Multi-channel marketing
  • Opportunity influence modeler
  • Pipeline management
  • Predictive content
  • Prioritizing
  • Program & campaign analysis
  • Progressive profiling
  • Push notifications
  • ROI analytics
  • Real time data
  • Real time notifications
  • Reporting & analytics
  • Retargeting
  • Revenue modeler
  • SEO management
  • SMS marketing
  • Sales insights
  • Sales intelligence
  • Scheduled emails
  • Social advertising
  • Social marketing
  • Social media integration
  • Social network marketing
  • Success path analyzer
  • Third party integration
  • Visitor targeting
  • Visitor tracking
  • Visual analytics
  • Web forms
  • Website integration
  • Workflow engine

Vantagens

  • Marketing automation: create, automate, and measure campaign effectiveness across channels.

  • Email: engage customer through relevant, targeted email campaigns with behavioral triggers and automation.

  • Mobile: communicate with customers wherever they are with push notifications, in-app messages, and location tracking.

  • Social: integrate social media platforms to find new leads and turn them into loyal customers.

  • Marketing analytics: analyze the impact of the business and improve weak areas based on visual reports and analytics.

  • Perguntas frequentes sobre o Marketo

    Perguntas frequentes sobre o Marketo

    Abaixo estão algumas perguntas frequentes sobre o Marketo.

    P: Que tipo de planos o Marketo oferece?

    O Marketo oferece os seguintes planos de pagamento:

    Modelo de preços: Assinatura

    Teste Grátis: Disponível

    Pricing depends on tools and features needed and Marketo offers bundles for; Lead Management, Email Marketing, Consumer Marketing, Customer Base Marketing, and Mobile Marketing. Contact Marketo sales for more pricing information. A discount is available for non-profit organizations.

    P: Quais são os principais recursos do Marketo?

    O Marketo oferece os seguintes recursos:

    • A/B testing
    • Activity dashboard
    • Advertising management
    • Anonymous retargeting
    • Behavior tracking
    • Business analysis
    • Campaign dashboards & reports
    • Campaign management
    • Campaign performance reports
    • Campaign planning
    • Campaign scheduling
    • Campaign segmentation
    • Click-through tracking
    • Collaboration tools
    • Conversion rate optimization
    • Conversion tracking
    • Custom forms
    • Custom landing pages
    • Customer engagement engine
    • Customer experience management
    • Customer segmentation
    • Customizable email & landing page templates
    • Customizable reporting
    • Data import
    • Data import/export
    • Data mapping
    • Data visualization
    • Demographic data
    • Drag & drop
    • Drip email marketing
    • Email delivery tracking
    • Email marketing
    • Email nurturing
    • Email preview functionality
    • Email templates
    • Email tracking
    • Event marketing
    • Event triggered actions
    • Event triggered email
    • Inbound marketing
    • Landing page templates
    • Lead management
    • Lead nurturing
    • Lead segmentation
    • Location tracking
    • Marketing automation
    • Marketing budgeting
    • Marketing calendar
    • Mobile integration
    • Multi-campaign
    • Multi-channel management
    • Multi-channel marketing
    • Opportunity influence modeler
    • Pipeline management
    • Predictive content
    • Prioritizing
    • Program & campaign analysis
    • Progressive profiling
    • Push notifications
    • ROI analytics
    • Real time data
    • Real time notifications
    • Reporting & analytics
    • Retargeting
    • Revenue modeler
    • SEO management
    • SMS marketing
    • Sales insights
    • Sales intelligence
    • Scheduled emails
    • Social advertising
    • Social marketing
    • Social media integration
    • Social network marketing
    • Success path analyzer
    • Third party integration
    • Visitor targeting
    • Visitor tracking
    • Visual analytics
    • Web forms
    • Website integration
    • Workflow engine

    P: Quem costuma usar o Marketo?

    Os clientes habituais do Marketo são:

    Grandes empresas, Empresas de médio porte, Sem fins lucrativos, Pequenas empresas

    P: Em que idioma o Marketo está?

    O Marketo está nos seguintes idiomas:

    Inglês, Francês, Alemão, Japonês

    P: Que tipo de planos o Marketo oferece?

    O Marketo tem os seguintes planos de preços:

    Assinatura

    P: O Marketo é compatível com disponíveis móveis?

    O Marketo é compatível com os seguintes dispositivos:

    Android, iPhone, iPad

    P: O Marketo se integra com quais outros aplicativos?

    O Marketo se integra com os seguintes aplicativos:

    Bitium, Bizible, Influitive, LeadExec, Oktopost, Scoop.it, Smartsheet, Velocify, Vidyard, ion interactive

    P: Que nível de suporte o Marketo oferece?

    O Marketo oferece as seguintes opções de suporte:

    FAQs, Fórum, Base de conhecimento, Suporte online, Suporte por telefone, Tutoriais em vídeo